HR Workplace Services
HR Workplace Services (HRWS), founded in 2009 and based in Scottsdale, Arizona, delivers HR advisory, compliance, technology, and marketing services exclusively through U.S. insurance broker partners and their commercial clients, serving 40+ of the top 100 benefits and P&C broker firms.
- Company typePrivate
- Founded2009
- HeadquartersScottsdale, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What HR Workplace Services does
HR Workplace Services (HRWS), founded in 2009 and headquartered in Scottsdale, Arizona, is a privately held B2B services firm that delivers human resources advisory, compliance, technology, and marketing services exclusively through U.S. insurance broker partners (benefits and P&C) and their enrolled clients. The company's stated footprint spans all 50 states and 27 countries, with clients ranging from 3-employee organizations to enterprises of 200,000+ employees across more than 545 SIC codes, and it reports serving 40+ of the top 100 benefits and P&C broker firms. HRWS differentiates on a talent base where each advisory team member has 20+ years of HR, compliance, and risk experience and the company reports zero advisor turnover.
The core technology is a cloud-based A-to-Z HR platform connecting brokers, clients, and employees, built around four pillars: an HRIS platform with employee core records and on/off-boarding, a compliance tracking engine with critical-dates reminders and federal/state forms, a learning management system (LMS) for harassment and HR training, and a digital employee file with electronic signatures. Layered on top are add-on modules covering ACA Reporting (1094/1095/IRS Transmittal), ERISA compliance and documents, benefits enrollment, secure PHI/PI document storage, organization-specific legislative updates, and broker-client collaboration tools. The platform also underpins a deep compliance document services catalog including SPD Wrap, Summary of Material Modification, Section 125 plan documents, PCORI filings, HRA documents, Form 5500, nondiscrimination testing, HIPAA manuals and training, and customized employee handbooks.
HRWS generates revenue on a subscription/recurring basis by selling its bundled advisory, compliance, technology, and marketing enablement to insurance broker partners, who in turn offer the services as a value-add to their commercial clients. No pricing, ARR, or revenue figures are publicly disclosed. The company operates with 11-50 employees, has no disclosed institutional investors, parent entity, M&A activity, patents, or management team roster in the source data, and presents itself as an independent, founder/management-owned firm.
HR Workplace Services firmographics
Firmographics- Name
- HR Workplace Services
- Legal name
- HR Workplace Services
- Website
- https://hrworkplaceservices.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HR Workplace Services (HRWS), founded in 2009 and based in Scottsdale, Arizona, delivers HR advisory, compliance, technology, and marketing services exclusively through U.S. insurance broker partners and their commercial clients, serving 40+ of the top 100 benefits and P&C broker firms.
- Ownership category
- akta.pro rank
HR Workplace Services industry classification
Industry- Product category
- HR Advisory and Compliance Services
- NAICS
- Human Resources Consulting Services (541612), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742), Services-Management Services (8741)
- akta.pro primary industry
- HR Compliance, Policy, EEO & Labor Law (BPACAPAM)
- akta.pro secondary industries
- Core HR & HRIS (BPACAPAA), HR Technology (HRIS/HCM) Advisory & Implementation (BPAHAGAG), HR Service Delivery, Shared Services & HR Operating Model Advisory (BPACAJAE), HR Operations Administration (HRIS Admin, Records, Employee Data Mgmt) (BPACAKAC)
Keywords
Where HR Workplace Services is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HR Workplace Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- B2B Broker Services: HRWS provides services exclusively through insurance broker partners (benefits and P&C). Brokers enroll their clients in HRWS services, likely on a subscription or per-client basis. The company enables brokers to differentiate their offerings and improve client retention.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
HR Workplace Services product offering
Product offeringCore offering
HR Workplace Services (HRWS) provides HR advisory, compliance, technology, and marketing services exclusively through insurance broker partners (benefits and P&C). The company offers a proprietary cloud-based A-to-Z technology platform connecting brokers, clients, and employees, alongside a senior advisory team (each with 20+ years of experience) that delivers consulting across performance management, benefits administration, ACA/ERISA/HIPAA compliance, and risk management. Services are sold as a subscription to broker partners who resell HRWS as a value-add to their commercial clients.
Product overview
HR Workplace Services provides a unified HR technology platform exclusively serving benefits and P&C insurance brokers and their clients. The core offering consists of an A-to-Z technology platform combining an HRIS Platform with Compliance Tracking, Learning Management System (LMS), and Forms & Sample Policies modules. The system includes enterprise-class features like Benefits Enrollment, ACA Reporting, ERISA Documents, Secure Document Storage, and Legislative Updates as add-on capabilities. HRWS also delivers compliance document services including SPD Wrap Documents, Section 125 Plan Documents, Annual Form 5500, HIPAA Manual and Training, and Employee Handbook services. Advisory services cover HR consultation across performance management, leave administration, EEO/ADA/FMLA, and statutory compliance. The platform connects brokers, clients, and employees through collaboration tools and provides real-time automated compliance alerts with customized regulatory event tracking.
Differentiator
Problem solved
Functional benefit
Products and services
- HR Advisory Services Senior-advisor-led HR consulting covering performance management, employee handbook support, harassment and discrimination issues, immigration, wage and hour regulations, leave management (FMLA), EEO/ADA compliance, conflict resolution, and policy and procedure review. Each broker partner and their clients are assigned a dedicated team of experts with 20+ years of HR, compliance, and risk experience.
- Compliance Services Comprehensive regulatory compliance document services including SPD Wrap Documents, Summary of Material Modification, Section 125 Plan Documents, ACA Reporting (1094, 1095 and IRS Transmittal), PCORI fee filing, Health Reimbursement Arrangement documents, Annual Form 5500 preparation, Annual Notices Package, Nondiscrimination Testing, customized Employee Handbook creation, and HIPAA Manual & Training. Includes real-time support with automated compliance alerts and customized regulatory event tracking.
- Marketing and Sales Support Services Strategy, tools, information, best practices, and sales support provided to insurance broker partners to help them acquire new clients, engage with current customers, and reach their growth goals.
- Risk Management Services Risk advisory services for benefits and P&C insurance brokers and their enrolled clients, addressing the primary cause of business closures and bankruptcies among businesses operating for more than two years. HRWS helps brokers and clients avoid the perils and pitfalls of unidentified or mishandled risk.
- HRWS Technology Platform Proprietary cloud-based A-to-Z technology platform exclusively available to broker partners and their enrolled clients. Includes HRIS with employee core records and on/off-boarding, Compliance Tracking engine with critical dates calendar and legislative updates, Learning Management System with video distribution and harassment training, Forms & Sample Policies, Benefits Enrollment, ACA Reporting, ERISA compliance, Secure Document Storage for PHI/PI, electronic signatures, trackable document delivery, and broker-client collaboration tools.
Companies that use HR Workplace Services
Customer profileSegments2 records
Ideal customer profiles1 record
HR Workplace Services technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
HR Workplace Services partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights4 records
HR Workplace Services competitors and assessment
Company assessmentBroad incumbents
- ADP: Largest global HCM/HRIS/payroll incumbent offering integrated HR, benefits, compliance and time. Competes with HRWS across the full product stack but at vastly greater scale and brand recognition.
- Paychex: Major SMB-focused HCM, payroll and benefits administration provider with strong broker relationships. Overlaps with HRWS on benefits enrollment, HRIS and compliance for smaller broker-served clients.
- Workday: Enterprise HCM and HRIS platform increasingly extending into benefits and compliance analytics. Competes with HRWS for larger broker-served employers (HRWS supports clients up to 200,000+ employees).
- UKG: Unified HR, payroll, benefits and compliance suite serving mid-market and enterprise. Comparable to HRWS in offering integrated HRIS + benefits + compliance but at much larger scale.
- Insperity: PEO/HRO provider delivering bundled HR, benefits, compliance and advisory to SMB and mid-market employers. Comparable business model scope to HRWS's full HR services bundle.
Emerging players
- Gusto: SMB-focused HCM, payroll and benefits platform expanding into compliance and advisory. Less broker-channel focus than HRWS but increasingly overlaps on HRIS + benefits for small employer clients.
Direct peers
- Mineral (formerly ThinkHR): HR compliance, advisory and training platform sold largely through broker and PEO channels. Directly comparable to HRWS's compliance document services and HR advisory offering.
- Employee Navigator: Benefits administration and HRIS platform purpose-built for insurance brokers and their clients. Most direct functional overlap with HRWS in serving the broker channel with HR technology and compliance tooling.
- Ease: HR and benefits administration software designed for insurance brokers and small/mid-market employers. Competes head-to-head with HRWS on broker-channel distribution, benefits enrollment and HRIS.
- BerniePortal (Asure): HR technology platform sold to SMB employers often through broker relationships, offering HRIS, benefits, and compliance. Overlaps with HRWS in broker-channel go-to-market and core HR technology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
HR Workplace Services social profiles
Digital presenceHR Workplace Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
HR Workplace Services leadership team
Management profileNumber of profiles
HR Workplace Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HR Workplace Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HR Workplace Services
What does HR Workplace Services do?
HR Workplace Services (HRWS) provides HR advisory, compliance, technology, and marketing services exclusively through insurance broker partners (benefits and P&C). The company offers a proprietary cloud-based A-to-Z technology platform connecting brokers, clients, and employees, alongside a senior advisory team (each with 20+ years of experience) that delivers consulting across performance management, benefits administration, ACA/ERISA/HIPAA compliance, and risk management. Services are sold as a subscription to broker partners who resell HRWS as a value-add to their commercial clients.
Is HR Workplace Services a public or private company?
HR Workplace Services is a private company. It is classified as unknown and is currently operating.
When was HR Workplace Services founded?
HR Workplace Services was founded in 2009. It employs 11 to 50 people.
Where is HR Workplace Services based?
HR Workplace Services is headquartered in Scottsdale, United States, in the North America region.
How does HR Workplace Services make money?
One revenue line is on record: B2B Broker Services.
Who are HR Workplace Services's main competitors?
Broad incumbents on record are ADP, Paychex, Workday, UKG and Insperity. Gusto is listed as an emerging player. Direct peers are Mineral (formerly ThinkHR), Employee Navigator, Ease and BerniePortal (Asure).
Does HR Workplace Services have an API?
No public API is recorded for HR Workplace Services.
What industry is HR Workplace Services in?
HR Workplace Services's product category is HR Advisory and Compliance Services. Its primary akta.pro industry code is BPACAPAM, HR Compliance, Policy, EEO & Labor Law, with a secondary code of BPACAPAA, Core HR & HRIS. Its NAICS code is 541612 and its SIC code is 8742.