What Noritz America does

Noritz America Corporation is the U.S. subsidiary of Japan's Noritz Corporation (Kobe, Hyogo), distributing tankless water heaters, combination boilers, and commercial rack systems across the residential, commercial, and builder markets in the United States and Canada. The company sells exclusively through professional plumbing contractors and wholesaler-distributors, not direct-to-consumer, and supports that channel with the PROCard membership program, Noritz University bilingual training, a Contractor Finder tool, and a 24/7 after-hours pickup cage at its Fountain Valley, California headquarters. Its core technology centers on stainless steel heat exchanger condensing tankless units with proprietary features such as the EZ Pro Series multi-function Bluetooth control panel, the NRCR integrated recirculation pump, the Commercial One multi-unit linking system (up to 24 units, 9.1M BTU/hr, 316 GPM), and the Scale Shield hard-water treatment accessory. Recent strategic activity includes a new Vancouver, British Columbia warehouse (August 2025) to bypass U.S. tariffs, an EZ Pro Series product upgrade (April 2026) carrying an industry-leading 25-year heat exchanger warranty, a 'Commercial One' campaign at AHR Expo 2026 anchored by the NCC199 CDV Pro, and a CO2 heat pump water heater co-development partnership with Nihon Itomic for the North American market. Notable commercial customers include Texas Roadhouse, Panera Bread, Chili's, Love's, and 4th Street Market, deployed through implementation partner Facilities Resource Group.

Name

Noritz America

Legal name

Noritz America Corporation

Website

https://noritz.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

101–250 employees

Short description

Noritz America distributes Japanese-made tankless water heaters, combination boilers, and commercial rack systems across the U.S. and Canada, selling exclusively through professional plumbing contractors and wholesaler-distributors for residential, commercial, and builder markets.

Ownership category

akta.pro rank

Product category

Tankless Water Heaters

NAICS

Power Boiler and Heat Exchanger Manufacturing (332410), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720), Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (423730)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Heating Equipment, Except Electric & Warm Air Furnaces (3433)

akta.pro primary industry

Tankless Water Heater Installation & Service (HSAOACAB)

akta.pro secondary industries

Water Heater & Boiler Descaling/Flushing & Water Quality Treatment (HSAOACAH), Chillers & Cooling Plant Equipment (IMAHAKAE)

Keywords

• Tankless water heaters
• Condensing water heating
• Combination boilers
• Commercial rack systems
• Residential water heating

Headquarters

HQ city

Fountain Valley

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tankless Water Heater Sales: Sale of residential and commercial tankless water heaters through professional plumbing contractors and wholesaler-distributors. Products include residential condensing units (EZ Series, NRCR, NRCB), commercial units (NCC199 CDV Pro), combination boilers, and accessories.
2. Parts and Accessories Sales: Online parts store for replacement components, water treatment products (Scale Shield), and accessories including wireless push button kits, venting accessories, and installation supplies.
3. Commercial Rack Systems: Pre-fabricated and custom commercial rack assemblies (CR61 Rack, CMK/CRK Manifold and Rack Kits, TTS Synergy Series) for large-scale commercial installations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Noritz America manufactures and distributes tankless water heaters, combination boilers, and commercial multi-unit water heating systems for residential and commercial applications across North America. Products are sold exclusively through professional plumbing contractors and wholesaler-distributors, supported by PROCard membership and Noritz University training programs. The portfolio spans residential condensing units (EZ Series Pro, NRCR with recirculation, NRCB combination boiler) and commercial solutions (NCC199 CDV Pro, CR61 rack systems, CMK/CRK manifold kits, TTS Synergy series).

Product overview

Noritz America offers a comprehensive portfolio of tankless and hybrid water heating solutions spanning residential, commercial, and industrial applications. The residential line includes the EZ Series Pro (EZ71, EZ98, EZ111) condensing tankless water heaters with integrated diagnostics and Bluetooth control, the NRCR series featuring built-in recirculation pumps for instant hot water delivery, and the NRCB combination boiler providing both domestic hot water and space heating. Commercial offerings are anchored by the NCC199 CDV Pro flagship condensing unit, supported by scalable rack and manifold systems (CR61, CMK, CRK) and Total Tankless Solutions (TTS) for large installations. The portfolio is complemented by accessories including the Scale Shield hard water treatment system and Wireless Push Button Kit, alongside professional services through the PROCard contractor program and Noritz University training platform.

Differentiator

Problem solved

Functional benefit

Brands

• EZ Series: Residential condensing tankless water heaters with top-mounted connections for easy tank replacement
• NRCR
• NRCB
• NCC199 CDV Pro
• Commercial One
• EZ Start Plus
• Scale Shield
• PROCard

Products and services

• EZ Series Pro Residential Condensing Tankless Water Heaters (EZ71, EZ98, EZ111) Residential condensing tankless water heaters featuring an upgraded multi-function control panel with integrated diagnostics, Bluetooth connectivity via the EZ Start Plus app, temperature control from 100-140°F in 5°F increments, and error history monitoring. Backed by an industry-leading 25-year limited warranty on stainless steel heat exchangers. Targeted at homeowners replacing tank heaters or installing in new construction.
• NRCR Series Residential Condensing Tankless Water Heaters (NRCR92, NRCR111) Residential condensing tankless water heaters with an integrated recirculation pump that delivers hot water faster without waiting. Features high-quality stainless steel heat exchangers for corrosion and thermal stress resistance, extending unit lifespan. Designed for homeowners wanting instant hot water delivery.
• NRCB Combination Boiler Residential combination boiler that simultaneously provides domestic hot water and space heating. Features primary and secondary heat exchangers of 316L austenite stainless steel, fully modulating premix burner with ultra-low 14 ppm emissions, built-in outdoor temperature sensor, and 95% AFUE efficiency. For homeowners seeking combined space and water heating.
• EZ Tank Replacement Packages (EZTR40, EZTR50, EZTR75) Replacement packages sized to substitute conventional 40-, 50-, and 75-gallon tank water heaters. Feature top-mounted hot and cold water connections that allow reuse of existing flexible connectors, plus flexible polypropylene vent kits for simplified b-vent repurposing, reducing installation time and cost.
• NCC199 CDV Pro Commercial Condensing Tankless Water Heater Flagship commercial condensing tankless water heater for high-demand commercial and industrial applications. Maximum input of 199,900 BTU/hr, flow rate up to 11.1 GPM, 0.98 UEF efficiency, CSA-approved for common venting up to six units, and two corrosion-resistant stainless steel heat exchangers with a 10-year warranty. Anchors the Commercial One multi-unit linking system.
• CR61 Commercial Rack System Pre-fabricated, multi-unit racking system designed for flat rooftops or mechanical rooms of large commercial facilities. Supports scalable hot water capacity configurations for high-volume commercial deployments.
• Commercial Manifold and Rack Kits (CMK/CRK) Pre-assembled commercial manifold and rack kits for tankless installations. CMK Manifold Kits are wall-hung while CRK Rack Kits are floor-mounted, both flat-packed for easy jobsite shipment and engineered to streamline field assembly for new construction or emergency replacements.
• Total Tankless Solutions (TTS) Synergy Series Highly customizable commercial tankless solutions combining up to six NCC199 units in a single rack with single-point connections for water, power, gas, vent, condensate, and circulators. Includes integrated storage-tank options for simplified new and retrofit commercial projects.
• SWH Series Commercial Systems Commercial tankless water heating systems designed for large-scale commercial installations, offering scalable performance and simplified installation.
• Hybrid Hot Water Heating Solutions Hybrid water heating solutions combining tankless technology with other heating methods for enhanced efficiency and performance in commercial applications.
• Scale Shield Hard Water Treatment (SS-HB-3) Hard water treatment accessory using polyphosphate material to prevent limescale buildup in tankless water heaters. Built-in sediment filter, cartridge pressure gauges, and 0.75-inch stainless NPT connections. Compatible with all Noritz residential tankless and combination boiler models.
• Wireless On-Demand Push Button Kit Wireless accessory for NRCR models enabling instant on-demand recirculation at the touch of a button. Includes wireless receiver and two transmitters, compatible with batteries or USB wall plug-in. Title 24-compliant for West Coast customers.
• EZ Start Plus Mobile App Proprietary Bluetooth-enabled mobile application providing homeowners complete control of their EZ Series Pro tankless water heater, including temperature adjustment, hot water scheduling, recirculation settings, and system status monitoring from a smartphone.
• PROCard Contractor Membership Program Membership program for professional plumbing and HVAC contractors offering discounted pricing on Noritz parts, personalized support, online account management, and exclusive benefits. Designed to drive loyalty and repeat purchases among installer customers.
• Noritz University Contractor Training Free, self-paced bilingual (English/Spanish) online training platform covering tankless water heating fundamentals, sizing, selection, installation, and maintenance. Includes Residential Level 1 and Level 2 courses designed to certify professional contractors on Noritz products.

Quantifiable outcome

• Up to 40% utility bill savings over the life of the tankless unit compared to traditional tank water heaters
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Facilities Resource Group LLC (FRG)coreImplementation/ SI/ Consulting Partner · 2 February 2026FRG designs, builds, installs, and services commercial multi-unit tankless rack systems for Noritz. Specializes in assisting fast-food and casual dining operators with hot water needs. Uses Noritz NCC199 units to create scalable commercial systems with outputs up to 9.1 million BTU/hr and 316 GPM. FRG's client list includes Texas Roadhouse, Panera Bread, Love's, and Chili's.
• Nihon Itomic Co., Ltd.coreStrategic or Co-development Partner · 2 February 2026Partnership to develop commercial CO2 heat pump water heaters for the North American market. Noritz Corporation (Kobe, Hyogo, Japan) and Nihon Itomic (Sumida-ku, Tokyo, Japan) are collaborating on this new technology. Companies will showcase the technology at AHR Expo 2026 in Las Vegas.
• Barclay Sales (Western Canada)minorChannel Partner/ Reseller/ DistributorWestern Canadian manufacturer representative for Noritz products. Contact: 1-800-416-3033 or [email protected].
• Fowler Sales, Inc. (Eastern Canada)minorChannel Partner/ Reseller/ DistributorEastern Canadian manufacturer representative for Noritz products. Contact: (519) 502-7545 or http://www.fowlersalesinc.com.
• PHCC (Plumbing-Heating-Cooling Contractors Association)minorGTM or Marketing PartnerNoritz America joined PHCC as a partner for professionalism, supporting the professional trades community.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Rinnai America Corporation: Rinnai is the leading tankless water heater manufacturer in North America, offering a comparable portfolio of residential and commercial condensing tankless units sold through the same professional plumbing contractor and wholesaler channel as Noritz.
• Navien Inc. Navien is a direct tankless water heater competitor specializing in condensing gas and NPE air-source heat pump water heaters for residential and light commercial use, sharing Noritz's pro-channel distribution model.
• Takagi Industrial Co. USA: Takagi is a Japanese-origin tankless water heater specialist with a North American presence focused on residential and commercial condensing units distributed through plumbing wholesalers, directly comparable to Noritz.

Broad incumbents

• Bradford White Corporation: Bradford White manufactures commercial and residential water heaters including tankless offerings, distributed through plumbing wholesalers and competing with Noritz across the contractor channel.
• Rheem Manufacturing Company: Rheem is a broad water heating, HVAC, and pool heating incumbent with extensive tank and tankless product lines, competing with Noritz across residential and commercial segments through large national distribution.
• Bosch Thermotechnology: Bosch offers tankless water heaters, heat pumps, and boilers in North America through plumbing wholesalers, providing overlapping residential and light commercial products to the same contractor channel as Noritz.
• AO Smith Corporation: AO Smith is a major water heating manufacturer with significant tankless offerings under the AO Smith and State brands, serving residential and commercial markets through plumbing wholesalers in direct competition with Noritz.

Emerging players

• Ecosmart US Electric: Ecosmart offers electric tankless water heaters and boilers for residential and point-of-use applications, serving as an emerging alternative in the tankless category where Noritz competes.
• Stiebel Eltron USA: Stiebel Eltron offers electric tankless water heaters and heat pump water heaters for residential and commercial applications, providing an emerging alternative to Noritz's gas tankless focus.
• Heat Transfer Products (HTP): HTP manufactures high-efficiency boilers, combination boilers, and indirect water heaters for residential and commercial use, overlapping with Noritz's NRCB combination boiler and commercial offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/noritz-tankless-water-heaters-123373666818
• Instagraminstagram.com/noritzamerica
• LinkedInlinkedin.com/company/noritz-america
• YouTubeyoutube.com/noritz
• Xx.com/noritzamerica

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noritz America