Premier Brokerage Services
Premier Brokerage Services is a wholesale life insurance and annuity brokerage operating within Arthur J. Gallagher & Co.'s Life and Annuity Brokerage division, connecting independent agents, agencies, broker dealers, RIAs, and IMOs with more than 50 top-rated insurance carriers for placement of life, annuity, disability, and specialty products.
- Company typePublic
- Founded1995
- HeadquartersJenkintown, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Premier Brokerage Services does
Premier Brokerage Services operates as the Jenkintown, Pennsylvania-based legacy entity (legal name GBS Insurance and Financial Services, Inc.) that is functionally unified within Arthur J. Gallagher & Co.'s (NYSE: AJG) Life and Annuity Brokerage division — one of the largest independent life insurance wholesale brokerage operations in the country. The division serves as a wholesale intermediary connecting independent insurance agents, independent agencies, broker dealers, registered representatives, investment advisors, RIAs, and large insurance marketing organizations (IMOs) with more than 50 top-rated insurance carriers. Its core product portfolio spans life insurance, annuities, disability insurance, long-term care (traditional, hybrid, and asset-based), and specialty products including high-limit disability, international major medical, life settlements, premium financing, guaranteed issue, and company-owned life insurance (COLI).
The platform is built around the Brokerage Portal (Fleet) for contracted agents, supported by an in-house Underwriting Team with access to a proprietary underwriting platform, an Advanced Markets Team for high-net-worth and business planning cases, and a Marketing and Sales Resources function offering white-labeled educational content, PR/media programs, branding services, webinars, and business owner coaching. The technology stack is composed primarily of third-party integrations — iPipeline (case quoting and submission), WinFlex (multi-carrier entry), Firelight (application error correction), Ensight (sales simplification), ALIRT Insurance Research (carrier financial analysis), Annuity Rate Watch, Cannex, LifeTrends, and Indexalyzer — with no disclosed proprietary AI/ML capabilities.
Revenue is generated primarily through transaction-based commissions on placed life insurance and annuity cases, supplemented by professional services revenue from marketing and sales enablement programs. Pricing is not publicly disclosed and is determined through the brokerage portal and direct consultation. The division has grown through decades of well-planned mergers and acquisitions under the Gallagher umbrella and operates within a parent company that reports a global footprint spanning the Americas, Asia-Pacific, and EMEA.
Premier Brokerage Services firmographics
Firmographics- Name
- Premier Brokerage Services
- Legal name
- GBS Insurance and Financial Services, Inc.
- Website
- https://premierbrokerage.com
- Company type
- Public
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Premier Brokerage Services is a wholesale life insurance and annuity brokerage operating within Arthur J. Gallagher & Co.'s Life and Annuity Brokerage division, connecting independent agents, agencies, broker dealers, RIAs, and IMOs with more than 50 top-rated insurance carriers for placement of life, annuity, disability, and specialty products.
- Ownership category
- akta.pro rank
Where Premier Brokerage Services is headquartered
LocationHeadquarters
- HQ city
- Jenkintown
- HQ country
- United States
- HQ region
- North America
Markets served
Premier Brokerage Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Life Insurance Brokerage: Wholesale brokerage commission-based revenue from placing life insurance products through a network of independent agents and agencies, representing over 50 top-rated insurance carriers.
- Annuity Distribution: Commission revenue from annuity product placement including guaranteed retirement income, tax-deferred savings, and market protection products.
- Specialty Products: Revenue from specialized coverage including high-limit disability, international major medical, contract indemnification, life settlements, premium financing, and company-owned life insurance (COLI).
- Marketing and Sales Resources: Revenue-generating opportunities for agents through PR, media solutions, branding, and marketing programs including white-labeled educational content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based brokerage services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Premier Brokerage Services product offering
Product offeringCore offering
Premier Brokerage Services operates as part of Gallagher's Life and Annuity Brokerage division, providing wholesale insurance brokerage services that connect independent agents, agencies, broker dealers, and RIAs with over 50 top-rated insurance carriers. The firm distributes life insurance, annuities, disability insurance, long-term care, and specialty products, supported by an in-house underwriting team, advanced markets expertise, and a proprietary brokerage portal for quoting and case design.
Product overview
Gallagher's Life and Annuity Brokerage is a comprehensive insurance distribution platform that serves as one of the largest independent life insurance wholesale brokerage operations in the country. The platform connects independent agents, insurance agencies, broker dealers, registered representatives, investment advisors, and RIAs with over 50 top-rated insurance carriers. The core product portfolio includes five main product categories: Life Insurance, Annuities, Disability Insurance, Long-Term Care, and Specialty Products. The platform is powered by the Brokerage Portal (agent portal) which provides access to case design, underwriting support, and policy management. Supporting services include an Underwriting Team with proprietary platform access, Marketing and Sales Resources, and an Advanced Markets Team for affluent client strategies. The platform also integrates nine third-party tools (ALIRT Insurance Research, Annuity Rate Watch, Cannex, Ensight, Firelight, Indexalyzer, iPipeline, LifeTrends, and WinFlex) for product comparison, quoting, application processing, and market intelligence.
Differentiator
Problem solved
Functional benefit
Products and services
- Life Insurance
- Annuities
- Disability Insurance
- Long-Term Care Insurance
- Specialty Insurance Products
- Brokerage Portal
- Underwriting and Advanced Markets Services
Companies that use Premier Brokerage Services
Customer profileSegments6 records
Ideal customer profiles3 records
Premier Brokerage Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature9 records
Premier Brokerage Services partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core and support.
- AllianzcoreTop-rated insurance carrier represented through Gallagher's Life and Annuity Brokerage wholesale distribution network offering life insurance and annuity products.
- American EquitycoreInsurance carrier partner providing annuity products through Gallagher's wholesale brokerage network.
- AthenecoreInsurance carrier partner represented in Gallagher's comprehensive product portfolio for annuity and insurance solutions.
- Corebridge FinancialcoreInsurance carrier partner offering retirement and investment products through Gallagher's distribution network.
- EquitablecoreInsurance carrier represented through Gallagher's Life and Annuity Brokerage for life insurance and retirement income products.
- EquitrustcoreInsurance carrier partner providing products through Gallagher's wholesale brokerage network.
- F&GcoreInsurance carrier partner offering annuity and insurance products through Gallagher's distribution network.
- GILICOcoreInsurance carrier represented in Gallagher's portfolio of top-rated insurance partners.
- Global AtlanticcoreInsurance carrier partner providing life insurance and annuity products through Gallagher's wholesale brokerage.
- John HancockcoreMajor insurance carrier partner offering life insurance and investment products through Gallagher's distribution network.
- Lincoln Financial GroupcoreInsurance carrier represented in Gallagher's network providing retirement, life insurance, and annuity products.
- MassMutualcoreLeading insurance carrier partner offering life insurance and retirement income solutions through Gallagher's wholesale brokerage.
- MassMutual AscendcoreInsurance carrier partner specializing in annuity products distributed through Gallagher's network.
- NationwidecoreInsurance carrier partner offering diverse insurance and annuity products through Gallagher's distribution network.
- New York LifecoreLeading mutual insurance company partner providing life insurance and annuity products through Gallagher's wholesale brokerage.
- North AmericancoreInsurance carrier partner represented in Gallagher's comprehensive carrier network.
- Pacific LifecoreInsurance carrier partner offering life insurance and annuity products through Gallagher's wholesale brokerage network.
- Principal LifecoreInsurance carrier partner providing life insurance and retirement solutions through Gallagher's distribution network.
- Protective LifecoreInsurance carrier partner offering life insurance and annuity products through Gallagher's wholesale brokerage.
- PrudentialcoreMajor insurance carrier partner providing life insurance, annuities, and investment products through Gallagher's distribution network.
- SecuriancoreInsurance carrier partner offering life insurance and annuity products through Gallagher's network.
- United of OmahacoreInsurance carrier partner represented in Gallagher's comprehensive portfolio of insurance carriers.
- The Leaders Group, Inc.coreFINRA member broker-dealer (Member FINRA/SIPC) through which securities are offered. Located at 475 Springfield Ave., Suite 1, Summit, NJ 07901.
- ALIRT Insurance ResearchsupportThird-party research provider offering quarterly in-depth analyses of financial and market data for thousands of insurance companies, integrated into Gallagher's brokerage tools.
- CannexsupportThird-party data provider offering objective information on cost and features of retirement income products, accessible through Gallagher's brokerage platform.
- iPipelinesupportTechnology platform for quoting cases, submitting applications, and tracking approval process, used by Gallagher's Life and Annuity Brokerage.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Premier Brokerage Services competitors and assessment
Company assessmentDirect peers
- Crump Life Insurance Services: One of the largest U.S. wholesale life insurance and annuity brokerages, distributing products from multiple carriers to independent producers. Directly comparable in business model, carrier-agnostic distribution, and producer support services.
- Ash Brokerage: Wholesale life insurance and annuity brokerage serving independent financial professionals with multi-carrier access, case design, and advanced markets support. Closely comparable in target producer base and product mix.
- Highland Capital Brokerage: Wholesale life insurance brokerage distributing fixed life, annuities, and disability products through independent agents and advisors. Comparable in wholesale model, multi-carrier platform, and producer-focused tools.
- DPL Financial Partners: RIA-focused annuity and life insurance distribution platform serving fee-based advisors. Comparable in targeting the same independent financial professional channel with annuity and life placement support.
- M Financial Group: Member-owned distribution platform for life insurance and advanced markets products, serving independent producers with multi-carrier access and case design. Comparable in wholesale model and affluent-client focus.
- LifeMark Partners: Wholesale life insurance brokerage providing multi-carrier placement, underwriting, and case design to independent producers. Comparable in distribution model and life insurance specialization.
Broad incumbents
- Aon: Global insurance brokerage and advisory conglomerate. While primarily commercial P&C and benefits-focused, Aon overlaps in life/annuity distribution and benefits brokerage serving large enterprises and affluent clients.
- Marsh McLennan: Global insurance brokerage and risk advisory holding company with Mercer and Oliver Wyman. Operates broadly in insurance distribution and consulting, with adjacent life/benefits capabilities.
- Brown & Brown: Large U.S. insurance brokerage distributing commercial, personal, and benefits products. Overlaps in life/annuity placement through benefits brokerage operations and competes for large producer accounts.
- Hub International: North American insurance brokerage offering commercial, personal, and life/benefits products. Competes in the wholesale life distribution space through its life and financial services divisions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Premier Brokerage Services social profiles
Digital presencePremier Brokerage Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Premier Brokerage Services leadership team
Management profileNumber of profiles
Profiles3 records
Premier Brokerage Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Premier Brokerage Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Premier Brokerage Services
What does Premier Brokerage Services do?
Premier Brokerage Services operates as part of Gallagher's Life and Annuity Brokerage division, providing wholesale insurance brokerage services that connect independent agents, agencies, broker dealers, and RIAs with over 50 top-rated insurance carriers. The firm distributes life insurance, annuities, disability insurance, long-term care, and specialty products, supported by an in-house underwriting team, advanced markets expertise, and a proprietary brokerage portal for quoting and case design.
Is Premier Brokerage Services a public or private company?
Premier Brokerage Services is a public company. It is classified as public and is currently operating.
When was Premier Brokerage Services founded?
Premier Brokerage Services was founded in 1995. It employs 11 to 50 people.
Where is Premier Brokerage Services based?
Premier Brokerage Services is headquartered in Jenkintown, United States, in the North America region.
How does Premier Brokerage Services make money?
Four revenue lines are on record. Life Insurance Brokerage is the primary driver. The others are annuity Distribution, specialty Products and marketing and Sales Resources.
Who are Premier Brokerage Services's main competitors?
Direct peers on record are Crump Life Insurance Services, Ash Brokerage, Highland Capital Brokerage, DPL Financial Partners, M Financial Group and LifeMark Partners. Broad incumbents are Aon, Marsh McLennan, Brown & Brown and Hub International.
Does Premier Brokerage Services have an API?
No public API is recorded for Premier Brokerage Services.