Irrigation Automation Systems

What Irrigation Automation Systems does

Irrigation Automation Systems, founded in 2004 and headquartered in Whitinsville, Massachusetts, builds pump and valve automation systems for commercial agricultural growers. Its portfolio centers on two core control platforms — Full Automation and Engine/Pump Automation — that manage irrigation cycles and pump operations to protect crops from early Spring frost, improve yields, and reduce labor inputs. These are complemented by modular add-ons: IrrIlink (a connectivity module linking irrigation components), ALERT (a notification and alert module for irrigation status, temperature, and frost warnings), RF radio hardware (RF50, RF90, RF51) for wireless field connectivity, and a sensor accessory line including a handheld soil moisture reader, soil moisture probe, smart and analog temperature probes, and replacement batteries priced between $14 and $250.

Underlying the hardware is a Harvest-Watch sub-brand that delivers monitoring, seasonal guides, and how-to documentation to growers operating the systems. The product architecture is intentionally modular: sensors and radios feed back to the core automation controllers, which in turn drive pumps and valves, with the ALERT module providing real-time notification of status anomalies. Full-system pricing is not publicly disclosed and is handled through direct consultation.

The company sells exclusively direct, operating its own e-commerce storefront (iassys.com/store) across six product categories alongside a phone (1-800-549-4551) and email ([email protected]) assisted-sales channel for complex system purchases. Revenue derives primarily from one-time hardware sales of automation systems and accessories, with Harvest-Watch positioned as a companion service. The company is privately held with no disclosed funding, parent entity, or external investors, and has no named enterprise customers or third-party distribution partners.

Name

Irrigation Automation Systems

Legal name

Irrigation Automation Systems

Website

https://iassys.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Irrigation Automation Systems, founded in 2004 and based in Whitinsville, Massachusetts, provides pump and valve automation systems, sensor accessories, and monitoring tools for commercial agricultural growers to manage irrigation and frost protection, selling directly through its own e-commerce storefront.

Ownership category

akta.pro rank

Product category

Agricultural Irrigation Automation

NAICS

Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Irrigation Control & Automation (Controllers, Valves, Sensors, IoT) (AFAAACAF)

akta.pro secondary industry

Monitoring, Metering & Flow Measurement (Meters, Pressure/Flow Gauges, Telemetry) (AFAAACAK)

Keywords

• Agricultural irrigation automation
• Pump automation systems
• Valve automation controls
• Soil moisture monitoring
• Frost protection systems

Headquarters

HQ city

Whitinsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Automation Systems Sales: Sale of full automation systems, engine/pump automation, IrrIlink, and ALERT product categories. These are likely higher-value capital equipment systems for commercial growers.
2. Accessories and Components: Sale of peripheral products including soil moisture readers, temperature probes, batteries, and radio communication devices. One-time purchase model at various price points ($14-$250).
3. Harvest-Watch Software/Service: Harvest-Watch product offering with how-to guides and monitoring capabilities for users, potentially as a companion service to hardware systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Irrigation Automation Systems designs, sells, and supports pump and valve automation systems for agricultural irrigation. Its portfolio includes Full Automation and Engine/Pump Automation core systems, connectivity and alert modules (IrrIlink, ALERT), wireless radio hardware, and soil-moisture and temperature sensor accessories, all aimed at helping growers automate water application and frost protection. The company sells directly through its own e-commerce storefront and phone/email-assisted sales, primarily to commercial agricultural growers in the USA.

Product overview

Irrigation Automation Systems offers a modular irrigation automation platform centered on pump and valve automation systems (in operation since 2004) that help growers protect crops from early Spring frost, improve yields, lower costs, and improve water application efficiency. The portfolio consists of two core automation systems — Full Automation and Engine/Pump Automation — which serve as the primary control platforms. These are complemented by IrrIlink (a connectivity/control module linking irrigation components), ALERT (a notification and alert module), and Radios (wireless communication hardware for field connectivity). Supporting the core systems is a range of sensor and accessory products including a Handheld Soil Moisture Reader, Soil Moisture Probe, Smart Temperature Probe, Analog Temperature Probe, RF50 Battery, and RF90/RF51 Battery. The company also offers Harvest-Watch, a monitoring and guidance resource for growers.

Differentiator

Problem solved

Functional benefit

Brands

• Harvest Watch: A monitoring and guidance platform for harvest operations with how-to guides for usage.

Products and services

• Full Automation Comprehensive irrigation automation system providing full automation of irrigation cycles, enabling growers to apply water more accurately throughout the growing season, lower costs, and improve yields. Designed for commercial agricultural growers.
• Engine / Pump Automation Automation system for engine and pump control that lets growers manage pump operations remotely and integrate with irrigation scheduling for frost protection and water application. Targeted at commercial agricultural growers.
• IrrIlink Connectivity and control module that links irrigation components within the automation ecosystem, enabling centralized management of valves and sensors. Sold to commercial growers extending their automation system.
• ALERT Alert and notification module that delivers real-time alerts to growers regarding irrigation status, temperature conditions, frost warnings, and system anomalies. Pairs with the core automation systems.
• Radios (RF50, RF90, RF51) Radio communication hardware (RF50, RF90, RF51) used to establish wireless connectivity between automation components such as sensors, valves, and control units in the field. Sold to commercial growers building automation systems.
• Handheld Soil Moisture Reader Portable handheld device for measuring soil moisture levels in the field, priced at $250, helping growers determine when and how much to irrigate.
• Soil Moisture Probe Fixed-installation probe sensor inserted into soil to measure moisture content continuously, priced at $175, used to inform automated irrigation scheduling decisions.
• Smart Temperature Probe

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• Semios: Semios provides an IoT platform for specialty crops including weather, soil, and irrigation automation. Comparable as a sensor- and automation-driven irrigation decisioning platform competing for the same commercial grower wallet.
• CropX: CropX offers soil-sensor-based precision irrigation and farm management analytics. Comparable to IAS on the soil moisture sensing and automated irrigation decisioning side, with a more software- and analytics-centric model.

Broad incumbents

• Toro Company: Toro produces agricultural and turf irrigation products including controllers, valves, and soil moisture sensors. Comparable in irrigation control hardware and sensor categories to IAS, with a significantly broader commercial and consumer portfolio.
• Hunter Industries: Hunter Industries produces controllers, valves, and sensors for irrigation, with strong presence in agriculture and landscape segments. Comparable as a competitor in automated irrigation control hardware with broader market reach.
• Rain Bird: Rain Bird manufactures irrigation controllers, valves, and sensors for agriculture, turf, and landscape applications. Overlaps with IAS on the controller, valve, and sensor side of irrigation automation, though with a much larger distribution network.
• Jain Irrigation Systems: Jain Irrigation manufactures drip and sprinkler irrigation systems, automation equipment, and agricultural inputs. Comparable in pump/valve automation and integrated irrigation solutions, with a particularly strong presence in specialty and row crops globally.
• Netafim: Netafim is the global leader in drip and micro-irrigation with a growing portfolio of automation and digital farming tools. Comparable to IAS as a provider of precision water-application automation for commercial growers, particularly in specialty crops.
• Lindsay Corporation (Zimmatic / FieldNET): Lindsay manufactures Zimmatic irrigation systems and offers the FieldNET remote irrigation management platform with pump and sensor integration. Direct competitor in pump/valve automation and remote control for growers, with a much larger global installed base and cloud platform.
• Valley Irrigation (Valmont Industries): Valmont's Valley Irrigation is the leading center-pivot and linear-move irrigation manufacturer and offers ICON smart panels and Valley Scheduling cloud software. Comparable to IAS as a pump/valve and automation provider for commercial agriculture, but at much larger scale and broader product breadth.
• Trimble Agriculture: Trimble's agriculture division provides precision irrigation, water management, and farm operations software. Comparable to IAS in irrigation automation and data-driven water application, with a much broader precision-agriculture platform footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/IASSYS
• LinkedInlinkedin.com/company/irrigation-automation-systems-ias-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Irrigation Automation Systems