What Vesta Homes does

Vesta Homes is a family-owned residential homebuilder founded in 1990 and headquartered in Moore, Oklahoma, operating exclusively in the Oklahoma City metropolitan area. The company constructs both speculative (spec) homes and custom single-family residences across 13 named communities including Shenandoah Ridge, Crestone Ridge, Raywood Manor, Brookstone Lakes West, Chapel Creek, and Twin Oaks Canyon, with a catalog of more than 30 standardized floor plans ranging from 1,513 to 2,598 square feet. Pricing spans an entry point of approximately $250,000 to a premium ceiling of $542,000, positioning the company between first-time buyers and move-up purchasers.

The company's core technical differentiator is the ONG ONE Energy Program, a partnership with Oklahoma Natural Gas that integrates engineered HVAC design, enhanced insulation, airtight construction standards, and independent RESNET Home Energy Rater inspections to produce HERS Index-certified, Energy Star-labeled homes. All homes are built beyond minimum code requirements and subjected to third-party inspections, positioning quality assurance and energy efficiency as the primary value proposition rather than price competition.

The business model is a direct-to-consumer, one-time-transaction home sale with no recurring revenue component. Distribution is sales-led through the company website, community lot showings, and seasonal participation in the Parade of Homes. The firm is privately held, has no external investors or parent company disclosed, and is operated by a small team of fewer than 10 employees led by co-owners Jim Schuff and Brian Fowler, supported by builders Jason Schuff and Connor Schuff. The geographic scope is entirely domestic and limited to a single metropolitan market, leaving the business structurally exposed to local housing cycle dynamics.

Name

Vesta Homes

Legal name

Vesta Homes

Website

https://vestahomesok.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Vesta Homes is a family-owned residential homebuilder founded in 1990 in Moore, Oklahoma, constructing spec and custom single-family homes across 13 Oklahoma City metro communities, with pricing from $250,000 to $542,000 and energy-efficient construction via the ONG ONE program.

Ownership category

akta.pro rank

Product category

Residential Home Construction

NAICS

New Housing For-Sale Builders (236117), Residential Building Construction (2361)

akta.pro primary industry

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)

akta.pro secondary industries

Single-Family Home Construction (Detached Homes) (IMAFABAA), Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)

Keywords

• Residential home construction
• Speculative home builder
• Custom home building
• Energy efficient homes
• New construction homes

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Spec Home Sales: Vesta Homes builds speculative (spec) homes for sale to buyers, with homes available at various price points ranging from approximately $250,000 to over $500,000
2. Custom Home Building: Custom home construction services for buyers who want to build on their own lots or in specified communities

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Vesta Homes builds and sells speculative (spec) and custom single-family residential homes in the Oklahoma City metropolitan area, with homes starting at $250,000 and ranging up to over $542,000. The company operates across 13 communities, offers more than 30 standardized floor plans (1,513–2,598 sq ft), and differentiates through energy-efficient construction via the ONG ONE program featuring HERS ratings, engineered HVAC, enhanced insulation, and third-party inspections beyond minimum code requirements.

Product overview

Vesta Homes is a residential home builder offering a unified portfolio of spec and custom single-family homes across the Oklahoma City metropolitan area. The core offering consists of new construction homes in 13 planned communities, complemented by over 30 standardized floor plans (ranging 1,513-2,598 sq ft) available for purchase and customization. The company differentiates through the ONG ONE energy efficiency program which provides HERS Index-certified homes with engineered HVAC, enhanced insulation, and third-party inspections. Homes start at $250,000 and target first-time buyers through luxury purchasers.

Differentiator

Problem solved

Functional benefit

Products and services

• New Construction Homes (Spec and Custom) Speculative (spec) and custom single-family residential homes built to above-code standards with third-party inspections, targeting first-time buyers through move-up purchasers in the Oklahoma City metropolitan area. Homes are available across 13 communities with prices starting at $250,000 and ranging up to $542,000+.
• Floor Plans (Home Plans) Over 30 standardized floor plans ranging from 1,513 to 2,598 square feet with 2–4 bedrooms, offered as downloadable PDFs for prospective buyers to select and customize when purchasing a Vesta home.

Quantifiable outcome

• Energy Star certified homes with reduced energy consumption
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Oklahoma Natural Gas (ONG)coreStrategic or Co-development PartnerONG ONE Program partnership for energy-efficient new home construction, including engineered HVAC design, insulation standards, and independent HERS rating inspections
• Central Oklahoma Homebuilders Association (COHBA)coreOthersMembership organization providing industry leadership, networking, and professional development for homebuilders in central Oklahoma
• National Association of Home Builders (NAHB)minorOthersNational industry association membership providing access to resources, education, and conventions for building industry professionals
• Oklahoma Home Builders AssociationcoreOthersCertified builders program through OKHBA, ensuring quality standards and professional credentials
• Moore Homebuilders AssociationminorOthersLocal industry association membership in the Moore area
• Builders Association of South-Central OklahomaminorOthersRegional industry association membership for south-central Oklahoma builders
• RESNET (Residential Energy Services Network)coreTechnology or IntegrationHERS Rating certification partnership for energy efficiency verification and ratings on homes built

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Gallimore Homes: Long-standing Oklahoma homebuilder operating in the OKC metro with spec and custom offerings in multiple communities. Comparable in scale, longevity, and product mix to Vesta Homes.
• Ideal Homes: Oklahoma City metro production homebuilder offering new construction homes across multiple communities in the same $250K-$500K price band as Vesta, with similar spec-home model and Parade of Homes participation. Closest direct competitor in the same geography and price segment.
• Homes By Taber: Oklahoma City-based production homebuilder constructing new homes in multiple OKC communities with similar spec-home approach and energy-efficiency features. Direct overlap in target customer (first-time and move-up buyers) and submarkets.
• Bailee Homes: Regional Oklahoma homebuilder offering new construction homes in the OKC metro with comparable community-based spec-home model. Competes for the same first-time and move-up buyer pool at similar price points.

Regional players

• Simmons Homes: Regional production homebuilder active in Oklahoma and Texas, including the OKC metro. Comparable in spec-home, community-based model but operates across a broader geography than Vesta.

Broad incumbents

• Meritage Homes: National production homebuilder differentiated by a strong energy-efficiency focus (ENERGY STAR certified homes, advanced framing), directly mirroring Vesta's ONG ONE positioning but at vastly greater scale across multiple states.
• D.R. Horton: Largest U.S. homebuilder with significant Oklahoma City operations across multiple communities and brands. Competes directly in Vesta's entry-level segment with greater cost advantages and incentive programs.
• Lennar: Top-three U.S. homebuilder with established OKC metro presence in the entry-level and first-time buyer segment that Vesta also targets. National scale advantages in land, materials procurement, and mortgage financing.
• PulteGroup: National production homebuilder (Centex, Pulte, Del Webb, John Wieland brands) with multi-market entry-level and move-up offerings. Active in Oklahoma and competes for the same first-time buyer demographic.
• David Weekley Homes: Large private U.S. homebuilder known for customer service quality and energy-efficient construction — paralleling Vesta's quality-and-efficiency positioning. Operates in multiple regional markets including Texas-adjacent geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/vesta-homes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vesta Homes