Shannon-Baum Signs

What Shannon-Baum Signs does

Shannon-Baum Signs, Inc. is a third-generation, family-owned commercial sign manufacturer and graphics fabricator headquartered in a 36,000 square-foot facility in Eldersburg, Maryland, where it has operated since relocating from Baltimore in 1988. Founded in 1950 by William and Jessie Baum as a supplier of cut-out reflective letters, the company now produces a broad portfolio that includes channel letters, cabinet signs, monument and pylon signs, dimensional lettering, sandblasted and routed signs, LED message centers, MUTCD-compliant traffic and parking signs, ADA Braille signage, wayfinding kiosks, vehicle wraps, 3M reflective emergency graphics, 3M certified automotive window tinting, and a promotional product line spanning custom apparel, banners, business cards, and stickers.

Production is vertically integrated in-house: digital printing is handled on Roland Sol Jet eco-solvent and HP Latex printers at up to 1440 dpi, complemented by a custom screen printing department with PMS color matching, a 13-foot Primeline Power Squaring Shear for aluminum, and sandblasting/routing capabilities for High Density Urethane and wood. The company maintains its own installation fleet, including crane and bucket trucks reaching 60 feet with auguring and core-drilling capability, enabling turnkey project delivery across Maryland, Virginia, Washington DC, West Virginia, Delaware, and Southern Pennsylvania.

Commercially, the business operates on a primarily quote-based, project-driven model for custom sign manufacturing, vehicle wraps, and installation, with unit pricing on standardized items like 3M window tint and a Shopify-backed e-commerce channel (plus an ESP promotional storefront) for lower-touch promotional products. Customers span local and state government agencies (notably the Baltimore City Police Department since 1954), educational institutions, national accounts (Chick-fil-A, NAPA, Verizon, Ruth's Chris, UTZ, Ferguson), and a long tail of SMB and individual buyers. The company holds Maryland MBE (03-449), Baltimore City WBE, and Maryland Small Business Reserve Vendor certifications, and is self-described as the largest traffic sign manufacturer in Maryland and the largest women-owned traffic sign manufacturer in the state.

Name

Shannon-Baum Signs

Legal name

Shannon-Baum Signs, Inc.

Website

https://shannonbaum.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Shannon-Baum Signs is a third-generation, family-owned sign manufacturer and graphics fabricator in Eldersburg, MD, producing custom signs, vehicle wraps, 3M window tinting, and promotional products for government, education, national accounts, and SMBs across the Mid-Atlantic.

Ownership category

akta.pro rank

Product category

Custom Sign Manufacturing

NAICS

Sign Manufacturing (33995), Indoor and Outdoor Display Advertising (541850), Graphic Design Services (54143), Commercial Screen Printing (323113)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)

akta.pro secondary industries

Digital Signage & Commercial Displays (HDACADAL), Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL), Road Signage, Markings & Delineation (Regulatory/Warning/Guide Signs, Pavement Markings, Reflectors) (TLAJAGAB)

Keywords

• Custom sign manufacturing
• Vehicle wraps
• Digital printing
• Window tinting
• Sign installation

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Sign Manufacturing: Design, fabrication, and sale of custom signs including channel letters, cabinet signs, monument/pylon signs, dimensional lettering, sandblasted/routed signs, LED message centers, traffic signs, ADA Braille signage, real estate signs, and wayfinding/kiosk signs. One-time purchase model with installation often included.
2. Vehicle Graphics and Wraps: Full and partial vehicle wraps, decals, fleet graphics, reflective emergency vehicle markings, and pre-spaced copy. Average wrap lifespan of 5 years. In-house design, printing, lamination, and professional installation.
3. Automotive Window Tinting: 3M certified window tinting services for vehicles including cars, trucks, vans, SUVs, and RVs. Various tint options (Crystalline, Ceramic IR, Color Stable IR, Obsidian). Includes lifetime warranty on installation.
4. Promotional Products: Custom apparel (screen printing and embroidery), business cards, posters, banners, flags, stickers, magnets, corn hole boards, table covers/runners, and photo boards/canvases. Both e-commerce and custom quote channels.
5. Sign Restoration Services: Refurbishing and restoration of vintage and existing signs including repainting, sandblasted sign restoration, and sign updating services.
6. Installation and Delivery: Professional installation services for signs, graphics, and vinyl. Delivery of oversized signs throughout Maryland, DC, Virginia, West Virginia, Pennsylvania, and Delaware.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Shannon-Baum Signs designs, fabricates, and installs custom signage including channel letters, cabinet signs, dimensional lettering, monument/pylon signs, LED message centers, traffic/parking signs, ADA Braille, and sandblasted signs. The company also produces vehicle wraps, reflective emergency graphics, 3M-certified automotive window tinting, and a full line of promotional products such as custom apparel, banners, and business cards. Services span graphic design, digital and screen printing, sign restoration, and professional delivery and installation across the Mid-Atlantic region.

Product overview

Shannon-Baum Signs operates as a comprehensive sign manufacturing and graphics company offering a unified portfolio of sign products, vehicle graphics, promotional products, and installation services. The sign products segment includes Channel Letters, Cabinet Signs, Dimensional Lettering, Sandblasted & Routed Signs, Monument & Pylon Signs, LED Message Centers, Traffic & Parking Signs, ADA Braille Signage, Park & Forest Retention Signs, Sidewalk & Yard Signs, Real Estate Signs, Wayfinding & Kiosk Signs, and Wall Graphics & Window Perforation. The vehicle graphics segment features Vehicle Wraps & Graphics, Decals & Pre-Spaced Copy, Reflective Emergency Graphics, and 3M Window Tinting. The promotional products segment includes Custom Apparel with screen printing and embroidery, Table Covers & Runners, Banners & Flags, Business Cards & Posters, Stickers & Magnets, Photo Boards & Canvases, and Corn Hole Boards. Supporting services include Digital & Screen Printing, Sign Restoration, Graphic Design, and Installation & Delivery. The company operates from a 36,000 square foot facility in Eldersburg, Maryland and serves customers throughout the Mid-Atlantic region.

Differentiator

Problem solved

Functional benefit

Products and services

• Channel Letters & Cabinet Signs Illuminated individual channel letters and extruded sign cabinets (light boxes) constructed of aluminum and acrylic/plexiglass for day and night visibility, customizable for branding.
• Dimensional Lettering Cut and cast metal, plastic, and acrylic dimensional letters for interior or exterior use, designed to withstand chipping, cracking, fading, or discoloration.
• Sandblasted & Routed Signs Custom one-of-a-kind signs produced from signfoam (High Density Urethane) or wood using routing or sandblasting techniques, finished with hand painting.
• Monument & Pylon Signs Ground-level monument signs and elevated pylon signs for multiple occupants, available in stone, brick, cinder block, stucco, or aluminum with various lighting options.
• LED Message Centers Electronic LED message boards in monochrome and RGB full-color displays for schools, churches, fire departments, and shopping centers, with easy-to-use scheduling software.
• Traffic & Parking Signs Traffic and street signs manufactured to MUTCD standards using reflective materials on aluminum blanks, with custom options for various messages and colors.
• ADA Braille Signage ADA compliant tactile and Braille signage for restrooms, exits, and other required locations, available in stocked standard formats or custom designs in various sizes and colors.
• Sidewalk & Yard Signs Custom outdoor advertising signs including polyethylene sidewalk signs with interchangeable faces and weather-resistant corrugated plastic yard signs available in all shapes and sizes.
• Real Estate Signs Custom real estate signs in aluminum, coroplast, dibond, and alumalite materials with reflective options, available in standard and custom sizes.
• Wayfinding & Kiosk Signs Visual communication solutions for navigation including kiosk signs and wayfinding systems to help visitors find their destinations.
• Wall Graphics & Window Perforation Custom wall murals and perforated window graphics that allow visibility through from the inside while displaying branding on the outside.
• Vehicle Wraps & Graphics Full and partial vehicle wraps for cars, trucks, box trucks, RVs, and golf carts using 3M materials with in-house design, printing, and installation services.
• Reflective Emergency Graphics 3M reflective decals for emergency vehicles including fire trucks, ambulances, sheriff and police cars, fabricated using highest quality screen printing inks.
• Decals & Pre-Spaced Copy Parking decals in reflective or non-reflective materials with consecutive numbering, tamper-evident labels, and fleet decals for vehicles of all sizes.
• 3M Window Tinting 3M certified automotive window tinting including Crystalline, Ceramic IR, Color Stable IR, and Obsidian films with lifetime warranties against peeling, fading, and bubbling.
• Promotional Products Full range of promotional items including custom apparel with screen printing and embroidery, table covers, stickers, magnets, banners, flags, business cards, and posters.
• Custom Apparel Custom screen printing and embroidery services on various apparel types for businesses, organizations, and events from small family reunion orders to large event quantities.
• Banners & Flags Digitally printed indoor/outdoor banners and advertising flags including retractable banner stands in various sizes and materials.
• Digital & Screen Printing Services Full color digital printing using Roland Sol Jet eco-solvent and HP Latex printers up to 1440 dpi, and traditional screen printing for large quantity sign and decal production.
• Sign Restoration Sign restoration services including repainting faded signs and complete restoration of damaged sandblasted signs, with capabilities for vintage sign refurbishment.
• Graphic Design Professional graphic design services for vehicle wraps, sign design, logos, business cards, banners, and promotional materials using a skilled in-house design team.
• Installation & Delivery Professional sign and graphic installation including traffic signs, vehicle wraps, and rough textured surfaces, with delivery throughout Maryland, DC, Virginia, West Virginia, Delaware, and Pennsylvania.

Quantifiable outcome

• Vehicle wraps last average of 5 years with 30,000-80,000 daily impressions per wrapped vehicle, cost under $44 per million impressions
• +3 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• FASTSIGNS: National franchise network offering custom signs, vehicle wraps, and graphics services to SMBs and enterprises. Directly comparable as a multi-product sign and graphics provider with in-house design, fabrication, and installation capabilities across the same customer profile.
• Image360: Sign and graphics franchise under the same parent as FASTSIGNS delivering custom signs, vehicle wraps, and promotional products. Highly comparable on product breadth, customer segments (SMB and enterprise), and franchise-driven distribution model.
• SpeedPro Imaging: Franchise network specializing in large-format digital printing for vehicle wraps, wall murals, window graphics, and signage. Directly comparable as a wide-format digital printing and vehicle-graphics provider with similar in-house production and installation model.
• Allegra Marketing & Print: Franchise network providing marketing, printing, and signage services including custom signs, vehicle graphics, and promotional products. Comparable on multi-product print/sign offering, SMB customer base, and direct sales/distribution approach.
• Minuteman Press: International printing franchise offering commercial printing, signage, and promotional products to local businesses. Comparable on print and signage product mix and SMB/government customer base, though weighted more toward print than fabricated signs.

Emerging players

• Signs.com (Cimpress / Vistaprint): Online-direct signage marketplace operated by Cimpress (parent of Vistaprint) enabling customers to order banners, yard signs, decals, and vehicle graphics online. Comparable on product categories served but differentiated by a self-service e-commerce model that targets lower-complexity SMB orders.
• VistaPrint (Cimpress): Online marketing materials and signage provider offering business cards, banners, signs, and promotional products via e-commerce. Comparable on product categories (business cards, banners, promotional items) for SMB orders, but competes through a self-service digital channel rather than custom design/consultation.

Broad incumbents

• YESCO (Young Electric Sign Company): Large, established US sign manufacturer and outdoor advertising contractor with national service capabilities across sign fabrication, installation, and maintenance. Comparable on custom sign manufacturing (channel letters, LED displays, monument signs) and installation services at a much larger scale.
• Lamar Advertising: Public outdoor advertising company operating billboards, transit, and digital displays across the US. Tangentially comparable as a regional/national signage and display buyer, and through vehicle/transport graphics demand, but operates in OOH media rather than custom sign manufacturing.
• Daktronics: Public manufacturer of LED message centers, scoreboards, and large-format displays used by schools, municipalities, and sports venues. Comparable on the LED message center category (overlapping with Shannon-Baum's school/municipality LED business), though Daktronics operates at far larger scale and scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ShannonBaumGraphics
• Xx.com/shannonbaumsign
• LinkedInlinkedin.com/company/shannon-baum-signs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shannon-Baum Signs