What Neocrm does

Neocrm (销售易 / Xiao Shou Yi), legally Beijing Renke Hudong Network Technology Co., Ltd., is a Beijing-headquartered, Tencent-owned enterprise CRM vendor founded in 2011-2012 that delivers an integrated marketing, sales, service, and partner-cloud platform with a low-code aPaaS layer, embedded BI, and a customer data platform. Its flagship AI offering is the NeoAgent platform — pre-built Sales, Service, Marketing, Channel, and Analyst agents built on a business semantic layer and trusted data layer, leveraging Tencent Hunyuan and DeepSeek models and an Agent Development Platform with Agentic RAG. The company targets large enterprises, claiming 500+ Fortune 500 customers and 5,000+ businesses on the platform across 60+ sub-industries including manufacturing, high-tech, automotive, life sciences, software/internet, and retail/FMCG, with named deployments at Schneider Electric, Hikvision, Hytera, Jaguar Land Rover, Liugong, Zhongsheng Group, and Meinian Health.

The business model is enterprise subscription plus professional services on a quote-based, annual billing cadence. Implementation cycles of 3-6 months are cited versus 12-18 months for international incumbents, supported by dedicated migration engineers, a 100% data migration accuracy guarantee, and 30-day post-launch support, with a stated 60% lower TCO than Salesforce. The go-to-market is enterprise field sales with direct account teams, supplemented by a self-serve free trial and a partner ecosystem; geographic coverage spans China plus regional headquarters in Singapore and offices in Malaysia, the US, and data centers in Singapore, Indonesia, and Frankfurt. Tencent is the strategic parent providing capital, technology (Tencent Cloud infrastructure, Hunyuan model), and channel access, and Neocrm is recognized in the Gartner Magic Quadrant for Sales Force Automation Platforms for 9 consecutive years, most recently in 2025.

Name

Neocrm

Legal name

Beijing Renke Hudong Network Technology Co., Ltd. (北京仁科互动网络技术有限公司)

Website

https://neocrm.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Neocrm (销售易) is a Beijing-headquartered, Tencent-owned enterprise CRM vendor offering an AI-native platform spanning marketing, sales, service, and partner cloud, serving 500+ Fortune 500 and 5,000+ businesses globally across manufacturing, automotive, life sciences, and other verticals.

Ownership category

akta.pro rank

Product category

Enterprise CRM Software

NAICS

Software Publishers (51321), Computer Systems Design and Related Services (5415)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Sales Force Automation (SFA) CRM (HDAEAFAA)

akta.pro secondary industries

Marketing Automation & Campaign Management CRM (HDAEAFAB), Customer Service, Support & Contact Center CRM (HDAEAFAC), Partner Relationship Management (PRM) & Channel CRM (HDAEAFAG), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Enterprise CRM software
• AI sales automation
• Customer data platform
• Low-code aPaaS platform
• Marketing service automation

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. CRM Software Subscriptions: Annual and multi-year subscription licenses for Sales Cloud, Service Cloud, Marketing Cloud, Partner Cloud, and NeoAgent platform. Tiered pricing based on user count and feature access.
2. Professional Services: Implementation, customization, data migration, and training services to support enterprise deployments. Includes dedicated migration engineers and 30-day post-launch support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Neocrm develops and sells an AI-native enterprise CRM platform composed of four cloud products — Marketing Cloud (SCRM), Sales Cloud, Partner Cloud, and Service Cloud — powered by the NeoAgent2.0 AI agent platform, a low-code aPaaS layer (NeoPlatform), embedded BI (NeoBI Analytics Cloud), and a unified Customer Data Platform. The platform automates end-to-end marketing, sales, partner/channel management, and customer service workflows for large enterprises and serves as a domestic Salesforce replacement with internationalization capabilities for Chinese companies expanding globally.

Product overview

Neocrm is an AI-native CRM platform delivering marketing, sales, and customer service capabilities as an integrated, modular portfolio. The offering is organized as a suite of cloud products — Marketing Cloud (SCRM), Sales Cloud, Partner Cloud, and Service Cloud — anchored by the NeoAgent AI Agent platform, the NeoPlatform (aPaaS) low-code development and integration layer, NeoBI Analytics Cloud for embedded BI, and the Customer Data Platform (Data Cloud) for unified data management. The core architecture layers are: the Customer Data Platform providing unified data and metadata management; the NeoAgent platform powering pre-built AI Agents (Sales Agent, Service Agent, Marketing Agent, Channel Agent, Analyst Agent, Customer Service Agent) with an Agent Development Platform for custom agent creation; and the NeoPlatform providing low-code application development, workflow automation, and ecosystem integration. This platform-plus-modules structure enables enterprises to deploy end-to-end marketing-sales-service workflows augmented by AI Agents, while the aPaaS and data platform layers support customization, analytics, and enterprise-grade data management.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Cloud (SCRM) AI-driven omnichannel marketing cloud platform for intelligent lead acquisition and efficient conversion; includes enterprise WeChat SCRM, marketing automation, Marketing Agent, and private domain operations to activate customer data and expand high-quality prospects.
• Sales Cloud AI-powered sales force automation platform that helps enterprises build scalable, repeatable sales systems for high-quality revenue growth; covers sales process management, customer insights, CPQ, deal management, and Sales Agent to shorten sales cycles and improve win rates.
• Partner Cloud AI-powered channel management and partner collaboration platform enabling enterprises to build a one-stop collaborative operations platform; covers channel lifecycle management, channel ordering mall, channel transaction collaboration, and Channel Sales Agent for partner empowerment.
• Service Cloud AI-driven customer support platform delivering faster, smarter service with omnichannel case management, intelligent field service scheduling, and Service Agent; reduces service costs, improves customer retention, and supports online customer handling, on-site service management, and service mini-programs.
• NeoAgent2.0 AI agent platform providing pre-built AI Agents for sales, service, marketing, channel management, and analytics roles, with a flexible platform to create and extend custom agents; data-driven next-generation AI CRM powered by a unified customer data platform and business semantic layer that enables autonomous task execution across marketing, sales, and service workflows.
• NeoPlatform (aPaaS) Low-code application development platform enabling enterprises to rapidly build and adapt business applications; includes App Development Studio, NeoUI front-end builder, Integration & Workflow, Composable Dev Framework, and an enterprise-grade technology foundation for complex and changing business needs.
• NeoBI Analytics Cloud CRM-native business intelligence and analytics platform turning CRM data into actionable insights with interactive dashboards and advanced analytics; includes Analyst Agent for access-controlled query and intelligent view generation, metrics and KPI platform, analytics views and reports, data exploration and sharing, and data snapshots for real-time decision-making.
• Customer Data Platform (Data Cloud) Unified customer data platform consolidating every data source into a single customer truth; integrates multi-source data, provides unified metadata management, real-time compute engine, and AI-Ready data applications including customer 360 data modeling, intelligent tagging engine, and segmentation groups to enable smarter AI, richer BI, and faster application delivery.

Quantifiable outcome

• 3-6 months average implementation time vs 12-18 months for international CRM vendors
• +11 more outcomes

Named customers8 records

Segments10 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability11 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered major, core, strategic and integration.

• Schneider ElectricmajorOthersEnterprise customer using Neocrm for service operations transformation. Schneider Electric's Global CDO Peter Weckesser has publicly endorsed Neocrm's implementation as flawless execution at enterprise scale.
• HikvisionmajorOthersGlobal security equipment company using Neocrm for international operations across 19 regions and 50+ countries. Hikvision Global IT Director Han Zhao has praised Neocrm's international capabilities as matching or exceeding foreign vendors.
• Tencent CloudcoreTechnology or IntegrationPrimary cloud infrastructure provider hosting most of Neocrm's data centers in China (Guangzhou, Beijing) and internationally (Indonesia, Frankfurt). Provides compute, storage, and cloud services.
• AWS ChinastrategicTechnology or IntegrationAWS China hosts data centers for Large Corporation Pod (P13) and Singapore Cluster (P10) providing cloud infrastructure for enterprise and international operations.
• SAPintegrationTechnology or IntegrationIntegration partnership for two-way ERP synchronization (SAP, Oracle) enabling seamless order and quote synchronization between Neocrm CRM and SAP ERP systems for enterprise customers.
• OracleintegrationTechnology or IntegrationIntegration partnership for ERP synchronization enabling bidirectional data flow between Neocrm CRM and Oracle systems for enterprise deployments.
• China Academy of Information and Communications Technology (CAICT)strategicStrategic or Co-development PartnerJointly published China's first AI-native CRM selection standards with CAICT, providing quantifiable evaluation criteria for enterprise CRM selection based on business scenarios and product capabilities.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Pipedrive: Sales-focused CRM aimed at SMB and mid-market, with growing AI capabilities. Relevant peer for Neocrm's lower end of the market and as a comparator on AI-augmented sales automation.
• Freshworks (Freshsales): Public SaaS peer offering Freshsales, Freshmarketer, and Freshservice CRM suites targeting mid-market customers with AI assistants (Freddy AI). Comparable to Neocrm's mid-market and growth-enterprise positioning, and a relevant competitor in international expansion markets.
• Zoho CRM: Privately-held global CRM suite with strong international footprint and broad product breadth across sales, marketing, service, and analytics. Zoho competes with Neocrm particularly in cost-sensitive growth and mid-market segments across SEA, India, and other emerging markets.

Direct peers

• HubSpot: Direct CRM peer offering Marketing Hub, Sales Hub, Service Hub, and AI tools (Breeze/Agent.ai). HubSpot's mid-market and growth-enterprise focus overlaps with Neocrm's Growth Enterprise segment and serves as a comparable for AI-augmented CRM monetization.
• Salesforce: Global CRM market leader and the primary displacement target for Neocrm. Salesforce offers Sales Cloud, Service Cloud, Marketing Cloud, and Partner Cloud alongside its own Agentforce AI agent platform — directly overlapping with Neocrm's product portfolio across enterprise CRM, AI agents, and channel management.

Regional players

• Kingdee (金蝶): Major Chinese enterprise software vendor offering cloud ERP, HR, and CRM products. Competes with Neocrm in the Chinese enterprise market, particularly in manufacturing and mid-market segments where Kingdee has strong regional channel coverage.
• Yonyou (用友): China's leading ERP and enterprise software vendor with growing cloud CRM offerings. Directly competes with Neocrm in Chinese enterprise accounts, particularly large state-owned enterprises and traditional industries, where Yonyou has deep incumbent relationships.

Broad incumbents

• SAP Customer Experience (SAP CX): SAP's customer experience suite (Sales, Service, Marketing, Commerce) and its Joule AI agent platform overlap directly with Neocrm's offerings. Neocrm already integrates bidirectionally with SAP and Oracle ERP, indicating SAP as a key competitive and ecosystem counterpart.
• Oracle CX (Oracle Advertising and Customer Experience): Oracle's customer experience cloud (Sales, Service, Marketing, CPQ) competes head-to-head with Neocrm's enterprise CRM modules, especially in large accounts already running Oracle ERP. Neocrm maintains bidirectional Oracle ERP integration.
• Microsoft Dynamics 365: Broad incumbent CRM/ERP suite from Microsoft, with overlapping Sales, Customer Service, Marketing, and Field Service modules integrated with Microsoft 365, Azure, and Copilot AI. Competes with Neocrm for enterprise CRM seats, particularly with multinational customers already standardized on the Microsoft stack.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/neocrm%E9%94%80%E5%94%AE%E6%98%93
• Xx.com/NeocrmTech
• Facebookfacebook.com/profile.php

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neocrm