What Maverick Boat Group does

Maverick Boat Group (MBG) is a Fort Pierce, Florida-based recreational boat manufacturer operating a portfolio of four sub-brands: Maverick Boats (technical poling skiffs), Hewes Boats (shallow water fishing boats), Pathfinder Boats (bay boats), and Cobia Boats (center and dual console fishing vessels). Founded in 1985 by Scott Deal, MBG assembled its portfolio through a combination of organic brand development and acquisitions — including the 1989 acquisition of Hewes Boats from founder Bob Hewes and the 2005 purchase of the Cobia brand from Yamaha Motor Corporation USA. The company is a wholly owned subsidiary of publicly traded Malibu Boats Group, which acquired MBG around 2017 alongside sister brands Pursuit Boats and Cobalt Boats.

MBG manufactures boats at its P2 factory in Fort Pierce using its proprietary VARIS (Vacuum Assisted Resin Infusion System) process, which the company states produces lighter, stronger, and more fuel-efficient hulls than traditional open-mold fiberglass layup. The product portfolio spans technical poling skiffs (Maverick) through 30-foot center consoles (Cobia 305 CC), with recent launches including the Cobia 305 CC and 245 CC unveiled in August 2025 and the Pathfinder 2400 TRS and 2400 Open introduced for model year 2023. Cobia has held the #1 selling position in the 26–34 foot center console category since 2017, and Pathfinder has set the standard in bay boats since its 1998 introduction. Boats integrate with optional Seakeeper Ride trim systems, Power-Pole shallow water anchors, Garmin electronics, and Yamaha outboards.

MBG distributes exclusively through an authorized dealer network across the United States, with no direct-to-consumer sales channel. Pricing follows an MSRP model with base price including motor; actual transaction prices are set by individual dealers and exclude trailer, tax, freight, and dealer prep. The customer base spans serious tournament anglers, shallow water and flats fishing enthusiasts, and family boating consumers seeking fishing-capable vessels with all-day comfort. The company maintains conservation partnerships with the Coastal Conservation Association, Everglades Foundation, Bonefish & Tarpon Trust, Theodore Roosevelt Conservation Partnership, and Center for Sportsfishing Policy. It participates in major boat shows including the Fort Lauderdale International Boat Show and held its MY26 Dealer Conference in August 2025 with 200+ dealer and vendor partner attendees.

Name

Maverick Boat Group

Legal name

Maverick Boat Group, Inc.

Website

https://maverickboatgroup.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Maverick Boat Group is a Fort Pierce, Florida-based multi-brand recreational boat manufacturer operating the Maverick, Hewes, Pathfinder, and Cobia brands, producing poling skiffs, bay boats, and center consoles distributed through authorized dealers. Subsidiary of Malibu Boats Group.

Ownership category

akta.pro rank

Product category

Recreational Fishing Boats

NAICS

Ship and Boat Building (3366), Boat Building (336612), Ship and Boat Building (33661)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Recreational Fishing & Sportfishing Boat Manufacturing (IMAJAEAH)

Keywords

• Recreational fishing boats
• Center console boats
• Bay boats
• Poling skiffs
• Boat manufacturing

Headquarters

HQ city

Fort Pierce

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Boat Sales: Maverick Boat Group generates revenue through the manufacture and sale of recreational fishing boats under four distinct brands: Maverick, Hewes, Pathfinder, and Cobia. Products are sold through an authorized dealer network nationwide.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Maverick Boat Group manufactures and sells recreational fishing boats across four distinct sub-brands: Maverick (technical poling skiffs), Hewes (shallow water fishing boats), Pathfinder (bay boats), and Cobia (center and dual console fishing vessels). Products are built in Fort Pierce, Florida using the proprietary VARIS (Vacuum Assisted Resin Infusion System) process and distributed exclusively through an authorized nationwide dealer network serving serious anglers and family boating enthusiasts.

Product overview

Maverick Boat Group is a boat manufacturer operating as a portfolio of four distinct sub-brands: Maverick Boats (technical poling skiffs), Hewes Boats (shallow water fishing boats), Pathfinder Boats (bay boats), and Cobia Boats (center and dual console fishing vessels). The group acquired Hewes in 1989 and Cobia in 2005 from Yamaha. Since 2017, Cobia has been the top-selling center console brand in the 26-34 foot category. The company manufactures boats using VARIS (Vacuum Assisted Resin Infusion System) technology. Recent product launches include the Cobia 305 CC (30-foot center console) and Cobia 245 CC (24-foot center console) in 2025, and the Pathfinder 2400 TRS and 2400 Open bay boats in 2022/2023. Maverick Boat Group is a wholly owned subsidiary of Malibu Boats Group, headquartered in Fort Pierce, Florida.

Differentiator

Problem solved

Functional benefit

Brands

• Maverick Boats: The World's Most Advanced Technical Poling Skiffs - skiffs designed for anglers that fish on the edge and push the limits of their skills and equipment.
• Pathfinder Boats
• Hewes Boats
• Cobia Boats

Products and services

• Maverick Boats (Poling Skiffs) Technical poling skiffs designed for anglers fishing on the edge—pushing the limits of skill and equipment, including their boats. The original Maverick 18 skiff established the brand, which has been responsible for every significant breakthrough in flat boat technology.
• Hewes Boats (Shallow Water Fishing Boats) Shallow water fishing boats (flats and backcountry) sold under the Hewes brand. The original Hewes Bonefisher, invented by Bob Hewes in the 1950s, was the first flats-fishing boat. Known for solid, stable, and bulletproof shallow water fishing tools with versatility for inlets, passes, and bays.
• Pathfinder Boats (Bay Boats) Bay boats introduced in 1998 that combined flats boat and center console capabilities, featuring higher freeboard, greater range, and fishability in a family-friendly design. The Pathfinder 2600 TRS serves as the flagship model. Has been the standard in bay boats since introduction.
• Cobia Boats (Center and Dual Console Fishing Vessels) Premium center and dual console fishing vessels. Known for superior hull design, intelligent deck layouts, and user-friendly helms. Since 2017, Cobia has been the top-selling center console brand in the U.S. between 26' and 34'.
• Cobia 305 Center Console (305 CC) All-new 30-foot 5-inch center console boat with 10-foot 6-inch beam, rated for up to 800 hp. Features VARIS vacuum-assisted resin infusion construction, dual insulated transom livewells, quad-insulated and macerated in-floor fish boxes, optional Seakeeper Ride automatic trim system, plush forward seating, and oversized forward-entry head.
• Cobia 245 Center Console (245 CC) All-new 24-foot 6-inch center console with 9-foot 5-inch beam, rated for up to 350 hp. Features a 30-gallon livewell, tuna door, dedicated tackle storage, rod holders and fishboxes, fold-down bench seating, and Seakeeper Ride readiness. Designed to blend serious fishing performance with all-day family comfort.
• Pathfinder 2400 TRS Model year 2023 bay boat under 26 feet featuring a 9-foot beam, higher freeboard and deeper cockpit. First Pathfinder under 26 feet with a console large enough for an optional head. Seating for 8 passengers, 120-quart fishbox, 38-gallon livewell, rod holders for up to 24 rods, single-stepped hull for big water performance.
• Pathfinder 2400 Open Model year 2023 fishing-focused bay boat featuring an open stern design with center console feel, 9-foot beam, single-stepped hull with 6-inch jackplate, 40-gallon helm seat livewell, 25-gallon aft pitchwell, three insulated fishboxes, and holders for 20 rods including tip protection tubes for fly rods. Built using VARIS vacuum-assisted resin infusion.
• Cobia 285 Center Console (285 CC) Center console boat that replaced the Cobia 280 CC; 10 inches longer and 3 inches wider than its predecessor, with a 42-gallon larger fuel tank and 100 more horsepower rating. 21 degrees of deadrise deep-V hull for slicing through waves, with generous freeboard up front to resist taking waves over the bow.
• Cobia 265 Center Console (265 CC) and 265 CC Open Pair of new 26-foot class center console boats for 2025. The 265 CC Open targets avid anglers with extensive rod holders including optional leaning post, kingfish, and kite rod holders. The standard 265 CC skews toward all-around pleasure boating while remaining a serious fishing platform.
• Cobia 240 Center Console (240 CC) 24-foot class center console boat noted for versatility between dayboating and high-performance fishing and recognized among the best small center console boats under 25 feet for 2024.
• Pathfinder 2600 TRS Flagship bay boat model that served as the design inspiration for the smaller 2400 TRS. Features high freeboard, family-friendly bay boat design equally suited for sandbar visits, fishing tournaments, or sunset cruises.

Quantifiable outcome

• Cobia boats have been the top selling center consoles in the 26'-34' category since 2017
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Marine Retailers Association of the Americas (MRAA)minorOthers · 5 August 2025MRAA representative Bob McCann presented at MBG's MY26 Dealer Conference, sharing strategies for enhancing boat sales process and creating lasting customer relationships.
• Coastal Conservation AssociationminorOthersMaverick Boat Group has given millions in funding and support to conservation organizations over the years. Coastal Conservation Association receives funding and support from MBG for marine conservation efforts.
• The Everglades FoundationminorOthersMaverick Boat Group provides funding and support to The Everglades Foundation for Everglades restoration and conservation initiatives.
• The Center for Sportsfishing PolicyminorOthersMBG supports The Center for Sportsfishing Policy through funding and advocacy for sportsfishing policy initiatives.
• Bonefish & Tarpon TrustminorOthersMaverick Boat Group provides funding and support to Bonefish & Tarpon Trust for conservation of bonefish and tarpon species and their habitats.
• Theodore Roosevelt Conservation PartnershipminorOthersMBG supports the Theodore Roosevelt Conservation Partnership through funding to advance conservation and access to hunting and fishing opportunities.
• YamahacoreStrategic or Co-development PartnerYamaha Motor Corporation originally owned the Cobia brand before MBG purchased it in 2005. Cobia boats feature Yamaha engines and the 305 CC specifications reference twin Yamaha 350s achieving 58 mph max speed and 1.74 MPG at 34 mph.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Peers

• Robalo Boats:

Direct peers

• Sportsman Boats: Sportsman Boats manufactures center console and bay boats targeting family-friendly fishing and coastal cruising, with direct overlap to Cobia and Pathfinder product lines. Comparable price points and dealer-based distribution model.
• Boston Whaler: Boston Whaler (a Brunswick Corporation brand) is one of the most recognized unsinkable center console and dual console boat brands in the US, competing head-to-head with Cobia in offshore fishing and with Maverick/Hewes/Pathfinder in shallow water and bay boat categories.
• Scout Boats: Scout Boats builds premium center console and bay boats in South Carolina with strong tournament angler and family boater positioning. Direct overlap with Cobia center consoles and Pathfinder bay boats at similar price points.
• Pursuit Boats: Pursuit Boats is also a wholly owned subsidiary of Malibu Boats Group, building offshore fishing and dual console boats that directly overlap with Cobia's center console lineup. Co-marketing, shared dealer relationships, and overlapping product positioning make it the closest internal portfolio peer.
• Grady-White Boats: Grady-White is a heritage premium center console and dual console fishing boat builder based in North Carolina. It directly competes with Cobia in the 26-34 ft center console category and with Pathfinder in bay boats, serving the same serious angler and family boater segments.
• Everglades Boats: Everglades Boats is a Florida-based premium center console fishing boat builder competing directly with Cobia in the offshore fishing category. Similar targeted angler customer base and price positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/mbgboats
• Facebookfacebook.com/mbgboats
• Instagraminstagram.com/mbgboats
• Xx.com/mbgboats
• LinkedInlinkedin.com/company/maverick-boat-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maverick Boat Group