RobinHus
RobinHus is a Danish real estate brokerage chain, founded in 1999, that operates a nationwide network of independent local agents offering fixed low-commission sales services to residential homeowners and cooperative apartment sellers across Denmark.
- Company typePrivate
- Founded1999
- HeadquartersFrederiksberg, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingServices
What RobinHus does
RobinHus A/S is a privately held Danish real estate brokerage chain founded in 1999, headquartered in Frederiksberg/Copenhagen, that operates a franchise-style network of independent, self-employed local estate agents distributed across all of Denmark (Jutland, Zealand, and Funen). The company sells residential brokerage services primarily to homeowners looking to sell owner-occupied properties (ejerbolig) and, secondarily, cooperative apartments (andelsbolig), supplemented by free sales valuations, a closing administration package (Afslutningspakke), and home staging (Boligstyling). Its central technology layer consists of a consumer-facing website (robinhus.dk) with property search (SMARTSØG), a nationwide buyer registry (Køberkartotek) that issues email alerts to registered buyers, and a customer portal (Mit RobinHus) for listing tracking and saved searches. Property listings are syndicated to Denmark's dominant portals Boligsiden and Boliga, and the brand is supported by Google Analytics, AdRoll retargeting, AddThis sharing, and Facebook/LinkedIn social channels.
The revenue model is a transaction-based commission (salær) on each completed sale, which is explicitly positioned as a fixed, low rate that does not vary by property type or value, contrasted with traditional brokers' percentage-based fees; the commission is paid to the individual local RobinHus broker rather than to RobinHus A/S, so the chain entity earns primarily through the shared brand, platform, and marketing infrastructure it provides to affiliated brokerages. Operational go-to-market combines agent-led professional services (valuation, negotiation, contract and legal handling) with a differentiated seller-showing model where the homeowner can opt to conduct their own property viewings, reducing cost and increasing seller involvement. Additional customer touchpoints include educational guides on housing finance, seller mortgage deeds, parent-purchase schemes, and pre-sale staging and repair guidance, designed to capture organic search traffic and nurture sellers through the funnel.
The company is privately held under RobinHus A/S (CVR 26984866) with no parent company or external investors identified, has 11–50 employees at the chain level, and operates as a single-country business (Denmark). Director Philip Philipson oversees agent recruitment via a dedicated "Bliv ejendomsmægler" portal. No patents, awards, partnerships, M&A activity, funding rounds, or AI/ML capabilities are disclosed in the available data; revenue and headcount trend figures are not publicly disclosed.
RobinHus firmographics
Firmographics- Name
- RobinHus
- Legal name
- RobinHus A/S
- Website
- https://robinhus.dk
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RobinHus is a Danish real estate brokerage chain, founded in 1999, that operates a nationwide network of independent local agents offering fixed low-commission sales services to residential homeowners and cooperative apartment sellers across Denmark.
- Ownership category
- akta.pro rank
RobinHus industry classification
Industry- Product category
- Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Seller Representation & Listing Services (BPAJAAAK), Buyer Representation Services (BPAJAAAJ)
Keywords
Where RobinHus is headquartered
LocationHeadquarters
- HQ city
- Frederiksberg
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
RobinHus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Real Estate Brokerage Commission (Salær): RobinHus charges a commission fee (salær) for facilitating property sales. The company positions itself as offering competitive, low commissions compared to traditional real estate agents while maintaining service quality. Commission is paid to the individual local RobinHus broker, not to RobinHus A/S.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Low fixed commission - same rate regardless of property type or size |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
RobinHus product offering
Product offeringCore offering
RobinHus is a Danish real estate brokerage chain that facilitates the sale of residential properties (owner-occupied homes and cooperative apartments) through a nationwide network of independent local agents. Services span property valuation, marketing via online portals, professional photography, buyer/viewing coordination, negotiation, contract handling, and legal/closing support, all backed by a fixed low-commission structure. A seller-conducted viewing option and supporting add-ons (completion package, home staging) differentiate it from traditional Danish brokers.
Product overview
RobinHus is a Danish real estate brokerage chain offering a modern, low-cost alternative to traditional real estate agents through a network of independent, experienced agents nationwide. The platform operates as a unified concept combining core services (property sales for owner-occupied and cooperative apartments, buyer database alerts, property search) with supporting add-on modules (completion package, professional home staging) and customer portal access (Mit RobinHus). The company differentiates through competitive fixed low commissions, seller-conducted viewings, and extensive online marketing, while providing complementary informational content on housing finance, staging, and repairs to support the sales process.
Differentiator
Problem solved
Functional benefit
Products and services
- Salg af ejerbolig (Sale of Owner-Occupied Properties) Primary brokerage service for selling owner-occupied Danish residential properties (houses, apartments, villas, townhouses, summer houses), offering fixed low commissions with full agent support from valuation through marketing, viewings, negotiation, contract handling, and legal closing.
- Salg af andelsbolig (Sale of Cooperative Apartments)
Quantifiable outcome
- Over 600 properties currently listed for sale
Companies that use RobinHus
Customer profileSegments3 records
Ideal customer profiles3 records
RobinHus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
RobinHus partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
RobinHus competitors and assessment
Company assessmentBroad incumbents
- EDC: EDC is one of Denmark's largest traditional real estate broker chains with national coverage, deep agent networks, and full-service offerings — the incumbent RobinHus competes against on price and digital convenience.
- Home (home.dk): Home is a large Danish real estate chain that has expanded into more digital and value-priced offerings, competing with RobinHus for cost-conscious sellers while retaining a broader service portfolio.
- Nybolig: Nybolig is a major Danish real estate chain with hundreds of affiliated brokers and a strong traditional brand, representing the established full-service alternative to RobinHus's discount model.
Direct peers
- Alfa Mæglerne: Alfa Mæglerne is a Danish broker chain operating through affiliated local agents, structurally and competitively similar to RobinHus in the Danish residential brokerage market.
- Lokalbolig: Lokalbolig is a Danish real estate broker chain emphasizing local agent expertise with chain-level marketing support — directly comparable to RobinHus's local-broker-under-national-brand model.
- Estate: Estate is a Danish online-first discount real estate brokerage that competes head-to-head with RobinHus on low fixed commissions and a digital-led seller experience across the Danish residential market.
- Din Mægler: Din Mægler is a Danish real estate broker chain with a discount/flat-fee positioning very similar to RobinHus, operating through affiliated local agents across multiple Danish regions.
- RealMæglerne: RealMæglerne is a Danish real estate brokerage chain with affiliated local agents, directly comparable to RobinHus in network structure and target customer segments across Denmark.
Others
- Boligsiden: Boligsiden is Denmark's leading property listing portal where RobinHus publishes its listings; it is not a direct competitor but a critical distribution channel and adjacent infrastructure provider for the Danish brokerage ecosystem.
Emerging players
- Andelsportal: Andelsportal is a niche Danish platform focused on cooperative apartment (andelsbolig) transactions — a segment where RobinHus explicitly competes, making it a partial-overlap emerging player in one of RobinHus's specialized offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
RobinHus social profiles
Digital presenceRobinHus compliance and trust
Trust signalCompliance1 record
RobinHus financial estimates
Financial estimateRevenue estimate
Valuation estimate
RobinHus leadership team
Management profileNumber of profiles
Profiles1 record
RobinHus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RobinHus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RobinHus
What does RobinHus do?
RobinHus is a Danish real estate brokerage chain that facilitates the sale of residential properties (owner-occupied homes and cooperative apartments) through a nationwide network of independent local agents. Services span property valuation, marketing via online portals, professional photography, buyer/viewing coordination, negotiation, contract handling, and legal/closing support, all backed by a fixed low-commission structure. A seller-conducted viewing option and supporting add-ons (completion package, home staging) differentiate it from traditional Danish brokers.
Is RobinHus a public or private company?
RobinHus is a private company. It is classified as unknown and is currently operating.
When was RobinHus founded?
RobinHus was founded in 1999. It employs 11 to 50 people.
Where is RobinHus based?
RobinHus is headquartered in Frederiksberg, Denmark, in the Europe region.
How does RobinHus make money?
One revenue line is on record: real Estate Brokerage Commission (Salær).
Who are RobinHus's main competitors?
Broad incumbents on record are EDC, Home (home.dk) and Nybolig. Direct peers are Alfa Mæglerne, Lokalbolig, Estate, Din Mægler and RealMæglerne. Boligsiden is listed as an others. Andelsportal is listed as an emerging player.
Does RobinHus have an API?
No public API is recorded for RobinHus.
What industry is RobinHus in?
RobinHus's product category is Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAK, Seller Representation & Listing Services. Its NAICS code is 53121 and its SIC code is 6531.