The Arrow Fund
The Arrow Fund is a 501(c)(3) nonprofit founded in 2013 in Kentucky that rescues, rehabilitates, and rehomes animal victims of extreme torture, abuse, or neglect requiring specialty veterinary care. It serves abused animals, foster families, adopters, individual donors, and corporate partners across the Kentuckiana region.
- Company typePrivate
- Founded2013
- HeadquartersProspect, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Arrow Fund does
The Arrow Fund is a 501(c)(3) nonprofit organization founded in March 2013 in Kentucky, focused on rescuing, rehabilitating, and rehoming animal victims of extreme torture, abuse, or neglect. It fills a specialized niche as the only Kentucky-based organization dedicated to severe cruelty cases requiring specialty veterinary care, complex orthopedic and vascular surgery, and behavioral retraining before adoption. Operations are run through a small staff (1-10 employees) led by Executive Director Shelia Joneleit and a Board of Directors, supported by a network of veterinary partners (Dogwood Veterinary Clinic, Elk Creek Animal Hospital), rescue partners (Guardians of Rescue), foster families, and an advocacy network (Kentucky Animal Action Network).
The organization's underlying technology stack is standard nonprofit SaaS: ShelterLuv for adoption application processing, Bloomerang CRM for donor and volunteer management, Mailchimp for email newsletters, and Google Analytics/Search Console for web analytics. There is no proprietary software product. Distribution of services occurs through direct adoption events at community venues (Heine Brothers Coffee, Vines Wine Bar, Mall St. Matthews, PG&J's Dog Bar), online ShelterLuv application forms, foster-to-adopt programs, and animal transfers to partner rescues in Ohio, Tennessee, and Pennsylvania. Marketing relies on a Facebook page with 53,561+ followers, Instagram, email newsletters, and recurring themed events (Mardi Gras, Furry Derby, Halloweenie, Howliday Pawteys).
The revenue model is donation-based, with eight identified streams: one-time and recurring individual donations, a Monthly Impact Crew subscription, designated medical fund contributions, the Hattie's Fund for senior and special-needs animals, peer-to-peer fundraising, corporate partnerships (including Eclipse Bank, Tito's, and Bissell Pet Foundation), planned giving (bequests, IRA QCDs, stock donations), and in-kind donations via Amazon Wish List, Chewy, and Kroger/Target community rewards. Give for Good Louisville and the inaugural Arrow Walk serve as the primary large-scale annual fundraising events. Geographic scope is regional, concentrated in the Kentuckiana region of Kentucky.
The Arrow Fund firmographics
Firmographics- Name
- The Arrow Fund
- Legal name
- The Arrow Fund, Inc.
- Website
- https://thearrowfund.org
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Arrow Fund is a 501(c)(3) nonprofit founded in 2013 in Kentucky that rescues, rehabilitates, and rehomes animal victims of extreme torture, abuse, or neglect requiring specialty veterinary care. It serves abused animals, foster families, adopters, individual donors, and corporate partners across the Kentuckiana region.
- Ownership category
- akta.pro rank
The Arrow Fund industry classification
Industry- Product category
- Animal Rescue Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312)
- akta.pro primary industry
- Animal Shelters & Adoption Services (BPAGAIAA)
- akta.pro secondary industries
- Veterinary Charity Clinics & Medical Aid (BPAGAIAD), Education & Community Outreach (Responsible Pet Ownership) (BPAGAIAK), Advocacy, Policy & Public Awareness (Animal Welfare) (BPAGAIAJ), Animal Welfare & Advocacy Organizations (AFAEALAC)
Keywords
Where The Arrow Fund is headquartered
LocationHeadquarters
- HQ city
- Prospect
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Arrow Fund business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Individual Donations: One-time and recurring donations from individuals supporting animal rescue missions, processed through website, PayPal, Venmo, and mail
- Monthly Impact Crew: Monthly recurring donations from committed supporters
- Medical Fund Donations: Designated donations for specific animal medical cases and general medical fund
- Hattie's Fund: Named fund for senior and special-needs animals providing lifelong comfort
- Peer-to-Peer Fundraising: Community members create personal fundraising pages for campaigns like Give for Good Louisville and The Arrow Walk
- Corporate Partnerships: Annual corporate partnership program, retail/bar/restaurant partner program, workplace giving with employee matching
- Planned Giving: Bequests, estate planning, qualified charitable distributions from IRAs, stocks and securities donations
- In-Kind Donations: Amazon Wish List items, Chewy.com donations, Sugarwish treats, Kroger/Target community rewards, vehicle donations
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
The Arrow Fund product offering
Product offeringCore offering
The Arrow Fund is a 501(c)(3) nonprofit that rescues, rehabilitates, and rehomes animal victims of extreme torture, abuse, or neglect in Kentucky. It takes legal possession of cases meeting its criteria, transports animals to veterinary facilities for treatment, places them in foster care for indoor acclimation and behavioral retraining, and then adopts them into permanent homes. It also educates the public on the link between animal cruelty and human violence and advocates for stronger animal welfare laws.
Product overview
The Arrow Fund is a 501(c)(3) nonprofit animal rescue organization rather than a technology company with a software product portfolio. The organization provides direct animal welfare services including rescue, veterinary treatment, foster care, rehabilitation, and adoption placement for animal victims of extreme cruelty, abuse, or neglect. Services are delivered through volunteer networks, foster homes, veterinary partnerships, and community events. No branded product lines, modules, or technology offerings are marketed or sold.
Differentiator
Problem solved
Functional benefit
Products and services
- Animal Rescue and Rehabilitation Program Core rescue service that takes legal possession of animal cruelty cases meeting TAF criteria, transports them to veterinary facilities for treatment including specialty orthopedic and trauma surgery, and begins the foster-based rehabilitation pipeline. Intended for animal victims of extreme torture, abuse, or neglect in Kentucky.
- Foster Care Program
Quantifiable outcome
- 244 dogs rescued from single hoarding case in Metcalfe County, Kentucky
- +1 more outcomes
Companies that use The Arrow Fund
Customer profileSegments5 records
Ideal customer profiles5 records
The Arrow Fund technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Arrow Fund partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and supporting.
- Guardians of RescuecoreNew York-based animal welfare organization that partners with The Arrow Fund on large-scale rescue operations. Collaborated on the 2026 Kentucky hoarding case where 244+ dogs were rescued from a rural property. Guardians of Rescue leads initial rescue efforts while TAF provides intake and rehabilitation for select animals.
- Dogwood Veterinary CliniccoreVeterinary clinic providing medical care, surgeries, and ongoing treatment for rescued animals including specialty procedures and rehabilitation. Named in multiple rescue case stories as primary medical partner.
- Elk Creek Animal HospitalcoreVeterinary hospital performing complex orthopedic and vascular surgeries on trauma cases, including Dr. Brad Rohleder who performed life-saving procedures on severely injured dogs like Bradley.
- Bissell Pet FoundationsupportingNonprofit partner providing support and resources for pet-related initiatives.
- Heine Brothers CoffeesupportingHosted 'Pups On The Patio' adoption event providing venue for community meet-and-greets with adoptable animals.
- Vines Wine BarsupportingHighlands bar venue that hosts monthly TAF Hero of the Month celebrations and adoption meet-and-greet events.
- Eclipse BanksupportingFinancial institution partner supporting The Arrow Fund's operations.
- Tito's Homemade VodkasupportingVodka brand partner supporting animal welfare causes.
- SugarwishsupportingGift platform partner where supporters can send treats to animals; percentage of sales comes back to The Arrow Fund.
- Community Foundation of LouisvillecorePresents Give for Good Louisville, the region's biggest 24-hour day of giving where The Arrow Fund participates as a featured charity.
- WDRB NewssupportingLouisville television news station that provided media coverage of rescue cases and interviewed TAF volunteers about animal cruelty situations.
- Kentucky Animal Action NetworksupportingStatewide advocacy network that The Arrow Fund works with on yearly Animal Action Day at the Kentucky State Capitol to lobby for animal protection laws.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
The Arrow Fund competitors and assessment
Company assessmentDirect peers
- Guardians of Rescue: New York-based animal welfare nonprofit that partners directly with The Arrow Fund on large-scale rescue operations, including the 2026 Kentucky hoarding case involving 244+ dogs. Operates a similar rescue, rehabilitation, and rehoming model with national reach.
- Kentucky Humane Society: Largest regional animal welfare organization in Kentucky, providing adoption, veterinary, and community services in Louisville. Operates in the same geographic market as The Arrow Fund but with a broader generalist mandate rather than cruelty-case specialization.
- Animal Rescue Corps: National animal rescue organization specializing in large-scale cruelty and hoarding case response, including puppy mill and animal fighting investigations. Most comparable direct peer in terms of specialization in extreme cruelty cases and large-scale operations.
- RedRover: Nonprofit focused on bringing animals from crisis to care, including emergency sheltering, advocacy, and grants for domestic violence survivors and their pets. Comparable rescue and cruelty-response mission with national reach.
- Stray Rescue of St. Louis: Independent nonprofit animal rescue with strong emotional storytelling, large-scale intake operations, and rehabilitation programs for abused and neglected dogs. Operates a similar donor-driven model with comparable emphasis on individual animal recovery stories.
Broad incumbents
- ASPCA (American Society for the Prevention of Cruelty to Animals): National nonprofit focused on preventing animal cruelty, with rescue, rehabilitation, advocacy, and policy capabilities. Comparable mission scope (anti-cruelty) but vastly larger scale, broader portfolio, and national rather than regional focus.
- Humane Society of the United States (HSUS): The largest U.S. animal protection organization, operating nationwide across rescue, policy, advocacy, and direct care. Comparable advocacy and rescue mission but with a national scope, federal policy focus, and substantial endowment.
- Best Friends Animal Society: Leading national animal welfare nonprofit operating sanctuaries and driving the no-kill movement. Comparable mission in saving at-risk animals but operates at substantially greater scale with sanctuaries across multiple states.
Emerging players
- Bissell Pet Foundation: National nonprofit supporting pet welfare through adoption events, spay/neuter programs, and shelter partnerships. Active partner and supporter of The Arrow Fund; comparable donor-supported model with a broader pet welfare focus.
Regional players
- Alley Cat Allies: National advocacy organization focused on cat welfare and humane community programs. Adjacent animal welfare mission with strong advocacy and education components, but cats-only focus rather than multi-species rescue.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Arrow Fund social profiles
Digital presenceThe Arrow Fund compliance and trust
Trust signalCompliance1 record
The Arrow Fund financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Arrow Fund leadership team
Management profileNumber of profiles
Profiles9 records
The Arrow Fund funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Arrow Fund M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Arrow Fund
What does The Arrow Fund do?
The Arrow Fund is a 501(c)(3) nonprofit that rescues, rehabilitates, and rehomes animal victims of extreme torture, abuse, or neglect in Kentucky. It takes legal possession of cases meeting its criteria, transports animals to veterinary facilities for treatment, places them in foster care for indoor acclimation and behavioral retraining, and then adopts them into permanent homes. It also educates the public on the link between animal cruelty and human violence and advocates for stronger animal welfare laws.
Is The Arrow Fund a public or private company?
The Arrow Fund is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Arrow Fund founded?
The Arrow Fund was founded in 2013. It employs 1 to 10 people.
Where is The Arrow Fund based?
The Arrow Fund is headquartered in Prospect, United States, in the North America region.
How does The Arrow Fund make money?
Eight revenue lines are on record. Individual Donations are the primary driver. The others are monthly Impact Crew, medical Fund Donations, hattie's Fund, peer-to-Peer Fundraising, corporate Partnerships, planned Giving and in-Kind Donations.
Who are The Arrow Fund's main competitors?
Direct peers on record are Guardians of Rescue, Kentucky Humane Society, Animal Rescue Corps, RedRover and Stray Rescue of St. Louis. Broad incumbents are ASPCA (American Society for the Prevention of Cruelty to Animals), Humane Society of the United States (HSUS) and Best Friends Animal Society. Bissell Pet Foundation is listed as an emerging player. Alley Cat Allies is listed as a regional player.
Does The Arrow Fund have an API?
No public API is recorded for The Arrow Fund.
What industry is The Arrow Fund in?
The Arrow Fund's product category is Animal Rescue Services. Its primary akta.pro industry code is BPAGAIAA, Animal Shelters & Adoption Services, with a secondary code of BPAGAIAD, Veterinary Charity Clinics & Medical Aid. Its NAICS code is 813312.