Sugarwish
Sugarwish is a Denver-based digital gifting platform, founded in 2013, that lets senders purchase gift tiers and lets recipients independently choose their favorites from a curated online shop across 8+ categories including candy, bakery, wine, and spa. It serves both individual consumers via self-serve e-commerce and over 50,000 corporate customers — including Hilton, Capital One, Disney, Netflix, and Microsoft — through custom-branded sleeves, bulk ordering, and API integration.
- Company typePrivate
- Founded2013
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Sugarwish firmographics
Firmographics- Name
- Sugarwish
- Website
- https://sugarwish.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sugarwish is a Denver-based digital gifting platform, founded in 2013, that lets senders purchase gift tiers and lets recipients independently choose their favorites from a curated online shop across 8+ categories including candy, bakery, wine, and spa. It serves both individual consumers via self-serve e-commerce and over 50,000 corporate customers — including Hilton, Capital One, Disney, Netflix, and Microsoft — through custom-branded sleeves, bulk ordering, and API integration.
- Ownership category
- akta.pro rank
Sugarwish industry classification
Industry- Product category
- Online Gifting Platform
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942), Confectionery and Nut Retailers (445292), Baked Goods Retailers (445291)
- SIC
- Retail-Catalog & Mail-Order Houses (5961), Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Gift Sourcing & Procurement (Local & Online) (HSACANAB)
- akta.pro secondary industries
- Gift Basket & Curated Hamper Assembly (HSACANAD), Specialty Food Gift Shops & Hampers (CRAHAGAN), Trade Show Giveaways & Event Premiums (BPAFAMAG)
Keywords
Where Sugarwish is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Markets served
Sugarwish business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer Gift Purchases: Individual consumers purchase gift tiers (ranging from $14 Nano to $139 Grand) via the Sugarwish website. The sender chooses a gift category and tier, sends an eCard to the recipient who then selects their favorites, and Sugarwish ships the physical box. One-time transaction model per gift sent.
- Happi-Wish Subscription: Recurring gift subscription where customers pay upfront for 3, 6, or 12 months of monthly Sugarwish gifts. Recipients receive a new eCard each month and choose their favorites. Subscription tiers: 3 Month ($95), 6 Month ($179), 12 Month ($269).
- Custom Corporate Branding: Corporate accounts pay for custom box sleeve printing ($4-$11 per sleeve depending on box size) and branded merchandise items (flat $7 per gift when a branded good is added) as upsell additions to standard gift purchases.
- Corporate Account Programs: Corporate accounts access volume discounts, advanced order management tools, bulk recipient uploads (up to 700 addresses), API integration, and dedicated account features for employee appreciation, client gifting, and event/milestone gifting programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bakery & Cafe — Nano (2 items) |
| Unit Pricing | Pay-as-you-go | Bakery & Cafe — Mini (6 items) |
| Unit Pricing | Pay-as-you-go | Candy & Snacks — Mini to Grand |
| Unit Pricing | Pay-as-you-go | Custom Box Sleeves — by box size |
| Unit Pricing | Pay-as-you-go | Cocktail Mixers — Medium to Grand |
| Unit Pricing | Pay-as-you-go | Gourmet Goods & Spa — Small to Deluxe |
| Unit Pricing | Pay-as-you-go | Wine Tastings — Small to Grand |
| Subscription | Annual | Happi-Wish Subscription — 3 to 12 months |
| Unit Pricing | Pay-as-you-go | Party Size — Single tier |
| Unit Pricing | Pay-as-you-go | Summer Gifts |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Sugarwish product offering
Product offeringCore offering
Sugarwish sells recipient-choice gift boxes across categories including Candy & Snacks, Bakery & Cafe, Popcorn, Wine & Wine Tastings, Cocktail Mixers, and Gourmet Goods & Spa. The sender purchases a tier (priced from Nano at $14 up to Grand at $139) and the recipient logs into an online virtual shop to pick their own favorites, which Sugarwish then packs in its signature awning box and ships to the recipient's address. The company also sells a recurring Happi-Wish Subscription and corporate-only Custom Box Sleeves, Branded Goods, and API-driven bulk ordering for HR and marketing teams.
Product overview
Sugarwish is a recipient-choice gifting platform that allows senders to purchase customizable gift boxes across multiple product categories, after which recipients personally select their preferred items from an online selection portal. The product portfolio includes core recipient-choice gifts spanning Candy & Snacks (75+ options), Bakery & Cafe (cookies, brownies, coffee, tea), Popcorn (savory and sweet flavors), Wine & Wine Tastings (bottles and 100mL tasting vials), Cocktail Mixers (alcoholic and non-alcoholic), Gourmet Goods & Spa (pantry items, candles, spa products), Dog S-Wag (dog treats), Hot Sauce, and Custom Sugarwish options. The platform offers specialized tiers including Party Size (group gifting with up to 24 selections), Birthday and Appreciation themed gifts, Workplace Wishes for corporate use, and Happi-Wish Subscription for recurring monthly deliveries. Corporate accounts unlock additional capabilities including Custom Box Sleeves (branded packaging from $4/sleeve), Branded Goods (custom merchandise starting at $7/gift), Gift Genie (smart recommendation tool), bulk ordering (up to 700 addresses), and API integration. All gifts feature free US shipping with international availability for most categories except wine.
Differentiator
Problem solved
Functional benefit
Products and services
- Candy & Snacks Sugarwish A recipient-choice gift box where recipients select from 75+ candy and snack options including gummies, chocolates, hard candies, nuts, and snack mixes. Available in sizes from Mini ($27, 2 choices) to Grand ($139, 24 choices); ships internationally.
- Bakery & Cafe Sugarwish A recipient-choice gift box featuring gourmet cookies, brownies, coffee, and tea from brand partners including Teatulia, Copper Door Coffee Roasters, Ampersand Coffee Roasters, Moonstruck, and Cusa Tea. Sizes range from Nano ($14) to Deluxe ($99); ships internationally.
- Popcorn Sugarwish A recipient-choice gift featuring gourmet popcorn in savory options (White Cheddar, Ranch, Everything Bagel, Jalapeno Cheddar, Pizza) and sweet options (Caramel, Kettle Corn, Cinnamon Sugar, Birthday Cake); ships internationally.
- Wine & Wine Tastings Sugarwish A recipient-choice wine gift allowing recipients to choose between wine bottles (curated European and domestic options) or wine tasting single-serving 100mL vials supplied via the Vinebox partnership. Sizes range up to Grand ($139); US shipping only with state-level shipping restrictions.
- Cocktail Mixers Sugarwish A recipient-choice gift of all-natural cocktail mixers from Crafthouse Cocktails (includes alcohol, requires adult signature) and Simple Times Mixers (non-alcoholic). Mixers include Mules, Daiquiris & Margaritas, and Mocktails. Sizes range from Medium ($49) to Grand ($139); alcoholic cocktails restricted to eligible US states.
- Gourmet Goods & Spa Sugarwish A recipient-choice boutique gift featuring gourmet pantry items (jams, mustards, dips), Homesick Candles, and spa essentials (soaps, body butters, spa soaks). Sizes range from Small ($39) to Deluxe ($99); partners with Homesick Candles brand.
- Dog S-Wag A recipient-choice gift for dog owners allowing recipients to select from a curated selection of dog treats and swag items.
- Hot Sauce Sugarwish A recipient-choice gift featuring a selection of gourmet hot sauces and spicy condiments for heat enthusiasts.
- Custom Sugarwish A fully customizable gift experience allowing senders to hand-pick specific products and preferences for personalized gifting.
- Party Size Sugarwish A large-format recipient-choice gift designed for groups and events. Recipients choose between Candy & Snacks or Bakery & Cafe and select up to 24 items. Priced at $139; suitable for office celebrations, team events, and family gatherings.
- Birthday Sugarwish A themed birthday gift option allowing recipients to choose from Candy & Snacks, Bakery & Cafe, Popcorn, or Gourmet Goods & Spa categories with special birthday eCard designs.
- Appreciation Sugarwish A themed gift category designed for showing appreciation to employees, colleagues, or clients. Features Appreciation sleeve templates and messaging.
- Workplace Wishes Sugarwish Corporate gifting solutions designed specifically for workplace use cases including employee recognition, work anniversaries, and workplace celebrations.
- Happi-Wish Subscription A recurring gift subscription service where recipients choose their favorites monthly. Available in 3-Month ($95), 6-Month ($179), and 12-Month ($269) tiers. After the first gift ships, remaining eCards are scheduled monthly. Includes customization options for eCard design and note messaging.
- Custom Box Sleeves Custom branded sleeve packaging wrapping Sugarwish boxes with full-color printing on premium matte stock. Priced from $4 (Mini) to $11 (Deluxe) per sleeve with no order minimums. Features pre-designed templates (Appreciation, Beyond Grateful, Birthday Wishes, Enjoy, Thanks) customizable with company logo and colors; accepts PNG, JPG, JPEG, SVG, WebP logos.
- Branded Goods Custom branded merchandise items (tumblers, mugs) paired with Sugarwish treats. Available on-demand with no order minimums at a flat $7 per gift rate.
Quantifiable outcome
- 4.9 out of 5 stars from 4,277 Google Reviews
- +1 more outcomes
Companies that use Sugarwish
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles2 records
Sugarwish technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Sugarwish partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Make-A-Wish®coreSugarwish has partnered with Make-A-Wish® to grant life-changing wishes for children with critical illnesses. Corporate accounts can enable a feature allowing gift recipients to donate their gift to Make-A-Wish, and individual Sugarwish donations are also accepted to deliver hope and joy to wish kids throughout their wish journey. Sugarwish donated gifts bring hope, joy, and sweetness to wish kids. Make-A-Wish has granted more than 615,000 wishes worldwide since 1980, operating in 50 countries and territories on six continents.
- Homesick CandlesminorSugarwish partners with Homesick Candles to offer evocative, high-quality scented candles for its Gourmet Goods & Spa gift category. Homesick Candles are crafted with a natural soy wax blend, premium fragrance oils, and custom cotton wicks, capturing the essence of places and moments through scent. Recipients can choose from Homesick's distinctive collection including scents reminding them of their home state, favorite city, or cherished memories.
- Crafthouse CocktailsminorSugarwish partners with Crafthouse Cocktails to offer premium ready-to-drink cocktails in its Cocktails & Mixers category. Conceived by renowned bartender Charles Joly, Crafthouse cocktails capture the genuine craft of a high-end cocktail bar in ready-to-serve bottles using premium spirits. Available to recipients who choose the Cocktails option (includes alcohol).
- Simple Times MixersminorSugarwish partners with Simple Times Mixers to offer all-natural cocktail mixers (alcohol-free, with suggested spirit pairings) in its Cocktails & Mixers gift category. Made with only real, all-natural ingredients and fresh fruit, mixers can be enjoyed as mocktails with sparkling water or mixed with spirits.
- TeatuliaminorSugarwish partners with Teatulia, an all-organic tea brand, for its Bakery & Cafe gift category. Teatulia provides hand-blended, custom-crafted organic tea sachets for recipients to choose from in their gift selection.
- Copper Door Coffee RoastersminorSugarwish partners with Copper Door Coffee Roasters as a curated artisan beverage supplier for its Bakery & Cafe category. Copper Door is a local specialty roaster providing high-quality coffee for recipients to select in their gift boxes.
- Ampersand Coffee RoastersminorSugarwish partners with Ampersand Coffee Roasters as a small-batch artisan roaster supplying specialty coffee for the Bakery & Cafe gift category, offering recipients premium coffee options in their gift selection.
- MoonstruckminorSugarwish partners with Moonstruck, known for rich, velvety chocolate, as an artisan treat supplier for the Bakery & Cafe category, providing recipients with premium chocolate options including hot cocoa and chocolate treats.
- Cusa TeaminorSugarwish partners with Cusa Tea, which provides innovative instant tea blends for the Bakery & Cafe gift category, offering recipients convenient premium tea options as part of their gift selection.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Sugarwish competitors and assessment
Company assessmentBroad incumbents
- 1-800-Baskets.com: Long-standing mail-order gift basket retailer serving consumer and corporate gifting; broader assortment but traditional sender-selected model.
- Harry & David: Iconic gourmet gift brand (fruit, baked goods, wine) with nationwide corporate gifting program; competes for premium corporate and consumer gifting occasions.
- Edible Arrangements: National fruit arrangement and gift delivery franchise covering consumer and corporate occasions; broader product mix but overlaps on gifting occasions Sugarwish serves.
- GiftTree: Established curated gift basket retailer with both consumer and corporate channels. Overlaps with Sugarwish's curated box offering but lacks the recipient-choice digital model.
Direct peers
- SnackMagic: Recipient-choice snack and gift box platform with a nearly identical 'sender picks tier, recipient selects favorites' model. Most direct functional peer to Sugarwish across both consumer and corporate gifting.
- AZEKO Group: Corporate gifting and branded merchandise platform serving enterprises with custom packaging, bulk ordering, and account management — directly competitive with Sugarwish's corporate program.
- Caroo: Corporate snack and gifting platform focused on employee engagement and client gifts; competes head-to-head with Sugarwish for HR and people-ops gifting budgets.
- Loop & Tie: Recipient-choice corporate gifting platform with a curated catalog and sustainable positioning. Mirrors Sugarwish's choice-based gifting thesis for B2B clients.
- SwagUp: Branded merchandise and corporate gifting platform with bulk ordering, custom packaging, and store-front capabilities — competes for the same enterprise branded-gifting wallet.
Emerging players
- Cratejoy: Subscription-box marketplace and platform enabling recurring curated boxes; adjacent to Sugarwish's Happi-Wish subscription offering and broader curation model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sugarwish social profiles
Digital presenceSugarwish financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sugarwish leadership team
Management profileNumber of profiles
Profiles3 records
Sugarwish funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sugarwish M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sugarwish
What does Sugarwish do?
Sugarwish sells recipient-choice gift boxes across categories including Candy & Snacks, Bakery & Cafe, Popcorn, Wine & Wine Tastings, Cocktail Mixers, and Gourmet Goods & Spa. The sender purchases a tier (priced from Nano at $14 up to Grand at $139) and the recipient logs into an online virtual shop to pick their own favorites, which Sugarwish then packs in its signature awning box and ships to the recipient's address. The company also sells a recurring Happi-Wish Subscription and corporate-only Custom Box Sleeves, Branded Goods, and API-driven bulk ordering for HR and marketing teams.
Is Sugarwish a public or private company?
Sugarwish is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sugarwish founded?
Sugarwish was founded in 2013. It employs 11 to 50 people.
Where is Sugarwish based?
Sugarwish is headquartered in Denver, United States, in the North America region.
How does Sugarwish make money?
Four revenue lines are on record. Direct-to-Consumer Gift Purchases are the primary driver. The others are happi-Wish Subscription, custom Corporate Branding and corporate Account Programs.
Who are Sugarwish's main competitors?
Broad incumbents on record are 1-800-Baskets.com, Harry & David, Edible Arrangements and GiftTree. Direct peers are SnackMagic, AZEKO Group, Caroo, Loop & Tie and SwagUp. Cratejoy is listed as an emerging player.
Does Sugarwish have an API?
Yes. Sugarwish offers an API integration for corporate clients, enabling bulk ordering and automated gifting workflows. The API allows corporate accounts to programmatically send gifts, upload recipient lists (up to 700 addresses at once), and manage orders. For API access or inclusion of additional materials in shipments, corporate clients are directed to contact the Happiness Squad.
What industry is Sugarwish in?
Sugarwish's product category is Online Gifting Platform. Its primary akta.pro industry code is HSACANAB, Gift Sourcing & Procurement (Local & Online), with a secondary code of HSACANAD, Gift Basket & Curated Hamper Assembly. Its NAICS code is 45942 and its SIC code is 5961.