ELG Soluções Inteligentes

What ELG Soluções Inteligentes does

ELG Soluções Inteligentes (legal entity ELG PEDESTAIS LTDA) is a privately held Brazilian hardware manufacturer founded in 2002 in Joinville, Santa Catarina, by Antonio Henrique Lopez, who remains CEO and director. The company designs, manufactures, and distributes mounting solutions, smart-home IoT devices, gaming peripherals, and connectivity accessories under three primary sub-brands — ELG Suportes, ELG Connect, and ELG Gaming — plus the co-developed PowerCube line produced in partnership with Dutch firm Allocacoc. ELG positions itself as the #1 brand in Brazil for TV and monitor supports, supported by proprietary gas-piston articulating mount technology and a portfolio of over 450 SKUs. Headquartered at Perini Business Park (Latin America's largest multi-sector business complex) since March 2018, ELG employs 51-100 people and holds more than 20 product certifications, including TÜV Rheinland and INMETRO.

The business generates revenue primarily through wholesale hardware sales to a broad Brazilian retail network — including Magazine Luiza, Casas Bahia, Americanas.com, Ponto Frio, Shoptime, Submarino, Amazon Brazil, and specialty chains such as Kalunga, Terabyte Shop, Fast Shop, Leroy Merlin, and Carrefour — augmented by direct online sales via elg.com.br and a dedicated corporate quotation channel for B2B buyers in hospitality, healthcare, and large enterprises. End customers fall into four functional segments: residential consumers (TV/monitor mounts, home-office ergonomics), corporate and hospitality buyers (bulk mounting installations), gamers (peripherals, chairs, and the Kripta community platform), and smart-home enthusiasts (ELG Connect IoT devices integrated with Alexa, Google Assistant, and Siri). International presence is limited to trade-fair participation (CES, IFA, Infocomm, HKTDC, CEATEC); commercial operations and revenue remain concentrated in Brazil.

The core technology stack combines mechanical engineering (gas-piston articulating arms, VESA-standard mounting hardware) with consumer IoT (Wi-Fi-enabled smart lighting, sensors, biometric locks, and plugs controlled through a proprietary Android/iOS app). The PowerCube line represents a co-developed hardware-design asset anchored by a Reddot Award (2014). Marketing is multi-channel: owned blog and social media (Instagram, Facebook, LinkedIn, YouTube), annual participation in Brasil Game Show, the Kripta gaming community platform, email/newsletter programs, and earned media such as the 2023 Estadão Recomenda endorsement of the F80N articulating desk mount, which achieved #1 best-seller status in Amazon Brazil's Computers and IT category with a 4.9/5 rating from over 25,845 reviews. No external funding rounds, M&A activity, or public-listing signals are present in the data.

Name

ELG Soluções Inteligentes

Legal name

ELG PEDESTAIS LTDA

Website

https://elg.com.br

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

ELG Soluções Inteligentes is a privately held Brazilian hardware manufacturer founded in 2002, producing TV/monitor mounts, smart-home IoT devices, gaming peripherals, and connectivity accessories under the ELG Suportes, ELG Connect, and ELG Gaming brands, distributed through 70+ Brazilian retailers including Amazon, Magazine Luiza, and Casas Bahia.

Ownership category

akta.pro rank

Product category

Consumer Electronics Accessories

NAICS

Electrical Equipment Manufacturing (33531), Electrical Equipment, Appliance, and Component Manufacturing (335), Electronics and Appliance Retailers (4492), Small Electrical Appliance Manufacturing (335210)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electronic Components & Accessories (3670), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Power Supplies, Batteries & Charging Components Retail (CRACAKAD)

akta.pro secondary industries

Power Banks & Portable Power (Battery Packs, MagSafe Packs) (CRACATAD), Console/Handheld Accessories (Docks, Cases, Stands, Skins) (CRACAOAJ), Spare Parts & Replacement Components Retail (Batteries, Screens, Chargers) (CRACAJAG), Outdoor Lighting & Power (Headlamps, Batteries, Solar) Retail (CRAMAAAG)

Keywords

• TV monitor mounts
• Smart home devices
• Gaming peripherals
• Audio video cables
• Power adapters

Headquarters

HQ city

Joinville

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Product Sales: Revenue generated from selling physical products including TV/monitor supports, gaming peripherals, smart home devices, cables, chargers, and accessories through retail channels and direct sales

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

ELG Soluções Inteligentes designs, manufactures, and distributes hardware mounting solutions (TV and monitor supports, pedestals, desk mounts), smart home IoT devices (smart lighting, sensors, biometric locks), gaming peripherals (chairs, mice, keyboards, headsets), and connectivity accessories (HDMI/USB-C cables, chargers, power banks, PowerCube adapters). The portfolio exceeds 450 products sold under the ELG Suportes, ELG Connect, ELG Gaming, and PowerCube brands, targeting residential consumers, corporate/hospitality clients, and gamers across Brazil.

Product overview

ELG Soluções Inteligentes is a Brazilian technology company offering three main product lines: ELG Suportes (TV/monitor mounts and accessories), ELG Connect (smart home IoT devices), and ELG Gaming (gaming peripherals). The portfolio spans over 450 products including articulating desk mounts, wall/ceiling TV mounts, smart lighting (LED bulbs, strips), security devices (cameras, sensors, biometric locks), gaming chairs, mice, keyboards, headsets, cables (HDMI, USB-C, Lightning), digital antennas, office chairs, chargers, power banks, and PowerCube power adapters. The company was founded in 2002 in Joinville, SC, and operates from the Perini Business Park, the largest mixed-use complex in Latin America.

Differentiator

Problem solved

Functional benefit

Brands

• ELG Connect: Smart home devices including smart lighting, security cameras, sensors, smart locks, and universal remote controls
• ELG Gaming
• Kripta
• PowerCube

Products and services

• ELG Suportes (TV and Monitor Mounting Solutions) TV and monitor mounting solutions including wall mounts, ceiling mounts, desk mounts, pedestals, gas piston articulating arms, workstation stations, and vehicle mounts for residential and corporate use. VESA-standard compatible.
• ELG Connect (Smart Home IoT Ecosystem)

Quantifiable outcome

• ELG F80N desk mount achieved 4.9/5 stars from 25,845+ customer reviews and became #1 best-seller in Computer and IT category on Amazon Brazil
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• AllocacoccoreStrategic or Co-development Partner · 1 January 2013Dutch company that partnered with ELG engineering team to develop PowerCube products in Brazil. PowerCube is considered the evolution of traditional power strips and has won multiple international design awards. This partnership represents a core strategic relationship for the PowerCube product line.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Multilaser: Major Brazilian consumer electronics and accessories company offering a wide range of products including cables, chargers, gaming peripherals, and smart home devices — overlapping with multiple ELG product lines but at much larger scale.
• Intelbras: Leading Brazilian manufacturer of security, networking, and smart home/IoT products. Competes directly with ELG Connect in security cameras, smart locks, and home automation, while also being a much larger established player.
• Positivo Tecnologia: Brazilian technology conglomerate spanning computing, mobile, and consumer electronics. Overlaps with ELG in retail-channel accessories and IT peripherals, but operates at a much larger scale and broader portfolio.
• Logitech: Global leader in PC peripherals including gaming mice, keyboards, and headsets. Competes with ELG Gaming in Brazil, with significantly greater brand recognition, R&D, and software ecosystem integration.
• Razer: Global gaming lifestyle brand with high-end peripherals, chairs, and laptops. Competes with ELG Gaming at the premium end of the Brazilian gaming peripherals market with much stronger international brand equity.

Regional players

• Gshield: Brazilian gaming peripherals and accessories brand covering mice, keyboards, mousepads, and chairs. Directly comparable to ELG Gaming with overlapping product categories and Brazilian retail presence.

Direct peers

• Wall Prime: Brazilian manufacturer of TV mounts, monitor supports, and AV pedestals directly comparable to ELG Suportes' core product line, sold through similar Brazilian retail channels.
• Brasforma: Brazilian manufacturer of TV/monitor mounting solutions, wall and ceiling brackets, and AV accessories — directly competing with ELG Suportes in the same product category through Brazilian retail channels.

Others

• Tuya Smart: Global IoT platform provider enabling white-label smart home devices. Represents both a potential platform partner and a competitive threat as Tuya-powered brands enter the Brazilian smart home market against ELG Connect.
• Allocacoc: Dutch design company and co-development partner for ELG's PowerCube line. Strategic collaborator rather than competitor — owns global PowerCube brand rights that ELG distributes/extends in Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@elgpedestais
• Facebookfacebook.com/elg.solucoes.inteligentes
• LinkedInlinkedin.com/company/elg-suportes
• Instagraminstagram.com/elg.connect

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ELG Soluções Inteligentes