Brasforma
Brasforma is a Brazilian manufacturer founded in 1987 that produces TV mounts, industrial and household shelving, hardware, and organization products, selling through e-commerce, retail, resellers, and international distributors across Latin America, the USA, Asia, and Europe.
- Company typePrivate
- Founded1987
- HeadquartersSão Paulo, Brazil
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Brasforma does
Brasforma Indústria e Comércio Ltda. is a Brazilian manufacturer of TV mounting solutions, industrial and household organization products, and related hardware, founded in 1987 and headquartered in the Mooca district of São Paulo. The company's product portfolio centers on TV mounts spanning fixed, tilting, articulated, universal, and ceiling configurations for screens from 10" to 90" with load capacities up to 100kg, alongside monitor mounts, projector mounts, microwave supports, DVD/Blu-Ray brackets, TV racks, industrial shelving, brackets, rails, clotheslines, clothing racks, and digital antennas. Core technology is metalworking and steel fabrication using carbon steel with anti-corrosion treatment and electrostatic powder coating, with proprietary features including VESA-compatible universal mounting, ultra-slim 2.1cm fixed mounts, tool-free tilt adjustment, and quick-release hook mechanisms.
Brasforma generates revenue exclusively through one-time hardware sales across multiple distribution channels: a direct e-commerce store (lojabrasforma.com.br), physical retail stores, online marketplaces, a sales representative network across Brazil, and international distributors in Latin America, the United States, Asia, and Europe. The customer base is horizontally segmented across residential consumers (primary), commercial/B2B buyers in hospitality, healthcare, and retail, industrial/commercial organizations requiring shelving systems, and household organization consumers. The company self-describes as the market leader in TV supports in Brazil and holds ISO 9001 quality management certification. No subscription, recurring, or software-based revenue streams are present, and no AI/ML capabilities, APIs, or digital platforms are disclosed.
Brasforma firmographics
Firmographics- Name
- Brasforma
- Legal name
- Brasforma Indústria e Comércio Ltda.
- Website
- https://brasforma.com.br
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Brasforma is a Brazilian manufacturer founded in 1987 that produces TV mounts, industrial and household shelving, hardware, and organization products, selling through e-commerce, retail, resellers, and international distributors across Latin America, the USA, Asia, and Europe.
- Ownership category
- akta.pro rank
Brasforma industry classification
Industry- Product category
- Audio Video Mounting Hardware
- NAICS
- Hardware Manufacturing (332510), Showcase, Partition, Shelving, and Locker Manufacturing (337215), Electronics and Appliance Retailers (44921)
- SIC
- Cutlery, Handtools & General Hardware (3420), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Electronic Components & Accessories (3670), Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Wall Mounting (TVs, Shelves, Mirrors, Art) (HSAGAHAB)
- akta.pro secondary industries
- TV, Shelf & Art Mounting (Anchoring & Bracketing) (HSAGAAAF), Monitor Accessories & Mounting (Arms, Stands, Calibration) (HDACADAO), Enclosures, Thermal Management & Hardware (Fasteners) Retail (CRACAKAL)
Keywords
Where Brasforma is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Brasforma business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- TV Mount Sales: Primary revenue stream from manufacturing and selling TV wall mounts including fixed, tilting, articulated, and ceiling models. Products are sold through direct online store, physical retail partners, and authorized resellers. One-time hardware purchase model with retail and wholesale pricing.
- Organization & Storage Products: Sales of industrial shelving systems, brackets, rails, household organization items including clothes racks, shoe racks, and drying lines. Revenue generated through same distribution channels as TV mounts.
- Household Utility Products: Sales of household items such as clothes drying racks (floor, wall, ceiling mounted), clothing organizers, and antenna products for residential consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Consumer direct pricing through e-commerce |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Brasforma product offering
Product offeringCore offering
Brasforma manufactures and sells physical mounting, shelving, and household organization hardware under its own brand. Its primary products are TV wall, ceiling, and articulated mounts (fixed, tilting, universal) supporting screens from 10 to 90 inches with load capacities up to 100kg, complemented by monitor mounts, projector mounts, microwave/DVD brackets, TV stands, industrial shelving systems, structural hardware (brackets and rails), clotheslines, and digital antennas. The company sells these products directly to consumers via its online store and physical retail locations, and to commercial buyers via sales representatives, resellers, and international distributors.
Product overview
Brasforma is a Brazilian manufacturer and market leader in TV mounts and audio/video accessories, founded in 1987 in São Paulo. The product portfolio centers on TV mounting solutions (fixed, tilt, articulated, ceiling, and universal mounts for screens 10"-90"), complemented by industrial and household organization products (shelving, niches, clotheslines), hardware (brackets, rails), and antennas. The core TV mount products are organized into product lines: Fixo (fixed), Inclinados (tilt), Articulados (full motion), Universal, and Teto (ceiling). The organization line includes industrial shelving, niches, and shelf kits. Household utility products feature clothes racks, hangers, shoe racks, and clotheslines. The company also produces projector mounts, monitor mounts, microwave supports, and DVD/Blu-Ray holders, serving both residential and commercial markets across Brazil, Latin America, USA, Asia, and Europe.
Differentiator
Problem solved
Functional benefit
Products and services
- TV Mounts (Suportes de TV) Wall, ceiling, and articulated mounting solutions for televisions, available in fixed, tilt, full-motion, and universal configurations supporting screens from 10" to 90" and load capacities up to 100kg. Targeted at residential consumers mounting TVs at home and commercial buyers installing TVs in hospitality, retail, and healthcare settings.
- Monitor Mounts (Suportes para Monitor) Mounting solutions designed specifically for computer monitors of various screen sizes. Targeted at home office users, IT departments, and ergonomic workstation setups.
- Projector Mounts (Suportes para Projetores) Ceiling and wall mounts specifically engineered for projectors in residential and commercial AV installations. Targeted at home theater users, classrooms, conference rooms, and AV integrators.
- Microwave Mounts (Suportes Micro-ondas) Wall-mounted support brackets for microwave ovens designed to optimize kitchen counter space. Targeted at residential consumers seeking to free up kitchen workspace.
- DVD/Blu-Ray Mounts (Suporte DVD/Blu-Ray) Wall-mounted brackets designed to hold DVD players and Blu-Ray devices, complementing Brasforma's TV mounting systems. Targeted at home theater consumers organizing AV equipment.
- TV Stands and Pedestals (Rack/Pedestal para TV) Floor-standing TV racks and pedestals offered as alternatives to wall mounting. Targeted at residential consumers who prefer free-standing TV placement.
- Industrial Shelving System (Linha Organização) Complete industrial and residential organization line including wall-mounted industrial shelves in MDP wood with carbon steel supports, industrial niches, floor-standing shelving units, and shelf mounting kits with load capacities up to 20kg. Targeted at industrial facilities, warehouses, offices, and design-conscious residential consumers.
- Structural Hardware (Ferragens) Structural hardware including French brackets (Mão Francesa) in light-duty, heavy-duty, and reinforced variants, mounting rails in single and double configurations, and rail supports for modular shelving and mounting applications. Targeted at construction, shelving installers, and industrial customers.
- Household Utility Products (Utilidade Doméstica) Home organization and laundry products including clothes racks (araras), multi-use hangers (cabideiros), shoe racks (sapateiras), and clotheslines (varais) in floor, wall, and ceiling configurations. Targeted at residential consumers organizing closets, laundry areas, and home storage spaces.
- Digital Antennas (Antenas) External digital antennas including Log Digital LTE models with LTE filtering technology for digital TV signal reception (models LTE-1014V, LTE-2017V, LTE-3218V, SL-1600). Targeted at residential consumers receiving over-the-air digital TV broadcasts.
- HDMI Cables (Cabos HDMI) High-definition multimedia interface cables for audio and video connectivity between source devices and displays. Targeted at residential consumers and commercial AV installers connecting Brasforma-mounted equipment.
- Bicycle Mount (Suporte para Bicicleta) Wall-mounted bicycle storage hanger for residential space optimization. Targeted at urban residential consumers and cyclists needing to store bicycles off the floor.
Quantifiable outcome
- Universal TV mount compatibility for screens 10-90 inches
- +3 more outcomes
Companies that use Brasforma
Customer profileSegments4 records
Ideal customer profiles2 records
Brasforma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Brasforma partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Brasforma competitors and assessment
Company assessmentEmerging players
- Mount-It!: US-based e-commerce-focused brand selling TV and monitor mounts directly to consumers — overlaps with Brasforma's e-commerce channel strategy and core mount categories, but with a narrower product line.
- Kimex: International brand specializing in AV mounting solutions (TV, monitor, projector, video conferencing) sold through distribution — comparable product range but smaller global footprint than Brasforma's 39-year presence.
Direct peers
- Peerless-AV: US manufacturer of AV mounting, display, and digital signage solutions with global distribution — comparable product range (TV/monitor/projector mounts) and overlapping commercial/residential customer segments.
- Sanus: US-based TV mount brand owned by Legrand, offering VESA-compatible fixed, tilting, and full-motion mounts plus AV accessories — directly comparable on product range, distribution model (retail + e-commerce), and target residential/commercial customers.
- Ergotron: US-based manufacturer of monitor mounts, sit-stand workstations, and AV carts — directly comparable to Brasforma's monitor mount line and overlapping in commercial workspace and residential use cases.
- NewStar (Multimounts): Dutch-based European supplier of TV, monitor, projector, and AV mounts with broad retail distribution — directly comparable product mix targeting the same residential and small-commercial customer base globally.
- Chief (Legrand AV): Milestone/Chief is a major US manufacturer of professional and consumer AV mounting solutions, including ceiling, wall, and projector mounts — directly overlapping with Brasforma's mount categories across B2B and B2B2C channels.
- Vogel's: Netherlands-based global specialist in TV and AV mounting solutions offering fixed, tilt, and full-motion mounts with VESA compatibility — directly comparable to Brasforma's core product portfolio and customer base.
Broad incumbents
- Legrand (parent of Sanus, Chief, Middle Atlantic): Global electrical and digital building infrastructure group whose AV division owns Sanus and Chief — relevant incumbent benchmark on scale, R&D capacity, and global distribution that Brasforma's AV mount business competes against.
Regional players
- ELG (Pedestais/Elg Group): Brazilian peripherals and accessories brand offering monitor stands, gaming chairs, and AV accessories — a regional competitor overlapping with Brasforma's monitor mount and home organization categories within Brazil.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Brasforma social profiles
Digital presenceBrasforma compliance and trust
Trust signalCompliance1 record
Brasforma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brasforma leadership team
Management profileNumber of profiles
Profiles1 record
Brasforma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brasforma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brasforma
What does Brasforma do?
Brasforma manufactures and sells physical mounting, shelving, and household organization hardware under its own brand. Its primary products are TV wall, ceiling, and articulated mounts (fixed, tilting, universal) supporting screens from 10 to 90 inches with load capacities up to 100kg, complemented by monitor mounts, projector mounts, microwave/DVD brackets, TV stands, industrial shelving systems, structural hardware (brackets and rails), clotheslines, and digital antennas. The company sells these products directly to consumers via its online store and physical retail locations, and to commercial buyers via sales representatives, resellers, and international distributors.
Is Brasforma a public or private company?
Brasforma is a private company. It is classified as family owned and is currently operating.
When was Brasforma founded?
Brasforma was founded in 1987. It employs 101 to 250 people.
Where is Brasforma based?
Brasforma is headquartered in São Paulo, Brazil, in the Latin America region.
How does Brasforma make money?
Three revenue lines are on record. TV Mount Sales are the primary driver. The others are organization & Storage Products and household Utility Products.
Who are Brasforma's main competitors?
Emerging players on record are Mount-It! and Kimex. Direct peers are Peerless-AV, Sanus, Ergotron, NewStar (Multimounts), Chief (Legrand AV) and Vogel's. Legrand (parent of Sanus, Chief, Middle Atlantic) is listed as a broad incumbent. ELG (Pedestais/Elg Group) is listed as a regional player.
Does Brasforma have an API?
No public API is recorded for Brasforma.
What industry is Brasforma in?
Brasforma's product category is Audio Video Mounting Hardware. Its primary akta.pro industry code is HSAGAHAB, Wall Mounting (TVs, Shelves, Mirrors, Art), with a secondary code of HSAGAAAF, TV, Shelf & Art Mounting (Anchoring & Bracketing). Its NAICS code is 332510 and its SIC code is 3420.