What Dare2b does

Dare2b is an outdoor sportswear brand operating in the UK and Germany, founded in 2000 and headquartered in Manchester. The company sells ski wear, cycling clothing, and activewear directly to consumers through its e-commerce platform dare2b.com and through physical retail stores. The brand is operated by Dare2b Retail Ltd (company number 04839811) and sits within Regatta Ltd as its parent company, a diversified UK outdoor conglomerate. For German customers, the brand is operated via Mountain Sports (Register Number HRB7614, Dingolfing), reflecting a multi-jurisdiction European footprint. The company is privately held and employs between 251 and 500 people.

Dare2b's core product is its online store, which sells performance apparel designed for skiing, snowboarding, cycling, and general outdoor activity. The technology stack is conventional e-commerce rather than proprietary: standard cookies for session and cart management, a Magento-style backend, and integrations with Klarna for pay-later financing, Bloomreach for customer engagement and A/B testing, Google Analytics and Microsoft Clarity for traffic and behavioural analytics, ContentSquare for UX analytics, and Bazaarvoice/Trustpilot for reviews. There are no disclosed proprietary technology assets, patents, or AI/ML capabilities. The company also operates a free Dare2b Membership Scheme offering free standard delivery, early access to sales, exclusive events, and personalised offers, which functions as the primary retention mechanic.

Dare2b generates revenue exclusively through product sales — one-time purchases of apparel — to individual consumers, with no B2B, wholesale, or licensing revenue disclosed. Go-to-market is direct-to-consumer, supported by a multi-channel marketing mix including Facebook, Instagram, and YouTube for organic reach; email for mid-funnel nurturing; and Affiliate Window, Webgains, and Topcashback for performance/affiliate acquisition. Pricing is not publicly disclosed; the membership programme is the only stated monetisation lever beyond core product sales. There is no disclosed revenue, headcount trajectory, funding history, or M&A activity, limiting visibility into underlying growth and unit economics.

Name

Dare2b

Legal name

Dare2b Retail Ltd

Website

https://dare2b.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

Dare2b is a UK-based outdoor sportswear brand operating under Regatta Ltd, selling ski wear, cycling clothing, and activewear directly to consumers via its e-commerce site, retail stores, and a free membership scheme across the UK and Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: Dare2b generates revenue through direct sales of outdoor sports apparel including ski wear, cycling clothing, and activewear to consumers via its e-commerce website and retail stores.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Dare2b sells outdoor sports apparel—primarily ski wear, cycling clothing, and activewear—directly to consumers through its e-commerce website dare2b.com and physical retail stores. The company also operates a free Membership Scheme providing benefits such as free standard delivery, early access to sales, exclusive event access, and personalised offers. The business is operated by Regatta Ltd as a trading brand, with separate legal entities serving UK and German customers.

Product overview

Dare2b is an outdoor and activewear e-commerce retailer operated by Regatta Ltd. The core offering is the Dare2b Online Store, which sells ski wear, cycling clothing, and activewear directly to consumers. The business also operates a free Membership Scheme that provides member benefits including free standard delivery, early access to sales, event access, and exclusive offers. The membership programme is tied to the online store account system and does not require a purchase to join.

Differentiator

Problem solved

Functional benefit

Products and services

• Dare2b Online Store E-commerce retail platform selling ski wear, cycling clothing, and activewear directly to consumers. Includes account management, order tracking, and membership integration. Operated by Dare2b Retail Ltd (company number 04839811).
• Dare2b Physical Retail Stores Brick-and-mortar retail stores operating under the Dare2b brand, serving customers in-store for ski wear, cycling clothing, and activewear.
• Dare2b Membership Scheme Free loyalty programme offering members benefits including free standard delivery, early access to sales, exclusive events access, and personalised offers. Tied to the online store account system and does not require a purchase to join.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Three partnerships are on record, tiered supporting and minor.

• KlarnasupportingOthersPayment services partnership allowing customers to pay later or in installments. Dare2b passes customer personal information to Klarna for payment assessment and options.
• TrustpilotminorGTM or Marketing PartnerCustomer review platform where Dare2b collects and displays customer reviews and ratings for social proof and marketing credibility.
• BazaarvoiceminorGTM or Marketing PartnerSocial commerce platform using cookies for internal web analytics correlation and anonymously recording user engagement with social commerce features.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Craghoppers: Travel and outdoor clothing brand also owned by Regatta Ltd. Closest sister brand under the same parent, sharing sourcing and distribution with Dare2b while targeting travel-focused outdoor consumers.
• Go Outdoors: UK outdoor retail chain (part of JD Sports / Frasers Group) selling clothing, footwear, and equipment for camping, hiking, climbing, and cycling. Directly competes for the same UK outdoor enthusiast customer across both stores and online.
• Mountain Warehouse: UK-based outdoor and snowsports clothing and equipment retailer operating own-brand apparel across skiing, hiking, and camping. Most direct competitor on geography, price positioning, and DTC + store model.
• Trespass: UK outdoor and ski clothing brand offering affordable outerwear, fleeces, and ski wear through own DTC site and third-party retail. Direct peer in ski/outdoor apparel with overlapping customer base in the UK and Ireland.
• Decathlon: Global sporting goods and outdoor retailer with strong own-brand apparel lines (Quechua, Wedze, Tribord) covering skiing, cycling, and hiking. Competes head-to-head in the same product categories, geographies, and value-tier positioning as Dare2b.
• Rohan: UK heritage outdoor clothing brand specializing in technical outerwear and travel apparel sold DTC and through selected retailers. Direct peer in outdoor apparel with stronger premium positioning than Dare2b.
• Regatta: Flagship brand of parent company Regatta Ltd, selling outdoor clothing, footwear, and equipment across hiking, camping, and family outdoor use. Direct sibling brand operating the same group infrastructure, overlapping product categories, and shared distribution channels.

Broad incumbents

• Patagonia: Premium outdoor and ski apparel brand with strong sustainability credentials and global DTC. A broader incumbent competing for the same outdoor enthusiast customer but at the premium end of the market.
• The North Face (VF Corporation): Global premium outdoor and ski apparel brand owned by VF Corporation, with strong DTC, wholesale, and brand credibility. Competes in Dare2b's core ski and outdoor categories but at a significantly higher price tier.
• Frasers Group (Sports Direct): Large UK sporting goods retailer and group that owns Sports Direct, Go Outdoors, and several outdoor brands. A broader incumbent operating at much larger scale across multiple sporting categories including outdoor and cycling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/Dare2bVideos
• Facebookfacebook.com/dare2bsports
• Instagraminstagram.com/dare2b_sports
• Xx.com/Dare2b_sports
• LinkedInlinkedin.com/company/dare-2b

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dare2b