Alex van Groningen BV
Alex van Groningen BV is a Dutch private training provider founded in 1994, operating as a Sijthoff Company brand, that delivers 50+ PE-accredited finance courses across AI, M&A, governance, planning, and soft skills to controllers, CFOs, auditors, and board members in the Netherlands via public enrollments and customized incompany programs.
- Company typePrivate
- Founded1994
- HeadquartersAmstelveen, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Alex van Groningen BV does
Alex van Groningen BV is a private Dutch training and education provider founded in 1994 and headquartered in Amsterdam (Capital C, Weesperplein 4A). The company operates as a brand within Sijthoff Company BV, part of the Sijthoff Media Groep, alongside sister brands including FM.nl, CFO.nl, AccountantWeek.nl, Sijthoff Accountants Academy, and Sijthoff itself. It specializes in continuing education and professional development for finance professionals, offering over 50 courses organized across six knowledge domains: AI en Data, Financiële Analyse, Fusies en Overnames (M&A), Governance Risk en Toezicht, Planning en Control, and Soft Skills. Three structured learning paths (Leergang) cover M&A, Power BI, and ChatGPT/Copilot, taught by 92 industry practitioners from top Dutch organizations. Target segments include M&A professionals, controllers, CFOs, accountants/auditors, board members/commissioners, risk managers, and general managers, with PE accreditation from NBA and NOB serving accountants' and tax advisors' continuing education requirements.
The company's revenue model combines two streams: individual course fees (€895-€2,495 per participant excl. VAT, billed one-time) for public courses delivered at venues across the Netherlands (Hoofddorp, Putten, Rosmalen, Bussum, Utrecht, Nieuwegein, Zeist), and customized incompany training programs sold to 250+ organizations with a minimum of 5 participants, managed through a dedicated business development motion. Go-to-market is sales-led with a self-serve website (shopping-cart enrollment), enterprise field sales for incompany deals, and inside-sales phone/email consultation. The underlying technology is an e-commerce learning management platform with course catalog browsing, participant dashboard, online learning modules, and registration system; marketing runs across LinkedIn, Facebook, Instagram, email newsletter, and SEO-optimized course pages.
Operationally, the company claims an 8.5 average participant rating, 98.6% of participants rating training 8.0+ per CEDEO research, and access to a 100,000+ finance professional community. Strategic emphasis is on practice-oriented curricula taught by industry practitioners rather than academics, alignment with emerging regulatory and technology topics (IFRS, AI Act, DORA, NIS2), and integration with Sijthoff's broader finance media ecosystem. No public revenue, headcount, or external funding disclosures are available, and the company is unlisted with no identified VC backing.
Alex van Groningen BV firmographics
Firmographics- Name
- Alex van Groningen BV
- Legal name
- Alex van Groningen BV
- Website
- https://alexvangroningen.nl
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alex van Groningen BV is a Dutch private training provider founded in 1994, operating as a Sijthoff Company brand, that delivers 50+ PE-accredited finance courses across AI, M&A, governance, planning, and soft skills to controllers, CFOs, auditors, and board members in the Netherlands via public enrollments and customized incompany programs.
- Ownership category
- akta.pro rank
Alex van Groningen BV industry classification
Industry- Product category
- Professional Education and Training (Finance)
- NAICS
- Software Publishers (5132)
- akta.pro primary industry
- Finance, Accounting & Procurement Training (EDAGANAG)
- akta.pro secondary industries
- Accounting, Audit & Tax (CPA/CA/ACCA CPE) (EDAAALAA), Investments & Capital Markets (Trading, Portfolio, Derivatives) (EDABAJAI), Data & Metrics for PM/PPM (Analytics, KPIs, Experimentation) (EDABAHAL)
Keywords
Where Alex van Groningen BV is headquartered
LocationHeadquarters
- HQ city
- Amstelveen
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Alex van Groningen BV business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Public Course Fees: Individual course enrollment fees ranging from €895 to €2,495 per course. Courses are priced per participant with varying durations (1-4 days).
- Incompany Training: Customized team training programs sold to organizations. Pricing varies based on program scope, number of participants, and customization level. Claims significant cost advantages at scale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 1-day workshops (e.g., Workshop GPT's en Agents bouwen) |
| One time/ perpetual license | Pay-as-you-go | 1-day training courses (e.g., Actueel risicomanagement) |
| One time/ perpetual license | Pay-as-you-go | 2-day training programs (e.g., Commissarissen en toezichthouders) |
| One time/ perpetual license | Pay-as-you-go | 2-day intensive programs (e.g., Actief in overnames) |
| One time/ perpetual license | Pay-as-you-go | 2-day masterclass (e.g., Basisbeginselen IFRS) |
| One time/ perpetual license | Pay-as-you-go | 4-day advanced training (e.g., Beïnvloeden en adviseren) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Alex van Groningen BV product offering
Product offeringCore offering
Alex van Groningen BV provides practice-oriented training courses, structured learning paths, and customized incompany programs for finance professionals in the Netherlands. The portfolio spans 50+ courses across six knowledge domains (AI & Data, Financial Analysis, M&A, Governance/Risk/Compliance, Planning & Control, and Soft Skills), delivered via classroom, online, and workshop formats. Revenue is generated through per-participant course fees for public enrollment and bespoke enterprise programs sold to 250+ organizations.
Product overview
Alex van Groningen BV operates an education and training platform for finance professionals offering over 50 specialized courses organized into six knowledge areas: AI en Data, Financiële Analyse, Fusies en Overnames (M&A), Governance Risk en Toezicht, Planning en Control, and Soft Skills. The portfolio includes three structured learning paths (Leergang): Fusies & Overnames (M&A), Power BI, and ChatGPT en Copilot. Key courses include the hands-on Workshop GPT's en Agents bouwen for building AI assistants, Actief in Overnames, Commissarissen en Toezichthouders, and specialized AI training programs. The company also provides customized Incompany training services and PE-accredited programs meeting NBA and VRC certification requirements. Training formats include classroom courses, online courses, workshops, multi-day programs, and webinars, all designed to be practice-oriented with direct applicability for finance professionals. The platform serves a community of over 100,000 finance professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Public Cursussen (Public Courses) Scheduled open-enrollment training courses for individual finance professionals, ranging from 1-day workshops (€895) to 4-day advanced programs, delivered at venues across the Netherlands (Hoofddorp, Putten, Rosmalen, Bussum, Utrecht, Nieuwegein, Zeist). Examples include Actief in Overnames (2 days, €2,495) and Commissarissen en toezichthouders (2 days, €2,195).
- Incompany Trainingen (Customized Incompany Training) Customized team training programs delivered to organizations, tailored to specific team needs, corporate culture, and strategic challenges. Available for 5+ participants with potential 50% cost savings at scale. Ranges from targeted interventions to long-term development partnerships.
- Leergang Fusies & Overnames (M&A) Learning Path Complete and in-depth learning path covering all aspects of mergers and acquisitions, from valuation and due diligence to deal execution and post-merger integration, for M&A professionals and finance executives.
- Leergang Power BI Learning Path Structured learning path for mastering Power BI for financial analysis and reporting, covering essentials through advanced techniques, for finance professionals.
- Leergang ChatGPT en Copilot Learning Path Structured learning path covering the practical application of ChatGPT and Microsoft Copilot for financial professionals, from basics to advanced usage.
- PE (Permanente Educatie) Programma's Professional education programs that meet NBA and VRC continuing education (PE) requirements for accountants (RA, AA) and controllers (RC), including Cedeo-certified courses.
- Workshop GPT's en Agents bouwen Hands-on 1-day workshop teaching participants to build Custom GPTs and Agents for use in financial work, including document summarization, analysis support, and task automation, at €895 per participant.
Quantifiable outcome
- 98.6% of participants rate training 8.0 or higher (CEDEO research)
- +3 more outcomes
Companies that use Alex van Groningen BV
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles2 records
Alex van Groningen BV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Alex van Groningen BV partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Sijthoff Media Groep / Sijthoff Company BVcoreParent company of Alex van Groningen. Combines journalistic sharpness and topicality with educational authority. Manages multiple B2B brands including FM.nl, AccountantWeek.nl, CFO.nl, and Sijthoff. Also operates Sijthoff Accountants Academy.
- Sijthoff Accountants AcademycoreBusiness partner that executes certain programs. Part of Sijthoff Finance & Control (SF&C) together with Alex van Groningen. Shares programmaraad for curriculum development.
- FM.nlminorPart of Sijthoff Media network - financial management news and information portal
- CFO.nlminorPart of Sijthoff Media network - CFO-focused content platform
- AccountantWeek.nlminorPart of Sijthoff Media network - accounting industry news portal
- Programmaraad Sijthoff Finance & ControlcoreAdvisory council including Leo van de Voort (Chair), Jennifer Kuiper, Christel Buis, Marc Alblas, Luurt van der Ploeg, Idzard van Eeghen, and Pascal Kremers. Provides critical, advisory support for curriculum development.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Alex van Groningen BV competitors and assessment
Company assessmentDirect peers
- Lindenhaeghe: Dutch professional education provider specializing in accountancy, tax, and finance training courses. Directly comparable in geography, customer base (Dutch finance professionals), and PE accreditation positioning.
- Rendement: Dutch training and events company focused on finance, accounting, and tax professionals. Competes in the same niche with similar course catalog and PE accreditation for Dutch professional bodies.
- BPP Professional Education: UK-based professional education provider for accountancy, tax, and finance with similar course catalog and professional accreditation model. Closest international analogue to Alex van Groningen's positioning in a different geography.
- GetSmarter: Online executive education provider (owned by 2U) partnering with top universities and institutions for finance and business courses. Comparable on upskilling finance professionals but uses a fully digital delivery model.
Broad incumbents
- NCOI: Largest Dutch education provider offering professional and academic programs including finance and management training. Overlaps with Alex van Groningen on finance professional upskilling but serves a broader education market.
- Nyenrode Business Universiteit: Dutch business school offering executive education and finance/control programs. Comparable on training finance leaders and controllers but more academic and degree-oriented than Alex van Groningen's practitioner-led short courses.
- IMD Business School: Global business school in Switzerland with executive education programs covering finance, governance, and M&A. Targets senior finance executives globally, overlapping with Alex van Groningen's CFO/commissioner audience at the top end.
- Vlerick Business School: European business school with finance and management executive programs. Comparable on cross-border European executive finance education but with broader general management focus.
- Coursera: Global online learning platform with extensive finance, accounting, and data courses from universities and companies. Competes at the broader category level on professional upskilling for finance roles but lacks the Dutch PE accreditation focus.
- LinkedIn Learning: Online learning platform integrated with LinkedIn offering thousands of finance, business, and soft skills courses at subscription pricing. Broad incumbent competing for the same professional L&D wallet with a fully digital, low-cost model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Alex van Groningen BV social profiles
Digital presenceAlex van Groningen BV financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alex van Groningen BV leadership team
Management profileNumber of profiles
Profiles1 record
Alex van Groningen BV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alex van Groningen BV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alex van Groningen BV
What does Alex van Groningen BV do?
Alex van Groningen BV provides practice-oriented training courses, structured learning paths, and customized incompany programs for finance professionals in the Netherlands. The portfolio spans 50+ courses across six knowledge domains (AI & Data, Financial Analysis, M&A, Governance/Risk/Compliance, Planning & Control, and Soft Skills), delivered via classroom, online, and workshop formats. Revenue is generated through per-participant course fees for public enrollment and bespoke enterprise programs sold to 250+ organizations.
Is Alex van Groningen BV a public or private company?
Alex van Groningen BV is a private company. It is classified as corporate owned and is currently operating.
When was Alex van Groningen BV founded?
Alex van Groningen BV was founded in 1994. It employs 11 to 50 people.
Where is Alex van Groningen BV based?
Alex van Groningen BV is headquartered in Amstelveen, Netherlands, in the Europe region.
How does Alex van Groningen BV make money?
Two revenue lines are on record. Public Course Fees are the primary driver. The others are incompany Training.
Who are Alex van Groningen BV's main competitors?
Direct peers on record are Lindenhaeghe, Rendement, BPP Professional Education and GetSmarter. Broad incumbents are NCOI, Nyenrode Business Universiteit, IMD Business School, Vlerick Business School, Coursera and LinkedIn Learning.
Does Alex van Groningen BV have an API?
No public API is recorded for Alex van Groningen BV.
What industry is Alex van Groningen BV in?
Alex van Groningen BV's product category is Professional Education and Training (Finance). Its primary akta.pro industry code is EDAGANAG, Finance, Accounting & Procurement Training, with a secondary code of EDAAALAA, Accounting, Audit & Tax (CPA/CA/ACCA CPE). Its NAICS code is 5132.