StaySense
- Company typePrivate
- Founded2017
- HeadquartersFranklin, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
StaySense firmographics
Firmographics- Name
- StaySense
- Legal name
- StaySense
- Website
- https://staysense.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
StaySense industry classification
Industry- Product category
- Vacation Rental Booking Software
- NAICS
- All Other Travel Arrangement and Reservation Services (561599)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Vacation Rental & Short-Stay Booking Engines (THALADAB)
- akta.pro secondary industry
- Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE)
Keywords
Where StaySense is headquartered
LocationHeadquarters
- HQ city
- Franklin
- HQ country
- United States
- HQ region
- North America
Markets served
StaySense business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- White-Label Booking Platform (Amplify): Amplify by StaySense enables destination websites (DMOs, CVBs, and private destination sites) to embed a full booking engine on their own websites. Revenue is generated through transaction/booking fees or platform licensing, where the destination site earns commissions on bookings while leveraging their own brand — no customer service headaches handled by the destination site.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
StaySense product offering
Product offeringCore offering
StaySense develops and sells Amplify by StaySense, a white-label, embeddable booking platform that integrates with the existing websites of destination marketing organizations (DMOs), convention and visitor bureaus (CVBs), and privately owned destination sites. The platform lets visitors search, select, and book local vacation rentals without leaving the host website, while customer service is handled by Amplify and local lodging partners, eliminating the need for clients to write code or manage support operations.
Product overview
StaySense offers a single unified product called Amplify by StaySense — a white-label, embeddable booking engine for the vacation rental and hospitality industry. Amplify is designed for destination marketing organizations (DMOs), CVBs, and privately owned destination sites, allowing them to become the booking site for their local area by embedding a branded booking widget directly into their existing website. The product handles the full booking flow (search, selection, and reservation) and also includes customer service handled by Amplify and local lodging partners, requiring no code implementation from the client.
Differentiator
Problem solved
Functional benefit
Brands
- Amplify: A white-label booking platform that integrates with existing websites, enabling businesses to become their own booking site without writing code. Features include seamless visitor experience, customer service handling, and easy implementation.
Products and services
- Amplify by StaySense
Quantifiable outcome
- Millions of annual visitors across StaySense-powered destination sites (e.g., SmokyMountains.com)
- +1 more outcomes
Companies that use StaySense
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
StaySense technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
StaySense partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GuestyflagshipStaySense was acquired by Guesty in May 2023. Guesty is a property management platform for short-term rentals. The acquisition was announced as Guesty continuing to innovate for hospitality. StaySense's Amplify product is now part of Guesty's suite of hospitality technology solutions.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
StaySense competitors and assessment
Company assessmentDirect peers
- Cloudbeds: Cloudbeds is a hospitality management suite that includes a booking engine, channel manager, and PMS. It competes directly with StaySense in providing booking technology for lodging providers and small hotel/STR operators.
- Lodgify: Lodgify is a vacation rental website builder with an integrated booking engine, directly comparable to StaySense's Amplify in enabling STR owners and managers to accept direct bookings on their own websites.
- Smoobu: Smoobu is a vacation rental management software that includes a booking engine and channel manager. It is comparable to StaySense as a focused direct-booking technology provider for short-term rental managers.
- Little Hotelier: Little Hotelier provides booking engine and property management software tailored to small accommodation providers, including B&Bs, inns, and small vacation rental managers — a comparable SMB/mid-market booking technology offering.
Emerging players
- Escapia: Escapia is a vacation rental software and property management provider offering booking websites for professional vacation rental managers — adjacent to StaySense's destination-focused booking engine.
Broad incumbents
- Guesty: Guesty is the property management platform that acquired StaySense in May 2023. It now offers Amplify within its broader hospitality software suite, making it both a parent and the most directly overlapping enterprise platform for short-term rental operators and destination sites.
- Vrbo: Vrbo is a major vacation rental OTA owned by Expedia Group. StaySense positions itself as an alternative to OTAs like Vrbo by enabling direct booking on destination sites.
- TravelClick (Amadeus): Amadeus Hospitality (formerly TravelClick) provides booking engines, CRS, and digital media solutions for hotels and lodging — a broader incumbent whose booking technology overlaps with StaySense's white-label booking engine offering.
- SiteMinder: SiteMinder is a leading hotel commerce platform offering booking engines, channel managers, and direct booking tools. It competes with StaySense in the direct-booking enablement layer for accommodation providers, including vacation rentals.
- Booking.com: Booking.com is the dominant OTA whose high commission rates StaySense's Amplify platform is designed to disintermediate. It is the primary competitive force in the vacation rental distribution space.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
StaySense financial estimates
Financial estimateRevenue estimate
Valuation estimate
StaySense leadership team
Management profileNumber of profiles
Profiles4 records
StaySense funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StaySense M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StaySense
What does StaySense do?
StaySense develops and sells Amplify by StaySense, a white-label, embeddable booking platform that integrates with the existing websites of destination marketing organizations (DMOs), convention and visitor bureaus (CVBs), and privately owned destination sites. The platform lets visitors search, select, and book local vacation rentals without leaving the host website, while customer service is handled by Amplify and local lodging partners, eliminating the need for clients to write code or manage support operations.
Is StaySense a public or private company?
StaySense is a private company. It is classified as corporate owned and is currently acquired.
When was StaySense founded?
StaySense was founded in 2017. It employs 1 to 10 people.
Where is StaySense based?
StaySense is headquartered in Franklin, United States, in the North America region.
How does StaySense make money?
One revenue line is on record: white-Label Booking Platform (Amplify).
Who are StaySense's main competitors?
Direct peers on record are Cloudbeds, Lodgify, Smoobu and Little Hotelier. Escapia is listed as an emerging player. Broad incumbents are Guesty, Vrbo, TravelClick (Amadeus), SiteMinder and Booking.com.
Does StaySense have an API?
No public API is recorded for StaySense.
What industry is StaySense in?
StaySense's product category is Vacation Rental Booking Software. Its primary akta.pro industry code is THALADAB, Vacation Rental & Short-Stay Booking Engines, with a secondary code of THAMALAE, Direct Booking Platforms & Booking Engines for Hosts/Managers. Its NAICS code is 561599 and its SIC code is 7000.