What Betco does

Betco is a single-source self-storage building manufacturer founded in 1984 and headquartered in Statesville, North Carolina, operating as a division of Janus International Group, LLC. The company designs, engineers, manufactures, and installs custom metal self-storage buildings ranging from single-story and bi-level facilities to large multi-story Class A developments, alongside adjacent product lines including data centers and flex space. All structural components, metal roofing and siding, decking, and roll-up doors are produced in-house at the Statesville facility using galvanized and Galvalume steel, with two primary product tiers: the flagship Premium Series (18-gauge, 40-year surface warranty) and the value-engineered Advantage Series (26-gauge, launched 2010). The company also offers a SmartReady pre-planning package that embeds cable pathways and mounting hardware into the building structure to enable future smart-building technology retrofits.

Betco generates revenue through three primary streams: hardware sales of self-storage buildings and components, professional installation services performed by its own certified construction crews, and roofing/re-roofing services for existing facilities. Pricing is custom quote-based on a project-by-project basis, with a sales-led go-to-market executed through field sales offices across much of the United States. Customer segments are horizontally defined within the self-storage industry, serving developers and investors building new facilities, owners expanding existing properties, and operators of aging facilities seeking refurbishment. Over 41 years, the company has completed more than 9,000 projects totaling over 50 million square feet of storage buildings, supported by in-house design services at the Charlotte Design Center and a 2025 Steel Deck Institute Superior Certification score of 96.4 out of 100.

Name

Betco

Legal name

Janus International Group, LLC d/b/a BETCO

Website

https://betcoinc.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Betco is a US self-storage building manufacturer (founded 1984, Statesville NC, division of Janus International) that designs, manufactures, and installs custom metal self-storage buildings and components, serving developers and investors across the United States.

Ownership category

akta.pro rank

Product category

Self-Storage Building Manufacturing

NAICS

Sheet Metal Work Manufacturing (332322)

SIC

Prefabricated Metal Buildings & Components (3448), Fabricated Structural Metal Products (3440)

akta.pro primary industry

Residential Manufactured Housing Setup & Installation (IMAFABAG)

akta.pro secondary industry

Steel Joists, Joist Girders & Decking (IMADACAC)

Keywords

• Self-storage buildings
• Metal building manufacturing
• Construction installation services
• Building components supply
• Roofing re-roofing solutions

Headquarters

HQ city

Statesville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Self-Storage Building Manufacturing and Sales: BETCO designs, manufactures, and sells custom self-storage buildings of every shape and size, from single-story buildings to large multi-story facilities. The company manufactures all components including structural components, metal roofing and siding, roll-up doors, decking components, and replacement parts at its state-of-the-art facility in Statesville, North Carolina.
2. Installation and Construction Services: BETCO provides professional installation services using its own pool of professionally trained and certified construction crews. The company schedules crews to coincide with delivery to meet the customer's timetable. Field superintendents oversee construction on BETCO-installed projects.
3. Roofing and Re-Roofing Services: BETCO offers roofing and re-roofing solutions for existing self-storage facilities, including metal-over-metal re-roofing systems. Additional terms and conditions apply as detailed in Exhibit A of the Terms and Conditions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Betco designs, manufactures, and installs custom self-storage buildings of every shape and size, from single-story to large multi-story facilities, including boat and RV storage, climate-controlled buildings, portables, and data centers. All structural components, metal roofing and siding, roll-up doors, decking, and replacement parts are produced in-house at the Statesville, North Carolina facility using galvanized and Galvalume steel, with turnkey delivery covering consultation, design, manufacturing, shipping, and certified installation.

Product overview

BETCO is a single-source self-storage building manufacturer offering comprehensive design, manufacturing, and installation services for custom self-storage buildings of every shape and size since 1984. The company operates a platform-plus-services model with two primary building product lines: the Premium Series (flagship heavy-gauge offering with premium warranties) and the Advantage Series (value-engineered cost-effective alternative). Supporting these core products are turnkey services including consultation, drafting and design, component manufacturing (roll-up doors, metal roofing/siding, structural components, decking), professional installation, and post-project support. The company also offers specialized offerings including SmartReady smart building technology packages, climate-controlled facilities, multi-story buildings, boat/RV storage, and refurbishing services. All components are manufactured in BETCO's state-of-the-art facility in Statesville, North Carolina, using galvanized steel and Galvalume materials.

Differentiator

Problem solved

Functional benefit

Brands

• SmartReady: An exclusive package providing blueprint to plan and lay groundwork for a true smart building before construction begins, including cable management pathways, pre-punched wall columns, strike plates, and mounting plates.
• Advantage Series
• Premium Series

Products and services

• Premium Series Self-Storage Buildings Flagship self-storage building line featuring heavy 18-gauge metal, pre-painted flush exterior columns and header panels, Galvalume standing-seam roofs with pre-painted gutters and downspouts, vertical interlocking rust-resistant interior partitions with Pittsburgh Lock Seams, and industry-leading warranties including 10-year labor, 20-year interior structural components, and 40-year pre-painted surfaces.
• Advantage Series Self-Storage Buildings Cost-effective self-storage building package featuring 26-gauge metal, durable 236R Screw-Down Roof System with optional Standing-Seam Roof upgrade, horizontal U-panels for faster installation and shipping, extended 20-foot purlins on a 5'x10' grid system, and a robust 5'x10' C4x2 post-and-purlin framework for quicker dry-in times. Includes 2-year standard labor warranty.
• Single-Story Self-Storage Buildings Economical self-storage buildings offering the most cost-effective choice per square foot of leasable space with maximum flexibility in building design and layout, providing the traditional configuration favored since the self-storage industry began in the 1960s.
• Bi-Level Self-Storage Buildings Self-storage buildings designed for sloping terrain or uneven elevations, fitting well on rolling landscapes with unit entrances on both levels, eliminating the need for elevators or lifts and potentially saving money versus traditional single-story construction.
• Multi-Story Self-Storage Buildings Large-scale self-storage facilities built vertically, typically three floors or higher, using light gauge framing or post-and-beam construction and the proprietary 10x10 framing system. Enables expansion of 15,000-20,000 square foot facilities to 120,000-130,000 square feet, achieving 78-80% rental space efficiency on a 100,000 square foot building.
• Climate Controlled Self-Storage Buildings Self-storage facilities designed with controlled temperature and humidity environments to protect tenants' sensitive items from environmental damage.
• Boat & RV Storage Buildings Specialized self-storage buildings designed to accommodate recreational vehicles, boats, and oversized equipment with adequate clearance and access configurations.
• Portable Self-Storage Buildings Relocatable self-storage building solutions designed for temporary or flexible storage needs.
• Refurbishing Services for Self-Storage Facilities Renovation and restoration services for existing self-storage facilities, including repairs and modernization of aging structures.
• Data Center Buildings Purpose-built data center facilities designed and constructed by BETCO as part of its diversified building portfolio, leveraging the same metal-building manufacturing capabilities used for self-storage.
• Flex Space Buildings Versatile self-storage buildings that can be adapted for multiple uses beyond traditional storage, supporting mixed-use and commercial applications.
• SmartReady Smart Building Package Exclusive pre-planning package providing the blueprint to plan and lay the groundwork for a true smart self-storage building before construction begins. Includes SmartReady Cable Management Pathways, SmartReady Pre-punched Wall Columns for Smart Entry Locks, SmartReady Strike Plates, and SmartReady Mounting Plates, enabling future technology upgrades such as security cameras and access control without retrofit drilling.
• Roofing and Re-Roofing Solutions Re-roofing and roof replacement services for existing self-storage facilities, including metal-over-metal re-roofing systems and roof inspections, with terms and conditions detailed in Exhibit A.
• Storm Damage Assessment Service Free damage assessment services for self-storage facilities with storm damage, including roof inspection and insurance claim advocacy.
• Consultation and Design Services In-house professional design services from BETCO's Charlotte Design Center, producing efficient, innovative, and durable metal building designs with complete sealed drawings including foundation plans for permitting and inspection processes, plus unit layout planning and ongoing consultation by field sales representatives.
• Installation Services Turnkey self-storage building installation using BETCO's own pool of professionally trained and certified construction crews, scheduled to coincide with delivery to meet the customer's timetable, with field superintendents overseeing construction on BETCO-installed projects.
• Roll-Up Doors Steel roll-up doors for self-storage units, manufactured as part of BETCO's complete building component offerings and available through the dedicated steelrollupdoors.com website.
• Metal Roofing and Siding Metal panel systems for roof and wall applications, including standing-seam roofs, trapezoidal panels, and corrugated metal options, manufactured in-house at the Statesville, North Carolina facility.
• Decking Components Structural steel decking components for self-storage building construction, manufactured at BETCO's Statesville, North Carolina facility under the SDI Superior Certification (96.4/100 score).
• Structural Components Load-bearing steel structural elements including posts, purlins, and framing systems such as the proprietary 10x10 framing system for self-storage construction.
• Replacement Parts Aftermarket and OEM replacement components for self-storage buildings and equipment maintenance.
• Door and Hallway Systems Interior corridor and hallway systems for multi-story self-storage facilities, including partitions and access pathways.

Quantifiable outcome

• Multi-story construction achieves 78-80% rental space efficiency on a 100,000 square foot building, yielding approximately 650-750 units
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Access Control TechnologiescoreTechnology or IntegrationBETCO SmartReady package combines BETCO's manufacturing expertise with Access Control Technologies' expertise for surveillance, alarm and access control systems. Access Control Technologies provides the security and monitoring infrastructure integrated into BETCO's smart building designs.
• Nokē Smart Entry (Janus International)coreTechnology or IntegrationBETCO leverages the Nokē Smart Entry platform for facility automation within its smart building solutions. Nokē provides mobile-enabled smart entry and access control technology that gives tenants security, convenience, and peace of mind through Bluetooth-based smart lock solutions.
• Janus International GroupflagshipStrategic or Co-development PartnerBETCO is a division of Janus International Group, LLC. As part of the Janus International family of brands, BETCO leverages shared technology platforms, research and development, and cross-brand partnerships including Access Control Technologies and Nokē Smart Entry to deliver comprehensive self-storage solutions.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• ATAS International: ATAS International manufactures architectural metal roofing, wall, and ceiling systems used in commercial and self-storage construction. It overlaps with BETCO's metal roofing and siding component offerings as a supplier of specialty metal envelope systems.
• Sentinel Building Systems: Sentinel Building Systems produces custom pre-engineered metal buildings for self-storage, commercial, and agricultural applications. It is a smaller specialist manufacturer competing with BETCO for independent self-storage developer projects across the US.

Broad incumbents

• Janus International Group: Janus International is BETCO's parent company and a broader self-storage solutions provider offering doors, partitions, smart-entry technology, and building systems. While BETCO is a building-focused division, Janus competes in the same customer base with adjacent self-storage infrastructure products.
• Varco Pruden Buildings: Varco Pruden is a long-established prefabricated metal building manufacturer serving commercial, industrial, and storage end markets. Its custom-engineered steel building systems and authorized builder network place it in direct competition with BETCO for self-storage and light commercial projects.
• Ceco Building Systems: Ceco Building Systems is a pre-engineered metal building manufacturer serving commercial, industrial, and storage customers. Its broad product portfolio and established builder network create competitive overlap with BETCO in self-storage and light commercial construction.
• Cornerstone Building Brands: Cornerstone Building Brands is a large publicly traded manufacturer of metal building systems, components, and storage products. It serves self-storage developers among many commercial customers with broader metal building portfolios that overlap BETCO's structural and roofing offerings.
• Nucor Building Systems: Nucor Building Systems is a major steel-building manufacturer producing custom and standard metal buildings for commercial, industrial, and self-storage applications. Its scale and vertical steel integration make it a broad incumbent competing for the same developer customers as BETCO.

Direct peers

• Trachte: Trachte is a direct competitor designing and manufacturing prefabricated metal self-storage buildings, including climate-controlled and multi-story facilities. It serves self-storage developers with a turnkey design-build model closely paralleling BETCO's single-source offering.
• Mako Steel: Mako Steel designs, manufactures, and installs prefabricated steel self-storage buildings and components for developers and owner-operators. It competes head-to-head with BETCO in single-story, multi-story, and conversion self-storage projects using a similar single-source delivery model.
• Steel Safe Group: Steel Safe Group is a self-storage building manufacturer offering steel building kits, roll-up doors, and installation services. It targets independent self-storage owners and developers with a product portfolio that overlaps BETCO's components and building offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCty_C29xxVRvXWVfJnUahXA
• Facebookfacebook.com/pages/BETCO-Inc-Self-Storage-Building-Manufacturer/127888593925077
• LinkedInlinkedin.com/company/9256850?trk=tyah&trkInfo=clickedVertical%3Acompany%2Cidx%3A2-1-4%2CtarId%3A1434976985729%2Ctas%3Abetco%20inc
• Xx.com/betcostorage

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Betco