EL & EL Wood Products

What EL & EL Wood Products does

EL & EL Wood Products, operating under the legal entity Metrie EL & EL, LLC, is a California-based wholesale distributor of doors, mouldings, and architectural building products founded in 1967 and headquartered in Chino with regional branches in Southern and Northern California. The company sells through a channel of hundreds of dealers, showrooms, and stores, supplemented by an online dealer locator and direct quote-based sales for commercial projects. Revenue mechanics rest on three streams: (1) resale of interior/exterior doors sourced from manufacturers such as Masonite, Simpson, and Trimlite, covering fiberglass, MDF, Knotty Alder, and wood entry lines organized into branded series such as Belleville, VistaGrande, Heritage, Shaker, and West End; (2) wholesale of MDF, pine, and hardwood mouldings (baseboard, casing, crown, chair rail, panel) along with mantels and millwork; and (3) hardware/accessory categories spanning barn door tracks, pocket door kits, commercial hinges, decorative hardware, and Endura sills.

The company's most differentiated capability is a patent-pending factory prefinish service for fiberglass doors, which uses a computerized color mixing and monitoring system to apply consistent finishes across eight stain colors and eleven+ paint colors, packaged with a 5-Year Limited Residential Warranty. Service revenue accrues from custom prefinishing of door units and entry systems in any quantity, from single doors to large commercial projects. The portfolio has been deliberately broadened into commercial-grade, code-driven SKUs, including 18-gauge 90-minute fire-rated hollow metal doors and frames (Rediframe, Rediflex), architectural veneer doors, fire-rated louvers, vision lites, and wireshield glass, addressing non-residential contractors in addition to the residential builder and remodeler base. Operating geographies are restricted to the United States, with all fulfillment routed through the SoCal/NorCal branch footprint and the dealer channel.

Go-to-market is channel-partner driven: dealers and showrooms serve as the primary customer touchpoints, with top-of-funnel demand generated through the company website, social media (Facebook, Pinterest, Twitter, Houzz, LinkedIn, Instagram), and a newsletter/email program. Pricing is not publicly disclosed and is quote-based, with volume pricing available for commercial prefinish projects. The entity operates as Metrie EL & EL, LLC, is privately held, and discloses no institutional investors, parent operating control beyond the Metrie branding, or external funding.

Name

EL & EL Wood Products

Legal name

Metrie EL & EL, LLC

Website

https://elandelwoodproducts.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

101–250 employees

Short description

EL & EL Wood Products (Metrie EL & EL, LLC) is a California-focused wholesale distributor of doors, mouldings, millwork, and hardware, serving hundreds of dealers, builders, contractors, and remodelers across SoCal and NorCal with a proprietary prefinish service.

Ownership category

akta.pro rank

Product category

Building Materials Distribution

NAICS

Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331)

SIC

Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Building Materials & Lumber Distribution (CRAOAFAD)

akta.pro secondary industry

Wood Mouldings, Millwork & Trim (IMADADAG)

Keywords

• Wood moulding distribution
• Door wholesale supply
• Architectural millwork products
• Prefinished door systems
• Building materials wholesale

Headquarters

HQ city

Chino

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Door Sales: Complete line of interior and exterior doors including fiberglass, wood entry doors, MDF doors, and commercial doors. Products sourced from manufacturers like Masonite, Simpson, and Trimlite.
2. Moulding and Millwork: Expansive selection of MDF moulding profiles, pine mouldings, and hardwood species including baseboard, casing, crown, and panel mouldings.
3. Prefinish Services: Custom prefinishing of door units and entry systems. Prefinish orders welcome in any quantity from single doors to large volume commercial projects. Specialty in fiberglass doors and door units with sidelites.
4. Hardware: Barn door track hardware, pocket door hardware, hinges, sills, and speakeasy accessories for residential and commercial applications.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

EL & EL Wood Products is a wholesale distributor of interior and exterior doors, mouldings, millwork, and architectural hardware serving California through a dealer network. The company operates branch locations in Southern California and Northern California, stocking inventory for hundreds of dealers, showrooms, and stores. It also offers a proprietary patent-pending prefinish service that applies factory-applied stains and paints with computerized color mixing and monitoring.

Product overview

EL & EL Wood Products (Metrie EL & EL) is a distributor of doors, mouldings, and architectural building products operating in California. The product portfolio centers on interior and exterior doors available in multiple material variants (fiberglass in smooth, oak grain, fir grain, and mahogany finishes; wood species including Knotty Alder, Doug Fir, and MDF). Door product lines include the flagship Belleville Series with extensive glass and panel options, VistaGrande flush-glazed doors, Heritage Series Craftsman, Classics Series, Select Series, Shaker Series, and West End Collection. The company also offers commercial-grade products including Hollow Metal doors and frames, Architectural Veneer doors, and fire-rated assemblies. Complementary products include mouldings (baseboard, casing, crown), barn door and pocket hardware, mantels, and decorative accessories. A proprietary prefinishing service provides factory-applied stains and paints with a 5-year warranty. Products are sourced from manufacturers including Masonite, Simpson, and Trimlite, and distributed through a dealer network across Southern and Northern California.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior and Exterior Doors Complete line of interior and exterior doors including the Belleville Series (smooth and woodgrain textured, multiple panel and glass configurations, fire-rated options), VistaGrande flush-glazed doors, Heritage Series Craftsman, Classics Series, Select Series, Shaker Series, West End Collection, and Knotty Alder doors. Sourced from manufacturers including Masonite and Simpson, available through the California dealer network.
• Mouldings and Millwork Expansive selection of MDF, pine, and hardwood moulding profiles including baseboard moulding (wall-floor junctions), casing moulding (door and window trim), crown moulding (wall-ceiling transitions), and chair rail mouldings.
• Mantels Decorative fireplace mantels that can also serve as standalone shelves, designed to match moulding profiles for cohesive home design.
• Barn Door Hardware Residential barn door track hardware collection including Rustic and Stainless Steel bypass door kits, top mount and face mount configurations, single and double door options in black and standard finishes.
• Pocket Door Hardware Space-saving pocket door hardware kits enabling elegant room separation and privacy with composite frames and components.
• Decorative Hardware and Accessories Rustic decorative accessories including speakeasy inserts (Bistro, Cafe, Fortress, Manor, Tuscan), clavos (round and square), hinge straps, and 5-knuckle ball bearing commercial hinges in various finishes for residential and commercial door applications.
• Door Sills Endura door sill track hardware for exterior door weatherization and accessibility compliance.
• Commercial Hollow Metal Doors and Frames 18-gauge 90-minute fire-rated hollow metal doors with multiple preparations (161 prep, 86 prep, RPD prep) in multiple sizes, plus steel door frames in fixed (Rediframe) and adjustable (Rediflex) designs available in kerfed and non-kerfed configurations.
• Architectural Veneer Doors Solid core wood doors with birch veneer finishing, suitable for interior and fire-rated applications in commercial environments.
• Commercial Panel Doors Fire-rated and non-rated commercial panel doors designed for durability in office spaces, available in 6-panel and 2-panel configurations from Masonite.
• Commercial Lites, Louvers, and Vision Glass Fire-rated louvers (1900A series), inverted Y-blade louver vents in various sizes, slimline vision lites (VSL) with tempered glass, and wireshield glass with embedded 3/4 x 3/4 inch wire mesh for commercial door applications requiring ventilation, visibility, fire protection, and security.
• Prefinish Service Custom prefinishing of door units and entry systems with a proprietary patent-pending finish system using computerized color mixing and monitoring. Available in 8 stain colors across Oak Grain, Fir Grain, and Mahogany Grain textures plus 11+ paint colors. Orders welcome in any quantity from single doors to large commercial projects. Includes 5-Year Limited Residential Warranty covering cracking, peeling, checking, blistering, or adhesion loss.

Quantifiable outcome

• 5-Year Limited Residential Warranty on prefinished fiberglass doors - will not crack, peel, check or blister on the surface or lose adhesion for five years from date of purchase

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• MasonitecoreTechnology or IntegrationMasonite is a primary manufacturer supplying fiberglass and wood entry doors to EL & EL. Products include Masonite Classics Series, Heritage Series, Select Series, and West End Collection doors. Masonite has been committed to creating quality products for 90 years.
• SimpsoncoreTechnology or IntegrationSimpson supplies premium wood doors to EL & EL, transforming spaces with quality wood door products. Their finest wood doors are offered through EL & EL's distribution network.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lansing Building Products: National wholesale distributor of windows, doors, millwork, and specialty building products serving dealers, builders, and remodelers across the U.S. Highly comparable to EL & EL in product mix (doors + mouldings + millwork), distribution model (dealer/showroom network), and customer base.
• OrePac Building Products: Wholesale distributor of building materials including doors, millwork, and specialty products serving dealers, builders, and lumberyards across the Western U.S. Same channel structure (two-step distribution), overlapping product categories, and meaningful overlap on the West Coast.

Broad incumbents

• Metrie: North America's largest manufacturer and distributor of mouldings, millwork, and doors, and the parent of Metrie EL & EL, LLC. Overlap is direct on product categories (mouldings, interior doors) and customer base, with a much broader national footprint and manufacturing capability.
• US LBM: Large national distributor of lumber, millwork, windows, doors, and specialty building products with strong California operations. Overlaps with EL & EL on doors and millwork distribution to dealers and builders, with broader product lines and significantly larger scale.
• BMC Stock Holdings: Major U.S. distributor and manufacturer of building products including lumber, millwork, windows, and doors, serving builders and remodelers. Comparable in channel and product categories, with a national footprint and in-house millwork/door capabilities that overlap EL & EL's offering.
• BlueLinx Holdings: National distributor of building products with a broad portfolio including millwork, mouldings, and specialty items sold through dealer and pro channels. Highly comparable business model (wholesale distribution of building materials), with materially larger scale and geographic reach than EL & EL.
• Boise Cascade Company: Vertically integrated manufacturer and distributor of engineered wood products, lumber, and specialty building products including millwork components. Overlaps with EL & EL in supply of wood-based building products to dealers and pro builders.
• Builders FirstSource: One of the largest U.S. suppliers of building products to professional homebuilders, including manufactured millwork, doors, windows, and specialty components. Overlaps with EL & EL on doors and millwork categories and shares dealer/builder channel focus, but at vastly larger scale and with vertically integrated manufacturing.

Regional players

• Turnkey Millwork & Door: Regional wholesale distributor of doors, frames, and specialty millwork primarily serving the Southwestern U.S. Comparable product mix (doors, millwork, fire-rated commercial products) and similar dealer-based GTM motion, with a different geographic footprint.

Emerging players

• JELD-WEN: Major manufacturer of windows, doors, and millwork components (including interior doors and mouldings) that distributes through dealer networks. An upstream supplier-adjacent peer, overlapping on door SKUs and prefinished product positioning relevant to EL & EL's fiberglass prefinish offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/elandelwood
• Facebookfacebook.com/elandelwoodproducts
• LinkedInlinkedin.com/company/el-&-el-wood-products
• Instagraminstagram.com/el_and_el_wood_products
• Pinterestpinterest.com/elelwoodproducts

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EL & EL Wood Products