Innoit
INNOIT GmbH is an Augsburg-based brand and social media marketing agency that serves German Mittelstand companies with strategic social media management, brand development, employer branding, integrated campaign execution, and AI-assisted multilingual video content.
- Company typePrivate
- Founded2019
- HeadquartersAugsburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Innoit does
INNOIT GmbH is a private German brand and social media marketing agency headquartered in Augsburg and founded in 2019 by three managing directors, David Wojcik, Hans Mina, and Raimund Seibold. The firm serves the German Mittelstand - mid-sized companies seeking to convert their businesses into distinctive brands - and operates as an external marketing department, with offerings spanning strategic social media management, brand development and positioning, employer branding, integrated campaign execution, content creation, and performance marketing across social, OOH, display, and video channels. The agency has accumulated more than 100 customers and a visible client roster that includes well-known DACH brands such as ADAC, ABUS, ROMA, LEW, 1-2-3.tv, Scholl Shoes, Klassik Radio, and Product Bros.
The underlying technology stack is that of a professional services agency rather than a software product: campaign work is delivered through social platforms (TikTok, Instagram, Facebook, LinkedIn, Pinterest), with the proprietary capability called out as AI-powered video translation that enables multi-language distribution of client video assets, applied in work such as the Product Bros TikTok viral campaign. Services are not packaged as discrete SaaS modules but are scoped per project or retainer, and the agency carries a set of international design and innovation awards (German Design Award GDA24, German Newcomer Designer 2021, Future Award, Index Award, Mia Seeger Preis, James Dyson Award, IF Award) that function as credibility signals in enterprise pitches.
Commercial mechanics are a pure time-based professional services model: time is billed in 30-minute minimum units, with work performed outside 9:00-19:00 on weekdays billed at 150% of the standard rate. Go-to-market is direct B2B targeting German mid-market companies via website contact, phone, and likely referral. No disclosed revenue, ARR, funding, or external ownership exists; the business is founder-controlled, structured as a GmbH, and operates as a single-country DACH-region agency.
Innoit firmographics
Firmographics- Name
- Innoit
- Legal name
- INNOIT GmbH
- Website
- https://weareinnoit.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- INNOIT GmbH is an Augsburg-based brand and social media marketing agency that serves German Mittelstand companies with strategic social media management, brand development, employer branding, integrated campaign execution, and AI-assisted multilingual video content.
- Ownership category
- akta.pro rank
Innoit industry classification
Industry- Product category
- Marketing Agency Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)
Keywords
Where Innoit is headquartered
LocationHeadquarters
- HQ city
- Augsburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Innoit business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Agency Services / Professional Services: Project-based agency fees for brand development, social media marketing, campaign creation, and related marketing services. Time-based billing with 30-minute minimum units. Hourly rates apply for work outside core hours (9-19 weekdays) at 150% multiplier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Time-based professional services with minimum billing units |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Innoit product offering
Product offeringCore offering
Innoit is a brand and social media marketing agency that delivers integrated marketing services for German mid-sized companies (Mittelstand). Its core offerings span strategic social media management, brand development and positioning, employer branding campaigns, content creation, performance marketing, and cross-channel campaign execution across social, OOH, video, and display. The agency functions as an external marketing department, scoping engagements project-by-project or as ongoing retainers.
Product overview
Innoit is a brand and social media marketing agency based in Augsburg, Germany, offering a unified suite of marketing-as-a-service capabilities rather than a packaged software product. The agency's portfolio is organized around core service offerings: strategic social media management (including account scanning, strategy development, content creation, publishing, and performance reporting), brand development and positioning, employer branding campaigns, cross-channel campaign execution, content creation (photography, video, animation, copywriting), and performance marketing (paid social, display, video, retargeting). Services are delivered as integrated, full-service solutions tailored to mid-market (Mittelstand) clients and are scoped project-by-project or via ongoing retainer engagements, rather than sold as discrete, self-service software modules.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Social Media Management
Quantifiable outcome
- 150+ million contacts reached for 123tv campaign across TV, online display, and social
- +4 more outcomes
Companies that use Innoit
Customer profileNamed customers18 records
Segments2 records
Ideal customer profiles2 records
Innoit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Innoit partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights4 records
Innoit competitors and assessment
Company assessmentDirect peers
- Kolle Rebbe: Hamburg-based independent brand and creative agency of comparable size, serving German and European mid-market to enterprise clients with integrated brand, digital, and social campaigns. Directly comparable as a German boutique creative agency with full-service brand-to-performance capabilities.
- Scholz & Friends: Hamburg-headquartered creative agency group operating across brand, digital, and social, with strong German Mittelstand and enterprise client base. Comparable in service scope and target client profile, though larger in scale and network reach.
- TLGG: Berlin-based digital and social agency specializing in brand communication, content, and digital transformation for established German and international clients. Comparable as a digital-first agency competing for similar brand and social engagements in the German market.
- denkwerk: Cologne-based independent digital agency offering brand, content, social, and performance services to German enterprise and mid-market clients. Comparable size and integrated digital-first service model targeting the same German Mittelstand segment.
- SinnerSchrader: Hamburg-based digital agency (now part of Accenture Interactive) offering brand, digital product, and marketing services to German enterprise clients. Comparable in digital-first, integrated positioning though backed by a much larger parent group.
- Loved GmbH: German independent creative and social agency serving mid-sized German brands with integrated content, social, and campaign work. Comparable size, German Mittelstand focus, and integrated creative-plus-social service offering.
Broad incumbents
- Jung von Matt: One of Germany's largest independent creative agency groups, offering integrated brand, digital, social, and performance services across multiple offices. Overlaps with Innoit on integrated brand+performance for German-speaking markets but operates at significantly greater scale and broader portfolio.
- Serviceplan Group: Largest owner-managed agency group in the DACH region, with full-service brand, digital, performance, and media capabilities. Represents the dominant incumbent against which mid-sized German agencies like Innoit compete for enterprise marketing budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Innoit social profiles
Digital presenceInnoit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Innoit leadership team
Management profileNumber of profiles
Profiles3 records
Innoit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Innoit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Innoit
What does Innoit do?
Innoit is a brand and social media marketing agency that delivers integrated marketing services for German mid-sized companies (Mittelstand). Its core offerings span strategic social media management, brand development and positioning, employer branding campaigns, content creation, performance marketing, and cross-channel campaign execution across social, OOH, video, and display. The agency functions as an external marketing department, scoping engagements project-by-project or as ongoing retainers.
Is Innoit a public or private company?
Innoit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Innoit founded?
Innoit was founded in 2019. It employs 11 to 50 people.
Where is Innoit based?
Innoit is headquartered in Augsburg, Germany, in the Europe region.
How does Innoit make money?
One revenue line is on record: agency Services / Professional Services.
Who are Innoit's main competitors?
Direct peers on record are Kolle Rebbe, Scholz & Friends, TLGG, denkwerk, SinnerSchrader and Loved GmbH. Broad incumbents are Jung von Matt and Serviceplan Group.
Does Innoit have an API?
No public API is recorded for Innoit.
What industry is Innoit in?
Innoit's product category is Marketing Agency Services. Its primary akta.pro industry code is BPAFAAAA, Integrated Advertising (Brand + Performance + Media). Its NAICS code is 541810 and its SIC code is 7311.