Samasta

What Samasta does

Samasta (samasta.id) is an Islamabad-based web content platform that publishes salary estimates and company profiles for organizations operating in Pakistan. The site delivers informational articles covering a wide range of Pakistani companies across industries including IT Services, Software Development, Oil & Gas, Fashion, Cafe & Restaurant, Retail, Logistics, Energy, Cement, Fertilizer, Real Estate, Banking, and Waste Management, with at least 37 published content pages as of 2025. The primary audience comprises Pakistani job seekers, professionals conducting salary benchmarking, and industry analysts researching compensation and employer information; companies and HR departments are an adjacent secondary segment interested in competitive compensation positioning.

The platform is built on a standard WordPress content management stack (evidenced by the /wp-content/ asset paths and category-based information architecture) and distributes content directly via its website, primarily through organic search discovery. There is no mobile application, no public API, and no documented integrations with third-party HR, payroll, or ATS systems. The company maintains a principal office in Multi Gardens, B-17, Islamabad, which serves as the operational and correspondence hub.

The business model is not explicitly disclosed: content is provided free of charge to end users, and no pricing plans, subscriptions, or enterprise contracts are documented in the source material. Monetization is implied to come from advertising and/or referral arrangements to third-party job portals, though specifics are not confirmed. No institutional investors, parent company, M&A activity, or formal venture backing is indicated in the available data, and the ownership structure is not publicly identified.

Note on conflicting data: One input block describes Samasta as an Indonesia-based "Airbnb for commercial space" marketplace founded in 2021 with 1–10 employees. This conflicts with the website content, the Islamabad office address, the Pakistan-specific company coverage, and the WordPress blog format actually observed at samasta.id. Per the precedence rule (first-party > third-party; most specific > general), this analysis is grounded in the first-party website evidence describing the Pakistani salary/company information platform.

Name

Samasta

Legal name

Samasta.id

Website

https://samasta.id

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Samasta (samasta.id) is an Islamabad-based web publishing platform that provides free salary estimates and company profiles for organizations across multiple industries in Pakistan, serving job seekers, professionals, and industry analysts conducting compensation and employer research.

Ownership category

akta.pro rank

Product category

HR Information Services

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)

Keywords

• Salary benchmarking
• Company information
• Compensation database
• Career research
• Employer profiles

Headquarters

HQ city

Jakarta Pusat

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels3 records

Core offering

Samasta.id is an online content platform that publishes salary estimates and company profiles for organizations operating in Pakistan across multiple industries, including IT Services, Software Development, Oil & Gas, Fashion, Cafe & Restaurant, Retail, Logistics, and Energy. The site serves as a free informational resource for job seekers, professionals, and industry analysts seeking compensation data and employer intelligence within the Pakistani labor market.

Product overview

Samasta (samasta.id) is an online platform that provides company information and salary estimates for various organizations operating in Pakistan. The service publishes informational articles about different companies across multiple industries including banking, energy, textile, food and beverage, cement, and retail. The platform serves as a resource for job seekers and industry analysts seeking compensation data and company profiles within the Pakistani job market.

Differentiator

Problem solved

Functional benefit

Products and services

• Samasta.id Salary Database

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Salary.com: Enterprise compensation data and salary benchmarking platform serving HR professionals with the same underlying value proposition (transparent, structured compensation data) as Samasta.
• Levels.fyi: Community-driven compensation database focused on tech employers, demonstrating the same crowdsourced salary-transparency model Samasta pursues for Pakistani companies.
• Comparably: Platform providing anonymous employee compensation and company culture data — comparable to Samasta in combining company profiles with salary insights for job seekers.
• ZipRecruiter: Job marketplace that also surfaces salary information and employer profiles, overlapping with Samasta's audience of job seekers researching Pakistani employers and pay ranges.
• Glassdoor: Global employee-driven platform that aggregates company reviews, salary reports, and interview insights — the closest direct analogue to Samasta's salary-and-company-profile model, just at global scale.
• Indeed: Major job search engine that also publishes aggregated salary data by company and role, overlapping directly with Samasta's value proposition for job seekers researching Pakistani employers.
• Payscale: Compensation data platform providing salary benchmarks by role, company, and location — a direct peer in the salary-transparency and HR-analytics category Samasta serves.

Broad incumbents

• Monster: Established global job board that publishes salary data and company profiles, serving a similar job-seeker use case as Samasta though at much broader scale and geographic reach.
• LinkedIn: Broader professional network that increasingly embeds salary insights and company information, competing indirectly with Samasta by absorbing salary-transparency into a wider professional platform.

Regional players

• Rozee.pk: Pakistan's leading domestic job portal — a regional peer competing for the same Pakistani job-seeker audience and a likely platform for any expansion of salary and employer-data features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/samasta-indonesia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samasta