WordHampton Public Relations

What WordHampton Public Relations does

WordHampton Public Relations, Inc. is a privately held boutique public relations agency founded in 1992 by Steve Haweeli and headquartered at 26 Park Place, East Hampton, NY, serving the Hamptons, the North Fork, Long Island, and the broader New York Metro area. The firm delivers professional services spanning media relations, social media marketing, consulting, eMarketing, and locally specialized "Hamptons marketing." It serves signature hospitality and restaurant businesses, real estate professionals, lifestyle and retail brands, select healthcare practices, events, non-profits, and a small number of technology and trade-association accounts. Its value proposition emphasizes decades-deep local relationships with regional and national media, government, and community leaders, and a track record of long-tenured client engagements (multiple retainers exceeding 20-25 years).

The technical/product surface is essentially human-services-led rather than software-led. The firm monetizes primarily through project- and retainer-based professional services fees, with an additional nominal revenue stream from a downloadable digital tip sheet ("Social Media Dos and Don'ts") sold at $29.95 on a perpetual license basis. Go-to-market is sales-led and direct, relying on client referrals, the firm's website contact forms, phone, email, and community involvement; there is no reseller or intermediary channel. The named team totals approximately five practitioners led by President Nicole Castillo (28+ years tenure, joined 1997, partner 2003) and EVP Ashley Lynch (10 years), reinforcing the firm's positioning as a deliberately small, senior-led practice rather than a scalable platform. Operational footprint remains intentionally regional, with no disclosed fundraising, M&A, or technology-product expansion in the public record.

Name

WordHampton Public Relations

Legal name

WordHampton Public Relations, Inc.

Website

https://wordhampton.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

WordHampton Public Relations is a 30+ year East Hampton-based boutique PR agency serving hospitality, real estate, and lifestyle businesses across the Hamptons, Long Island, and New York Metro area through media relations, social media, consulting, and email marketing services.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Relations & Press Office Services (BPAFADAF)

akta.pro secondary industries

Media Relations & Press Office Services (MPAAADAI), Social Media & Community Management (PR-led) (BPAFADAM), Thought Leadership & Executive Visibility (BPAFADAG)

Keywords

• Public relations services
• Media relations
• Hospitality marketing
• Social media marketing
• Lifestyle public relations

Headquarters

HQ city

East Hampton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Public Relations Services: Leveraging media relationships to execute placements for businesses in national, regional and local media outlets, with results-driven approach aimed at driving revenues and increasing sales.
2. Social Media Marketing: Creating quality and engaging content that drives social conversation and converts prospects into customers and brand advocates.
3. Consulting Services: Insider perspective on concept ideation, operations, management and customer experience based on decades-long experience.
4. Hamptons Marketing: Specialized marketing services leveraging local expertise for businesses in the Hamptons, Long Island, and New York Metro area.
5. eMarketing: Email newsletter campaigns creating engaging content targeted for customers to drive sales.
6. Digital Products: Sale of Social Media Dos and Don'ts tip sheet for $29.95

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

WordHampton Public Relations is a public relations and marketing agency that helps hospitality, real estate, and lifestyle businesses build revenues and reputations through strategic media relations, social media marketing, email marketing campaigns, and consulting services. The firm leverages 30-plus years of relationships with national, regional, and local media outlets and community leaders to execute media placements, social engagement, and event promotion for clients in the Hamptons, Long Island, and New York Metro area.

Product overview

WordHampton Public Relations operates as a traditional public relations firm rather than a software product company. The company offers a suite of PR and marketing services centered around media relations, social media marketing, consulting, and local/regional marketing expertise in the Hamptons area. The sole purchasable product offering is the 'Social Media Dos and Don'ts' tip sheet, a downloadable guide priced at $29.95 that provides guidance on optimizing social media profiles and presence. The core business delivers professional services including strategic media placements, campaign development, community relations, and email marketing campaign management.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations and Media Relations Services Strategic public relations and media relations service that secures placements for clients in national, regional, and local media outlets to build brand awareness, drive revenues, and increase sales. Offered to hospitality, real estate, lifestyle, and non-profit businesses in the Hamptons, Long Island, and New York Metro area.
• Social Media Marketing Creation of engaging social media content that drives social conversation and converts prospects into customers and brand advocates for clients across platforms.
• eMarketing (Email Newsletter Campaigns) Email newsletter campaign service that creates engaging content targeted at customers to drive sales, including the firm's branded newsletters 'We Speak Restaurant' and 'Hamptons Tea'.
• Consulting Services Consulting service providing insider perspective on concept ideation, operations, management, and customer experience, drawing on decades of experience in the Hamptons hospitality and lifestyle markets.
• Hamptons Marketing Services Specialized marketing services leveraging local Hamptons expertise for businesses in the Hamptons, Long Island, and New York Metro area, helping clients launch businesses, pop-ups, products, and events successfully in the region.
• Social Media Dos and Don'ts Tip Sheet A downloadable digital tip sheet offering guidance on optimizing social media profiles and maximizing presence across platforms, sold for $29.95 as a one-time purchase.

Quantifiable outcome

• National Handwriting Day campaigns reached 500+ million potential readers
• +2 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• Metro Restaurant MarketingminorOthersSister company providing restaurant marketing services. WordHampton PR maintains a referral relationship with this affiliated entity.
• The Croft SocietyminorOthersProfessional group of public relations and communications firms across the country dedicated to sharing business management practices and developing future agency leaders. WordHampton PR is a proud member.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Magrino: Boutique PR agency also focused on food, hospitality and lifestyle brands. Directly comparable in service mix (media relations, social, influencer) and target verticals, though based in NYC rather than the Hamptons.
• Bullfrog + Baum: Lifestyle, food and beverage PR firm with a similar boutique model serving consumer-facing hospitality and lifestyle brands. Closest functional analog in terms of services offered and client profile.
• Alison Brod Marketing + Communications: Independent PR/marketing agency with strong lifestyle, beauty and consumer focus. Comparable as a mid-sized boutique agency competing for similar lifestyle and hospitality brand budgets.
• The Door: Lifestyle, food and hospitality PR/marketing agency with a comparable service offering (media relations, social, influencer) targeting similar premium lifestyle clients.
• HL Group: Fashion, luxury and lifestyle communications agency with comparable boutique positioning serving premium consumer brands in hospitality, real estate and lifestyle verticals.
• Hemsworth Communications: Boutique agency specializing in food, beverage and lifestyle PR. Direct competitor for restaurant and hospitality clients in adjacent geographies.
• Anchor Media Group: Lifestyle and entertainment public relations agency with comparable boutique service offering for consumer-facing lifestyle and hospitality clients.

Broad incumbents

• 5W Public Relations: Large independent PR agency covering consumer, lifestyle, hospitality and corporate communications. Comparable service categories but at materially greater scale and geographic breadth than WordHampton.
• Edelman: Global public relations firm with dedicated consumer/lifestyle and food practices. Overlaps in target verticals (hospitality, real estate, lifestyle) but operates at a fundamentally different scale and footprint.
• Sunshine Sachs: National PR firm known for lifestyle, hospitality and corporate communications. Competes for similar premium brand clients but with a celebrity/publicity tilt and much larger headcount.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/WordHamptonPR
• Facebookfacebook.com/wordhampton
• LinkedInlinkedin.com/company/wordhampton-public-relations
• Instagraminstagram.com/wordhampton_pr

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WordHampton Public Relations