What Itoh Denki does

Itoh Denki is a Japanese private company (founded 1946) that designs, manufactures, and sells motorised drive roller (MDR) technology and supporting components for intralogistics conveyor and sortation systems. The core offering is a portfolio of 24Vdc brushless motorised drive rollers (VE, FE, KT, HS, XE, XP, XC series), layered with a hierarchy of controllers ranging from basic standard boards (CB/CBV/CBM/CBK) through Zero Pressure Accumulation logic controllers (HB/HBV/HBK) to IoT networked programmable controllers (IB-P Profinet, IB-E Ethernet/IP). On top of this component base, Itoh Denki sells specialized 24Vdc-powered diverter and sortation modules — F-RAT NX (90° flat transfer), F-RAT S, MABS (multi-angle ball sorter), M-RAT (medium-heavy load diverter for cold storage and EV battery handling), and POP-UP — plus the idPAC turnkey modular conveyor platform with embedded control logic and drag-and-drop setup software. Customers are B2B buyers: intralogistics system OEMs and system integrators who build complete conveyor systems, and end-user enterprises operating distribution centers, manufacturing lines, postal/mail sortation, cold storage, and e-commerce fulfillment; the disclosed logo list includes Amazon, Bosch, Royal Mail, Chivas Brothers, Pavers, Shingakusha, Sony, Toyota, USPS, VW, Michelin, Canon, and others.

The company operates a hybrid direct-sales and integrator-channel model through regional offices in Japan (Kasai, Hyogo HQ), France (EMEA assembly hub at Saint Pierre en Faucigny), the Netherlands (Amsterdam Tech Center for R&D and demonstration), the United States (Wilkes-Barre, PA), and China (Shanghai). Pricing is quote-based, not publicly disclosed, and configured to specification. Revenue is generated predominantly through hardware sales of MDRs, controllers, and diverter modules, supplemented by technical support, training, and application engineering through the Amsterdam Tech Center. Multiple material product launches in 2022–2026 (MABS, FNR, M-RAT, VSS prototype, expanded IB-P series, FNR 90° update) and active trade show presence across LogiMAT, SITL, IMHX, ProMat, and Intralogistica Warsaw point to ongoing expansion of both product surface and geographic reach.

Name

Itoh Denki

Legal name

ITOH DENKI EUROPE S.A.S.

Website

https://itoh-denki.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

251–500 employees

Short description

Itoh Denki is a Japanese private manufacturer (founded 1946) of 24Vdc motorised drive rollers, controllers, diverter modules, and the idPAC modular conveyor platform, supplying intralogistics system OEMs, system integrators, and end-user enterprises across distribution, manufacturing, postal, cold storage, and e-commerce applications globally.

Ownership category

akta.pro rank

Product category

Material Handling Equipment & Conveyor Components

NAICS

Conveyor and Conveying Equipment Manufacturing (333922), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Motors & Generators (3621)

akta.pro primary industry

Conveyors & Sortation Systems (Warehouse & Parcel) (IMAHABAC)

akta.pro secondary industry

Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI)

Keywords

• Motorized drive rollers
• Conveyor sortation systems
• Material handling components
• Intralogistics automation equipment
• Modular conveyor platforms

Headquarters

HQ city

Takaoka

HQ country

Japan

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Motorised Drive Rollers (MDR) and Controllers: Itoh Denki designs, manufactures, and sells a complete range of 24Vdc Motorised Drive Rollers and compatible controllers for intralogistics applications. Products include VE, FE, KT, HS, XE, XP, XC series with various diameters (32mm-60.5mm), load capacities (up to 1000kg), and protection ratings (IP54, IP65, Cold Store).
2. Diverter and Sortation Modules: Sale of diverter modules including F-RAT NX, MABS, M-RAT, POP-UP, and F-RAT S. These are compact cassette-style modules powered exclusively by 24Vdc MDRs for sortation, diverting, buffering, and merging applications.
3. idPAC Conveyor Platform: Turnkey modular conveyor platform sale combining pre-assembled MDR sections, diverter modules, frames, and transport control software. Delivered as complete modules with rollers, circuit boards, and software pre-programmed and tested.
4. Technical Support and Training: Itoh Denki provides technical support, product training, and application engineering assistance through its Amsterdam Tech Center and regional offices, supporting customers in system design and configuration.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Itoh Denki designs, manufactures, and sells 24Vdc Motorised Drive Rollers (MDR), matching controllers, and a family of compact diverter and sortation modules (F-RAT NX, MABS, M-RAT, POP-UP, F-RAT S) used inside conveyor and material handling lines. At the platform level it sells idPAC, a pre-assembled, program-embedded modular conveyor system with drag-and-drop setup software, plus the FNR noiseless roller conveyor for shockless transfer of small and medium items. Offerings are aimed at intralogistics system OEMs, system integrators, and end-user warehouse, distribution, manufacturing, postal, and cold-storage operators worldwide.

Product overview

Itoh Denki is a Japanese manufacturer (founded 1946) and global leader in motorised drive roller (MDR) technology for intralogistics. The portfolio is organized as a layered platform-plus-modules architecture: at the core are 24Vdc Motorised Drive Rollers (MDR) in VE, FE, KT, HS, XE, XP, and XC series, controlled by a hierarchy of controllers ranging from basic standard boards (CB/CBV/CBM/CBK series) through ZPA logic controllers (HB/HBV/HBK series) to IoT networked programmable controllers (IB-P Profinet and IB-E Ethernet/IP series). These are combined with specialized diverters and sortation modules — including the F-RAT NX (90° flat transfer), F-RAT S (belt transfer), MABS (multi-angle ball sorter at 30°/45°/90°), M-RAT (medium-to-heavy load diverter up to 250kg), and POP-UP — all exclusively powered by 24Vdc MDRs. At the highest level sits idPAC, a turnkey modular conveyor platform that integrates MDR sections and diverter modules with pre-embedded control logic and intuitive drag-and-drop software for complete conveyor line setup without PLC programming. Supporting products include the FNR (Flexible Noiseless Roller) conveyor using patented plastic wheel bed technology for silent, shockless transfer, and the VSS (Vertical Sorting System) R&D prototype for footprint-optimized vertical sortation. The company also develops proprietary configuration software (iCEP Lite, ICE) and provides GSD/EDS files for Profinet and Ethernet/IP integration.

Differentiator

Problem solved

Functional benefit

Brands

• Power Moller: 24V DC motorised drive roller product line trademarked by Itoh Denki
• idPAC
• MABS
• F-RAT NX
• M-RAT
• FNR

Products and services

• Motorised Drive Rollers (MDR) & Controllers Complete range of 24Vdc Motorised Drive Rollers and external/integrated controllers for intralogistics conveyors. Covers VE, FE, KT, HS, XE, XP, and XC roller series with diameters from 32mm to 60.5mm, load capacities from light (0-10kg) to heavy (50-1000kg+), and protection ratings up to IP65 and Cold Store (-30°C). Designed for OEMs, system integrators, and end-user material handling operators building conveying, accumulation, and sortation lines.
• F-RAT NX 90° right-angle flat transfer module with up to 4 reversible entries/exits. Transfers loads up to 250kg at up to 2,250 items per hour without lifting or vibration, suitable for fragile loads. Powered exclusively by 24Vdc MDRs. For intralogistics system integrators and end users building zero-pressure sortation lines.
• MABS Multi-Angle Ball Sorter Patented multi-angle ball sorter that diverts items at 30°, 45°, or 90° on both left and right sides of a conveyor. Throughput up to 4,300 units per hour, loads up to 30kg, available in 5 sizes, powered exclusively by 24V DC MDRs. For system integrators and warehouse operators needing flexible multidirectional sortation.
• M-RAT Compact Diverter Compact 90° cassette-style diverter for medium-to-heavy loads up to 250kg. Operates at temperatures as low as -30°C without pneumatic or 400V three-phase power. Designed for cold storage, automotive EV battery lines, and other heavy-duty sortation applications.
• F-RAT S Belt-based transfer module supporting 30°, 45°, and 90° transfer applications within conveyor and sortation systems.

Quantifiable outcome

• 60% reduction in energy use compared to conventional industrial drive solutions
• +7 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AmsortcoreImplementation/ SI/ Consulting PartnerAmsort is a Polish company established in 1993 providing complete internal transportation and sorting systems. They combine Itoh Denki technology with their own conveyor designs for projects throughout Poland, France, Czech Republic, and China. Amsort completed the Euro-Negoce distribution center project in France.
• TransiticminorImplementation/ SI/ Consulting PartnerTransitic works with Itoh Denki to drive innovation and intralogistics performance. F-RAT NX modules route products between lines while MABS units are used in sortation lines.
• PJP ConveyorscoreImplementation/ SI/ Consulting PartnerPJP Conveyors is a Nottingham-based conveyor systems integrator that specified Itoh Denki products for the Pavers order preparation project. They developed, installed, and configured the complete conveyor solution using FRAT NX modules.
• Holloway Control SystemsminorImplementation/ SI/ Consulting PartnerHolloway Control Systems handled the control aspects of the Pavers installation, creating control cabinets to house Itoh Denki circuit boards.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Interroll: Switzerland-headquartered global leader in motorized drive rollers (MDR), conveyors and sortation modules. Directly competes with Itoh Denki's Power Moller MDR family and diverter modules for OEM/integrator-specified intralogistics projects worldwide.
• Rulmeca: Italian manufacturer of idler, motorized and drive rollers used in conveyor and bulk material handling systems. Competes with Itoh Denki's 24Vdc MDR range as a component supplier to conveyor OEMs and integrators across Europe and globally.

Broad incumbents

• FlexLink (Coesia): Part of Coesia, FlexLink designs and builds conveyor and assembly automation modules for manufacturing and warehouse customers. Comparable as a modular conveyor platform vendor competing for OEM/integrator share against Itoh Denki's idPAC ecosystem.
• BEUMER Group: German family-owned manufacturer of intralogistics and conveying systems for parcel, baggage, cement and distribution customers. Overlaps with Itoh Denki in conveyor/parcel sortation markets and offers a reference point for family-owned intralogistics OEMs of comparable size.
• Honeywell Intelligrated: Honeywell-owned integrator of conveyor, sortation and warehouse automation solutions in North America. Comparable because it sets MDR/conveyor specs (where Itoh Denki competes at the component layer) and delivers large DC automation projects.
• Dematic: KION-owned global integrator of automated warehouse, distribution and sortation systems. Specifies motorized rollers and conveyors (including MDR-based systems) into large turnkey fulfillment projects where Itoh Denki is a component supplier.
• Swisslog: KUKA-owned integrator of automated warehousing, conveying and picking solutions. Operates in the same end markets as Itoh Denki's integrator partners and at times specifies motorized roller-based conveyor subsystems.
• Vanderlande: Toyota Advanced Logistics Group company providing integrated material handling and warehouse automation, including parcel sortation. A key buyer/specifier of MDR-class components and a benchmark for the integrator channel that sits around Itoh Denki's products.
• TGW Logistics Group: Austrian-headquartered integrator of high-volume distribution centers and intralogistics systems. Uses MDR-class components in tote and carton handling, overlapping with Itoh Denki's sortation, buffering and merging use cases.
• GEBHARDT Fördertechnik: German manufacturer of conveyor, sortation and warehouse distribution systems. Overlaps with Itoh Denki in the European intralogistics components and systems space, with similar exposure to retail, e-commerce and parcel customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCYJjVjw7yN7gZLS6F3B1e5A
• Facebookfacebook.com/ITOH-DENKI-Europe-343795202462965
• LinkedInlinkedin.com/company/itoh-denki-europe

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Itoh Denki