Life Floor
Life Floor designs and manufactures proprietary closed-cell foam safety surfacing tiles for aquatic environments, serving waterparks, resorts, municipalities, cruise ships, and healthcare facilities across 60+ countries with certified slip-resistance, impact absorption, and theming capabilities.
- Company typePrivate
- Founded2011
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Life Floor does
Life Floor (legal entity MNY Group, LLC) is a Minneapolis-based manufacturer founded in 2011 that designs and produces closed-cell foam safety surfacing tiles engineered specifically for aquatic environments. The proprietary tile system delivers six certified performance attributes — slip-resistance (65 BPN), impact absorption (74 HIC), impermeability (99.7%), cleanability (99.9% bacteria reduction), chemical resistance, and UV resistance — and was the first safety surface certified to the NSF/ANSI/CAN 50:26 standard. The product platform extends beyond modular tiles (32 colors, 4 shapes, 2 textures) into themed Murals, Landing Pads for slide runouts, custom Inlays, Drain Covers, Transition Strips, and finishing details, enabling customized aquatic environments at scale.
The company generates revenue primarily through one-time, project-based tile sales priced per specification (thickness, area, design complexity, customization), supplemented by custom Mural/Design packages, sample sales (Color Box at $50), and branded merchandise. Distribution operates through a hybrid model: a direct sales team engages enterprise customers (architects, facility owners, cruise operators), while a global network of 40+ certified installer partners, design firms (Martin Aquatic, WhiteWater West), and manufacturer representatives handles project delivery. Manufacturing is dual-sourced from South Dakota (USA) and China to serve North American and Asia-Pacific customers.
Life Floor serves a diversified set of verticals — waterparks, hotels and resorts, municipalities, cruise ships, healthcare and therapy pools, campgrounds, and zoos — with documented deployments at Atlantis The Palm Dubai, Royal Caribbean Icon of the Seas, MSC Seascape, Carnival Cruise Line (across 16+ ships), Hersheypark, SeaWorld, and numerous municipal splash pads. Since founding, the company has completed 3,800+ installations across 60+ countries, accumulated 40+ industry awards, and earned additional certifications including IMO fire resistance (2018), DIN EN 13451-1 slip-resistance through TÜV (2022), and IBCCES Certified Autism Resource. The company remains privately held with no institutional funding rounds disclosed.
Life Floor firmographics
Firmographics- Name
- Life Floor
- Legal name
- MNY Group, LLC
- Website
- https://lifefloor.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Life Floor designs and manufactures proprietary closed-cell foam safety surfacing tiles for aquatic environments, serving waterparks, resorts, municipalities, cruise ships, and healthcare facilities across 60+ countries with certified slip-resistance, impact absorption, and theming capabilities.
- Ownership category
- akta.pro rank
Life Floor industry classification
Industry- Product category
- Aquatic Safety Surfacing
- NAICS
- Carpet and Rug Mills (31411)
- SIC
- Plastics Foam Products (3086), Carpets & Rugs (2273)
- akta.pro primary industry
- Resilient Flooring (Vinyl/LVT/LVP, Linoleum, Rubber) (IMADAJAA)
- akta.pro secondary industries
- Aquatic Playgrounds & Splash Pads (Spray Parks, Kids’ Water Play) (THAAABAE), Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions) (IMADAJAL)
Keywords
Where Life Floor is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Life Floor business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Safety Surfacing Tile Sales: Life Floor generates revenue through the sale of their proprietary slip-resistant, cushioned foam tiles for aquatic applications. Tiles are sold for one-time installation with varying thickness options (3/8in, 7/8in). Revenue is project-based with pricing varying by area size, design complexity, and customization requirements.
- Professional Installation Services: Through their network of 40+ certified installer partners, Life Floor facilitates installation services. Installation is typically provided by third-party certified partners rather than direct Life Floor employees.
- Custom Design and Murals: Premium pricing for custom-designed tiles including themed murals, custom inlays, logos, and iconic character integrations that require specialized design and manufacturing.
- Sample Sales: Direct sales of tile samples through the website storefront, including Color Boxes containing all 32 colors at $50 per box.
- Merchandise: Branded merchandise including stainless steel tumblers and other Life Floor branded products sold through the Merch Store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tile product pricing varies by specifications |
| Unit Pricing | Pay-as-you-go | Sample Products |
| Other | Multi-year contract | Custom Design Services |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Life Floor product offering
Product offeringCore offering
Life Floor designs and manufactures a closed-cell foam tile safety surfacing system specifically engineered for aquatic environments. The modular tiles are sold in 4 shapes, 32 colors, and 2 textures, and are used at splash pads, waterparks, pool decks, water slide runouts, resort pools, cruise ship attractions, and therapy pools to deliver slip-resistance, impact cushioning, UV and chemical resistance, impermeability, and cleanability. The product line is extended through custom Murals, Landing Pads, Destination Tiles, Surfacing Play Features, and Finishing Details.
Product overview
Life Floor is a specialized manufacturer of slip-resistant, cushioning safety flooring designed specifically for aquatic environments including splash pads, pools, waterparks, locker rooms, and cruise ships. The core product offering consists of modular tiles available in 4 shapes (square, hexagon, rectangle, triangle), 32 colors, and 2 textures (Ripple 2.0, Slate). The product line extends through add-on modules including Murals (custom branded designs), Landing Pads (for slide runouts), Inlays (themed decorative shapes in 13 categories), Finishing Details (coping, depth markers, edge pads), Transition Strips, Drain Covers, and Pattern/Theme libraries. The modular system enables themed aquatic environments across 3,800+ installations in 60+ countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Life Floor Tiles Modular, slip-resistant, cushioning aquatic safety flooring tiles manufactured in the USA (South Dakota) and China, available in 4 standard shapes (square, hexagon, rectangle, triangle), 32 colors, and 2 textures (Ripple 2.0 and Slate), sold in thicknesses of 3/8in (standard) and 7/8in (higher impact), used in aquatic environments such as splash pads, pool decks, waterparks, and cruise ship attractions.
- Murals Custom-designed, hand-crafted Life Floor tiles that create highly intricate, themed aquatic environments with branded imagery and iconic characters, utilizing the same proprietary slip-resistance and cushioning technology as standard tiles, sold to waterparks, resorts, zoos, and other venue operators.
- Destination Tiles Premium tile offerings for large-scale destination aquatic installations with enhanced design capabilities, sold to operators of major waterparks, resorts, and theme park attractions.
- Landing Pads Pre-sized safety surfacing pads designed for water slide runouts and high-impact landing areas, available in standard 4ft x 6ft and 4ft x 8ft sizes and orderable directly via the Life Floor storefront.
- Surfacing Play Features Decorative and functional surface elements integrated with Life Floor tiles to add play value and theming to aquatic environments, sold to waterpark, resort, and municipal aquatic operators.
- Finishing Details Completion products including depth markers, no-diving symbols, safety messaging, stairs, wraps, pool coping, edge pads, and custom signage manufactured from the same high-performing material as Life Floor tiles, sold to aquatic facility operators.
Quantifiable outcome
- 65 BPN slip-resistance (vs 40 BPN required), P5 Australian Standard rating (vs P4 required)
- +5 more outcomes
Companies that use Life Floor
Customer profileNamed customers14 records
Segments8 records
Ideal customer profiles5 records
Life Floor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Life Floor partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Progressive Commercial Aquatics (Landmark Aquatic Company)coreBuilder/contractor for Yogi Bear's Jellystone Park Tyler project, responsible for constructing the activity pool that featured 6,800 sq ft of Life Floor surfacing.
- Maurer Construction TilingcoreAccredited installer in Australia that adjusted concrete sub-base and installed Life Floor at Yawa Aquatic Centre (4,090 sq ft), handling drainage improvements and tile installation.
- Grassports Australia (Queensland)coreGold Coast based installation partner responsible for the Wet'n'Wild Gold Coast project, one of the largest and most complicated Life Floor installations in the world (7,750 sq ft, 8 colors).
- PolyvalenscoreCanadian installation partner for YMCA of Greater Moncton project. Polyvalens installed 3,592 sq ft of custom beach-inspired Life Floor design.
- WhiteWater WestcoreStrategic partner for Splash Island Costa Bávaro project at Lopesan's Costa Bávaro Resort. WhiteWater West provided water play equipment and structure design that integrated with Life Floor surfacing.
- Martin Aquatic Design & EngineeringcoreDesign partner for multiple projects including Splash Island Costa Bávaro and Windsor Hills Resort. Martin Aquatic creates immersive aquatic theme park environments that feature Life Floor surfaces.
- Inside Edge Safety SurfacescoreCertified installer partner for multiple projects including Splash Island Costa Bávaro (16,146 sq ft) and Westfield Memorial Pool Complex. Inside Edge handles on-site installation of Life Floor tiles.
- Raymond Sport, LLCcoreCertified installer partner responsible for the iconic surface design installation at Atlantis The Palm Dubai's Aquaventure Waterpark. Raymond Sport installed the 12,000 sq ft beach gradient design featuring squares, triangles, and inlays.
- Burling Brown ArchitectsminorDesign firm responsible for the Wet'n'Wild Gold Coast project design that featured 8 colors with intricate custom cut curving Porcelain lines.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Life Floor competitors and assessment
Company assessmentDirect peers
- Aqua Tile: Manufacturer of slip-resistant, impact-attenuating modular tiles specifically engineered for aquatic play environments — the most direct head-to-head competitor in the splash pad and water play safety surfacing niche that Life Floor pioneered.
- Surface America: US-based manufacturer and installer of poured-in-place and tile safety surfacing for playgrounds, water play areas, and recreational facilities; overlaps directly with Life Floor on aquatic and playground surfacing specifications.
Broad incumbents
- Regupol (Ecore): Large-scale manufacturer of recycled rubber flooring and acoustic/sports surfacing used in athletic, commercial, and recreational settings; a broader incumbent that could enter aquatic surfacing as standards mature and certifications spread.
- Vortex Aquatic Structures: Global manufacturer of aquatic play equipment, splash pads, and water features — adjacent incumbent whose projects commonly specify Life Floor but who could in-source or partner with competing surfacing brands.
- WhiteWater West: Largest waterpark and aquatic attractions manufacturer; Life Floor's design and integration partner on multiple projects, but a broader incumbent with scale advantages that could vertically integrate surfacing.
- Mondo (Mondo Sport & Flooring): Global manufacturer of high-performance resilient and athletic flooring used in sports venues, schools, and recreational facilities; potential competitive threat if it pursues aquatic certifications to access waterpark and pool deck segments.
- Tarkett: Major global flooring manufacturer with resilient vinyl and rubber product lines serving commercial, healthcare, and sports facilities; a large incumbent with the R&D and distribution scale to enter aquatic surfacing if the segment grows.
Emerging players
- Sprint Aquatics: Specialty aquatics equipment and surfacing supplier focused on competitive and recreational pool environments; smaller niche player with overlapping pool deck and aquatic facility coverage.
- No Fault Sport Group: Provider of poured-in-place and tile safety surfacing for playgrounds, tracks, and athletic facilities — an emerging player with the poured-in-place capability that could compete on price for aquatic perimeter and splash pad jobs.
- SofSurfaces: Manufacturer of rubber tile and poured safety surfacing for playgrounds and recreational spaces; smaller regional competitor with technology overlap in resilient rubber tile surfacing relevant to Life Floor's core product category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Life Floor social profiles
Digital presenceLife Floor compliance and trust
Trust signalCompliance5 records
Life Floor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Life Floor leadership team
Management profileNumber of profiles
Profiles1 record
Life Floor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Life Floor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Life Floor
What does Life Floor do?
Life Floor designs and manufactures a closed-cell foam tile safety surfacing system specifically engineered for aquatic environments. The modular tiles are sold in 4 shapes, 32 colors, and 2 textures, and are used at splash pads, waterparks, pool decks, water slide runouts, resort pools, cruise ship attractions, and therapy pools to deliver slip-resistance, impact cushioning, UV and chemical resistance, impermeability, and cleanability. The product line is extended through custom Murals, Landing Pads, Destination Tiles, Surfacing Play Features, and Finishing Details.
Is Life Floor a public or private company?
Life Floor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Life Floor founded?
Life Floor was founded in 2011. It employs 11 to 50 people.
Where is Life Floor based?
Life Floor is headquartered in Minneapolis, United States, in the North America region.
How does Life Floor make money?
Five revenue lines are on record. Safety Surfacing Tile Sales are the primary driver. The others are professional Installation Services, custom Design and Murals, sample Sales and merchandise.
Who are Life Floor's main competitors?
Direct peers on record are Aqua Tile and Surface America. Broad incumbents are Regupol (Ecore), Vortex Aquatic Structures, WhiteWater West, Mondo (Mondo Sport & Flooring) and Tarkett. Emerging players are Sprint Aquatics, No Fault Sport Group and SofSurfaces.
Does Life Floor have an API?
No public API is recorded for Life Floor.
What industry is Life Floor in?
Life Floor's product category is Aquatic Safety Surfacing. Its primary akta.pro industry code is IMADAJAA, Resilient Flooring (Vinyl/LVT/LVP, Linoleum, Rubber), with a secondary code of THAAABAE, Aquatic Playgrounds & Splash Pads (Spray Parks, Kids’ Water Play). Its NAICS code is 31411 and its SIC code is 3086.