Life Floor

What Life Floor does

Life Floor (legal entity MNY Group, LLC) is a Minneapolis-based manufacturer founded in 2011 that designs and produces closed-cell foam safety surfacing tiles engineered specifically for aquatic environments. The proprietary tile system delivers six certified performance attributes — slip-resistance (65 BPN), impact absorption (74 HIC), impermeability (99.7%), cleanability (99.9% bacteria reduction), chemical resistance, and UV resistance — and was the first safety surface certified to the NSF/ANSI/CAN 50:26 standard. The product platform extends beyond modular tiles (32 colors, 4 shapes, 2 textures) into themed Murals, Landing Pads for slide runouts, custom Inlays, Drain Covers, Transition Strips, and finishing details, enabling customized aquatic environments at scale.

The company generates revenue primarily through one-time, project-based tile sales priced per specification (thickness, area, design complexity, customization), supplemented by custom Mural/Design packages, sample sales (Color Box at $50), and branded merchandise. Distribution operates through a hybrid model: a direct sales team engages enterprise customers (architects, facility owners, cruise operators), while a global network of 40+ certified installer partners, design firms (Martin Aquatic, WhiteWater West), and manufacturer representatives handles project delivery. Manufacturing is dual-sourced from South Dakota (USA) and China to serve North American and Asia-Pacific customers.

Life Floor serves a diversified set of verticals — waterparks, hotels and resorts, municipalities, cruise ships, healthcare and therapy pools, campgrounds, and zoos — with documented deployments at Atlantis The Palm Dubai, Royal Caribbean Icon of the Seas, MSC Seascape, Carnival Cruise Line (across 16+ ships), Hersheypark, SeaWorld, and numerous municipal splash pads. Since founding, the company has completed 3,800+ installations across 60+ countries, accumulated 40+ industry awards, and earned additional certifications including IMO fire resistance (2018), DIN EN 13451-1 slip-resistance through TÜV (2022), and IBCCES Certified Autism Resource. The company remains privately held with no institutional funding rounds disclosed.

Name

Life Floor

Legal name

MNY Group, LLC

Website

https://lifefloor.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Life Floor designs and manufactures proprietary closed-cell foam safety surfacing tiles for aquatic environments, serving waterparks, resorts, municipalities, cruise ships, and healthcare facilities across 60+ countries with certified slip-resistance, impact absorption, and theming capabilities.

Ownership category

akta.pro rank

Product category

Aquatic Safety Surfacing

NAICS

Carpet and Rug Mills (31411)

SIC

Plastics Foam Products (3086), Carpets & Rugs (2273)

akta.pro primary industry

Resilient Flooring (Vinyl/LVT/LVP, Linoleum, Rubber) (IMADAJAA)

akta.pro secondary industries

Aquatic Playgrounds & Splash Pads (Spray Parks, Kids’ Water Play) (THAAABAE), Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions) (IMADAJAL)

Keywords

• Aquatic safety flooring
• Foam safety tiles
• Anti-slip surfacing
• Pool deck tiles
• Splash pad surfacing

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Safety Surfacing Tile Sales: Life Floor generates revenue through the sale of their proprietary slip-resistant, cushioned foam tiles for aquatic applications. Tiles are sold for one-time installation with varying thickness options (3/8in, 7/8in). Revenue is project-based with pricing varying by area size, design complexity, and customization requirements.
2. Professional Installation Services: Through their network of 40+ certified installer partners, Life Floor facilitates installation services. Installation is typically provided by third-party certified partners rather than direct Life Floor employees.
3. Custom Design and Murals: Premium pricing for custom-designed tiles including themed murals, custom inlays, logos, and iconic character integrations that require specialized design and manufacturing.
4. Sample Sales: Direct sales of tile samples through the website storefront, including Color Boxes containing all 32 colors at $50 per box.
5. Merchandise: Branded merchandise including stainless steel tumblers and other Life Floor branded products sold through the Merch Store.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Life Floor designs and manufactures a closed-cell foam tile safety surfacing system specifically engineered for aquatic environments. The modular tiles are sold in 4 shapes, 32 colors, and 2 textures, and are used at splash pads, waterparks, pool decks, water slide runouts, resort pools, cruise ship attractions, and therapy pools to deliver slip-resistance, impact cushioning, UV and chemical resistance, impermeability, and cleanability. The product line is extended through custom Murals, Landing Pads, Destination Tiles, Surfacing Play Features, and Finishing Details.

Product overview

Life Floor is a specialized manufacturer of slip-resistant, cushioning safety flooring designed specifically for aquatic environments including splash pads, pools, waterparks, locker rooms, and cruise ships. The core product offering consists of modular tiles available in 4 shapes (square, hexagon, rectangle, triangle), 32 colors, and 2 textures (Ripple 2.0, Slate). The product line extends through add-on modules including Murals (custom branded designs), Landing Pads (for slide runouts), Inlays (themed decorative shapes in 13 categories), Finishing Details (coping, depth markers, edge pads), Transition Strips, Drain Covers, and Pattern/Theme libraries. The modular system enables themed aquatic environments across 3,800+ installations in 60+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Floor Tiles Modular, slip-resistant, cushioning aquatic safety flooring tiles manufactured in the USA (South Dakota) and China, available in 4 standard shapes (square, hexagon, rectangle, triangle), 32 colors, and 2 textures (Ripple 2.0 and Slate), sold in thicknesses of 3/8in (standard) and 7/8in (higher impact), used in aquatic environments such as splash pads, pool decks, waterparks, and cruise ship attractions.
• Murals Custom-designed, hand-crafted Life Floor tiles that create highly intricate, themed aquatic environments with branded imagery and iconic characters, utilizing the same proprietary slip-resistance and cushioning technology as standard tiles, sold to waterparks, resorts, zoos, and other venue operators.
• Destination Tiles Premium tile offerings for large-scale destination aquatic installations with enhanced design capabilities, sold to operators of major waterparks, resorts, and theme park attractions.
• Landing Pads Pre-sized safety surfacing pads designed for water slide runouts and high-impact landing areas, available in standard 4ft x 6ft and 4ft x 8ft sizes and orderable directly via the Life Floor storefront.
• Surfacing Play Features Decorative and functional surface elements integrated with Life Floor tiles to add play value and theming to aquatic environments, sold to waterpark, resort, and municipal aquatic operators.
• Finishing Details Completion products including depth markers, no-diving symbols, safety messaging, stairs, wraps, pool coping, edge pads, and custom signage manufactured from the same high-performing material as Life Floor tiles, sold to aquatic facility operators.

Quantifiable outcome

• 65 BPN slip-resistance (vs 40 BPN required), P5 Australian Standard rating (vs P4 required)
• +5 more outcomes

Named customers14 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Progressive Commercial Aquatics (Landmark Aquatic Company)coreChannel Partner/ Reseller/ Distributor · 1 June 2023Builder/contractor for Yogi Bear's Jellystone Park Tyler project, responsible for constructing the activity pool that featured 6,800 sq ft of Life Floor surfacing.
• Maurer Construction TilingcoreChannel Partner/ Reseller/ Distributor · 1 May 2023Accredited installer in Australia that adjusted concrete sub-base and installed Life Floor at Yawa Aquatic Centre (4,090 sq ft), handling drainage improvements and tile installation.
• Grassports Australia (Queensland)coreChannel Partner/ Reseller/ Distributor · 1 December 2021Gold Coast based installation partner responsible for the Wet'n'Wild Gold Coast project, one of the largest and most complicated Life Floor installations in the world (7,750 sq ft, 8 colors).
• PolyvalenscoreChannel Partner/ Reseller/ Distributor · 1 May 2020Canadian installation partner for YMCA of Greater Moncton project. Polyvalens installed 3,592 sq ft of custom beach-inspired Life Floor design.
• WhiteWater WestcoreStrategic or Co-development Partner · 1 August 2019Strategic partner for Splash Island Costa Bávaro project at Lopesan's Costa Bávaro Resort. WhiteWater West provided water play equipment and structure design that integrated with Life Floor surfacing.
• Martin Aquatic Design & EngineeringcoreStrategic or Co-development Partner · 1 August 2019Design partner for multiple projects including Splash Island Costa Bávaro and Windsor Hills Resort. Martin Aquatic creates immersive aquatic theme park environments that feature Life Floor surfaces.
• Inside Edge Safety SurfacescoreChannel Partner/ Reseller/ Distributor · 1 August 2019Certified installer partner for multiple projects including Splash Island Costa Bávaro (16,146 sq ft) and Westfield Memorial Pool Complex. Inside Edge handles on-site installation of Life Floor tiles.
• Raymond Sport, LLCcoreChannel Partner/ Reseller/ Distributor · 1 April 2018Certified installer partner responsible for the iconic surface design installation at Atlantis The Palm Dubai's Aquaventure Waterpark. Raymond Sport installed the 12,000 sq ft beach gradient design featuring squares, triangles, and inlays.
• Burling Brown ArchitectsminorStrategic or Co-development PartnerDesign firm responsible for the Wet'n'Wild Gold Coast project design that featured 8 colors with intricate custom cut curving Porcelain lines.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aqua Tile: Manufacturer of slip-resistant, impact-attenuating modular tiles specifically engineered for aquatic play environments — the most direct head-to-head competitor in the splash pad and water play safety surfacing niche that Life Floor pioneered.
• Surface America: US-based manufacturer and installer of poured-in-place and tile safety surfacing for playgrounds, water play areas, and recreational facilities; overlaps directly with Life Floor on aquatic and playground surfacing specifications.

Broad incumbents

• Regupol (Ecore): Large-scale manufacturer of recycled rubber flooring and acoustic/sports surfacing used in athletic, commercial, and recreational settings; a broader incumbent that could enter aquatic surfacing as standards mature and certifications spread.
• Vortex Aquatic Structures: Global manufacturer of aquatic play equipment, splash pads, and water features — adjacent incumbent whose projects commonly specify Life Floor but who could in-source or partner with competing surfacing brands.
• WhiteWater West: Largest waterpark and aquatic attractions manufacturer; Life Floor's design and integration partner on multiple projects, but a broader incumbent with scale advantages that could vertically integrate surfacing.
• Mondo (Mondo Sport & Flooring): Global manufacturer of high-performance resilient and athletic flooring used in sports venues, schools, and recreational facilities; potential competitive threat if it pursues aquatic certifications to access waterpark and pool deck segments.
• Tarkett: Major global flooring manufacturer with resilient vinyl and rubber product lines serving commercial, healthcare, and sports facilities; a large incumbent with the R&D and distribution scale to enter aquatic surfacing if the segment grows.

Emerging players

• Sprint Aquatics: Specialty aquatics equipment and surfacing supplier focused on competitive and recreational pool environments; smaller niche player with overlapping pool deck and aquatic facility coverage.
• No Fault Sport Group: Provider of poured-in-place and tile safety surfacing for playgrounds, tracks, and athletic facilities — an emerging player with the poured-in-place capability that could compete on price for aquatic perimeter and splash pad jobs.
• SofSurfaces: Manufacturer of rubber tile and poured safety surfacing for playgrounds and recreational spaces; smaller regional competitor with technology overlap in resilient rubber tile surfacing relevant to Life Floor's core product category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/lifefloor
• Facebookfacebook.com/LifeFloor
• LinkedInlinkedin.com/company/life-floor
• Instagraminstagram.com/lifefloor
• Xx.com/Life_Floor

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life Floor