Progressive Commercial Aquatics

What Progressive Commercial Aquatics does

Progressive Commercial Aquatics, operating as Landmark Aquatic (legal entity Landmark Aquatic, LLC), is a US commercial aquatic services firm founded in 1982 and headquartered in Houston, Texas. The company delivers end-to-end lifecycle support for commercial pools and aquatic facilities through three integrated service pillars: (1) New Builds & Expansions, covering design and general-contractor build services; (2) Renovations & Restorations, including facility renovation and equipment product restoration; and (3) AquatiCare™ Commercial Pool Services, encompassing preventative maintenance plans, pool chemistry and chemical delivery, and seasonal/on-demand servicing. Ancillary revenue and ecosystem layers include Certified Pool Operator (CPO) certification training, a product catalog, and a chemical dosage calculator tool. The company employs 51-100 people and operates across at least eight states (Utah, Texas, Missouri, Indiana, Colorado, Kansas, Tennessee, and others), with Houston and Utah appearing to be primary markets.

The customer base spans municipalities, K-12 and higher-education institutions, resort and hospitality brands, water parks, theme parks, swim schools, HMAC/HOA organizations, and community centers. Named enterprise and institutional clients include Marriott Hotels, Great Wolf Lodge, SeaWorld Aquatica, Six Flags, USA Swimming, University of Houston, University of Texas, University of Tennessee, and Rice University. Revenue is generated through a hybrid model: one-time design-build project fees, recurring AquatiCare subscription contracts, usage-based chemical delivery, professional-services fees for renovation and restoration work, and seasonal/on-demand service engagements. Pricing is quote-based and project-specific rather than published.

The go-to-market motion is enterprise field sales, supported by web-based service request and contact forms, digital brand-building (LinkedIn, Facebook, Instagram, YouTube, blog/whitepapers), CPO training classes as a credibility and lead-generation channel, and BuyBoard cooperative purchasing membership for public-sector procurement access. The company is a privately held LLC with no disclosed institutional investors or parent organization; the public-facing website explicitly lists "Acquisition opportunities," signaling an active roll-up posture. A 2026 Top Workplace Culture Excellence Award for Professional Development reflects investment in workforce development in a labor-constrained trades market.

Name

Progressive Commercial Aquatics

Legal name

Landmark Aquatic, LLC

Website

https://proaquatic.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Progressive Commercial Aquatics (operating as Landmark Aquatic) is a US commercial aquatic facility design, construction, renovation, and maintenance services firm serving municipalities, schools, resorts, water parks, and community organizations across eight or more states.

Ownership category

akta.pro rank

Product category

Commercial Aquatic Construction and Pool Services

NAICS

Fitness and Recreational Sports Centers (713940), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Aquatic Centers & Swimming Facilities (MPAKAEAF)

akta.pro secondary industries

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Pool Decking & Surrounds (HSAPALAK)

Keywords

• Commercial pool construction
• Aquatic facility design
• Pool renovation services
• Commercial pool maintenance
• Water park construction

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Design & Construction Services: Full-service aquatic facility design and construction for new builds, expansions, renovations, and restorations
2. AquatiCare Maintenance Plans: Ongoing preventative maintenance contracts for commercial pool facilities
3. Pool Chemistry & Chemical Delivery: Chemical delivery services for commercial pool maintenance
4. Product Restoration: Restoration and modernization services for aging aquatic facilities and equipment
5. Seasonal & On-Demand Services: Flexible service options for seasonal needs and unscheduled maintenance requirements

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Progressive Commercial Aquatics designs, builds, renovates, and maintains commercial aquatic facilities — including municipal pools, school and university natatoriums, resort and hotel pools, water parks, community centers, and HOA pools. The company operates end-to-end across the facility lifecycle, from initial design and construction through renovations, ongoing preventative maintenance (AquatiCare), water chemistry and chemical delivery, and seasonal or on-demand service. Customers include municipalities, educational institutions, hospitality operators, water parks, and community organizations across multiple U.S. states.

Product overview

Landmark Aquatic is a commercial aquatic design, construction, and service company operating as a single integrated platform. The company provides end-to-end lifecycle support for aquatic facilities through three core service pillars: New Builds & Expansions (encompassing Design and Build sub-services), Renovations & Restorations (covering Facility Renovations and Product Restoration), and AquatiCareTM Commercial Pool Services (including Maintenance Plans, Pool Chemistry & Chemical Delivery, and Seasonal & On-Demand Services). Additional offerings include CPO training classes, a product catalog, and supplementary resources such as a chemical dosage calculator. The portfolio is unified under the AquatiCareTM brand for maintenance services, with design-build and renovation services forming the project execution layer.

Differentiator

Problem solved

Functional benefit

Products and services

• New Builds & Expansions
• Renovations & Restorations
• AquatiCare Commercial Pool Services
• CPO Classes (Certified Pool Operator Training)
• Commercial Aquatic Product Catalog

Quantifiable outcome

• 3-hour response time for emergency repairs
• +1 more outcomes

Named customers22 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Architects & ContractorscoreStrategic or Co-development PartnerStrategic partnerships with architectural firms and general contractors for collaborative design-build projects. Landmark Aquatic can serve as general contractor or work alongside existing contractors on new builds and expansions.
• Great Wolf LodgecoreStrategic or Co-development PartnerFeatured customer partner for water park design and construction services.
• Marriott HotelscoreStrategic or Co-development PartnerFeatured hospitality partner for resort pool and aquatic facility design and maintenance.
• SeaWorldcoreStrategic or Co-development PartnerFeatured entertainment partner for marine park aquatic facility projects.
• Six FlagscoreStrategic or Co-development PartnerFeatured entertainment partner for water park attractions and aquatic systems.
• USA SwimmingminorStrategic or Co-development PartnerPartnership with competitive swimming organization for facility standards and best practices.
• Texas Parks & WildlifecoreStrategic or Co-development PartnerState government partnership for park aquatic facility projects and maintenance.

Scale indicators1 record

Expansion highlights6 records

Broad incumbents

• Pentair: Global water treatment and pool equipment manufacturer with commercial pool system offerings. Strategic supplier and adjacent incumbent whose products are integrated into commercial aquatic facilities Landmark constructs and maintains.
• Pool Corporation: Largest US distributor of swimming pool supplies, equipment, and related products serving both residential and commercial customers. Broader industry incumbent and potential supply chain partner / competitor for the chemical delivery and equipment lines.
• Hayward Holdings: Major manufacturer of pool equipment, automation, and water treatment systems with significant commercial market presence. Adjacent incumbent whose products Landmark installs and services as part of the AquatiCare program.
• WhiteWater West: Large global manufacturer of water park attractions, slides, and aquatic play equipment serving Six Flags, SeaWorld, and resort operators. Broader incumbent serving many of the same end customers but focused on attraction manufacturing rather than facility construction/service.

Direct peers

• Natare Corporation: Commercial swimming pool manufacturer and constructor specializing in stainless-steel pool systems for universities, municipalities, and competition facilities. Comparable on the design-build / construction side of commercial aquatic projects.
• Counsilman-Hunsaker: Aquatic facility design and consulting firm specializing in commercial pools, waterparks, and natatoriums for municipalities, universities, and resorts. Closely comparable to Landmark's design and advisory layer of the business.
• Myrtha Pools: Global commercial pool construction company focused on stainless-steel modular pool systems for competition venues, water parks, and municipal facilities. Direct competitor in the commercial aquatic construction segment.
• Commercial Aquatic Services: Commercial pool construction, renovation, and service firm serving municipal, hospitality, and education customers with similar end-to-end service capabilities. Head-to-head competitor in the commercial aquatic services space.
• American Pool Enterprises: Commercial swimming pool management and service company providing lifeguarding, maintenance, and renovation services to municipalities, country clubs, and HOAs across the Eastern US. Direct competitor for AquatiCare-style recurring maintenance contracts.

Emerging players

• Vortex Aquatic Structures International: Designer and manufacturer of aquatic play structures, splash pads, and interactive water features for municipal and resort pools. Comparable niche overlap with Landmark's water park and aquatic playground project work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@LandmarkAquatic
• Facebookfacebook.com/ProgressiveCom
• LinkedInlinkedin.com/company/progressive-commercial-aquatics
• Instagraminstagram.com/landmarkaquatic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Progressive Commercial Aquatics