ChannelMojo

What ChannelMojo does

ChannelMojo B.V. is a full-service marketplace agency headquartered in Amsterdam with a secondary office in Nice, France. Founded as a specialist subsidiary of Brandfirm, the company helps brand owners, producers, and distributors maximize profitability across global online marketplaces, with a primary focus on the Dutch market (Bol.com) and broader European platforms (Amazon EU, Zalando, eBay, Kaufland, Blokker, ASOS). The agency targets two client segments: companies beginning their marketplace journey and established sellers seeking optimization, advertising, and international expansion. Documented enterprise clients include Viscata, Undiemeister, Distri-Brands, and Anviri Cosmetics, with case studies reporting outcomes ranging from 500% revenue growth on Bol.com to seven-figure annual Amazon revenues.

The company's service stack comprises six core offerings — Quick Scan (free sales potential analysis as lead magnet), Strategy, Onboarding, Optimization, Advertising, and Internationalization — augmented by three proprietary frameworks: MEO (Marketplace Expert Optimization), MEA (Marketplace Expert Advertising), and Buy Box Engine Optimization. Technology delivery relies on third-party platforms rather than in-house infrastructure: ChannelEngine serves as the central integration hub connecting client catalogs to marketplaces (with ChannelMojo holding Platinum Partner status), while Channable handles feed management and technical configuration. The agency reaches 1300+ marketplaces across 110+ countries, with access to 2.7B+ online shoppers claimed. Contract structure is a fixed monthly retainer with 12-month terms and automatic renewal, supplemented by project-based engagements.

ChannelMojo generates revenue primarily through monthly retainer fees (minimum €1,000/month on specific marketplace service packages like ASOS and Blokker Connect) and project-based services. The go-to-market combines consultative enterprise field sales with inside sales handling inbound inquiries from the free Quick Scan offer. Marketing channels include Google Ads, Facebook and LinkedIn paid social, email newsletters, and an active content marketing program with published case studies. The company is privately held with no disclosed funding rounds or external investment; leadership comprises co-founder Michael Westerweel (CEO) and co-founder Daniël Rabbie (Director). Recognition includes FD Gazellen awards for seven consecutive years (2016-2022), NL Groeit Top 250 (2021-2022), and 2024 placements on Emerce 100 and Fonk 150.

Name

ChannelMojo

Legal name

ChannelMojo B.V.

Website

https://channelmojo.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

ChannelMojo is a full-service Amsterdam-based marketplace agency that helps brand owners, producers, and distributors optimize sales and advertising on platforms like Bol.com, Amazon, and Zalando across 1300+ marketplaces worldwide, operating as a subsidiary of Brandfirm.

Ownership category

akta.pro rank

Product category

Marketplace Management Services

NAICS

Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Channel Marketing (Distributor/Reseller Programs) (MPAAAJAK)

Keywords

• Marketplace management services
• Marketplace advertising optimization
• Ecommerce channel strategy
• Marketplace listing optimization
• Marketplace integration services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services - Monthly Retainer: ChannelMojo generates revenue through fixed monthly fees for ongoing marketplace management services. According to their terms and conditions (Article 8.2), they agree with clients on a fixed monthly fee for work performed. Contracts are typically 12-month terms with automatic renewal. Services include strategy, onboarding, optimization, and advertising.
2. Project-Based Services: One-time service engagements including Quick Scan (free analysis), strategy development, and onboarding services for new marketplace implementations.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

ChannelMojo is a full-service AI-driven marketplace agency that helps brand owners, producers, and distributors maximize profitability on global online marketplaces. The agency delivers six core managed services—Quick Scan (free sales potential analysis), Strategy, Onboarding, Optimization, Advertising, and Internationalization—using proprietary methodologies (MEO, MEA, Buy Box Engine Optimization) and integration platforms ChannelEngine and Channable. Services span Bol.com, Amazon, Zalando, eBay, AliExpress, Kaufland, ASOS, OTTO, Allegro, and 1,300+ additional marketplaces across 110+ countries.

Product overview

ChannelMojo is a full-service AI-driven marketplace agency that helps brand owners, producers, and distributors maximize their profitability on global online marketplaces. The agency operates a platform-plus-services model, combining proprietary methodologies (MEO, MEA, Buy Box Engine Optimization) with managed services across six core service lines: Quick Scan (free sales potential analysis), Strategy, Onboarding, Optimization, Advertising, and Internationalization. These services are delivered using third-party integration platforms — ChannelEngine (as a Platinum Partner) for multi-marketplace orchestration and Channable for feed management and technical configuration. The agency specializes in marketplaces including Bol.com, Amazon, Zalando, eBay, AliExpress, Kaufland, ASOS, OTTO, and Allegro, among 1300+ supported marketplaces across 110+ active countries. ChannelMojo is a subsidiary of Brandfirm and is headquartered in Amsterdam.

Differentiator

Problem solved

Functional benefit

Products and services

• Quick Scan A free analysis of a brand's sales potential and/or current marketplace sales performance, delivering a report with actionable improvement points. Serves as a client acquisition tool that converts prospects to paid engagements and applies to companies starting on marketplaces or already active but seeking better results.
• Strategy A tailored marketplace strategy service that defines which marketplaces to target, how to optimize product listings, and what advertising strategies to employ, giving brands a competitive advantage and roadmap for growth.
• Onboarding The process of integrating a brand's products onto marketplaces — from setting up a sales account to optimizing initial product content — covering every step needed to improve visibility on platforms like Bol.com and Amazon.
• Optimization (Optimalisatie) Ongoing management and optimization of marketplace channels to increase sales through optimization of product listings, pricing, customer reviews, and other levers, including proactive optimization for better findability and full performance visibility.
• Advertising (Adverteren) Marketplace advertising campaigns using advanced targeting options to promote brands and products to a wide audience of potential buyers, increasing reach, conversions, and competitive advantage through tools like Sponsored Products.
• Internationalization (Internationaliseren) Expansion service enabling brands to onboard, manage, and scale across new countries, markets, and international marketplaces, leveraging local logistics expertise and tailored local strategies for global reach.

Quantifiable outcome

• 500% revenue growth on Bol.com within 3 months (Undiemeister case)
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• ChannelEnginecoreTechnology or IntegrationChannelMojo is a Platinum Partner of ChannelEngine, an integration platform that helps manage and optimize marketplace operations. ChannelMojo uses ChannelEngine for seamless integration setup, data feeds, category mapping, and compliance for marketplace onboarding. The partnership enables clients to manage multiple marketplaces from a central platform, improving efficiency and data management.
• BrandfirmflagshipStrategic or Co-development PartnerChannelMojo is a marketplaces specialist and subsidiary of Brandfirm. ChannelMojo was established as a focused Marketplace Agency under the Brandfirm umbrella to provide increased quality of service to marketplace clients. Brandfirm is the parent company providing strategic direction and resources.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ChannelEngine: ChannelEngine is the marketplace integration platform of which ChannelMojo is a Platinum Partner. Both companies serve brands selling on marketplaces like Amazon and Bol.com; ChannelEngine provides the technology layer, ChannelMojo delivers services on top. Highly comparable in target customer and category, though one is SaaS and the other is an agency.
• Channable: Channable is a feed management and marketplace integration tool that ChannelMojo already uses for clients. Both serve brands and agencies managing product data feeds to marketplaces and comparison shopping engines, with overlapping customer bases and complementary product/service offerings.
• Lengow: Lengow is a feed management and marketplace/ecommerce integration platform serving European brands and retailers. It overlaps directly with ChannelMojo's Channable-based feed and integration work and competes for the same brand-owner customer segment across Bol.com, Amazon, Zalando and other marketplaces.
• Pattern: Pattern is an e-commerce accelerator that helps brands accelerate sales on marketplaces like Amazon and Walmart through proprietary technology and services. It competes with ChannelMojo for brands needing marketplace optimization, content, and advertising, though at a much larger scale.
• Sellbrite: Sellbrite is a multichannel listing and inventory management tool for brands selling on Amazon, eBay, Walmart, and other marketplaces. Comparable to the tooling layer ChannelMojo wraps services around, often used by the same brand-owner customer base ChannelMojo targets.
• Webinterpret: Webinterpret is a marketplace localization and internationalization service that helps brands cross-border sell on marketplaces like eBay, Amazon, and Cdiscount. Comparable to ChannelMojo's Internationaliseren service line, with overlapping customer profile of European brand owners expanding internationally.
• GroupCommerce: GroupCommerce is a European e-commerce and marketplace services agency helping brands sell on platforms including Amazon, Cdiscount, and Zalando. Closely comparable in service model, target customers, and European marketplace specialism, with similar mid-size agency profile.
• Salesupply: Salesupply is a European marketplace and e-commerce operations agency offering marketplace management, content optimization, and customer service. Closely comparable as a full-service marketplace agency targeting brands selling on platforms like Amazon and Bol.com, with overlapping service lines.

Broad incumbents

• Mirakl: Mirakl is a leading enterprise marketplace platform powering B2B and B2C marketplaces (referenced in ChannelMojo's own case studies via Macy's, Nordstrom, About You). While Mirakl builds the platform itself and ChannelMojo sells on it, both serve the same brands expanding through marketplace channels.
• Dept Agency: Dept is a large Dutch digital agency offering strategy, creative, and technology services including marketplace support. Listed alongside ChannelMojo in the Emerce 100 rankings, it competes for the same enterprise brand clients with broader service offerings but less marketplace specialization.

Market position

Strengths2 records

Weaknesses1 record

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/channelmojo
• LinkedInlinkedin.com/company/channelmojo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ChannelMojo