Shark Group

What Shark Group does

Grupo Shark is a privately held Brazilian distribution and dealership conglomerate founded in 1960 in Palotina, Paraná, and headquartered in São Paulo. It distributes agricultural and construction machinery, automotive replacement parts, and related services through a network of 130+ branches and 31 distribution centers spanning all five major Brazilian regions. The group is organized into ten wholly-owned operating subsidiaries, each functioning as an authorized dealer for a specific equipment OEM: Shark Tratores and Shark Distribuidora/SSA (Valtra), Equagril and Nova Holanda (New Holland Agriculture), Agricase (CASE IH), Disma (Massey Ferguson/AGCO), Shark Máquinas (New Holland Construction), SK Automotive (aftermarket parts across 22 branches), Multirental (equipment rental), and Moreia Parts (legacy parts distribution).

The group's commercial offering covers the full equipment lifecycle: one-time sales of tractors, harvesters, excavators, and other heavy machinery; recurring parts, service, and maintenance revenue through authorized dealer networks; equipment rental via Multirental across construction, mining, agriculture, forestry, and industrial sectors; and e-commerce channels for parts, tires, and lubricants. Customer reach exceeds 100,000 across Brazilian agribusiness, construction, and automotive aftermarket segments, supported by 3,300+ employees and factory-trained technical teams.

Grupo Shark generates revenue primarily through B2B equipment sales, transactional parts distribution, and rental services; pricing is quote-based and not publicly disclosed. Authorized-dealer relationships with five major OEMs, including relationships dating back 25-65 years, function as the core commercial backbone, with aftermarket parts and service providing a structurally stickier revenue layer on top of cyclical one-time equipment sales.

Name

Shark Group

Legal name

Grupo Shark

Website

https://gruposhark.com.br

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Grupo Shark is a privately held Brazilian distributor founded in 1960 that sells and services agricultural machinery, construction equipment, and automotive parts through 130+ branches and ten authorized-dealer subsidiaries representing Valtra, New Holland, CASE IH, Massey Ferguson, and New Holland Construction.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices20 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Machinery Sales: Sale of tractors, harvesters, and agricultural implements through authorized dealer networks for Valtra, New Holland, CASE IH, and Massey Ferguson brands. One-time equipment sales with service and parts as follow-on revenue.
2. Construction Equipment Sales: Sale of construction machinery including excavators, bulldozers, motor graders, wheel loaders, and backhoes through New Holland Construction brand dealer network.
3. Automotive Parts Distribution: Distribution of automotive replacement parts through SK Automotive's 22+ branches and 31 distribution centers across Brazil. High-volume transactional sales to workshops and retailers.
4. Agricultural Parts Sales: Sale of replacement parts for agricultural and construction machinery through Multiple subsidiaries, with over 10,000 items in stock at Agricase alone.
5. Equipment Rental: Multirental subsidiary provides rental of light and heavy equipment for construction, mining, agriculture, forestry, and industrial sectors.
6. E-commerce: Online sales channel for parts, tires, lubricants, and agricultural implements through various subsidiaries.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels1 record

Core offering

Shark Group is a Brazilian dealership conglomerate founded in 1960 that distributes agricultural and construction machinery, automotive spare parts, and agricultural implements through a network of more than 130 branches across Brazil. The group operates as authorized dealer for major OEMs including Valtra, New Holland, CASE IH, and Massey Ferguson, serving more than 100,000 customers with a workforce of over 3,300 employees and a portfolio of ten subsidiary companies.

Product overview

Grupo Shark operates as a diversified distribution and dealership conglomerate with a multi-brand, multi-region portfolio. The group encompasses 10 distinct sub-brands across agricultural machinery (Shark Tratores/Valtra, Equagril/New Holland, Agricase/CASE IH, Nova Holanda/New Holland, Disma/Massey Ferguson), construction equipment (Shark Máquinas/New Holland Construction), automotive parts (SK Automotive with 22 branches), and multi-brand agricultural supplies (Shark Soluções Agrícolas, Moreia Parts). The portfolio spans 130+ branches serving 100,000+ customers across Brazil, distributing equipment from major manufacturers including Valtra, New Holland, CASE IH, Massey Ferguson, and providing parts, technical services, and equipment rental.

Differentiator

Problem solved

Functional benefit

Products and services

• Shark Tratores
• Equagril
• Shark Máquinas
• Agricase
• Nova Holanda
• Disma
• SK Automotive
• Shark Soluções Agrícolas (SSA)
• Moreia Parts
• Multirental

Quantifiable outcome

• 130+ branches nationwide
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Massey Ferguson (AGCO)coreChannel Partner/ Reseller/ Distributor · 1 January 2012Disma distributes the full line of Massey Ferguson products (leader in the Brazilian market, part of AGCO - largest tractor manufacturer in Latin America) through 14 branches in São Paulo and Paraná.
• CASE IHcoreChannel Partner/ Reseller/ Distributor · 1 January 2002Agricase is one of the most complete authorized dealers for CASE IH agricultural equipment in Brazil, with 8 branches in Paraná and Mato Grosso do Sul. Sells the full line of CASE IH tractors and harvesters.
• New Holland ConstructioncoreChannel Partner/ Reseller/ Distributor · 1 January 1999Shark Máquinas serves as authorized dealer for New Holland Construction (formerly Fiatallis) equipment across São Paulo, Paraná, Santa Catarina, Rio Grande do Sul, and Mato Grosso do Sul with 15 branches.
• New Holland AgriculturecoreChannel Partner/ Reseller/ Distributor · 1 January 1976Equagril operates as an authorized dealer for New Holland Agriculture equipment across Paraná, Santa Catarina, and Mato Grosso do Sul. Nova Holanda distributes New Holland products in Minas Gerais and São Paulo. Combined, the group operates 24+ branches for New Holland agriculture equipment.
• Valtra (formerly Valmet do Brasil)coreChannel Partner/ Reseller/ Distributor · 1 January 1960Shark Tratores is one of the largest authorized dealers of Valtra (formerly Valmet) agricultural tractors in Brazil. The partnership began in 1960 when the company was founded, making it one of the longest-standing dealer relationships in the country. Shark Tratores operates 18 branches specifically for Valtra distribution.

Scale indicators6 records

Recent moves15 records

Expansion highlights5 records

Broad incumbents

• United Rentals: Largest equipment rental company in the world; comparable to Multirental in business model, though at vastly greater scale and without Grupo Shark's agricultural equipment vertical.
• Herc Holdings: US equipment rental specialist (formerly Hertz Equipment); broadly comparable to Multirental's equipment rental business in fleet composition and end-market exposure to construction and industrial customers.

Direct peers

• Rocky Mountain Dealerships: Canadian agricultural and construction equipment dealership network (Case IH, New Holland, others) operating across western Canada; direct comparability to Shark's combined ag/construction dealer model.
• Stotz Equipment: Family-owned US authorized dealer for Case IH and other CNH agricultural equipment across multiple western US states, operating a multi-branch service-and-parts model structurally comparable to Shark Tratores and Agricase.
• Cervus Equipment: Canadian John Deere and other agricultural equipment dealership group; closely comparable multi-branch authorized dealer model serving farming and contractor customers with parts and service attach.
• Titan Machinery: US-listed dealer of Case IH, New Holland, and other CNH/AGCO agricultural and construction equipment. Most publicly comparable model to Grupo Shark's multi-brand authorized dealership business, with construction equipment and parts/rental adjacencies.

Regional players

• Locamerica (Grupo Vamos): Brazilian heavy equipment and vehicle rental and dealer group; competes with Multirental in the Brazilian rental market and distributes heavy machinery, providing a direct comparable for Shark's diversified dealership-plus-rental model.
• Tracbel: Brazilian heavy equipment and agricultural machinery distributor representing Case, JCB, and other global brands; competes with Shark subsidiaries in overlapping Brazilian states and customer segments.
• Sotreq: Largest Caterpillar dealer in Brazil, distributing heavy construction, mining, and power-generation equipment; directly competes with Shark Máquinas in Brazil's construction equipment channel with similar branch-based service model.

Others

• LKQ Corporation: Global distributor of automotive aftermarket parts; comparable to SK Automotive's automotive replacement parts distribution business model, including multi-branch logistics and broad SKU coverage across repair-shop and retail channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/grupo-shark

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shark Group