What Senz does

Senz (legal entity: senz° umbrellas B.V.) is a Netherlands-based privately held designer and retailer of premium storm-resistant umbrellas and foldable luggage, headquartered in Etten-Leur and operating from a single Dutch distribution center. The company was founded in 2006 by three TU Delft students around a patented asymmetric aerodynamic umbrella shape intended to prevent the common flip-over failure mode; the umbrellas are rated wind-resistant up to 100 km/h (long models) and 80 km/h (foldable models), with human-centric features such as 'eyesavers' rounded tips. Its product line spans long umbrellas ($50–$110), foldable umbrellas ($65–$110), the CoolTech UPF 50+ UV/heat-protection line, and the 2023-launched senz° foldaway luggage range ($295–$350), and is supported by sub-brands for seasonal colors, timeless classics, and fashion collaborations (Robert Wun Haute Couture, Maharishi).

Senz commercializes through a multi-channel model combining direct-to-consumer e-commerce on a multi-language senz.com storefront, an authorized dealer/store-locator network across 23+ countries, and a dedicated B2B corporate-gifts division handling bulk personalized orders from 24 units. Manufacturing is outsourced to audited Chinese partners under BSCI standards and the senz° Code of Conduct, while IP is managed via WLM International. The company differentiates through patented mechanical design, a track record of international design awards (TIME Best Invention 2007, IDEA 2008, Designpreis Deutschland 2010, Red Dot 2024), B Corp certification since March 2025, and SGS-certified recycled materials.

Revenue mechanics are one-time hardware purchases across both consumer and B2B channels, with premium ASPs that materially exceed commodity umbrellas; revenue is not publicly disclosed and no VC/PE funding rounds beyond an early YES!Delft incubation have been identified. Operating geographies span Europe, North America, Asia-Pacific, the Middle East, South America, and Africa, while customer concentration is diffused across many small DTC buyers with a few notable enterprise references (Philips for corporate gifts) and high-visibility fashion collaborations.

Name

Senz

Legal name

senz° umbrellas B.V.

Website

https://senz.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Senz is a Netherlands-based designer and DTC/B2B retailer of patented storm-resistant umbrellas (up to 100 km/h windproof) and foldable polycarbonate luggage, serving individual consumers, corporate-gift clients, and fashion collaborations across 23+ countries via senz.com and an authorized dealer network.

Ownership category

akta.pro rank

Headquarters

HQ city

Delft

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Umbrella Product Sales: Primary revenue stream from selling storm-resistant umbrellas including long umbrellas (original, large, XXL, kids) and foldable umbrellas (micro, mini, mini automatic, mini automatic deluxe). One-time purchase model with products priced from $65 to $110.
2. Foldable Luggage Sales: Revenue from selling foldaway luggage including carry-on ($295), check-in ($325), and large check-in ($350) trolleys, plus travel cubes accessory ($75). One-time hardware purchase model.
3. Corporate/Bulk Orders: B2B revenue from corporate gift orders with customization options. Single-color logo printing available from 24 units, multi-color logo from 90+ units, and all-over print from 300+ units.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Senz designs, manufactures, and sells premium storm-resistant umbrellas built on a patented asymmetric aerodynamic shape, along with award-winning foldable polycarbonate luggage that collapses to 12.5 cm. The umbrella line includes long/storm umbrellas (original, large, XXL, kids) wind-resistant to 100 km/h and foldable umbrellas (micro, mini, mini automatic, mini automatic deluxe) wind-resistant to 70-80 km/h, with select models featuring CoolTech UV/heat protection. Products are sold worldwide via senz.com, authorized dealers, and a corporate gifts B2B channel.

Product overview

Senz offers a focused portfolio of storm umbrellas and foldable luggage, unified by patented aerodynamic design and sustainability principles. The umbrella line includes long/storm umbrellas (original, large, XXL, kids) offering storm-resistant protection up to 100 km/h, and foldable umbrellas (micro, mini, mini automatic, mini automatic deluxe) for portable use up to 80 km/h wind resistance. The foldaway luggage collection (carry on, check in, large check in) features innovative folding design collapsing to just 12.5cm, awarded the Red Dot Design Award 2024. Product sub-brands include cooltech (UV protection technology), stylish colors (seasonal fashion colors), never out of style (timeless classics), and collabs (designer partnerships with Robert Wun and Maharishi). All products emphasize durability, sustainability, and B Corp certification.

Differentiator

Problem solved

Functional benefit

Brands

• senz° cooltech: Technology line providing UV protection and heat shielding for senz° products, designed for climate change adaptation.
• senz° foldaway
• senz° collabs

Products and services

• senz° original (long umbrella) Original long storm umbrella with patented asymmetric design, wind-resistant up to 100 km/h, ergonomic one-handed use. Priced at $80.
• senz° large (long umbrella) Long storm umbrella offering 15% more protection than the original, wind-resistant up to 100 km/h with ergonomic design. Priced at $90.
• senz° XXL (long umbrella) Largest long umbrella providing extra coverage for two people, golf-friendly, storm-resistant up to 100 km/h. Priced at $100.
• senz° kids (long umbrella) Child-friendly storm umbrella designed for small hands, storm-resistant up to 100 km/h with UPF50+ sun protection. Priced at $50.
• senz° micro (foldable umbrella) Ultra-compact foldable umbrella, wind-resistant up to 70 km/h, aluminum shaft (240g), fast-dry canopy. Priced at $65.
• senz° mini (foldable umbrella) Compact foldable umbrella, wind-resistant up to 80 km/h with aerodynamic design and Eyesavers tip protection. Priced at $70.
• senz° mini automatic (foldable umbrella) Foldable umbrella with automatic open/close functionality, wind-resistant up to 80 km/h, includes luxury sleeve. Priced at $80.
• senz° mini automatic deluxe (foldable umbrella) Premium foldable umbrella with Italian leather handle, automatic open/close, wind-resistant up to 80 km/h with UPF 50+ sun protection. Priced at $110.
• senz° foldaway carry on Foldable carry-on luggage with 38L capacity that folds down to 12.5 cm, durable polycarbonate shell, water-resistant material, multiple zip pockets, dedicated umbrella pocket. Priced at $295.
• senz° foldaway check in Medium-sized foldable luggage with 60L capacity that folds to 12.5 cm, water-resistant polycarbonate shell. Priced at $325.
• senz° foldaway large check in Large foldable luggage with 95L capacity that folds to 12.5 cm, polycarbonate shell, global Lost and Found service, TSA lock. Priced at $350.
• senz° travel cubes Set of 5 packing pouches designed to fit all sizes of senz° foldaway luggage for organized packing. Priced at $75.
• sen° corporate gifts / branded bulk umbrellas Custom-branded umbrella program for corporate gifts with single-color logo printing from 24 units, multi-color from 90+ units, and full all-over print customization from 300+ units, plus optional custom dome badges, hangtags, and gift boxes. Managed through [email protected].

Quantifiable outcome

• Storm umbrellas resist wind speeds up to 100 km/h (long models) and 80 km/h (foldable models)
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered flagship, core and supporting.

• Robert WunflagshipStrategic or Co-development Partner · 1 January 2023London-based Hong Kong-born designer Robert Wun has featured senz° storm umbrellas in his Haute Couture collections since 2023. The umbrellas have been worn by high-profile celebrities including Lady Gaga, Beyoncé, and Cardi B, establishing senz° in the fashion world.
• MaharishicoreStrategic or Co-development PartnerBritish brand known for unique camouflage patterns and fusion of streetwear with high-end design. Partnership showcases senz° commitment to innovation, design, and strong relationships with leading designers.
• Chinese Manufacturing PartnerscoreImplementation/ SI/ Consulting PartnerManufacturing facilities in China where senz° products are produced. Partners are regularly audited to BSCI standards and must sign the senz° Code of Conduct, ensuring quality, fair working conditions, and environmental protection throughout the production process.
• SGSsupportingTechnology or IntegrationSGS-certified recycled materials are increasingly used in senz° products. This partnership ensures materials meet environmental standards while providing durability and quality.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Blunt Umbrellas: New Zealand-based premium umbrella brand with patented radial tensioning system and storm-resistant designs at $50-$130 price points. Closest direct competitor to Senz in the premium storm umbrella category, sharing design-award credentials, DTC + dealer distribution, and climate-conscious brand positioning.
• Away: US-based DTC premium luggage brand offering hardshell carry-ons and check-ins in a similar $200-$400 price band with comparable direct-to-consumer and corporate gifting channels. Direct peer in foldable/premium luggage with overlapping customer demographics and brand-led marketing approach.
• July: Australian-founded DTC premium luggage brand with sleek hardshell suitcases in the $300-$500 range and award-winning design. Comparable to Senz foldaway in product positioning, pricing tier, and direct-to-consumer premium brand strategy targeting design-conscious travelers.
• Carl Friedrik: UK-based premium luggage and leather goods brand with hardshell carry-ons and travel accessories priced $300-$700. Direct peer in the premium DTC luggage category with similar customer profile, B2B corporate channel, and brand-led storytelling.
• Davek New York: NYC-based premium umbrella brand offering storm-resistant umbrellas at $50-$200 with lifetime guarantees. Direct competitor to Senz in the premium umbrella niche with comparable engineering-led differentiation, warranty-backed durability claims, and similar price points.
• Horizn Studios: Berlin-based DTC smart luggage brand with premium hardshell and softshell suitcases in the $300-$700 range, including foldable designs. Direct peer in premium DTC luggage targeting design-conscious European and global travelers.

Broad incumbents

• Rimowa: German heritage premium luggage brand (LVMH-owned) with iconic grooved aluminum and polycarbonate suitcases at $700-$2,000+ price points. Operates broadly in premium luggage with much larger scale, retail footprint, and marketing budget than Senz foldaway.
• Samsonite: Global luggage market leader offering a wide range of suitcases from entry-level to premium tiers with extensive retail and B2B distribution. Dominant incumbent across price tiers that Senz foldaway must compete against for shelf space and brand recognition.
• Fulton: UK-based heritage umbrella manufacturer with broad mainstream product range from entry to mid-premium tiers ($20-$80), holding Royal warrants. Larger-scale umbrella incumbent that occupies adjacent mainstream price points below Senz's premium positioning.
• Totes Isotoner: US/UK mass-market umbrella and cold-weather accessories brand offering broad mainstream umbrellas typically priced $10-$40. Large incumbent that dominates the commodity umbrella market against which Senz's premium positioning must continuously differentiate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/senzumbrellas
• Facebookfacebook.com/senzumbrellas
• LinkedInlinkedin.com/company/606709

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senz