Airnow Technology
Airnow Technology is a UK-based IT reseller and managed service provider, founded in 2021, selling servers, networking, client devices, cloud, cybersecurity, mobile, and managed services to over 150 enterprise, SMB, public sector, and charity clients via Tier 1 vendor partnerships.
- Company typePrivate
- Founded2021
- HeadquartersBuckingham, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Airnow Technology does
Airnow Technology Ltd. is a UK-based IT reseller and managed service provider founded in 2021 by three directors with prior experience at major UK IT distributors, resellers, and procurement functions. The company sells and supports a full-stack IT portfolio spanning servers and storage, networking, client devices, cloud, cybersecurity, mobile telecommunications, and managed services, serving over 150 enterprise, SMB, public sector, and charity clients primarily in the UK. Its core technology stack is composed of Tier 1 vendor offerings (HPE Silver, Cisco Select, Microsoft CSP Silver, Dell, Lenovo, Palo Alto, CrowdStrike, VMware, Veeam) integrated via an in-house configuration and distribution hub in Milton Keynes rather than any proprietary platform; emerging areas such as IoT, AI, and RPA are positioned as advisory and resale offerings delivered through vendor partnerships.
The business model combines transactional hardware and software resale (with direct vendor bids cited as the source of price competitiveness), recurring managed services (Network-as-a-Service, Firewall-as-a-Service, IT-as-a-Service, Modern Datacentre, Backup, Security Operations, Modern Workplace/M365), subscription cloud services, professional configuration and project management, and mobile telecommunications revenue through reseller partnerships with Vodafone, O2, and EE. Pricing is quote-based on hardware and professional services, with cloud and managed services delivered on monthly subscriptions. Go-to-market is sales-led and vendor-agnostic, with account managers working directly with enterprise and SMB customers, supported by a centralised distribution operation, a configuration centre for disk installation, memory upgrades, software imaging, and full cabinet integration, and an IT lifecycle management offering that extends through to asset disposition and charitable donation.
Airnow Technology firmographics
Firmographics- Name
- Airnow Technology
- Legal name
- Airnow Technology Ltd.
- Website
- https://airnowtechnology.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Airnow Technology is a UK-based IT reseller and managed service provider, founded in 2021, selling servers, networking, client devices, cloud, cybersecurity, mobile, and managed services to over 150 enterprise, SMB, public sector, and charity clients via Tier 1 vendor partnerships.
- Ownership category
- akta.pro rank
Where Airnow Technology is headquartered
LocationHeadquarters
- HQ city
- Buckingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Airnow Technology business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- IT Hardware and Software Sales: Sales of IT hardware including servers, storage, client devices (desktops, laptops), networking equipment, mobile devices, tablets, peripherals, and software licenses. Revenue from direct vendor bids and pricing competitiveness.
- Managed Services: Recurring revenue from managed services including IT-as-a-Service, Network-as-a-Service, Firewall-as-a-Service, Modern Datacentre Services, and Backup Services. Cloud services delivered via subscription model.
- Support Contracts and Break Fix Services: Ongoing support contracts, extended warranties, and break fix services. Tier one vendor warranties from HPE, Cisco, Dell alongside third-party warranty break fix support contracts.
- Professional Services: Configuration services, asset tagging and tracking, installation, deployment, and project management for complex infrastructure projects.
- Mobile Telecommunications: Partnership with Vodafone, O2, and EE networks providing mobile packages and telecommunications solutions to business customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Standard IT products and services |
| Subscription | Monthly | Cloud computing services |
| Subscription | Monthly | Managed Services |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Airnow Technology product offering
Product offeringCore offering
Airnow Technology is an IT reseller and managed service provider delivering IT hardware (servers, storage, networking, client devices), software, cloud, cybersecurity, mobile telecommunications, and managed services to enterprise organisations, SMBs, charities, and public sector bodies across the UK. The company operates its own 6,000+ sqft distribution and configuration centre in Milton Keynes and partners with tier 1 vendors including HPE, Dell, Cisco, Microsoft, Palo Alto, CrowdStrike, and VMware.
Product overview
Airnow Technology is an IT reseller and managed service provider offering a portfolio of technology products and services as a single unified offering rather than a modular platform. Its product portfolio spans Servers & Storage (data centre solutions including hyper-convergence, GPU/VDI/AI, software-defined infrastructure, and hybrid cloud), Network (wired/wireless networking, routing, switching, datacentre networking, SD-WAN), Client Devices (desktops, laptops, IT suites from leading manufacturers), Cloud (cloud computing subscription services), Cyber Security (NIST Framework-based consultancy and operations outsourcing), Mobile (telecommunications via Vodafone, O2, EE), and Managed Services (Service Desk, IT-as-a-Service, Virtual IT Manager, Modern Workplace/M365, Security Operations, Network-as-a-Service, Firewall-as-a-Service, Modern Datacentre, Backup Services). Supporting these are Configuration Services, IT Lifecycle Management, and a Distribution Hub in Milton Keynes. The company is aligned with Tier 1 vendors including HPE Silver Partner, Dell, Cisco Select Partner, Microsoft CSP Silver Partner, Palo Alto, CrowdStrike, VMware, and Veeam.
Differentiator
Problem solved
Functional benefit
Products and services
- Servers & Storage Data centre solutions including hyper-convergence, GPU-enabled VDI and AI/analytics, software-defined server/storage/networking, single-pane-of-glass management, composable infrastructure, and hybrid infrastructure combining on-premise and cloud burst technologies, delivered to enterprise and public sector organisations.
- Network Wired and wireless networking infrastructure including routing and switching, wireless networking, datacentre networking, and SD-WAN solutions safeguarding connectivity for modern workforces.
- Client Devices End user and corporate client devices ranging from desktops and laptops to full IT suites from leading manufacturers, with access to direct vendor bids for price competitiveness.
- Cloud Cloud computing services delivered over the Internet via subscription, maintained by cloud providers, enabling applications and services to be accessed via the Web.
- Cyber Security Digital cybersecurity consultancy and operations outsourcer specialising in app protection, following the NIST Cybersecurity Framework to combat threats to business-critical systems.
- Mobile Telecommunications solutions partnered with Vodafone, O2, and EE networks, offering preferred network packages with mobile data, roaming cost control and mobility management for business customers.
- Managed Services Bespoke managed services including Service Desk Resourcing, Full IT-as-a-Service, Virtual IT Manager, Business & Extended Hours Support, Always-on AD, Modern Workplace (M365), Security Operations, Network-as-a-Service, Firewall-as-a-Service, Modern Datacentre Services, and Backup Services.
- Configuration Services Technical engineering and configuration centre in Milton Keynes for disk installation, memory upgrades, software imaging, and full project management across multiple site deployments.
- IT Lifecycle Management End-to-end technology lifecycle services covering procurement, integration and deployment, maintenance and warranty (including WEEE and transit licences), Desktop as a Service (DAAS), and asset disposition with charitable donations and secure disposal.
Quantifiable outcome
- Expanded client base to over 150 enterprise and public sector organisations
- +2 more outcomes
Companies that use Airnow Technology
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Airnow Technology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
Airnow Technology partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- HPE (Hewlett Packard Enterprise)coreHPE Silver Partner. As a partner, Airnow can design and test products that integrate with industry leading HPE technology. HPE GreenLake brings the cloud to customers for data-first modernization.
- LenovocoreLenovo Partner program enables competitive pricing and access to upcoming technology before release date. Airnow has internal Lenovo specialists qualified to assist in all projects.
- CiscocoreCisco Select Partner. Specialises in Networking, Security, Collaboration, Data Centre, and IoT. Trained annually on Cisco offerings and capabilities. 6 focus areas: Secure Agile Networks, Hybrid Work, Optimized Application Experiences, End-to-End Security, Internet for the Future, and Capabilities at the Edge.
- Cisco MerakicoreCisco Meraki enables network convergence of IT, IoT, and physical environments. Networks can be deployed quickly via simple configuration while maintaining corporate standards.
- DellcoreDell partnership enables utilisation of recycle/re-use facility and offers unmatched pricing on Dell products and services.
- MicrosoftcoreMicrosoft CSP Silver Partner. Airnow offers managed service on all Microsoft subscriptions, handling all licenses and product roll outs.
- Palo Alto NetworkscorePalo Alto offers next-generation firewalls with complete visibility and precise control. Prisma Cloud provides unified platform for securing cloud VMs with vulnerability management, compliance, runtime protection, and anti-malware capabilities.
- CrowdStrikecoreCrowdStrike provides cloud-native security platform protecting endpoints, cloud workloads, identity, and data. Falcon platform delivers hyper-accurate detections, automated protection, elite threat hunting, and vulnerability observability.
- VMwarecoreVMware Workstation provides Desktop Hypervisor products allowing users to run virtual machines, containers, and Kubernetes clusters.
- VeeamcoreVeeam Backup & Replication backs up, restores, and replicates data on virtual machines, allowing users to slash recovery times and reduce impact on digital estate.
- VodafonecoreLeading independent provider of telecommunications solutions partnered with Vodafone network. Offers preferred network and packages for business customers.
- O2 (Telefonica)corePartnered with O2 network to offer preferred network and packages for business customers for mobile telecommunications solutions.
- EEcorePartnered with EE network to offer preferred network and packages for business customers for mobile telecommunications solutions.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Airnow Technology competitors and assessment
Company assessmentDirect peers
- Softcat: LSE-listed UK IT reseller and managed services provider selling hardware, software, and cloud to enterprise and public sector customers. Closest large-cap peer to Airnow's mix, with the same HPE/Cisco/Microsoft vendor model and direct enterprise sales motion.
- Bytes Technology Group: LSE-listed UK IT solutions provider focused on software licensing, security, and cloud. Comparable business model and customer base to Airnow, with similar Tier-1 vendor partnerships and enterprise GTM.
- SCC: UK-headquartered IT solutions and managed services provider serving enterprise and public sector. Directly comparable mix of hardware resale, managed services, and configuration/integration capabilities.
- ANS Group: UK-based cloud, managed services, and digital transformation provider serving enterprise and public sector. Comparable in cloud/managed services orientation, Microsoft partnership depth, and UK mid-to-enterprise customer base.
- Trustmarque: UK IT reseller and managed services provider owned by One Equity Partners. Competes with Airnow on enterprise software licensing, hardware procurement, and managed services, with similar vendor partner relationships.
Broad incumbents
- Computacenter: LSE-listed UK-headquartered enterprise IT provider with global operations across infrastructure, managed services, and professional services. Significantly larger and broader, but competes head-to-head for UK enterprise and public sector IT spend.
- CDW UK: UK arm of CDW Corporation, a global IT solutions provider. Comparable in product breadth (hardware, software, services) and enterprise customer focus, but operates at significantly larger scale as part of a global platform.
- Insight Enterprises: Global IT solutions provider with hardware, software, and services offerings serving enterprise and public sector. Comparable in product breadth and vendor partner model, though operating at materially larger scale across multiple geographies.
Regional players
- Bechtle: European-headquartered IT system house and reseller with operations across Germany, Austria, Switzerland, and broader Europe. Comparable business model in IT infrastructure resale and managed services, providing a benchmark for pan-European scaling.
- Cancom: European IT services and managed services provider focused on hybrid cloud, workplace, and managed services. Comparable in managed services orientation and Tier-1 vendor partnerships, primarily serving DACH and broader European markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Airnow Technology social profiles
Digital presenceAirnow Technology compliance and trust
Trust signalCompliance2 records
Airnow Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Airnow Technology leadership team
Management profileNumber of profiles
Profiles3 records
Airnow Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Airnow Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Airnow Technology
What does Airnow Technology do?
Airnow Technology is an IT reseller and managed service provider delivering IT hardware (servers, storage, networking, client devices), software, cloud, cybersecurity, mobile telecommunications, and managed services to enterprise organisations, SMBs, charities, and public sector bodies across the UK. The company operates its own 6,000+ sqft distribution and configuration centre in Milton Keynes and partners with tier 1 vendors including HPE, Dell, Cisco, Microsoft, Palo Alto, CrowdStrike, and VMware.
Is Airnow Technology a public or private company?
Airnow Technology is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Airnow Technology founded?
Airnow Technology was founded in 2021. It employs 11 to 50 people.
Where is Airnow Technology based?
Airnow Technology is headquartered in Buckingham, United Kingdom, in the Europe region.
How does Airnow Technology make money?
Five revenue lines are on record. IT Hardware and Software Sales are the primary driver. The others are managed Services, support Contracts and Break Fix Services, professional Services and mobile Telecommunications.
Who are Airnow Technology's main competitors?
Direct peers on record are Softcat, Bytes Technology Group, SCC, ANS Group and Trustmarque. Broad incumbents are Computacenter, CDW UK and Insight Enterprises. Regional players are Bechtle and Cancom.
Does Airnow Technology have an API?
No public API is recorded for Airnow Technology.