Ump-Attire

What Ump-Attire does

Ump-Attire, operated by Score 451 Sports, LLC, is a privately-held, bootstrapped specialty e-commerce retailer founded in 2006 and headquartered in Louisville, Kentucky. The company sells umpire and referee equipment, apparel, protective gear, footwear, and officiating tools across eight sports — baseball, softball, basketball, football, lacrosse, soccer, volleyball, and wrestling — carrying brands such as Wilson, Smitty, Champion, Diamond, Champro, All Star, and Force3. Its go-to-market is direct-to-consumer via its owned online storefront at ump-attire.com, supplemented by local pickup at its Louisville headquarters; the company does not operate physical retail locations and has no app or third-party marketplace presence.

The underlying technology is a standard e-commerce platform with two differentiating capabilities: a comprehensive online fitting/measurement guide covering shirts, pants, shin guards, chest protectors, caps, shoes, and belts tailored to sports officials, and a custom association/conference branded product engine that produces embroidered logo merchandise on a made-to-order basis with 12-15 business day lead times. The Group & State Association Stores feature provides dedicated storefronts for 100+ sports officiating associations and state high school athletic associations.

Ump-Attire makes money through one-time unit-priced product sales, with item prices ranging from approximately $24.99 (caps) to $69.99 (jackets), augmented by gift cards and bulk association orders. Free shipping is offered on orders over $129 and free returns on most items. The customer base is highly fragmented — 250,000+ individual officials across 67 countries since inception — with secondary B2B revenue from athletic conferences and local umpire associations purchasing official branded merchandise. The company has been self-funded since 2006 with no disclosed external investment, M&A activity, or parent company.

Name

Ump-Attire

Legal name

Score 451 Sports, LLC

Website

https://ump-attire.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Ump-Attire is a bootstrapped Louisville-based e-commerce retailer, founded 2006, specializing in umpire and referee equipment, apparel, and custom association-branded gear across eight sports, serving 250,000+ officials in 67 countries.

Ownership category

akta.pro rank

Product category

Sports Officiating Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industries

Baseball & Softball Equipment Retail (CRAMAEAA), Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ), Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF)

Keywords

• Umpire equipment
• Referee uniforms
• Sports officiating gear
• Umpire apparel
• Custom officiating merchandise

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: Direct-to-consumer e-commerce sales of umpire and referee equipment, apparel, and accessories. Products include shirts, pants, jackets, caps, protective gear (chest protectors, shin guards, masks), footwear, bags, and tools. Individual product purchases with one-time payment model. The company also sells gift cards for gifting.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Ump-Attire is a direct-to-consumer e-commerce retailer specializing in umpire and referee equipment, apparel, protective gear, and accessories for eight sports: baseball, softball, basketball, football, lacrosse, soccer, volleyball, and wrestling. The company also produces made-to-order, custom-branded merchandise for more than 100 sports officiating associations and conferences, and runs dedicated group storefronts for athletic conferences and high school athletic associations.

Product overview

Ump-Attire is an e-commerce platform serving as a specialized retailer for sports officials, offering umpire and referee equipment across seven sports: baseball, softball, basketball, football, lacrosse, soccer, volleyball, and wrestling. The product portfolio includes branded clothing (shirts, pants, jackets, caps), protective gear (chest protectors, shin guards, masks), footwear (plate and base shoes), and officiating tools (indicators, flip coins, ball bags, penalty flags). The company operates both general sports stores and dedicated group/state association storefronts with customized logo merchandise. Notable brands carried include Smitty, Wilson, Champion, Diamond, Champro, All Star, and Force3.

Differentiator

Problem solved

Functional benefit

Products and services

• Baseball & Softball Umpire Equipment Comprehensive range of umpire gear for baseball and softball including clothing, protective equipment, footwear, bags, and tools for various levels from youth to professional.
• Basketball Referee Equipment

Quantifiable outcome

• Served over 250,000 customers from 67 different countries since 2006
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• National Association of Sports Officials (NASO)coreStrategic or Co-development PartnerDesignated as NASO Preferred Vendor, indicating a formal preferred vendor relationship with the leading professional organization for sports officials. The partnership involves promotional and potentially co-marketing activities, with NASO logos featured on the company's sponsored sites section.
• Wilson Sporting GoodscoreStrategic or Co-development PartnerNamed Wilson Dealer of the Year in 2018, indicating a strong distribution and sales partnership. Wilson is a major manufacturer of sports equipment including umpire chest protectors, masks, and other officiating gear.
• UMPS CARE CharitiesminorGTM or Marketing PartnerProud sponsor of UMPS CARE Charities, an organization supporting umpires and their families. Featured on sponsored sites section.
• Baseball for AllminorGTM or Marketing PartnerProud sponsor of Baseball for All, an organization promoting baseball access and opportunities. Featured on sponsored sites section.
• Kay Yow Cancer FundminorGTM or Marketing PartnerProud sponsor of the Kay Yow Cancer Fund. Featured on sponsored sites section.
• Mid-American Umpire ClinicminorGTM or Marketing PartnerProud sponsor of the Mid-American Umpire Clinic, an officiating training event. Featured on sponsored sites section.
• Battlefields 2 BallfieldsminorGTM or Marketing PartnerProud sponsor of Battlefields 2 Ballfields, a nonprofit supporting military veterans entering sports officiating. Featured on sponsored sites section.
• Umpire EmpireminorGTM or Marketing PartnerProud sponsor of Umpire Empire, an online community and resource for umpires. Featured on sponsored sites section.
• Umpires Without BordersminorGTM or Marketing PartnerProud sponsor of Umpires Without Borders, an organization supporting umpire development internationally. Featured on sponsored sites section.
• Wounded Warrior Umpire AssociationminorGTM or Marketing PartnerProud sponsor of the Wounded Warrior Umpire Association, supporting injured veterans in umpiring. Featured on sponsored sites section.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Honig's Whistle Stop: One of the most established direct competitors in umpire equipment and apparel, serving baseball and softball officials with similar product breadth. Highly comparable as a fellow niche e-commerce retailer targeting the same customer base.
• Smitty Apparel (Smitty Sports): Major manufacturer and retailer of umpire apparel (including the Smitty V2 line carried by Ump-Attire). Comparable as both a supplier and a competing direct-to-officials brand for apparel and accessories.
• Champro Sports: Manufacturer and retailer of officiating and team sports apparel and equipment across multiple sports. Comparable as a multi-sport officials' gear provider with overlapping product categories.
• Force3 Pro Gear: Specialist in protective umpire gear including chest protectors and masks, sold through direct channels and retail partners. Directly comparable in the high-end umpire protective equipment niche.
• Diamond Sports: Long-standing baseball/softball equipment maker whose umpire products (chest protectors, masks) overlap with Ump-Attire's core assortment. Comparable as a brand carried alongside Ump-Attire's private offerings.
• All Star Sports: Manufacturer and brand of umpire protective equipment (chest protectors, masks) carried by Ump-Attire and sold direct. Comparable as a fellow officials' gear specialist with overlapping protective-equipment SKUs.

Broad incumbents

• Wilson Sporting Goods: Major sports equipment manufacturer and umpire gear supplier that named Ump-Attire Dealer of the Year in 2018. Comparable as a broad incumbent whose officiating products compete with and supply Ump-Attire's catalog.
• Eastbay: General sporting goods retailer carrying team and officials' apparel and footwear. Comparable as a broader incumbent competing for the officials' equipment wallet with scale advantages.
• Dick's Sporting Goods: Largest U.S. sporting goods retailer with growing officiating and team sports assortment. Comparable as a broad incumbent with expanding reach into Ump-Attire's specialty categories.

Others

• Referee Magazine: Leading industry publication for sports officials that has featured Ump-Attire. Comparable as the dominant trade media channel and ecosystem partner within the officials' vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/umpattirecom
• YouTubeyoutube.com/channel/UCv4jnTiNxCYYL6eiCf_vVGg
• Facebookfacebook.com/umpattirecom
• Instagraminstagram.com/umpattirecom
• TikToktiktok.com/@umpattire.com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ump-Attire