Baseball For All
Baseball For All is a 501(c)3 nonprofit founded in 2010 that empowers girls to play baseball through national programs including tournaments, college club baseball, coaching pipelines, and community resources, supported by donations and corporate sponsorships.
- Company typePrivate
- Founded2010
- Headquarters—
- Headcount1–10
- GTM type—
- OfferingServices
What Baseball For All does
Baseball For All is a 501(c)3 nonprofit organization founded in 2010 by Justine Siegal, PhD, with a mission to empower girls to play baseball. The organization operates a national portfolio of community programs including BFA Nationals (its signature tournament, reported as the largest all-female baseball tournament in US history when hosted at Beyer Stadium), the BFA Women's College Club Baseball program, BFA Next Gen, BFA Junior Coach, BFA Ambassadors, and the BFA Coach Pledge. Supporting resources include a Find a Team tool, Find an Event listings, a Start a Team program, a Create Your Ball digital experience, and the Hall of Baseballs for All.
The organization's offerings are predominantly physical/community programming rather than software products; the only digital components are community discovery tools (team and event finders) and a digital experience called Create Your Ball. The organization is operationally based in Rockford, Illinois, and delivers programming nationwide across the United States.
Baseball For All's revenue model is a typical nonprofit mix: individual donations, corporate sponsorships and partnerships (with brands including Blast Motion, Big League Chew, Mustard, and Diamond), and event participation fees. The organization has invested in fundraising and brand infrastructure by engaging GOALS agency (Caroline Fitzgerald) for sponsorship growth and Hurwitz, Brand, Inc. (Austin Hurwitz) as branding consultant. Public positioning is anchored by founder Justine Siegal's status as the first woman to coach in MLB, and the organization has assembled senior advisors including Donna Cohen, Summer Comstock, and Jo Shoesmith.
Baseball For All firmographics
Firmographics- Name
- Baseball For All
- Legal name
- Baseball For All
- Website
- https://baseballforall.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Baseball For All is a 501(c)3 nonprofit founded in 2010 that empowers girls to play baseball through national programs including tournaments, college club baseball, coaching pipelines, and community resources, supported by donations and corporate sponsorships.
- Ownership category
- akta.pro rank
Baseball For All industry classification
Industry- Product category
- Youth Sports Nonprofit Programs
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events (7113), Other Spectator Sports (711219)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)
- akta.pro primary industry
- Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ)
- akta.pro secondary industries
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Sports Community Relations & Grassroots Program Management (MPAKAKAJ)
Keywords
Baseball For All business model
Business model- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Individual Donations: The organization accepts donations of all sizes from individuals who support the growth of girls' baseball. The donate page invites supporters to contribute to the organization's mission.
- Corporate Partnerships and Sponsorships: Corporate partners provide essential funding to support organizational growth. The organization actively cultivates brand collaborations and sponsorships from companies aligned with their mission to empower girls in baseball.
- Event Participation Fees: Revenue is generated through tournament registration fees for BFA Nationals and other girls' baseball events. Additional revenue streams include photography packages and related event services.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Baseball For All product offering
Product offeringCore offering
Baseball For All is a 501(c)(3) nonprofit organization that runs girls' baseball tournaments (BFA Nationals), team-finding and event-discovery platforms, and leadership development programs (BFA Ambassadors, BFA Next Gen, BFA Junior Coach). It provides resources and coaching support to enable girls and young women to play competitive baseball and connect with peers nationwide.
Product overview
Baseball For All is a non-profit organization operating as a single unified program rather than a technology platform. The organization functions as a community and event-based offering centered around empowering girls to play baseball. Its core products include BFA Nationals (the flagship annual tournament), team-finding services, event listings, college club baseball programs, and leadership development initiatives including the BFA Ambassadors, BFA Next Gen Program, and BFA Junior Coach Program. Additional offerings include interactive digital experiences like Create Your Ball and resources such as the BFA Coach Pledge. The organization addresses gender inequality in baseball through tournaments, mentorship, and advocacy programs rather than through software products.
Differentiator
Problem solved
Functional benefit
Products and services
- BFA Nationals The largest girls' baseball tournament in the country, allowing girls to connect with peers from around the country, hone their skills on and off the field, and find a community of female baseball players.
- Find A Team Online directory helping girls find local girls' baseball teams to join near their location.
- Find An Event Calendar and listing of upcoming Baseball For All and other girls' baseball events where participants can play, coach, and lead.
- Start a Team Resources and guidance for individuals interested in starting a new girls' baseball team in their community.
- BFA Women's College Club Baseball Program connecting women at the college level to play club baseball, supporting the growth of women's baseball beyond youth levels.
- BFA Ambassadors Leadership program empowering girls to become advocates and leaders in their communities for girls' baseball.
- BFA Next Gen Program Leadership program for the next generation of girls' baseball players, focused on developing future leaders in the sport.
- BFA Junior Coach Program Program developing older players into junior coaches who can mentor and guide younger girls in baseball.
- Create Your Ball Interactive digital experience where users can write messages of encouragement on digital baseballs for girls who love the game, part of the 'Throw It Forward' initiative.
- The Hall of Baseballs for All Gallery showcasing signed baseballs from participants, celebrating the community and messages of support within the girls' baseball movement.
- BFA Coach Pledge Commitment program for coaches to uphold standards of inclusion and support for girls in baseball.
Quantifiable outcome
- BFA Nationals is the largest girls' baseball tournament in the country
- +1 more outcomes
Companies that use Baseball For All
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Baseball For All technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Baseball For All partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- DiamondcoreDiamond is a baseball equipment manufacturer that provided the baseballs featured in the Hall of Baseballs for All digital gallery. The partnership supports BFA's signature 'Throw It Forward' campaign where supporters write messages of encouragement on digital baseballs.
- Blast MotionminorBlast Motion is a motion capture technology company for baseball that partners with Baseball For All to empower girls in baseball and grow the game across the country.
- Big League ChewminorBig League Chew, the popular bubble gum brand, partners with Baseball For All as part of the organization's efforts to partner with first-in-class brands supporting girls' baseball.
- MustardminorMustard is a brand partner supporting Baseball For All's mission to empower girls in baseball and grow the game across the country.
- GOALS (with Caroline Fitzgerald)coreGOALS is a marketing and sponsorship agency fully dedicated to growing women's sports. Caroline Fitzgerald serves as Partnership Consultant to BFA under contract. GOALS helps BFA secure corporate partnerships and sponsorships essential to organizational growth.
- Hurwitz, Brand, Inc (with Austin Hurwitz)coreAustin Hurwitz serves BFA under contract as a Branding Consultant. He is an executive-level sports marketing consultant and fractional CMO with extensive experience establishing new partnerships and enhancing existing relationships to help grow the game of baseball.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Baseball For All competitors and assessment
Company assessmentBroad incumbents
- Amateur Athletic Union (AAU): National amateur sports organization that promotes and operates youth baseball tournaments and events. Comparable as a multi-sport amateur event promoter offering baseball tournament experiences parallel to BFA Nationals.
- Little League International: The largest youth baseball organization in the world. Comparable as the dominant community-based amateur baseball league for children, and the primary pipeline BFA competes with or channels girls through into baseball versus softball.
- USA Baseball: National governing body for amateur baseball in the U.S., including the Women's National Team that several BFA players feed into. Directly comparable as the umbrella amateur-baseball organization, though much broader in scope (men, women, youth).
- Pony Baseball & Softball: Established youth baseball and softball organization operating community leagues nationwide. Directly comparable as a grassroots youth-baseball league operator with a similar volunteer-driven, community-team model.
- Babe Ruth League: Large national youth baseball organization (ages 4-18) that has historically been male-dominated but is increasingly accommodating girls' divisions. Comparable as a youth amateur baseball league structure competing for the same families and players.
Direct peers
- Play Like a Girl: Nonprofit focused on keeping girls in sports through leadership and exposure programs. Comparable as a girls-in-sports advocacy nonprofit using ambassadors, mentorship, and community programming — overlapping donor, sponsor, and beneficiary audiences with BFA.
- National Women's Baseball League: Operates women's baseball teams and competitions in the U.S., targeting adult women players. Comparable as a women's-baseball-specific organization at a more advanced competitive stage than BFA's youth focus.
- Triple Crown Sports: Operates youth baseball and softball tournaments nationwide, serving the same amateur tournament ecosystem that BFA Nationals occupies. Comparable as a youth-baseball tournament operator competing for team registrations and venue partnerships.
Others
- Women's Sports Foundation: Advocacy and grant-making nonprofit advancing women's sports participation and leadership. Comparable as a mission-aligned nonprofit that channels funding and visibility into girls' and women's sports, occasionally intersecting with BFA's audience.
- Girls Inc. National nonprofit empowering girls through programming including sports participation. Comparable as a girls-focused nonprofit operating community-based programming and competing for the same donor and corporate-sponsor budgets.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Baseball For All social profiles
Digital presenceBaseball For All financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baseball For All leadership team
Management profileNumber of profiles
Profiles15 records
Baseball For All funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baseball For All M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baseball For All
What does Baseball For All do?
Baseball For All is a 501(c)(3) nonprofit organization that runs girls' baseball tournaments (BFA Nationals), team-finding and event-discovery platforms, and leadership development programs (BFA Ambassadors, BFA Next Gen, BFA Junior Coach). It provides resources and coaching support to enable girls and young women to play competitive baseball and connect with peers nationwide.
Is Baseball For All a public or private company?
Baseball For All is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Baseball For All founded?
Baseball For All was founded in 2010. It employs 1 to 10 people.
How does Baseball For All make money?
Three revenue lines are on record. Individual Donations are the primary driver. The others are corporate Partnerships and Sponsorships and event Participation Fees.
Who are Baseball For All's main competitors?
Broad incumbents on record are Amateur Athletic Union (AAU), Little League International, USA Baseball, Pony Baseball & Softball and Babe Ruth League. Direct peers are Play Like a Girl, National Women's Baseball League and Triple Crown Sports. Others are Women's Sports Foundation and Girls Inc..
Does Baseball For All have an API?
No public API is recorded for Baseball For All.
What industry is Baseball For All in?
Baseball For All's product category is Youth Sports Nonprofit Programs. Its primary akta.pro industry code is MPAKACAJ, Sport-Specific Amateur Leagues & Circuits (Non-Professional), with a secondary code of MPAKACAE, Local Amateur Clubs & Community Sports Organizations. Its NAICS code is 711211 and its SIC code is 7997.