What John Hughes Golf does

John Hughes Golf is a privately held, founder-owned premium golf instruction business operating under Florida Group Ventures CMM, Inc., led by PGA Master Professional John Hughes — 1 of only 425 individuals (less than 1% of PGA Members) to hold that distinction. The company delivers personalized 1-to-1 and 2-to-1 golf coaching to a deliberately broad customer base spanning beginners, recreational players, competitive/advanced players (including PGA Tour winners and NCAA champions), junior golfers, corporate and charity event clients, and golf-vacation travelers, with marquee clients drawn from corporate, entertainment, political, and sports industries.

The core product set comprises hourly golf lessons, half-day and full-day golf schools (6+ hours with on-course coaching and 30-day virtual follow-up), custom coaching programs with non-expiring hours, golf skills evaluations, beginner packages, and online/virtual coaching subscriptions delivered via GolfLive App and SportsBox.ai, ranging from $125 single 30-minute lessons to $4,000 annual subscriptions. Instruction is supported by an integrated technology stack spanning FlightScope 3D Doppler Radar, Smart2Move dual force plates, OnForm video analysis, SportsBox.ai 3D motion capture, HackMotion wrist analysis, Arccos Caddie AI statistics, FocusBand and Neuphoria neurofeedback, deWiz swing analysis, and V1 Golf. The company also runs a small e-commerce store reselling deWiz devices and Cutter & Buck apparel.

Revenue mechanics combine professional-services fees (per-hour and per-program), recurring virtual subscriptions, one-time vacation/resort packages, and modest retail margin, monetized through direct sales at resort facilities (Omni Orlando Resort at ChampionsGate year-round, Omni Homestead Resort seasonally, Streamsong for select events) plus a global self-serve online channel. Distribution is concentrated at two Omni resort anchors with a recent expansion into the Mid-Atlantic via the Omni Homestead partnership announced March 2026.

Name

John Hughes Golf

Legal name

Florida Group Ventures CMM, Inc.

Website

https://johnhughesgolf.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

John Hughes Golf is a privately held, founder-owned premium golf instruction company led by PGA Master Professional John Hughes (1 of 425 worldwide), offering 1-to-1 coaching, golf schools, and virtual subscriptions at Omni Orlando Resort at ChampionsGate and Omni Homestead Resort, serving recreational, competitive, corporate, and vacation-traveling golfers.

Ownership category

akta.pro rank

Headquarters

HQ city

Florida

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Golf Instruction Services: Revenue generated from hourly golf lessons, custom coaching programs, and golf school experiences. Programs include full-day and half-day golf schools, custom coaching memberships, and golf skills evaluations. Individual coaching and training conducted at Omni Orlando Resort at ChampionsGate.
2. Online and Virtual Coaching: Revenue from remote golf coaching including single 30-minute online golf lessons ($125), packages of 3 lessons, and subscription plans (monthly and yearly virtual coaching subscriptions up to $4,000). Delivered through GolfLive App and SportsBox.ai platforms.
3. Golf Vacations and Resort Programs: Revenue from golf school vacation packages that combine instruction with resort accommodations. Multiple-day programs with and without accommodations available. Rates vary based on season, coach choice, and format options.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

John Hughes Golf is a premium golf instruction company offering personalized coaching programs delivered by PGA Master Professional John Hughes and a team of certified coaches. The company sells hourly lessons, full-day and half-day golf schools, custom coaching programs, golf skills evaluations, beginner lessons, and online/virtual coaching subscriptions, all supported by an integrated technology stack including FlightScope, Smart2Move, SportsBox.ai, HackMotion, and Arccos. Instruction is delivered on-site at premier resort locations (Omni Orlando Resort at ChampionsGate, Omni Homestead Resort) and remotely via GolfLive App and SportsBox.ai.

Product overview

John Hughes Golf is a premium golf instruction company offering personalized coaching programs through a multi-format platform approach. The core offerings include Hourly Golf Lessons, Full-Day and Half-Day Golf Schools, Custom Coaching Programs, and Online/Virtual Golf Lessons, all supported by state-of-the-art technology including FlightScope launch monitors, SportsBox.ai 3D motion capture, Arccos Caddie AI analytics, and video analysis platforms. The company operates primarily at Omni Orlando Resort at ChampionsGate and Omni Homestead Resort (seasonally), combining in-person instruction with remote coaching capabilities. Additional offerings include Golf Skills Evaluations, Beginner Golf Lessons, Junior Golf Coaching, Corporate Event Programs, Golf Instruction Memberships, and a retail Golf Store selling technology products and apparel.

Differentiator

Problem solved

Functional benefit

Products and services

• Hourly Golf Lessons One-hour focused coaching sessions for quick improvement on specific skills such as putting, chipping, wedges, driver, or ball striking. Ideal for local golfers, resort guests, and travelers seeking expert coaching without committing to larger packages.
• Custom Coaching Programs Comprehensive improvement plans starting with on-course evaluation, including swing and short game coaching, equipment review, video analysis, and structured practice plans. Uses FlightScope, Smart2Move, HackMotion, FocusBand, and on-course coaching for complete skill development. Flexible hours that never expire and can be gifted.
• Full-Day Golf Schools 6+ hour intensive coaching programs at Omni Orlando Resort at ChampionsGate offering 1-to-1 or 2-to-1 instruction with skills evaluation using FlightScope, BodiTrak, HackMotion, and video analysis; includes 9-holes of on-course coaching, lunch, and 30 days of follow-up virtual coaching.
• Half-Day Golf Schools 3-hour focused coaching blocks available in morning (9am) or afternoon (1pm), customizable around full swing, short game, or putting development. Available in 1-to-1 or 2-to-1 formats with no large groups.
• Golf Skills Evaluation Approximately 30-minute comprehensive evaluation measuring full swing and wedge game using FlightScope Skills App under simulated pressure, plus putting and short game testing. Includes 2-3 holes of on-course video recording and a customized skills challenge.
• Online Golf Lessons / Virtual Golf Coaching Subscription Remote coaching via SportsBox.ai and GolfLive App, including 30-minute online lessons ($125), monthly or yearly subscriptions (up to $4,000/year) with ongoing virtual coaching, video swing analysis, live coaching sessions, and follow-up drill assignments.
• Beginner Golf Lessons Lessons designed for new golfers covering grip, setup, posture, club movement, contact, and short-game skills. Includes a five-lesson package progressing from putting through chipping, wedges, long clubs, to on-course coaching.
• Golf Store Online store selling golf technology products including deWiz golf swing analyzer, Cutter and Buck branded apparel, and other golf equipment and accessories.
• Corporate and Charity Event Programs Customized golf programs for company or charity events, providing instruction and team building activities.
• Junior Golf Coaching Instructional programs for competitive junior golfers serious about improving their game, including lessons and camps.
• Florida Golf School Vacations Multi-day coaching experiences combined with resort accommodations at Omni Orlando Resort at ChampionsGate, offering multiple-day programs with or without lodging for golf improvement vacation experiences.

Quantifiable outcome

• Immediate and sustainable golf skill improvement or money back guarantee
• +1 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability6 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered primary and minor.

• Omni Homestead ResortprimaryStrategic or Co-development Partner · 10 March 2026Partnership announced March 2026 to host small-group coaching programs, Golf Performance Retreats, and Golf VIP Programs at the historic Hot Springs, Virginia resort from late May through mid-October 2026. Creates new access to golf instruction for players in Washington D.C., Richmond, VA, and Roanoke, VA regions.
• FlightScopeprimaryTechnology or IntegrationFlightScope is the world's leading 3D Doppler Radar system for golf. They provide ball flight monitoring and club data tracking technology used extensively in John Hughes Golf instruction programs. Partnership includes access to X3, Mevo, and Mevo+ devices. FlightScope has been with John Hughes Golf from the beginning.
• Callaway GolfprimaryTechnology or IntegrationCallaway Golf is the #1 golf company in the world. Partnership involves equipment endorsement and content collaboration including 'Callaway Live' streaming show. Callaway provides highest quality golf equipment and AI-designed products.
• Club ChampionprimaryChannel Partner/ Reseller/ DistributorJohn is a Platinum Ambassador and Orlando Store Ambassador for Club Champion since 2014. Club Champion is the world's top club fitter with over 100 locations worldwide. John refers all clients to Club Champion for custom club fitting with Master Fitters and Master Builders.
• Cutter & BuckminorOthersCutter & Buck is the preferred apparel provider for John Hughes Golf, both on and off the course. Their apparel is available through the John Hughes Golf store, including custom logoed golf shirts.
• Donald Ross SportswearminorOthersBeginning in late 2023, Donald Ross Sportswear became the official apparel provider to John Hughes Golf. The brand creates performance golf wear with timeless style and innovative design.
• Ship SticksminorOthersPartnership since 2014 providing clients ability to ship golf clubs and luggage to any destination worldwide. Includes complimentary insurance ($1,000 for golf bags, $500 for luggage) and discounted rates with code 'HUGHES123'.
• Golf Live AppprimaryTechnology or IntegrationGolf Live App is a state-of-the-art digital platform providing remote and virtual coaching sessions. Enables scheduling, live drawing tools, and video replays. Included in all golf school and custom coaching programs for follow-up coaching.
• Omni Orlando Resort at ChampionsGateprimaryStrategic or Co-development PartnerPrimary host facility for 8+ years. All individual coaching and training programs conducted at this location. Features two Greg Norman championship courses, Champions 9 par-3 course, Eagles Edge with Toptracer technology, and comprehensive practice facilities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sean Foley Golf: Sean Foley is a PGA instructor known for coaching Tour professionals, with a focus on biomechanics, Trackman data, and high-end private coaching. Comparable to John Hughes Golf in technology-driven elite coaching and Tour-level clientele.
• David Leadbetter Golf Academy: David Leadbetter Golf Academy is a globally recognized premium golf instruction brand with multiple resort and academy locations. It is a direct peer given similar premium positioning, celebrity instructor brand, resort partnerships, and multi-format program offerings (lessons, schools, junior programs).
• GOLFTEC: GOLFTEC is the largest tech-enabled golf instruction chain in North America, offering private lessons with launch monitors, video analysis, and swing metrics at hundreds of bay locations. Directly comparable to John Hughes Golf as a technology-driven private coaching model, though at lower price points and broader consumer positioning.
• Jim McLean Golf School: Jim McLean Golf School operates premium golf schools at top U.S. resorts (e.g., Doral, Miami) with a founder-led brand, multi-day school formats, and on-course coaching. Closely comparable to John Hughes Golf's resort-anchored, multi-day school model and elite customer base.
• Hank Haney Golf: Hank Haney is a high-profile PGA instructor with online lessons, schools, and digital content offerings. Comparable as a celebrity-led instructor with both in-person programs and digital/virtual coaching, similar to John Hughes Golf's hybrid model.
• Butch Harmon School of Golf: Butch Harmon's school at the Floridian and formerly at other premium venues is a top-tier, celebrity-led golf instruction brand serving Tour professionals, corporate leaders, and serious amateurs. Direct peer on founder brand, premium pricing, and elite clientele.

Emerging players

• Club Champion: Club Champion is a national custom club fitting retailer (100+ locations) and existing referral partner of John Hughes Golf. Comparable as an adjacent golf-services brand serving the same premium consumer, with a different but complementary service (fitting vs. instruction).

Broad incumbents

• Topgolf Callaway Brands: Topgolf is a large-scale golf entertainment and technology-enabled instruction venue chain. A broader incumbent offering overlapping golf learning experiences (Topgolf Coach) plus entertainment, but targeting a much wider and less affluent audience than John Hughes Golf.
• PGA of America: PGA of America is the industry's professional body and credentialing organization for PGA professionals including John Hughes. Not a competitor, but the broader institutional incumbent that sets standards, runs PGA Coach, and represents the universe from which John Hughes Golf's customer base of professionals is drawn.

Others

• Trackman: Trackman is the leading indoor and outdoor launch monitor technology used widely in elite instruction. It is an enabling technology partner/supplier in the same instruction ecosystem rather than a direct competitor, but directly relevant as a comparable technology-driven golf instruction infrastructure provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/johnhughesgolf
• Facebookfacebook.com/johnhughesgolf
• LinkedInlinkedin.com/company/john-hughes-golf

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about John Hughes Golf