BFerraz

What BFerraz does

BFerraz is a Brazilian creative advertising and brand experience agency that delivers integrated marketing services to enterprise clients across Latin America and North America. Founded by Bazinho Ferraz in 1990 and headquartered in São Paulo (R. Iguatemi, 236, Itaim Bibi), the agency operates additional offices in Mexico City (Lomas de Chapultepec) and Miami, and reports 240+ brands served over 24+ years. The firm is positioned as an award-winning experiential and brand experience specialist, running a portfolio of eight service categories — Innovation Sparks, Not Just a Promo, In Real Life Activation, Brand Originals, Beyond Experience, Integrated Stories, New Commerce and Metatainment — under a proprietary Impact-Entertain-Sell framework and a 5-step Design Thinking methodology (Syncing, Connecting, Picking, Crafting, Presenting). Underlying technology is creative-services oriented: campaign design, content production, original-format IP, Web3/metaverse activations and shopper-commerce tooling, with no disclosed proprietary AI/ML stack.

BFerraz generates revenue through project-based professional services engagements with large enterprise clients and major brands, with pricing quoted per engagement and not publicly standardised. Go-to-market is sales-led and pitch-driven, complemented by referrals originating inside the B&Partners.co network (17 companies, 1,200 talents) of which BFerraz is a founding member. The client roster is concentrated among large multinational advertisers and is dominated by global CPG, beverage, financial services, technology and lifestyle accounts — including AB InBev/Ambev (Colorado, Zé Delivery, Spaten, Beck's, Andes, Modelo Especial), Whirlpool (Brastemp, Consul), Mondelez (Lacta, Club Social), PepsiCo (Pepsi), Samsung, Santander, Vogue Brasil, BASF/Suvinil, Diageo, LATAM Airlines, Ketel One, Colgate, and Botanique Hotel. Customer segments are vertical-driven, with primary exposure to large enterprise brands and consumer packaged goods, plus secondary exposure to luxury/lifestyle and consumer electronics.

The company is privately held under founder Bazinho Ferraz (Chairman & Partner) with no evidence of institutional or PE/VC investors. Executive leadership comprises Co-CEOs Enricco (CCO & Partner) and Oscar Moraes (COO & Partner), Pablo Fantoni (CEO & Partner, BFerraz México), Ana Ferraz (Chief Business Officer & Partner) and a broader bench of directors across Creative, Experience, Production, Interactive and Finance functions. No restructuring events, regulatory actions, acquisitions, or funding rounds are disclosed in the available data.

Name

BFerraz

Legal name

BFERRAZ COMUNICAÇÃO PROMOCIONAL LTDA.

Website

https://bferraz.ag

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

BFerraz is a Brazilian creative advertising and brand experience agency delivering integrated campaigns, events, content, activations and Web3 experiences to enterprise brands across São Paulo, Mexico City and Miami.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industries

Experiential, Event & Sponsorship Marketing (BPAFAAAH), Sponsorship & Sports Experiential Marketing (MPAAAGAE), Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Creative advertising services
• Brand experience design
• Integrated marketing campaigns
• Experiential event marketing
• Promotional campaign agency

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative Agency Services: Project-based creative and marketing services including campaign development, brand experience, and integrated marketing solutions for enterprise clients
2. Event Production and Activation: Live marketing, experiential events, brand activations, and sponsorship implementations
3. Content Production: Original content creation including short films, series, music collaborations, and digital campaigns

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

BFerraz is a creative advertising and brand experience agency that delivers integrated marketing solutions combining strategy, creativity, and execution across promotional campaigns, live activations, original entertainment content, digital and metaverse activations, and commerce/retail experiences for large enterprise brands. The agency combines an "Impact-Entertain-Sell" approach with eight service pillars (Innovation Sparks, Not Just a Promo, In Real Life Activation, Brand Originals, Beyond Experience, Integrated Stories, New Commerce, Metatainment) to take projects from concept through broadcast and distribution.

Product overview

BFerraz is a creative advertising and marketing agency (not a software company) offering a portfolio of 8 distinct service lines that work together to deliver integrated brand experiences. The core offering combines Impact (strategic connections), Entertain (capturing audience attention through entertainment), and Sell (driving business results). Services include Innovation Sparks for new product development, Not Just a Promo for promotional campaigns, In Real Life Activation for physical brand experiences, Brand Originals for entertainment content creation, Beyond Experience for full brand experience production, Integrated Stories for cross-channel campaigns, New Commerce for retail and shopper strategies, and Metatainment for Web3/metaverse activations. The agency positions these as interconnected solutions that collectively help brands 'occupy more conversations.'

Differentiator

Problem solved

Functional benefit

Products and services

• Innovation Sparks New product development service that takes products from concept to market shelf, combining research, behavior analysis, data, and mapping of new consumption occasions to identify human needs and business opportunities for brands.
• Not Just a Promo Promotional campaigns designed to support brand building and generate business value, treating promotion as a behavior-changing tool that creates brand preference through narratives that engage audiences.
• In Real Life Activation Real-world brand activations combining data and technology to create memorable sensory experiences that expand emotional connections between audiences and brands.
• Brand Originals Original entertainment formats including short films, long-form content, screenplays, and narrative-driven productions designed for streaming distribution to enable deeper brand connections.
• Beyond Experience Comprehensive brand experience services from planning to broadcast, integrating technology, broadcast production, influencers, phygital thinking, and original narratives.
• Integrated Stories Integrated campaign delivery spanning media to content and influence to point of sale, integrating brand voice with influencers and tying impact to business objectives.
• New Commerce Commerce-focused services addressing the shopper journey that begins before purchase, including bricks and clicks, data retail, live commerce, pop material, shopper journey optimization, and trade experience.
• Metatainment Web3 and metaverse connection services including metaverse experiences, blockchain, in-game advertising, NFT, streaming, and Web3 solutions for brands seeking new territories of audience connection.

Quantifiable outcome

• Consul Nordeste campaign delivered 400% sales growth in Northeast Brazil
• +7 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• B&Partners.co (Parent Company)coreOthers · 1 January 2018BFerraz is a founding member of B&Partners.co, an independent global network launched in 2018. The network comprises 17 companies with 1,200 talents, providing comprehensive marketing and business solutions including B&Data, B&Consulting, B&Interactive, B&Content, B&Retail, B&Experience, B&Media, and B&Tech.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Artplan: Brazilian full-service agency with strong brand experience, content, and integrated campaign capabilities, frequently competing with BFerraz on CPG, beverage, and entertainment briefs.
• AlmapBBDO: One of Brazil's most awarded full-service creative agencies and a long-standing BBDO network affiliate, competing head-to-head with BFerraz for the same enterprise CPG, beverage, and retail clients in S\u00e3o Paulo.
• DPZ&T: Major Brazilian creative and integrated communications agency, also a founding member of the GTB/WPP-aligned network, directly competing for large brand campaign and integrated communications pitches.
• Africa (Africa Creative): Brazilian independent creative agency known for large-scale integrated campaigns and experiential work for global brands, sharing the same enterprise client profile and B2B pitch-based model as BFerraz.
• Talent Marcel: Brazilian independent creative and brand experience agency, Publicis-affiliated historically, with a comparable mix of integrated campaigns, content, and live marketing for enterprise advertisers.

Broad incumbents

• Wieden+Kennedy: Independent global creative agency with a S\u00e3o Paulo presence and a strong reputation in brand storytelling and integrated campaigns, comparable to BFerraz on the most ambitious brand campaign briefs.
• Ogilvy Brazil: Brazilian arm of WPP-owned Ogilvy network, a broad incumbent offering advertising, PR, experience, and consulting — competing on integrated reviews where BFerraz pitches but without the same scale on media buying.
• Leo Burnett Brazil: Publicis-owned Brazilian creative network, a broad incumbent that often competes with BFerraz on CPG and beverage integrated campaigns but with deeper global production and media assets.
• BETC S\u00e3o Paulo: Publicis-owned creative agency with a strong S\u00e3o Paulo presence, known for brand experience and integrated campaigns, positioned as a broader incumbent alternative to BFerraz on similar client briefs.

Others

• Grupo ABC (Ag\u00eencias Brasil): Brazilian independent network of specialized agencies (including WMcCann, DM9, and others) that previously had a partnership with BFerraz founder; relevant as a comparable Brazilian holding structure and historical counterparty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/agenciabferraz
• Facebookfacebook.com/bferrazoficial
• LinkedInlinkedin.com/company/bferraz

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BFerraz