Greentree Real Estate

What Greentree Real Estate does

Greentree Real Estate is a privately held, traditional residential real estate brokerage headquartered in Monkton, Vermont, serving Addison County and Chittenden County. The firm operates with a small team of 6 agents and support staff, including owners Bill Martin (Owner/Managing Broker) and Phyllis Martin (Broker/Owner), and is independently operated with no disclosed venture capital or institutional ownership. Its service offering centers on buyer and seller representation across single-family homes, land, and investment properties, with a particular focus on Vermont towns including Addison, Bristol, Middlebury, Monkton, Burlington, Essex, Shelburne, South Burlington, and Williston.

The company's technology stack is built on third-party platforms rather than proprietary infrastructure. Its website (vermontgreentree.com) is powered by Union Street Media and integrates PrimeMLS for listing data syndication. Supporting tools include a Home Value Estimator, a Mortgage Calculator using Federal Reserve (FRED) API data, Matterport-powered Virtual Tours, Market Statistics & Trends reporting, a Waterfront Property Search interface, and a registered-user account system for saved searches and listing alerts. These are standard, industry-available features rather than technology differentiators.

Greentree's revenue model is conventional transaction-based: it earns real estate commissions on closed residential, land, and investment property transactions in its two-county Vermont footprint. No commission rates or fee structures are publicly disclosed. Go-to-market is sales-led through direct agent relationships, supplemented by the website, MLS syndication to real estate portals, email marketing, and a Facebook presence. Customers are predominantly SMB/individual home buyers and sellers, with a secondary segment of investment property buyers and land purchasers.

Name

Greentree Real Estate

Legal name

Greentree Real Estate

Website

https://vermontgreentree.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Greentree Real Estate is a privately held Vermont residential real estate brokerage serving home buyers and sellers in Addison County and Chittenden County, with 6 agents and a website powered by Union Street Media and PrimeMLS.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Land & Development Site Brokerage (BPAJABAG)

Keywords

• Residential real estate brokerage
• Buyer representation services
• Seller representation services
• Property listing services
• Vermont real estate

Headquarters

HQ city

Monkton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commissions: Traditional real estate brokerage earning commissions on residential property sales and purchases in Addison County and Chittenden County Vermont. Agents represent buyers and sellers in transactions involving single family homes, land, and investment properties.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Greentree Real Estate is a traditional residential real estate brokerage that represents buyers and sellers of single-family homes, land, and investment properties in Addison County and Chittenden County, Vermont. Its licensed agents provide personalized buyer and seller services, supported by an online property listings platform with MLS integration, market trends reporting, and tools such as home valuation and mortgage calculators.

Product overview

Greentree Real Estate operates as a traditional residential real estate brokerage serving Addison County and Chittenden County, Vermont. The company's product portfolio centers on its Property Listings Platform—a comprehensive search and browse system for residential properties, land, and investment opportunities. Supporting this core offering are Buyer and Seller Representation Services providing market statistics, financing guides, pricing guidance, and marketing strategies. Additional offerings include a Home Value Estimator for free property valuation, a Mortgage Calculator using FRED API data, Market Statistics & Trends reporting, specialized Waterfront Property Search capabilities, Virtual Tours powered by Matterport, an Agent Directory, and a User Account System for saved searches and favorites. The brokerage's realtors operate across Vermont towns including Addison, Bristol, Middlebury, Monkton, Burlington, Essex, Milton, Richmond, Shelburne, South Burlington, and Williston.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Listings Platform A comprehensive online property search and listings platform enabling users to browse residential homes, land, and investment opportunities across Addison County and Chittenden County, Vermont, with advanced filtering by price, bedrooms, bathrooms, and property type. Powered by Union Street Media with PrimeMLS MLS integration.
• Buyer Representation Services Comprehensive buyer services including market statistics, cooperative compensation information, guides to financing, moving, pre-approval, and closing processes to assist home buyers in Addison and Chittenden Counties, Vermont.
• Seller Representation Services Seller services covering home pricing guidance, factors affecting sales, marketing strategies, offer handling, and preparation guides for interior, exterior, and showing readiness for sellers in Vermont.
• Home Value Estimator Free home valuation tool that estimates property worth in Vermont's current real estate market based on comparable recently sold properties. Available to homeowners and prospective sellers.
• Market Statistics & Trends Reporting Real estate market trend reporting tool providing data and analytics on Vermont towns to help buyers and sellers make informed decisions about pricing and timing.
• Waterfront Property Search Specialized property search functionality for waterfront homes in Addison County and Chittenden County, including Lake Champlain properties with shoreline access.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Union Street MediacoreTechnology or IntegrationUnion Street Media provides the website platform and digital marketing services for Greentree Real Estate. The platform powers the company's listing website with property search, virtual tours, and mortgage calculator features.
• PrimeMLScoreTechnology or IntegrationPrimeMLS provides the Multiple Listing Service database that powers the company's property listings. Listings include data from PrimeMLS IDX Program showing property details, pricing, and status.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Coldwell Banker Hickok & Boardman Realty: Long-established Vermont residential brokerage headquartered in Burlington serving Addison and Chittenden Counties. Directly comparable to Greentree as a regional residential real estate intermediary in the same primary geography, with similar buyer/seller representation services and MLS-driven model.
• Four Seasons Sotheby's International Realty: Vermont-based residential brokerage with strong presence in Chittenden and Addison Counties, including luxury and waterfront listings. Directly competes with Greentree in the same Vermont towns, with comparable residential services but a luxury brand affiliation and larger agent roster.
• Pomerleau Real Estate: Family-owned Vermont brokerage serving Chittenden County and surrounding areas with residential sales and property management. Directly comparable to Greentree as a regional, owner-operated residential brokerage in the same Vermont geography.
• Keller Williams Vermont (KW Vermont): National franchise brokerage operating across Vermont including Chittenden County with residential buy/sell services. Directly competes with Greentree in the same geography but offers a much larger agent network and brand recognition under the KW model.
• RE/MAX North Country: Regional RE/MAX affiliate operating across northern Vermont including Addison and Chittenden Counties. Directly comparable to Greentree as a residential brokerage serving the same counties, with franchise-driven marketing and a larger agent base.
• Century 21 Jack Associates: Vermont-based Century 21 franchise brokerage serving Chittenden County and surrounding markets. Directly comparable to Greentree as a residential brokerage in the same Vermont geography, operating under a national brand with similar commission-based services.
• Berkshire Hathaway HomeServices Vermont Realty Group: National-brand-affiliated residential brokerage operating across Vermont including Chittenden County. Directly competes with Greentree in the same geography, with comparable residential services under a premium brand umbrella.
• LandVest: New England luxury brokerage with significant Vermont presence handling waterfront, estate, and land transactions. Directly overlaps with Greentree's waterfront and land specialty, though LandVest focuses on the premium segment with a different agent structure.

Broad incumbents

• Redfin: National technology-driven brokerage and portal operating across the U.S. including Vermont. Competes with Greentree for residential buyer-seller relationships in Chittenden County but operates a fundamentally different lower-fee model and serves a much broader geography.

Emerging players

• Flat Fee Real Estate Vermont: Vermont-based flat-fee and discount brokerage that competes on price rather than full-service representation. Comparable to Greentree in Vermont geography and customer base (residential sellers), but represents a partial-overlap alternative model rather than a head-to-head full-service competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VermontGreentreeRealEstate
• Xx.com/GreentreeREVT

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greentree Real Estate