RE/MAX® North Country

What RE/MAX® North Country does

RE/MAX® North Country operates within the broader RE/MAX, LLC network, a privately held U.S. real estate franchise company founded in 1973 and headquartered in Denver, Colorado, ultimately owned by RE/MAX Holdings. The business is structured as a franchise system: independently owned and operated offices pay franchise fees and splits to use the RE/MAX brand, tools, and marketing resources, while retaining local autonomy. RE/MAX serves consumers seeking to buy, sell, or rent residential property, with additional sub-brands addressing luxury (RE/MAX Collection), commercial real estate (RE/MAX Commercial), and regional/international markets (RE/MAX Canada, RE/MAX Worldwide). End-customer segments span home buyers and sellers, luxury property clients, commercial buyers and tenants, renters, first-time homebuyers, and persona-specific niches such as golf lifestyle enthusiasts.

The platform combines a consumer-facing web property (remax.com) with back-office technology spanning multiple regional MLS integrations — including Real Estate Information Network Inc (REIN), Central Virginia Regional MLS, Roanoke Valley Association of Realtors, and Tennessee Virginia Regional MLS — to support property search, an Agent Finder directory, and a 'Market Intelligence' layer described as data and trend analysis tools. Adjacent services are delivered through affiliated brands: Motto Mortgage for mortgage origination and Wemlo for loan processing technology. Marketing and customer acquisition operate through owned digital channels including the RE/MAX Blog, the HomeHQ email newsletter, SEO-driven city and neighborhood landing pages, and the Agent Finder directory, supported by content partnerships and cause-marketing through Children's Miracle Network Hospitals.

Revenue is generated through commission-based real estate transactions at the franchise-office level, with the corporate entity collecting franchise fees, brand/marketing fees, and technology access fees from independent operators. Pricing structures vary by franchise location and are not publicly disclosed; commission splits and transaction rates are negotiated at the office level. RE/MAX's competitive positioning rests on three pillars identified in the source data: repeated BrandSpark American Trust Study 'Most Trusted Real Estate Agency Brand' recognition (2019, 2022–2024), the global 130+ country agent network for referrals and cross-border visibility, and locally embedded office expertise across residential, luxury, and commercial segments.

Name

RE/MAX® North Country

Legal name

RE/MAX, LLC

Website

https://north-country-100427498.remax.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

RE/MAX® North Country is part of the RE/MAX, LLC franchise network — a privately held, Denver-headquartered real estate franchise system founded in 1973 that serves residential buyers, sellers, renters, and commercial clients through independently owned offices, with sub-brands for luxury, commercial, and mortgage services.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission Revenue: RE/MAX generates revenue through commission-based real estate transactions. Agents affiliated with the RE/MAX brand pay franchise fees and splits for using the brand name, tools, and marketing resources. Transaction fees are collected on completed sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

RE/MAX North Country provides residential real estate brokerage services through the RE/MAX franchise network, connecting home buyers and sellers with locally knowledgeable agents. The offering includes property search via an MLS-integrated online platform, luxury (RE/MAX Collection) and commercial (RE/MAX Commercial) specialty divisions, rental listings, golf lifestyle community search, and access to affiliated mortgage services through Motto Mortgage and Wemlo.

Product overview

RE/MAX operates as a real estate technology and franchise platform offering a primary consumer-facing website for home search (buying, selling, renting), supported by specialized sub-brands and modules. The core platform (remax.com) provides listing search, agent finder, and advice content. The portfolio includes RE/MAX Collection for luxury properties, RE/MAX Commercial for commercial real estate, RE/MAX Canada and RE/MAX Worldwide for regional/global presence, Motto Mortgage and Wemlo for mortgage services, plus content modules (Blog/News), neighborhood guides, and franchise/agent recruitment programs. The company also operates RE/MAX Media Network for advertising.

Differentiator

Problem solved

Functional benefit

Brands

• Motto Mortgage: Mortgage lending services brand under RE/MAX family of brands
• Wemlo
• The RE/MAX Collection
• REMAX Commercial

Products and services

• Residential Real Estate Brokerage Services Core brokerage service enabling consumers to buy and sell residential properties through a network of locally knowledgeable RE/MAX agents, supported by an MLS-integrated online listing platform.
• RE/MAX Collection (Luxury Real Estate) Specialized luxury real estate division within the RE/MAX network focused on high-value residential property listings and premium white-glove service for affluent buyers and sellers.
• RE/MAX Commercial Dedicated commercial real estate platform offering commercial property listings, investment opportunities, and commercial agent services for businesses and investors.
• Rental Property Listings Rental listings service enabling consumers to browse and connect with RE/MAX agents for available rental properties and lease negotiations.
• RE/MAX Golf Lifestyles Specialized real estate search focused on golf course communities and golf lifestyle properties for buyers interested in that lifestyle segment.
• RE/MAX Worldwide International Listings Global RE/MAX network platform providing international real estate listings and connections to RE/MAX offices in 130+ countries for cross-border property transactions.
• RE/MAX Canada Regional Brokerage Canadian regional operation providing real estate services, listings, and agent network specific to the Canadian market.
• Motto Mortgage Services Mortgage lending brand affiliated with RE/MAX, offering mortgage products through the franchise network to support real estate transactions.
• Wemlo Loan Processing Services Loan processing and servicing brand within the RE/MAX family of brands supporting mortgage operations.
• RE/MAX Franchise Program Franchise opportunity program allowing brokers to join the RE/MAX network with brand licensing, training, technology, and marketing support.

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Motto MortgagecoreOthersPart of the RE/MAX Family of Brands. Motto Mortgage is a mortgage services brand affiliated with RE/MAX, offering mortgage lending services through the franchise network.
• WemlominorOthersPart of the RE/MAX Family of Brands. Wemlo is a technology or service brand in the RE/MAX ecosystem.
• Children's Miracle Network HospitalsminorStrategic or Co-development PartnerRE/MAX supports Children's Miracle Network Hospitals as a charitable cause, with offices participating in fundraising and awareness activities.
• Real Estate Information Network Inc (REIN)coreTechnology or IntegrationMultiple Listing Service provider for parts of Virginia. RE/MAX listings in certain Virginia markets are sourced through REIN's MLS data.
• Central Virginia Regional MLScoreTechnology or IntegrationMultiple Listing Service covering Central Virginia. RE/MAX offices in the region display listings sourced from CVR MLS.
• Roanoke Valley Association Of RealtorscoreTechnology or IntegrationMultiple Listing Service provider for Roanoke Valley region. Listings displayed on RE/MAX Virginia pages come from this MLS.
• Tennessee Virginia Regional MLScoreTechnology or IntegrationMultiple Listing Service covering Tennessee/Virginia border region. Provides listing data for IDX display on RE/MAX website.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Zillow: Large consumer-facing real estate platform with listings, agent advertising, and adjacent services. Adjacent rather than directly competitive, but a key ecosystem player shaping consumer expectations in the same buyer/seller journey.

Direct peers

• Compass: Tech-forward residential brokerage with proprietary agent technology platform and in-house agents. Comparable on serving the same buyers and sellers but differentiated by a corporate-owned, technology-led model.
• Century 21: Long-standing global real estate franchise operating a similar independently-owned office model with broad international presence. Directly comparable on brand-franchise structure and consumer-facing brokerage services.
• Coldwell Banker: Global residential real estate franchise with a comparable brand-led, agent-network model targeting similar home buyers and sellers. Closely comparable in franchise economics, geographic reach, and luxury/commercial extensions.
• Sotheby's International Realty: Luxury-leaning global real estate franchise with international referral network. Closely comparable to RE/MAX's global listings platform and luxury (RE/MAX Collection) positioning.
• Better Homes and Gardens Real Estate: Brand-licensed residential real estate franchise with similar franchise economics, agent-network distribution, and consumer-facing marketing approach to RE/MAX.
• Berkshire Hathaway HomeServices: Residential real estate franchise leveraging a strong parent brand with a comparable independently-owned office model serving home buyers and sellers across the US and internationally.
• Keller Williams Realty: Large US-focused real estate franchise with an agent-centric, profit-sharing model. Directly comparable in serving home buyers/sellers through a distributed network of locally owned offices.
• Redfin: Digital-first residential brokerage serving home buyers and sellers with a consumer-direct platform. Comparable on core service offering (residential brokerage) but differentiated by technology-led, lower-fee positioning.
• eXp World Holdings: Cloud-based real estate brokerage with a distributed agent model and revenue-sharing economics. Comparable as a residential brokerage competitor but with a structurally different, lower-overhead operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/remax-north-country-plattsburgh

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX® North Country