Kincaid Auction Realty

What Kincaid Auction Realty does

Kincaid Auction Realty LLC is a privately held, family-owned auction and real estate liquidation firm headquartered in Lakeland, Florida, operating across Florida and Georgia. The company conducts live, internet, and hybrid auctions, real estate brokerage, certified appraisals, receivership services, expert witness testimony, and benefit auctioneering for estate owners, business owners, real estate sellers, and food service operators. Recent activity includes CBD/hemp liquidation auctions and estate sales across multiple Florida sub-markets including Naples, Lake Wales, Odessa, and North Lakeland.

The firm's core technology stack is intentionally lean: it extends bidder reach through a partnership with Proxibid, a third-party online bidding platform that supports live, timed, and hybrid formats, and supplements distribution through a Buy It Now arrangement with DirtRoadStore.com. Marketing operations rely on Robly as the email platform. There is no proprietary auction engine, no in-house data science capability, and no disclosed AI tooling — the operating model is credential-and-relationship-led rather than software-led.

The business model is built on three revenue streams. Auction Services generate revenue primarily through a 15% buyer's premium on hammer price, supplemented by seller commissions on consigned goods. Real Estate Brokerage contributes traditional listing/sale commissions on properties including commercial and residential assets. Appraisal Services produce fee-for-service revenue from certified personal property and equipment appraisals, plus ancillary receivership and expert witness engagements. Pricing is transactional and per-engagement, with no disclosed subscription or recurring contract layer, and the customer base is a long tail of one-off estate, business-closure, and real estate engagements rather than anchor enterprise accounts.

Name

Kincaid Auction Realty

Legal name

Kincaid Auction Realty LLC

Website

https://kincaid.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Kincaid Auction Realty LLC is a Lakeland, Florida-based, family-owned auction and real estate firm conducting live, online, and hybrid auctions, brokerage, and certified appraisals for estate owners, business owners, and real estate sellers across Florida and Georgia.

Ownership category

akta.pro rank

Product category

Auction Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Auction Services (FSAEAJAL)

akta.pro secondary industries

Commercial Real Estate Auctions (BPAJAEAB), Bankruptcy, Probate & Estate Property Auctions (BPAJAEAG), Residential Real Estate Auctions (BPAJAEAA)

Keywords

• Auction services
• Estate liquidation
• Real estate brokerage
• Business liquidation
• Certified appraisals

Headquarters

HQ city

Lakeland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Auction Services: Commissions from auctioning personal property, business assets, and real estate. Charges a 15% buyers premium on most auctions.
2. Real Estate Brokerage: Listing and selling businesses and commercial real estate as a licensed real estate brokerage.
3. Appraisal Services: Certified appraisals for estate, insurance, and liquidation purposes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Kincaid Auction Realty LLC is an auction and real estate liquidation company that conducts live, internet, and hybrid auctions for estates, businesses, and real estate properties throughout Florida and Georgia. The company also provides certified appraisals, licensed real estate brokerage, business receivership, and expert witness testimony services, leveraging the Proxibid platform to expand its buyer pool nationally.

Product overview

Kincaid Auction Realty LLC operates as a diversified auction and real estate services company offering live, internet, and hybrid auction formats through the Proxibid platform. The core service portfolio includes estate auctions, business liquidations, real estate auctions, vehicle sales, and specialty auctions (jewelry, industrial equipment, CBD products). Supporting services encompass certified appraisals, real estate brokerage, business receivership, and expert witness testimony. The company serves sellers across Florida and Georgia, specializing in commercial-industrial assets, vehicles, machinery, medical equipment, antiques, collectibles, and theme park liquidations.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Auctions

Named customers6 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ProxibidcoreTechnology or IntegrationInternet auction platform partner providing online bidding infrastructure for all auctions. Extends reach to national buyer audience beyond local Florida/Georgia market. Auction catalogs and bidder registration handled through Proxibid.
• 2020appraisal.comminorStrategic or Co-development PartnerReferral partnership for certified appraisals. Jenice Bushnell, Senior Appraiser at Kincaid Auction Realty, is associated with this appraisal service.
• DirtRoadStore.comminorChannel Partner/ Reseller/ DistributorBuy It Now platform partnership allowing immediate purchase options for certain auction items outside of traditional auction format.
• National Auctioneers AssociationminorOthersProfessional affiliation providing credibility and industry best practices. NAA logo displayed on website.
• Florida Auctioneers AssociationcoreOthersState-level industry association. Randy Kincaid served as past president and inducted into Hall of Fame.
• Greater Polk Professional AuctioneersminorOthersLocal professional auctioneer association in Polk County, Florida area.
• MLS (Multiple Listing Service)minorOthersReal estate listing service for property sales and auctions. MLS logo displayed on website.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Auction.com: Largest U.S. online real estate auction marketplace, conducting residential and commercial real estate auctions including foreclosure/REO and distressed asset sales. Directly comparable to Kincaid's real estate auction core offering, though at significantly larger scale and primarily digital.
• Hudson & Marshall: Real estate auction firm conducting bank-owned, foreclosure, and absolute auctions nationwide. Direct peer to Kincaid's real estate auction business with overlapping live and online auction delivery models.
• Tranzon: Network of independently-owned real estate auction companies serving commercial, residential, and land asset classes across the U.S. Closely comparable model to Kincaid's licensed brokerage-led auction service.
• Rick Levin & Associates: Real estate auction firm conducting commercial, residential, and multifamily auctions nationwide with both live and online bidding. Direct peer in asset class and auction delivery format.
• Heritage Auctions: Large specialty auction house for collectibles, jewelry, fine art, and estate assets. Comparable to Kincaid's estate liquidation, jewelry, and collectibles auction lines at substantially larger scale.
• Bid4Assets: Online auction platform conducting real estate, vehicle, and asset liquidation sales including tax-default and bankruptcy assets. Comparable online-delivery model to Kincaid's internet auction line.

Broad incumbents

• Bonhams: International auction house for fine art, antiques, jewelry, and collectibles. Comparable for Kincaid's antiques and collectibles estate auction work but operates at much larger scale and broader geographic scope.
• Cushman & Wakefield: Global commercial real estate services firm offering brokerage, valuation, and advisory. Overlaps with Kincaid's commercial real estate brokerage and appraisal lines, but as part of a much broader portfolio.
• JLL: Global real estate services firm offering brokerage, valuation, asset management, and advisory across all major asset classes. Overlaps with Kincaid's licensed real estate brokerage and appraisal services at vastly larger scale.

Others

• Proxibid: Online auction platform that hosts Kincaid's internet bidding infrastructure, catalogs, and bidder registration. Functions as a technology enabler/partner rather than a direct competitor, but shapes Kincaid's online reach and economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Kincaid-Auction-170602189652601
• LinkedInlinkedin.com/company/kincaid-auction-realty-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kincaid Auction Realty