Founders Professional
Founders Professional (now Wholesure ProExec) is a US wholesale insurance brokerage that places professional liability and management liability coverage for retail insurance agents across all 50 states, distributed through carrier appointments and now consolidated within the Acrisure Wholesale Group.
- Company typePrivate
- Founded2009
- HeadquartersSt. Petersburg, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Founders Professional does
Founders Professional (now operating as Wholesure ProExec) is a US wholesale insurance brokerage founded in 2009 and headquartered in St. Petersburg, Florida, with additional offices in Chicago, San Diego, and San Francisco. The firm operates exclusively on the wholesale distribution side of the insurance value chain, working with retail insurance agents across all 50 states to place professional liability and management liability coverage that is difficult for retail agents to source directly. It holds appointments with a broad set of admitted and surplus lines carriers and several exclusive or semi-exclusive programs, including select appointments with Medical Protective and The Doctors Company, and serves as National Coordinator for Allied World's Lawyers Professional Liability program.
The company's product set spans seven core practice areas: Architects & Engineers Professional Liability, Cyber Liability, Healthcare Professional Liability (including Long Term Care, Life Sciences, and Social Services), Financial Institution Insurance, Lawyers Professional Liability, Management Liability, and Miscellaneous Professional Liability. A dedicated Life Sciences Division was launched in 2021, and the firm added new Lawyers and Misc Professional products from Bowhead Specialty in 2021 and Golden Bear in 2021. Operations are enabled by online quoting tools (USLI instant quote, Hiscox quote-and-bind) and the website organizes production by US region (Western, Midwest, Northeast, South).
Founders Professional is a subsidiary of Acrisure, a diversified insurance conglomerate. On June 24, 2024, the firm officially rebranded as Wholesure and joined other wholesalers, binding authorities, and MGAs within the Acrisure Wholesale Group to form one of the largest insurance wholesaler platforms in North America with expanded market access across P&C, Specialty, Life, and Employee Benefits. Revenue is generated on a commission basis from carriers for each policy placed, with no direct fees charged to retail agents; pricing is quote-based and varies by risk profile, coverage limits, deductibles, and carrier appetite. Headcount is in the 101-250 range and includes dedicated National Practice Leaders across Cyber, Healthcare, Management Liability, and Professional Liability lines.
Founders Professional firmographics
Firmographics- Name
- Founders Professional
- Legal name
- Founders Professional, LLC
- Website
- https://founderspro.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Founders Professional (now Wholesure ProExec) is a US wholesale insurance brokerage that places professional liability and management liability coverage for retail insurance agents across all 50 states, distributed through carrier appointments and now consolidated within the Acrisure Wholesale Group.
- Ownership category
- akta.pro rank
Founders Professional industry classification
Industry- Product category
- Wholesale Professional Liability Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)
- akta.pro secondary industries
- Professional Liability (E&O) (FSAJAGAC), Management Liability (D&O/EPL/Fiduciary) (FSAJAGAD), Technology Errors & Omissions (Tech E&O) / Professional Liability (FSAJAOAC)
Keywords
Where Founders Professional is headquartered
LocationHeadquarters
- HQ city
- St. Petersburg
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Founders Professional business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Commission-based wholesale brokerage: Founders Professional operates as a wholesale insurance broker earning commissions from insurance carriers for placing coverage on behalf of retail insurance agents. They represent admitted and surplus lines insurance carriers that focus on professional liability insurance, earning commissions on each policy placed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Wholesale brokerage services for retail insurance agents |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Founders Professional product offering
Product offeringCore offering
Founders Professional (operating as Wholesure ProExec) is a national wholesale insurance brokerage that helps retail insurance agents place hard-to-place professional liability and management liability insurance across seven specialized verticals: Architects & Engineers, Cyber and Technology, Financial Institutions, Lawyers, Healthcare and Life Sciences, Management Liability, and Miscellaneous Professional lines. The firm represents a majority of admitted and surplus lines carriers dedicated to professional liability in the United States, including exclusive and semi-exclusive programs, and earns commissions from carriers for each policy placed on behalf of retail agents.
Product overview
Founders Professional (now Wholesure ProExec) is a national wholesale insurance brokerage focused exclusively on professional liability and management liability insurance. The company offers a unified platform of seven core insurance products: Cyber Liability, Architects & Engineers Professional Liability, Healthcare Professional Liability, Financial Institution Insurance, Lawyer's Professional Liability, Management Liability, and Miscellaneous Professional Liability. These products are distributed through retail insurance agents nationwide, with access to admitted and surplus lines insurance carriers representing exclusive or semi-exclusive programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Cyber Liability Insurance Wholesale placement of cyber liability coverage for retail insurance agents' clients, including network security, data breach response, attack recognition and recovery, multimedia liability, technology E&O, cyber business interruption, cyber extortion, and terrorism coverage.
- Architects & Engineers Professional Liability Insurance Wholesale placement of professional liability coverage defending and indemnifying design professionals (architects, engineers, design/build firms, contractors, environmental risk, technical consultants, forensic experts, construction managers, inspectors, manufacturers/product designers) against claims alleging negligent acts and errors or omissions.
- Healthcare Professional Liability Insurance Wholesale placement of medical professional liability, medical malpractice, cyber/privacy liability, and management liability coverage for healthcare providers, long term care facilities, life sciences companies, and social service organizations.
- Financial Institution Insurance Wholesale placement of professional and management liability coverage for financial institutions including investment banks, investment advisors, insurance companies, real estate funds, asset management firms, broker dealers, community banks, credit unions, family offices, hedge funds, mutual funds, private equity, and venture capital (D&O, EPL, fiduciary, fidelity bonds/crime policies).
- Lawyer's Professional Liability Insurance Wholesale placement of lawyers professional liability (LPL) coverage for law firms of all sizes, defending against claims alleging negligent acts and errors or omissions in the performance of legal services.
- Management Liability Insurance Wholesale placement of management liability coverage for directors, officers, managers, and business entities facing governance, finance, benefits, and management-activity exposures, including D&O, employment practices liability, fiduciary liability, fidelity bonds/crime policies, and kidnap/ransom/extortion.
- Miscellaneous Professional Liability Insurance Wholesale placement of miscellaneous professional liability (MPL) coverage for title agents, accountants, insurance agents, real estate agents/brokers, collection agents, consultants, property managers, and trustees.
Companies that use Founders Professional
Customer profileNamed customers1 record
Segments8 records
Ideal customer profiles1 record
Founders Professional technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Founders Professional partnerships and signals
Strategic signalPartnerships
87 partnerships are on record, tiered flagship and core.
- Acrisure Wholesale GroupflagshipOn June 24, 2024, Founders Professional officially rebranded as Wholesure and joined forces with many other wholesalers, binding authorities and MGAs within Acrisure Wholesale Group. This combined entity positions them as one of the largest insurance wholesalers in North America with broad market access in P&C, Specialty, Life and Employee Benefits insurance.
- Allied WorldflagshipFounders Professional named National Coordinator for Allied World Lawyers Professional Liability Insurance programs, providing access to LPL Assure product for law firms with 3-100 attorneys with an admitted policy form rated A (Excellent) by A.M. Best
- Pioneer Special RiskcorePartnership to offer competitive options for Allied Healthcare classes
- Argo ProcoreCyber liability insurance carrier partner offering network security coverage, data breach response, multimedia liability, technology E&O, cyber business interruption coverage, coverage for cyber extortion and terrorism
- CFCcoreCyber liability insurance carrier partner providing coverage for lost/stolen data and digital assets, crisis management and PR, forensics
- HiscoxcoreCyber liability insurance carrier partner offering litigation and enforcement proceedings coverage, loss in association with 3rd party systems
- MarkelcoreCyber liability insurance carrier partner with broad cyber coverage offerings
- TravelerscoreCyber liability insurance carrier partner with commercial cyber offerings
- AXIScoreCyber liability insurance carrier partner
- CoalitioncoreCyber liability insurance carrier partner specializing in technology-enabled cyber insurance
- RLIcoreCyber liability insurance carrier partner with specialty coverage options
- USLIcoreCyber liability insurance carrier partner offering various cyber coverage solutions
- BeazleycoreCyber liability insurance carrier partner with extensive cyber portfolio
- CorvuscoreCyber liability insurance carrier partner with smart cyber insurance technology
- LibertycoreCyber liability insurance carrier partner
- Tokio Marine HCCcoreCyber liability insurance carrier partner
- WestchestercoreCyber liability insurance carrier partner
- Landmark AmericacoreCyber liability insurance carrier partner
- AdmiralcoreArchitects & Engineers Professional Liability carrier partner
- HIIGcoreArchitects & Engineers Professional Liability carrier partner
- LloydscoreArchitects & Engineers Professional Liability carrier partner through Lloyd's of London markets
- QBEcoreArchitects & Engineers Professional Liability carrier partner
- WestchestercoreArchitects & Engineers Professional Liability carrier partner
- Argo ProcoreArchitects & Engineers Professional Liability carrier partner
- HiscoxcoreArchitects & Engineers Professional Liability carrier partner
- MarkelcoreArchitects & Engineers Professional Liability carrier partner
- BeazleycoreArchitects & Engineers Professional Liability carrier partner
- KinsalecoreArchitects & Engineers Professional Liability carrier partner
- MillercoreArchitects & Engineers Professional Liability carrier partner
- StarstonecoreArchitects & Engineers Professional Liability carrier partner
- CFCcoreArchitects & Engineers Professional Liability carrier partner
- LandmarkcoreArchitects & Engineers Professional Liability carrier partner
- NavigatorscoreArchitects & Engineers Professional Liability carrier partner
- Tokio Marine HCCcoreArchitects & Engineers Professional Liability carrier partner
- EverestcoreArchitects & Engineers Professional Liability carrier partner
- LexingtoncoreArchitects & Engineers Professional Liability carrier partner
- New HampshirecoreArchitects & Engineers Professional Liability carrier partner
- TravelerscoreArchitects & Engineers Professional Liability carrier partner
- RLIcoreArchitects & Engineers Professional Liability carrier partner
- AdmiralcoreHealthcare professional liability carrier partner
- AIGcoreHealthcare professional liability carrier partner
- Allied WorldcoreHealthcare professional liability carrier partner
- Medical ProtectivecoreHealthcare professional liability carrier partner; one of limited number of select wholesalers with appointment with Medical Protective
- The Doctors CompanycoreHealthcare professional liability carrier partner; one of limited number of select wholesalers with appointment with The Doctors Company
- BeazleycoreHealthcare professional liability carrier partner
- ChubbcoreHealthcare professional liability carrier partner
- CNAcoreHealthcare professional liability carrier partner
- XL CatlincoreHealthcare professional liability carrier partner
- TravelerscoreHealthcare professional liability carrier partner
- HudsoncoreHealthcare professional liability carrier partner
- KinsalecoreHealthcare professional liability carrier partner
- LloydscoreHealthcare professional liability carrier partner through Lloyd's of London
- MarkelcoreHealthcare professional liability carrier partner
- ProAssurancecoreHealthcare professional liability carrier partner
- Admiral/BerkleycoreLawyer's Professional Liability carrier partner
- CNAcoreLawyer's Professional Liability carrier partner
- GenStarcoreLawyer's Professional Liability carrier partner
- StarStonecoreLawyer's Professional Liability carrier partner
- Allied WorldcoreLawyer's Professional Liability carrier partner; named National Coordinator for Allied World Lawyers Professional Liability Insurance programs
- Crum & ForstercoreLawyer's Professional Liability carrier partner
- KinsalecoreLawyer's Professional Liability carrier partner
- Swiss Re/WestportcoreLawyer's Professional Liability carrier partner
- Sompo InternationalcoreLawyer's Professional Liability carrier partner through Endurance program
- Bowhead SpecialtycoreLawyer's Professional Liability carrier partner; selected brokerage across the Country able to access Bowhead Specialty products
- AIGcoreManagement liability insurance carrier partner
- AllianzcoreManagement liability insurance carrier partner
- BeazleycoreManagement liability insurance carrier partner
- MarkelcoreManagement liability insurance carrier partner
- ChubbcoreManagement liability insurance carrier partner
- ArchcoreManagement liability insurance carrier partner
- AspencoreManagement liability insurance carrier partner
- IronshorecoreManagement liability insurance carrier partner
- Lloyd'scoreManagement liability insurance carrier partner through Lloyd's of London
- WescocoreManagement liability insurance carrier partner; access to WESCO in California and Washington state
- AIGcoreFinancial institution insurance carrier partner
- AxiscoreFinancial institution insurance carrier partner
- BeazleycoreFinancial institution insurance carrier partner
- BerkleyProcoreFinancial institution insurance carrier partner
- ChubbcoreFinancial institution insurance carrier partner
- MarkelcoreFinancial institution insurance carrier partner
- AdmiralcoreMiscellaneous professional liability carrier partner
- Berkley AssurancecoreMiscellaneous professional liability carrier partner
- ChubbcoreMiscellaneous professional liability carrier partner
- HiscoxcoreMiscellaneous professional liability carrier partner
- KinsalecoreMiscellaneous professional liability carrier partner
- RLIcoreMiscellaneous professional liability carrier partner
- Tokio Marine HCCcoreMiscellaneous professional liability carrier partner
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Founders Professional competitors and assessment
Company assessmentDirect peers
- Amwins: Amwins is the largest U.S. specialty wholesaler with broad wholesale brokerage, MGA, and reinsurance capabilities. Comparable to Founders on wholesale distribution and specialty professional liability placement, though Amwins operates at significantly greater scale across multiple specialty verticals.
- RPS (Risk Placement Services): RPS is one of the largest U.S. wholesale insurance brokerages and MGAs, placing specialty and excess & surplus lines business through retail agents. Highly comparable to Founders as a national wholesale platform spanning professional, management, and cyber liability lines distributed exclusively through retail agents.
- Brown & Risk (Brown & Brown Wholesale): Brown & Brown operates wholesale brokerage units (Peachtree Special Risk) placing professional liability and management liability through retail agents. Highly relevant given several Founders executives previously held senior roles at Brown & Brown subsidiaries.
- Burns & Wilcox: Burns & Wilcox is a major wholesale insurance brokerage and MGA specializing in excess & surplus lines, professional liability, and specialty commercial coverages distributed through retail agents. Direct peer given shared wholesale-only distribution model and overlapping verticals in professional and management liability.
- CRC (Crump Life Insurance Services / CRC Wholesale): CRC Group is a large national wholesale brokerage and MGA distributing specialty commercial and life insurance through retail producers. Direct competitor in wholesale professional liability placement with overlapping verticals and similar carrier-relationship-driven economics.
- Novatae Risk Services: Novatae is a national wholesale brokerage and binding authority focused on excess & surplus and specialty lines, placing professional and management liability through retail agents. Comparable in wholesale-only model and vertical specialization in hard-to-place risks.
- PS Brokerage: PS Brokerage is a wholesale brokerage specializing in professional liability for insurance agents and brokers E&O, with a focused product set distributed exclusively to retail agents. Comparable to Founders' Miscellaneous Professional and Financial Institution verticals.
Broad incumbents
- Arrowhead Wholesale (Arrowhead General Insurance): Arrowhead operates a national wholesale brokerage and program business placing specialty commercial and professional lines through retail agents. Comparable wholesale specialty placement but operates as a broader diversified program manager rather than a pure professional liability specialist.
Emerging players
- Foundation Risk Partners Wholesale: Foundation Risk Partners operates a wholesale brokerage platform distributing specialty and professional liability coverage through retail agents. Comparable to Founders on wholesale-only distribution and specialty professional liability focus, with growing national footprint via acquisitions.
- World Insurance Associates Wholesale: World Insurance Associates operates a wholesale and specialty brokerage division placing professional liability and management liability through retail partners. Comparable wholesale distribution model with a broader retail-agency parent; an emerging consolidator in the specialty wholesale space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Founders Professional social profiles
Digital presenceFounders Professional financial estimates
Financial estimateRevenue estimate
Valuation estimate
Founders Professional leadership team
Management profileNumber of profiles
Profiles15 records
Founders Professional funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Founders Professional M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Founders Professional
What does Founders Professional do?
Founders Professional (operating as Wholesure ProExec) is a national wholesale insurance brokerage that helps retail insurance agents place hard-to-place professional liability and management liability insurance across seven specialized verticals: Architects & Engineers, Cyber and Technology, Financial Institutions, Lawyers, Healthcare and Life Sciences, Management Liability, and Miscellaneous Professional lines. The firm represents a majority of admitted and surplus lines carriers dedicated to professional liability in the United States, including exclusive and semi-exclusive programs, and earns commissions from carriers for each policy placed on behalf of retail agents.
Is Founders Professional a public or private company?
Founders Professional is a private company. It is classified as corporate owned and is currently operating.
When was Founders Professional founded?
Founders Professional was founded in 2009. It employs 101 to 250 people.
Where is Founders Professional based?
Founders Professional is headquartered in St. Petersburg, United States, in the North America region.
How does Founders Professional make money?
One revenue line is on record: commission-based wholesale brokerage.
Who are Founders Professional's main competitors?
Direct peers on record are Amwins, RPS (Risk Placement Services), Brown & Risk (Brown & Brown Wholesale), Burns & Wilcox, CRC (Crump Life Insurance Services / CRC Wholesale), Novatae Risk Services and PS Brokerage. Arrowhead Wholesale (Arrowhead General Insurance) is listed as a broad incumbent. Emerging players are Foundation Risk Partners Wholesale and World Insurance Associates Wholesale.
Does Founders Professional have an API?
No public API is recorded for Founders Professional.
What industry is Founders Professional in?
Founders Professional's product category is Wholesale Professional Liability Insurance Brokerage. Its primary akta.pro industry code is FSAEADAD, Wholesale Insurance Brokerage (Excess & Surplus Lines), with a secondary code of FSAJAGAC, Professional Liability (E&O). Its NAICS code is 52421 and its SIC code is 6411.