RedFlash Group
RedFlash Group is a U.S. boutique consulting firm that provides strategic marketing and communications services — diagnostics, communication plans, and execution — exclusively to organizations serving public safety, including law enforcement, EMS, fire, 911, and emergency management.
- Company typePrivate
- Founded2000
- HeadquartersEncinitas, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What RedFlash Group does
RedFlash Group is a U.S.-based strategic marketing and communications consulting firm that exclusively serves organizations operating in the public safety sector. Founded around 2000 by Jake Knight and Keith Griffiths and headquartered in Carlsbad, California, the firm delivers strategic consulting and execution services — including a "360 Degree Diagnostic" assessment followed by a Strategic Communications Plan and an average 12-month engagement of roughly $200,000 consulting budget — to clients across law enforcement, EMS, fire service, 911, and emergency management. Its customers span federal, state, and local government agencies (NHTSA Office of EMS, NIST PSCR, the National 911 Program), commercial public safety technology providers (Logis Solutions, FirstWatch), and nonprofits (Center for Public Safety Excellence, REMSA).
The firm's core offerings are organized around two service lines: "Strategic Consulting" (research, diagnostic assessments, communication planning, thought leadership positioning, and industry introductions) and "Expert Execution" (content development, mission-driven digital marketing, websites, SEO, paid and social media, and PR/campaign development). RedFlash also produces proprietary research publications, including the annual "State of Public Safety Marketing" report and gated ebooks like "Messaging to Public Safety." The firm holds GSA Contract GS-07F-0548W under MOBIS Schedule 874-1 and PSS Schedule 541, which enables direct procurement by federal agencies.
RedFlash operates as a privately held, founder-owned boutique consultancy with a small full-time staff (11-50 employees) supplemented by project-based contractors and subject matter experts. It generates revenue almost entirely through professional-services fees on time-based or fixed-price engagements; media spend does not flow through its consulting budget. Notable client outcomes include a 308% increase in website users for Logis Solutions, 1,187 survey respondents for the CPSE communication strategy, and 800+ registrants and 300,000+ social impressions for the NIST Tech to Protect Challenge. Following the November 2025 passing of founding partner Jake Knight, the firm continues under Partner Jeff Berend and Partner Emeritus Keith Griffiths.
RedFlash Group firmographics
Firmographics- Name
- RedFlash Group
- Legal name
- REDFLASH GROUP
- Website
- https://redflashgroup.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RedFlash Group is a U.S. boutique consulting firm that provides strategic marketing and communications services — diagnostics, communication plans, and execution — exclusively to organizations serving public safety, including law enforcement, EMS, fire, 911, and emergency management.
- Ownership category
- akta.pro rank
RedFlash Group industry classification
Industry- Product category
- Marketing Consulting Services
- NAICS
- Marketing Consulting Services (541613), Management Consulting Services (54161), Marketing Research and Public Opinion Polling (54191)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Operations & Process Improvement Consulting (BPAHACAB)
- akta.pro secondary industry
- Change Management & Transformation Consulting (BPAHAGAC)
Keywords
Where RedFlash Group is headquartered
LocationHeadquarters
- HQ city
- Encinitas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
RedFlash Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Strategic Marketing Consulting Services: Professional services revenue from strategic consulting engagements, including diagnostic exercises, communication plans, and ongoing marketing execution support. Typical engagements are 12-month contracts averaging $200k consulting budget, with time-based or fixed-price billing approaches.
- Diagnostic and Communication Planning: Initial engagement phase involving market research, stakeholder surveys, competitive messaging analysis, and communication plan development. Priced at roughly $30k-$60k depending on scope variables.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Diagnostic + Communication Plan |
| Subscription | Annual | Annual Consulting Engagement |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
RedFlash Group product offering
Product offeringCore offering
RedFlash Group is a strategic marketing and communications consulting firm that serves organizations in the public safety sector, including commercial companies, government agencies (federal, state, local), and nonprofits. The firm delivers two integrated offerings: Strategic Consulting (research, diagnostic assessments, communication planning, thought leadership guidance, and industry connections) and Expert Execution (content development, digital marketing, SEO, social strategy, PR, paid media, and campaign development). Engagements typically begin with a 360 Degree Diagnostic assessment followed by a multi-year Strategic Communications Plan and ongoing tactical execution.
Product overview
RedFlash Group is a strategic marketing and communications consulting firm specializing exclusively in public safety (Law Enforcement, EMS, Fire, 911, emergency management). The company does not offer a software product but provides a comprehensive suite of consulting services organized around two core offerings: Strategic Consulting (research, diagnostic assessments, communication planning, thought leadership, industry connections) and Expert Execution (content development, digital marketing, campaign development). The company also produces proprietary research publications including the annual State of Public Safety Marketing report and educational ebooks. Engagements typically begin with a 360 Degree Diagnostic assessment followed by a Strategic Communications Plan, then proceed to tactical execution either as part of the client's team or as their complete marketing function.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Consulting
Companies that use RedFlash Group
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
RedFlash Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
RedFlash Group partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and supporting.
- SecondMusecorePartnered with RedFlash to run code-a-thon events for the Tech to Protect Challenge. SecondMuse provided expertise in running innovation competitions while RedFlash handled branding and marketing.
- FirstNet Built with AT&TflagshipTop organizational supporter for Tech to Protect Challenge. Made completed projects accessible to first responders through FirstNet app catalog. Strategic alignment with public safety broadband network.
- Amazon Web Services (AWS)supportingSupporting organization for Tech to Protect Challenge, providing cloud infrastructure support for public safety technology development.
- MicrosoftsupportingSupporting organization for Tech to Protect Challenge, contributing to innovation ecosystem for first responder technology.
- IBMsupportingSupporting organization for Tech to Protect Challenge, contributing technical expertise and resources.
- Motorola SolutionssupportingSupporting organization for Tech to Protect Challenge, providing public safety technology perspective.
- Resurgent Biomedical ConsultingcoreCollaborative partner in CPR LifeLinks initiative alongside RedFlash and University of Arizona. Led medical/scientific expertise for sudden cardiac arrest survival improvement program.
- University of ArizonacoreCollaborative partner in CPR LifeLinks initiative alongside RedFlash and Resurgent Biomedical Consulting. Academic partner providing research expertise for HP-CPR and T-CPR implementation program.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
RedFlash Group competitors and assessment
Company assessmentDirect peers
- Martin Waymire: Michigan-based public affairs and PR firm specializing in public safety, transportation, energy, and health. Directly comparable as a similarly sized, vertically specialized communications consultancy with strong state-government and association client rosters.
- The Reis Group: Washington DC-based communications firm focused on healthcare and public sector clients. Comparable to RedFlash in its niche specialization on regulated/credibility-sensitive audiences and its offering of strategy plus execution communications services.
- Vox Global: Public affairs firm focused on government, association, and corporate clients navigating complex policy environments. Comparable in its relationship-driven, vertically oriented public affairs and communications model.
- J. Walcher Communications: San Diego-based strategic communications and PR firm. Comparable as a Southern California mid-sized agency offering strategic communications, public affairs, and integrated marketing services to public-facing organizations.
- Sage Communications: Public sector marketing and communications agency serving federal, defense, and government clients. Comparable in its GSA contract channel, federal focus, and integrated marketing services model.
Broad incumbents
- FINN Partners: Large global PR and marketing firm with a dedicated public safety and public affairs practice (historically including the Hilo Agency). Overlaps with RedFlash on public safety clients but serves a far broader portfolio across many verticals.
- GMMB: Public sector advertising and communications agency serving government, nonprofit, and association clients. Comparable in the federal/state government contracting channel and ability to run large-scale public education campaigns.
- Crosby Marketing Communications: Mid-sized agency specializing in healthcare, government, and nonprofit clients. Comparable in its regulated-vertical specialization and federal contracting capability, though larger and more diversified than RedFlash.
Emerging players
- The Loudspeaker Agency: Communications agency focused on mission-driven and public-interest organizations. Comparable as a smaller, cause-oriented firm offering PR, content, and digital services to nonprofits and government-adjacent clients.
Regional players
- Sensis Agency: Integrated marketing agency with public sector and healthcare practice areas. Comparable as a similarly sized, vertically experienced agency offering strategy, digital, and creative services to regulated audiences.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
RedFlash Group social profiles
Digital presenceRedFlash Group compliance and trust
Trust signalCompliance3 records
RedFlash Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
RedFlash Group leadership team
Management profileNumber of profiles
Profiles8 records
RedFlash Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RedFlash Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RedFlash Group
What does RedFlash Group do?
RedFlash Group is a strategic marketing and communications consulting firm that serves organizations in the public safety sector, including commercial companies, government agencies (federal, state, local), and nonprofits. The firm delivers two integrated offerings: Strategic Consulting (research, diagnostic assessments, communication planning, thought leadership guidance, and industry connections) and Expert Execution (content development, digital marketing, SEO, social strategy, PR, paid media, and campaign development). Engagements typically begin with a 360 Degree Diagnostic assessment followed by a multi-year Strategic Communications Plan and ongoing tactical execution.
Is RedFlash Group a public or private company?
RedFlash Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RedFlash Group founded?
RedFlash Group was founded in 2000. It employs 11 to 50 people.
Where is RedFlash Group based?
RedFlash Group is headquartered in Encinitas, United States, in the North America region.
How does RedFlash Group make money?
Two revenue lines are on record. Strategic Marketing Consulting Services are the primary driver. The others are diagnostic and Communication Planning.
Who are RedFlash Group's main competitors?
Direct peers on record are Martin Waymire, The Reis Group, Vox Global, J. Walcher Communications and Sage Communications. Broad incumbents are FINN Partners, GMMB and Crosby Marketing Communications. The Loudspeaker Agency is listed as an emerging player. Sensis Agency is listed as a regional player.
Does RedFlash Group have an API?
No public API is recorded for RedFlash Group.
What industry is RedFlash Group in?
RedFlash Group's product category is Marketing Consulting Services. Its primary akta.pro industry code is BPAHACAB, Operations & Process Improvement Consulting, with a secondary code of BPAHAGAC, Change Management & Transformation Consulting. Its NAICS code is 541613 and its SIC code is 8742.