What Marvy does

Marvy Co. is a private Vietnamese creative technology firm headquartered in Ho Chi Minh City that designs and develops custom augmented reality (AR), virtual reality (VR), extended reality (XR) and AI-powered gamified experiences for brand marketing campaigns. Its core product surface spans AR face filters (Facebook, Instagram, TikTok), image-tracking AR, AR product viewers, GPS-based geolocation AR, world-tracking AR spaces, VR applications, XR virtual events and 3D exhibitions, custom mini-game development (including Zalo MiniApp), and AR photobooths for corporate events. Underlying the service work is a proprietary technology stack including an in-house CMS for large-scale reward and customer-data management (handling tens of thousands of rewards and 500,000+ data entries per campaign), a self-developed 'bone-connected' AI for animating children's drawings, voice-controlled AR mechanics, and AI image-generation pipelines for face-fit personalization.

The firm operates two intertwined offerings. The first is professional services: project-based custom AR/VR/Game development priced per engagement via direct quote, delivered to enterprise brand clients across FMCG, food & beverage, banking & financial services, retail & malls, fashion & apparel, jewelry, cosmetics, automotive, real estate, tourism, healthcare, media and corporate events. The second is Octokit (octokit.co), a no-code WebAR platform launched in 2024 that enables drag-and-drop creation of AR filters and mini-games using a 100+ template library, with built-in user-data capture, voucher management, analytics and one-click publishing — representing a shift from pure services toward a self-serve / subscription revenue model.

Commercially, Marvy runs a sales-led, direct-engagement go-to-market: brand and agency buyers reach the company through its website ('Get quote now' CTA), direct email and phone, or via creative and media agencies (e.g., Comfort/Unilever via Creativehunts). Named enterprise clients include Nestlé (MILO), Unilever (P/S, Comfort), PNJ, Mitsubishi (Pajero Sport), Adidas, LG, Manulife, Techcombank, Mobifone, YODY, Chupa Chups, Chin-su, Pediasure, Amanotes, ShopeeFood, Oreo/Mondelez and Mitsubishi, among others. Pricing, revenue and ownership structure are not publicly disclosed, and the company is founder-led (Co-founder Khang Bui) without disclosed institutional investment.

Name

Marvy

Legal name

Marvy Co.

Website

https://marvyco.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Marvy Co. is a Ho Chi Minh City–based creative technology firm that develops custom AR, VR, XR, and AI-powered gamified experiences for brand marketing, serving enterprise clients across FMCG, retail, banking, F&B, and automotive primarily in Vietnam, while offering Octokit, a proprietary no-code WebAR platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. AR/VR Development Projects: End-to-end development of custom AR/VR/Game experiences for brand clients. Projects include AR filters (Facebook/Instagram, TikTok, WebAR), AR product viewers, AR events, AR geolocation experiences, VR experiences, XR virtual events, gamification mini-games, and interactive AR booths. Revenue is earned per project engagement, typically scoped and contracted for specific brand campaigns.
2. Gamification & Mini-Game Development: Development of gamified web experiences, mini-games on Zalo MiniApp, playable ads, and interactive marketing games. Includes CMS development for reward management, voucher distribution, and campaign analytics.
3. Octokit Platform (Self-Serve AR Tool): Octokit (octokit.co) is Marvy's self-serve AR filter creation tool enabling users to build AR filters and mini-games via drag-and-drop without coding. Potential revenue stream from platform usage, though pricing model is not publicly disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Marvy is a creative technology production house that designs and develops custom Augmented Reality (AR), Virtual Reality (VR), Extended Reality (XR), AI-powered, and gamified experiences for brand marketing campaigns and corporate events. Its work spans AR filters for Facebook/Instagram/TikTok/Zalo MiniApp, AR image tracking, AR product viewers, AR geolocation, AR photobooths, VR experiences, XR virtual events, and game development. It also operates Octokit, a self-serve no-code WebAR platform for creating AR filters and mini-games.

Product overview

Marvy is Vietnam's leading creative technology company specializing in Augmented Reality (AR), Virtual Reality (VR), Extended Reality (XR), and gamification solutions. The company operates two interconnected offerings: (1) Professional AR/VR/Game Development Services including AR Face Filters, Image Tracking, Product Viewers, Geo-Location AR, VR experiences, XR Virtual Events, and Game Development for marketing campaigns; and (2) Octokit, a proprietary no-code WebAR platform enabling users to create AR filters and mini-games independently. The portfolio spans multiple AR types (face filters, image tracking, product viewers, geolocation, space/world AR), gamification campaigns, interactive photobooths, and enterprise VR solutions, serving industries including FMCG, Retail, Fashion, Jewelry, Automotive, Real Estate, F&B, and Healthcare.

Differentiator

Problem solved

Functional benefit

Brands

• Octokit: A no-code WebAR Filter creation platform developed by Marvy that allows users to create AR filters and mini games without programming knowledge. Available at octokit.co.

Products and services

• AR Face Filter Development Custom development of AR face filters for social media platforms (Facebook, Instagram, TikTok) that add virtual effects to photos and videos, including face modification, beauty effects, virtual makeup, and character transformations for brand marketing campaigns.
• AR Image Tracking AR technology that recognizes specific images or objects and overlays digital content, enabling interactive experiences when scanning product packaging, printed materials, or visual markers for brand activations.
• AR Product Viewer Interactive AR experience allowing users to view products in their real environment, rotate, zoom, and explore product details virtually before purchase.
• AR Geo Location Location-based AR experiences using GPS technology to place virtual content at specific geographic locations, enabling AR games, navigation experiences, and location-specific brand activations.
• AR Space / AR World Immersive AR experiences that overlay digital content onto physical spaces, creating interactive environments and world-tracking AR applications.
• Virtual Reality (VR) Development Full immersive virtual reality experiences and VR application development for entertainment, training, and brand engagement.
• XR Virtual Events & 3D Exhibition Extended reality platforms for hosting virtual events, 3D exhibitions, and metaverse experiences with interactive elements and immersive environments.
• Game Development Custom game development including AR games, mini-games for Zalo MiniApp, gamification campaigns, and interactive playable ad experiences for marketing.
• AR PhotoBooth Interactive AR photobooth solutions for corporate events featuring face filters, AR Try-On, body motion games, face transformation, sticker photo booth, and celebrity photo experiences with QR code sharing capabilities.
• TikTok AR Effect AR filters and effects specifically designed for the TikTok platform, created using TikTok's Effect House tool for viral marketing campaigns.
• Octokit Marvy's proprietary no-code WebAR platform enabling users to create AR filters and mini-games without programming knowledge. Features drag-and-drop interface, 100+ template library, user data collection, voucher management, analytics dashboard, and one-click publishing for web-based AR experiences.

Quantifiable outcome

• PNJ 'Xuân Tài Lộc 2025': 1,000,000+ plays, 500,000+ customer data entries collected in a single campaign
• +6 more outcomes

Named customers25 records

Segments15 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability9 records

Feature9 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Unit9: Unit9 is a global immersive experience studio producing AR/VR/XR campaigns, interactive installations, and gamified brand activations for Fortune 500 clients — closely comparable in service scope and target customer base to Marvy.
• Zappar: Zappar provides a no-code WebAR creation platform and AR campaign services for brands, closely mirroring Marvy's combination of an authoring tool (Zapworks) and full-service AR activation work for enterprise marketers.
• 8th Wall (Niantic): 8th Wall is a leading WebAR development platform offering browser-based AR tools and a marketplace of agencies — directly comparable to Marvy's Octokit self-serve WebAR platform plus professional services model.
• Resn: Resn is an award-winning creative technology studio producing interactive web, AR, and immersive brand experiences — a direct peer in the boutique creative-tech-studio segment serving global brand marketers.
• Magnopus: Magnopus is an XR/AR creative studio delivering immersive experiences, virtual production, and AR activations for global brands and entertainment companies — closely aligned with Marvy's AR/VR/XR studio model and enterprise client focus.
• Blippar: Blippar is an AR creation platform and studio that combines a no-code authoring tool (Blippbuilder) with end-to-end AR campaign production for brands — analogous to Marvy's Octokit platform + custom AR development offering.
• Active Theory: Active Theory builds immersive WebGL and AR/VR experiences for brands and entertainment clients, including gamified marketing campaigns — directly comparable to Marvy's WebAR and gamification capabilities.

Broad incumbents

• DEPT®: DEPT® is a large global digital agency with a substantial AR/VR/immersive practice serving major brands. It is a broader incumbent that competes for the same enterprise AR marketing budgets as Marvy but with a much wider service portfolio.
• Within (by Magnopus): Within is an XR/immersive content platform with agency-style production capabilities, now part of Magnopus. It overlaps with Marvy's VR experience development and XR virtual events offerings for brand and entertainment clients.

Regional players

• Tentous (Vietnam): Tentous is a Vietnam-based creative technology and AR/VR studio serving enterprise clients with immersive experiences, directly competing with Marvy in the same domestic market and overlapping service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/marvyco.vn
• LinkedInlinkedin.com/company/marvy-co
• Instagraminstagram.com/marvyco
• Xx.com/marvyco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marvy