Dermapro

What Dermapro does

Dermapro, operating commercially as Huidpraktijkshop, is a Dutch direct-to-consumer e-commerce platform that retails professional-grade skincare products to individual consumers in the Netherlands. The storefront carries more than 30 curated skincare brands — including Meditopics, IMAGE Skincare, Dermaceutic, Medik8, Toskani, Nouvital, and mesoestetic — across categories such as facial creams, cleansers, serums, sun protection, peelings, body and eye care, camouflage, supplements, and dedicated baby/kids and men's lines. The platform is operated as a subsidiary of Huidpraktijk Nieuwkoop, a physical skin therapy practice, and is affiliated with the Nederlandse Vereniging van Huidtherapeuten and the Huidfonds charity.

The underlying technology is a standard e-commerce web storefront (huidpraktijkshop.nl) with no disclosed AI, API, SDK, or mobile application components. Its primary differentiator is a human-delivered personalized skin advice service: customers submit an online form and receive recommendations from qualified skin therapists within one business day, with paid consultations starting from €49. The business runs a content marketing engine (blog articles authored by named therapists) and maintains an active presence on Instagram, TikTok, and Facebook, alongside SEO and email channels.

Revenue is generated through one-time product sales, supported by time-limited promotional campaigns (10–15% discounts) and a pay-as-you-go consultation upsell. Distribution is exclusively domestic, with next-day shipping for orders placed before 23:59. The company is privately held, employs 1–10 people, and reports no venture or external funding; its sole disclosed recognition is a 4.82/5 'Uitstekend' Trusted Shops customer rating.

Name

Dermapro

Legal name

Huidpraktijkshop

Website

https://dermapro.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Dermapro (Huidpraktijkshop) is a Dutch online retailer selling 30+ professional skincare brands directly to Dutch consumers, differentiated by personalized advice from certified skin therapists. It operates as a subsidiary of physical skin therapy practice Huidpraktijk Nieuwkoop and serves the Netherlands exclusively.

Ownership category

akta.pro rank

Product category

Online Skincare Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industry

Professional Skincare & Facial Treatments (CRABALAF)

Keywords

• Professional skincare products
• Online skincare retail
• Personalized skin advice
• Skin consultation services
• Professional skincare brands

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales: Direct e-commerce sales of skincare products including creams, serums, cleansers, sun protection, peelings, and accessories from professional brands. One-time purchase model for individual products.
2. Promotional Sales: Time-limited promotional offers and deals on various skincare products, driving sales volume through discounts (10-15% off campaigns).

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Dermapro operates Huidpraktijkshop, a Dutch online skincare e-commerce platform that sells more than 30 professional skincare brands (including Meditopics, IMAGE Skincare, Dermaceutic, Medik8, Toskani, Nouvital, and mesoestetic) directly to consumers. The platform complements its retail catalog with a personalized skin advice (Huidadvies) consultation service provided by qualified skin therapists (huidtherapeuten), with recommendations delivered within one business day.

Product overview

Huidpraktijkshop is a Dutch online skincare e-commerce platform operated by Huidpraktijk Nieuwkoop, offering over 30 professional skincare brands including Meditopics, IMAGE Skincare, Dermaceutic, Medik8, Toskani, Nouvital, and mesoestetic. The platform provides personalized skin advice from qualified skin therapists and sells products across categories including facial moisturizers (day cream, night cream, face cream), cleansers, serums, sun protection, exfoliants, peelings, body care, eye care, camouflage makeup, supplements, and accessories. The company is affiliated with the Dutch Association of Skin Therapists (Nederlandse Vereniging van Huidtherapeuten) and partners with the Huidfonds.

Differentiator

Problem solved

Functional benefit

Products and services

• Huidpraktijkshop E-commerce Platform Online skincare storefront offering more than 30 professional skincare brands across categories including facial moisturizers (day cream, night cream, face cream), cleansers, serums, sun protection, peelings and exfoliants, body care, eye care, camouflage, makeup, supplements, baby & kids, men's skincare, accessories, and samples. Customers in the Netherlands can browse by brand, product category, or skin problem and have orders shipped the next day when placed before 23:59.
• Huidadvies (Personalized Skin Advice Service) Paid online skin consultation in which customers complete a Huidadvies (skin advice) form and receive personalized product and routine recommendations from qualified skin therapists (gediplomeerde huidtherapeuten) within one business day. Priced from €49 and complemented by a free gift and free shipping.

Quantifiable outcome

• Orders placed before 23:59 delivered next day

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Huidpraktijk NieuwkoopcoreOthersHuidpraktijkshop is a subsidiary of Huidpraktijk Nieuwkoop, a physical skin therapy practice. This provides credibility and professional expertise to the e-commerce operation.
• Nederlandse Vereniging van Huidtherapeuten (NVH)minorOthersProfessional association affiliation for skin therapists, providing credibility and professional standards alignment.
• HuidfondsminorOthersCharitable organization partnership supporting skin health awareness and accessibility.
• MeditopicsminorChannel Partner/ Reseller/ DistributorProfessional skincare brand carried by Huidpraktijkshop, one of over 30 brands offered on the platform.
• IMAGE SkincareminorChannel Partner/ Reseller/ DistributorProfessional skincare brand available on the platform, featured in promotional campaigns (15% discount promotions).
• DermaceuticminorChannel Partner/ Reseller/ DistributorProfessional skincare brand available on the platform.
• Medik8minorChannel Partner/ Reseller/ DistributorProfessional skincare brand available on the platform.
• ToskaniminorChannel Partner/ Reseller/ DistributorProfessional skincare brand available on the platform.
• NouvitalminorChannel Partner/ Reseller/ DistributorProfessional skincare brand available on the platform.
• mesoesteticminorChannel Partner/ Reseller/ DistributorProfessional skincare brand available on the platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• Medik8: Professional skincare brand itself, sold by Dermapro, with its own direct DTC channel in the Netherlands; relevant because the brand can disintermediate specialist retailers and compete directly for the same end consumer.

Direct peers

• Skins Cosmetics: Dutch specialty beauty retailer selling a curated selection of professional skincare brands with a focus on expert service; directly comparable to Huidpraktijkshop's assortment of Medik8, Dermaceutic and similar professional brands.
• Cosmania: Dutch online beauty retailer focused on professional and niche skincare brands at promotional pricing; comparable assortment strategy and discount-driven customer acquisition similar to Dermapro's promotional cadence.
• Beauty Plaza: Dutch e-commerce retailer specializing in skincare and beauty products from professional brands; competes with Dermapro for Dutch consumers seeking professional skincare online with expert curation.

Broad incumbents

• ICI Paris XL: Large Dutch/Belgian multi-channel beauty retailer offering broad assortment of professional and premium skincare brands both online and in-store; comparable in product mix but at significantly larger scale and with deeper assortment.
• Douglas: Pan-European omni-channel beauty retailer with significant Dutch presence carrying professional skincare lines alongside mass and prestige beauty; competes with Dermapro on the same professional brand portfolio.
• Holland & Barrett: Dutch health and beauty retailer with extensive online channel selling supplements and skincare; overlaps with Dermapro's supplements and skincare assortment and competes on the same Dutch e-commerce shelf.
• Bol.com: Largest Dutch online marketplace carrying many of the same professional skincare brands with broader assortment, marketplace pricing dynamics, and Prime-like delivery advantages that pressure smaller specialist retailers.

Emerging players

• Dr. Jetske Ultee: Dutch dermatologist-led skincare brand and content platform with both DTC e-commerce and expert-authored educational content; shares Dermapro's clinical-credibility positioning and Dutch market focus.
• Paula's Choice (Netherlands): Science-led skincare brand with strong Dutch DTC e-commerce presence and ingredient-focused content marketing; competes in the same online professional-skincare purchase consideration set with comparable educational content approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/huidpraktijkshop.nl
• Instagraminstagram.com/huidpraktijkshop
• TikToktiktok.com/@huidpraktijkshop

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dermapro