Pettibone
Pettibone, founded in 1881, is a U.S.-based manufacturer of precision-engineered material handling equipment including Extendo telehandlers, Traverse telehandlers with horizontal-traveling boom technology, Cary-Lift handlers, rail solutions, and all-terrain derricks. The company sells through a global dealer network across construction, mining, railroad, oil & gas, masonry, and utility industries.
- Company typePrivate
- Founded1881
- HeadquartersBaraga, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Pettibone does
Pettibone (legal entity Pettibone Traverse Lift, LLC) is a U.S.-based manufacturer of precision-engineered material handling equipment, founded in 1881 and headquartered in Baraga, Michigan. The company operates as a subsidiary of The Heico Companies, a diversified industrial conglomerate, and holds WBENC certification as a Women-Owned Business under the guidance of Heico Chairman Emily Heisley Stoeckel. Pettibone's core product portfolio spans five equipment lines: Extendo telehandlers (with next-generation X-Series models including the 944X and 1044X), Traverse telehandlers featuring a proprietary horizontal-traveling boom that enables precise load placement at full lift height without machine repositioning, Cary-Lift material handlers, Rail Solutions (including the Speed Swing for railroad maintenance), and All Terrain Derrick equipment. The X-Command telematics platform provides real-time fleet monitoring (location, operational hours, fuel usage, and maintenance alerts), positioning Pettibone in the IoT-adjacent segment of industrial equipment.
Pettibone distributes exclusively through a global dealer network with country-specific operations in the USA, Latin America, Saudi Arabia, and UAE, and sells into six primary verticals: construction, mining, railroad, oil & gas, masonry, and utility. The dealer-channel go-to-market model, combined with diversified vertical exposure and absence of named anchor customers, suggests a fragmented end-customer base with low concentration risk. Pettibone designs and manufactures equipment in the United States, supports customers through Pettibone Academy training and a parts-and-service infrastructure, and competes primarily in the North America material handling market, which is projected to grow from $12.4B in 2024 to $25.4B by 2034. Pricing is not publicly disclosed and follows a quote-based dealer model.
Strategically, the company has invested in next-generation product refresh (X-Series, Extendo 1044X), telematics-enabled fleet services (X-Command), and international expansion (Middle East, Latin America). Pettibone is not venture-backed; funding and revenue figures are not publicly disclosed, and the company relies on Heico Companies' parent-company strategic guidance rather than external capital markets. The most recent material strategic action is the 2025 Editor's Choice Award from Rental Magazine for the Extendo 1044X telehandler.
Pettibone firmographics
Firmographics- Name
- Pettibone
- Legal name
- Pettibone Traverse Lift, LLC
- Website
- https://gopettibone.com
- Company type
- Private
- Founded year
- 1881
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Pettibone, founded in 1881, is a U.S.-based manufacturer of precision-engineered material handling equipment including Extendo telehandlers, Traverse telehandlers with horizontal-traveling boom technology, Cary-Lift handlers, rail solutions, and all-terrain derricks. The company sells through a global dealer network across construction, mining, railroad, oil & gas, masonry, and utility industries.
- Ownership category
- akta.pro rank
Pettibone industry classification
Industry- Product category
- Material Handling Equipment
- NAICS
- Construction Machinery Manufacturing (333120)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530), Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)
- akta.pro secondary industry
- Construction Site Vehicles (Dumpers, Site Carriers, Telehandlers) (IMAHAIAB)
Keywords
Where Pettibone is headquartered
LocationHeadquarters
- HQ city
- Baraga
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pettibone business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Heavy Equipment Sales: Pettibone generates revenue through the sale of material handling equipment including telehandlers (Extendo, Traverse), lift trucks (Cary-Lift), rail solutions, and all-terrain derricks. The company operates through a dealer network.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Pettibone product offering
Product offeringCore offering
Pettibone designs and manufactures precision-engineered material handling equipment, including telehandlers (Extendo and Traverse lines), Cary-Lift material handlers, Rail Solutions (Speed Swing), and All Terrain Derricks, for construction, mining, railroad, oil & gas, masonry, and utility industries. The company also offers the X-Command telematics system for real-time fleet monitoring. Equipment is produced in the USA and sold through a global dealer network.
Product overview
Pettibone is a precision-engineered material handling equipment manufacturer producing a portfolio of telehandlers and specialized lifting solutions. The core product lineup includes the Extendo telehandler series (with models like 944X and 1044X), Traverse telehandlers featuring a unique horizontal-traveling boom design, Cary-Lift material handlers, Rail Solutions (including Speed Swing), and All Terrain Derrick equipment. These products serve construction, masonry, railroad, oil & gas, mining, and utility industries. The X-Command proprietary telematics system provides fleet monitoring capabilities, while the X-Series represents the next-generation product sub-brand. Pettibone designs and produces equipment in the United States, operating since 1881.
Differentiator
Problem solved
Functional benefit
Brands
- Extendo: Line of telehandler products featuring the 944X and 1044X models with next-gen optimizations
- Cary-Lift
- Traverse
- Rail Solutions
- All Terrain Derrick
- X-Command
Products and services
- Cary-Lift Pettibone's Cary-Lift line offers material handling equipment designed for precision loading and lifting operations on industrial job sites.
- Extendo Extendo telehandlers are precision-engineered telescopic handlers featuring next-generation optimizations for industrial material handling applications. Models include 944X and 1044X.
- Traverse Traverse telehandlers feature a unique horizontal-traveling boom that slides along the machine frame, enabling precise load placement at full lift heights without repositioning the machine.
- Rail Solutions (Speed Swing) Rail Solutions includes Speed Swing equipment designed for railroad maintenance and material handling operations in railway environments.
- All Terrain Derrick All Terrain Derrick provides material handling equipment designed for operation across challenging terrain conditions in industrial applications.
Quantifiable outcome
- Reduced downtime through X-Command telematics fleet monitoring
- +1 more outcomes
Companies that use Pettibone
Customer profileSegments6 records
Ideal customer profiles1 record
Pettibone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Pettibone partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WBENC (Women's Business Enterprise National Council)minorPettibone received WBENC certification as a Women-Owned Business under the guidance of The Heico Companies' Chairman Emily Heisley Stoeckel.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Pettibone competitors and assessment
Company assessmentBroad incumbents
- Caterpillar: Caterpillar offers telehandlers and material handling solutions as part of its broader construction equipment portfolio, leveraging scale, dealer network, and financing services. Competes with Pettibone across multiple verticals including construction, mining, and rail.
- Komatsu: Komatsu manufactures construction and mining equipment globally, with relevant adjacency in material handling machines and a comparable multi-vertical footprint (construction, mining, utilities) overlapping Pettibone's served markets.
- Liebherr: Liebherr produces a wide range of construction, mining, and material handling equipment including telehandlers and crawler cranes. Broad incumbent with significant overlap in construction, mining, and heavy equipment verticals.
Direct peers
- JLG Industries: JLG (Oshkosh) is the global telehandler market leader, offering a broad range of telehandlers, aerial work platforms, and material handling equipment. It competes directly with Pettibone's Extendo and Traverse lines across construction and industrial verticals.
- Haulotte Group: Haulotte manufactures telehandlers and aerial platforms, with similar product positioning and dealer-led distribution. Comparable to Pettibone in equipment category, customer base (rental), and scale.
- Genie (Terex): Genie, a Terex brand, manufactures telehandlers and aerial work platforms serving construction, industrial, and rental customers worldwide. Direct overlap with Pettibone's core telehandler portfolio across virtually all customer segments.
- Bobcat Company: Bobcat (Doosan) produces telehandlers, skid-steers, and compact equipment for construction, rental, and landscaping. Overlaps with Pettibone in telehandler category and shared rental channel exposure.
- Skyjack: Skyjack, a Linamar company, produces telehandlers and aerial work platforms focused on rental and construction end-markets. Directly competes with Pettibone's Extendo line and shares the rental-channel-heavy customer base.
- JCB: JCB manufactures telehandlers (Loadall series) and a wide range of construction equipment globally. Direct competitor in telehandler category with overlapping end-markets including construction and rental channels.
- Manitou Group: Manitou produces telehandlers, forklifts, and material handling equipment for construction, agriculture, and industrial markets. Strongly comparable in product breadth and vertical exposure to Pettibone.
Market position
Strengths6 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Pettibone social profiles
Digital presencePettibone compliance and trust
Trust signalCompliance1 record
Pettibone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pettibone leadership team
Management profileNumber of profiles
Profiles1 record
Pettibone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pettibone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pettibone
What does Pettibone do?
Pettibone designs and manufactures precision-engineered material handling equipment, including telehandlers (Extendo and Traverse lines), Cary-Lift material handlers, Rail Solutions (Speed Swing), and All Terrain Derricks, for construction, mining, railroad, oil & gas, masonry, and utility industries. The company also offers the X-Command telematics system for real-time fleet monitoring. Equipment is produced in the USA and sold through a global dealer network.
Is Pettibone a public or private company?
Pettibone is a private company. It is classified as corporate owned and is currently operating.
When was Pettibone founded?
Pettibone was founded in 1881. It employs 101 to 250 people.
Where is Pettibone based?
Pettibone is headquartered in Baraga, United States, in the North America region.
How does Pettibone make money?
One revenue line is on record: heavy Equipment Sales.
Who are Pettibone's main competitors?
Broad incumbents on record are Caterpillar, Komatsu and Liebherr. Direct peers are JLG Industries, Haulotte Group, Genie (Terex), Bobcat Company, Skyjack, JCB and Manitou Group.
Does Pettibone have an API?
No public API is recorded for Pettibone.
What industry is Pettibone in?
Pettibone's product category is Material Handling Equipment. Its primary akta.pro industry code is IMACAFAD, Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers), with a secondary code of IMAHAIAB, Construction Site Vehicles (Dumpers, Site Carriers, Telehandlers). Its NAICS code is 333120 and its SIC code is 3530.