Points International

What Points International does

Points International (operating as Points, a Plusgrade company) is a B2B loyalty commerce platform that enables loyalty program operators across airline, hotel, travel, retail, and financial services verticals to monetize and manage their points and miles currencies. Founded in 2000 and headquartered in Toronto, the company powers two core product lines: (1) Loyalty Currency Retailing, a suite of Buy, Gift, Transfer, Exchange, Accelerate, Top-Up, Elite, Reinstate, and Extend capabilities for members to acquire and use points/miles; and (2) Everyday Earn & Burn, a single-integration platform enabling members to earn and redeem loyalty currency on everyday purchases through a growing merchant network. The platform processes over 92 billion points/miles annually across 60+ loyalty programs and has delivered more than $3.3 billion in revenue to its partner programs.

Points operates a transaction-fee revenue model with a guaranteed-revenue structure for partner loyalty programs, distributed through direct enterprise field sales. The company is not directly consumer-facing; it sells exclusively to enterprise loyalty program operators (e.g., Delta SkyMiles, United MileagePlus, Marriott Bonvoy, Hilton Honors, Emirates Skywards). It employs 405+ people globally across offices in Toronto, Montreal, London, Dubai, Singapore, and Tel Aviv. The platform incorporates machine-learning-based data analytics to power marketing campaigns and member engagement for partners. Points was acquired by Plusgrade, a global provider of ancillary revenue solutions for the travel industry, in 2022, combining two large sources of travel-ancillary revenue under one corporate parent.

Name

Points International

Legal name

Points.com Inc.

Website

https://points.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Points International operates a B2B loyalty commerce platform powering Buy, Gift, Transfer, Exchange, and everyday earn/burn capabilities for 60+ enterprise loyalty programs across airlines, hotels, travel, retail, and financial services, processing 92B+ points annually.

Ownership category

akta.pro rank

Product category

Loyalty Commerce Platform

akta.pro primary industry

Points/Miles Sales & B2B Monetization (to Partners) (THABAKAG)

akta.pro secondary industries

Loyalty Commerce & Affiliate/Offer Platforms (Shopping Portals, Cashback, Offers) (THALAKAJ), Loyalty Technology Platforms (LMS, Wallets, APIs) (THABAKAH), Points, Miles & Rewards Currency Management (Issuance, Accounting, Liability) (THALAKAB)

Keywords

• Loyalty commerce platform
• Points transaction processing
• Loyalty program integration
• Earn and burn solutions
• Merchant partner network

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Loyalty Currency Retailing Transaction Fees: Points earns fees from loyalty programs for facilitating transactions where members buy, gift, transfer, exchange, accelerate, top-up, reinstate, or extend their loyalty currency. The company shares revenue with partner loyalty programs, creating a collaborative partnership model.
2. Everyday Earn & Burn Revenue: Revenue generated from enabling loyalty program members to earn and redeem currency on everyday purchases with merchant partners, processed through a single integration.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Points International operates a B2B loyalty commerce platform that enables loyalty program operators (airlines, hotels, financial institutions, retailers) to monetize their currencies through retailing capabilities (Buy, Gift, Transfer, Exchange, Accelerate, Top-Up, Elite, Reinstate, Extend) and to drive member engagement via an Everyday Earn & Burn network that connects members to merchant partners. The company processes more than 92 billion points and miles annually across 60+ loyalty programs, generating transaction-based revenue from each member interaction.

Product overview

Points International operates as a loyalty commerce platform offering two core product lines: Loyalty Currency Retailing and Everyday Earn & Burn. Loyalty Currency Retailing is a comprehensive suite featuring Buy, Gift, Transfer, Exchange, Accelerate, Top-Up, Elite, Reinstate, and Extend capabilities that enable loyalty program members to purchase, move, and keep their points/miles. The Everyday Earn & Burn product allows members to earn and redeem loyalty currency on everyday purchases through merchant partnerships. The platform serves over 55 global loyalty program partners across airline, travel, hotel, retail, and financial sectors, transacting over 84 billion points/miles annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Loyalty Currency Retailing
• Everyday Earn & Burn

Quantifiable outcome

• 84B+ points/miles transacted per year across the platform
• +3 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

26 partnerships are on record, tiered core.

• AeroplancoreStrategic or Co-development PartnerPoints powers Aeroplan loyalty currency retailing capabilities including Buy, Gift, Transfer, and Exchange options for Aeroplan members.
• Air France KLM Flying BluecoreStrategic or Co-development PartnerPoints powers Flying Blue loyalty currency retailing capabilities for Air France KLM loyalty program members.
• AirmilesNLcoreStrategic or Co-development PartnerPoints powers Airmiles loyalty currency retailing for AirmilesNL program members.
• Alaska Airlines Mileage PlancoreStrategic or Co-development PartnerPoints powers Alaska Airlines Mileage Plan loyalty currency retailing capabilities.
• Emirates SkywardscoreStrategic or Co-development PartnerPoints powers Emirates Skywards loyalty currency retailing for Emirates loyalty program members.
• Hilton HonorscoreStrategic or Co-development PartnerPoints powers Hilton Honors loyalty currency retailing including Buy, Gift, Transfer, and Exchange. Also powers the Hilton & Lyft Everyday Earn partnership.
• Marriott BonvoycoreStrategic or Co-development PartnerPoints powers Marriott Bonvoy loyalty currency retailing capabilities for Marriott loyalty program members.
• Southwest Airlines Rapid RewardscoreStrategic or Co-development PartnerPoints powers Southwest Airlines Rapid Rewards loyalty currency retailing capabilities.
• United Airlines MileagePluscoreStrategic or Co-development PartnerPoints powers United Airlines MileagePlus loyalty currency retailing capabilities.
• Virgin Atlantic Flying ClubcoreStrategic or Co-development PartnerPoints powers Virgin Atlantic Flying Club loyalty currency retailing capabilities.
• Delta SkyMilescoreStrategic or Co-development PartnerPoints powers Delta SkyMiles loyalty currency retailing capabilities for Delta loyalty program members.
• LyftcoreStrategic or Co-development PartnerPoints powers the Hilton & Lyft partnership enabling Hilton Honors members to earn Points by riding Lyft. The partnership launched in under four months and drove measurable engagement increases.
• Air Canada AltitudecoreStrategic or Co-development PartnerPoints powers Air Canada Altitude loyalty currency retailing capabilities.
• American Airlines AAdvantagecoreStrategic or Co-development PartnerPoints powers American Airlines AAdvantage loyalty currency retailing capabilities.
• World of HyattcoreStrategic or Co-development PartnerPoints powers World of Hyatt loyalty currency retailing capabilities.
• IHG One RewardscoreStrategic or Co-development PartnerPoints powers IHG One Rewards loyalty currency retailing capabilities.
• JetBlue TrueBluecoreStrategic or Co-development PartnerPoints powers JetBlue TrueBlue loyalty currency retailing capabilities.
• Priority PasscoreStrategic or Co-development PartnerPriority Pass is a loyalty program partner integrated with Points' loyalty commerce platform.
• Amtrak Guest RewardscoreStrategic or Co-development PartnerPoints powers Amtrak Guest Rewards loyalty currency retailing capabilities.
• Spirit Airlines Free SpiritcoreStrategic or Co-development PartnerPoints powers Spirit Airlines Free Spirit loyalty currency retailing capabilities.
• Radisson RewardscoreStrategic or Co-development PartnerPoints powers Radisson Rewards loyalty currency retailing capabilities.
• Wyndham RewardscoreStrategic or Co-development PartnerPoints powers Wyndham Rewards loyalty currency retailing capabilities.
• Singapore Airlines KrisFlyercoreStrategic or Co-development PartnerPoints powers Singapore Airlines KrisFlyer loyalty currency retailing capabilities.
• QantascoreStrategic or Co-development PartnerPoints powers Qantas loyalty currency retailing capabilities.
• Finnair PluscoreStrategic or Co-development PartnerPoints powers Finnair Plus loyalty currency retailing capabilities.
• Virgin RedcoreStrategic or Co-development PartnerPoints powers Virgin Red loyalty currency retailing capabilities.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Capgemini Invent: Global consulting and digital transformation firm with a dedicated loyalty practice serving airlines, hotels, and retailers. Comparable to Points in the travel loyalty consulting and implementation space, though as a broader services firm.
• Salesforce (Loyalty Management): Offers Loyalty Management as part of its Marketing Cloud, serving large enterprises across multiple verticals. Comparable to Points as a broad CRM/loyalty platform, though not specialized in travel loyalty currency retailing.

Emerging players

• Yotpo: E-commerce marketing platform offering loyalty programs alongside reviews and SMS. Comparable to Points in offering loyalty capabilities for retail brands, though at the smaller SMB/DTC end of the market.
• Smile.io: Loyalty and rewards platform for e-commerce brands (Shopify, BigCommerce). Comparable to Points as a loyalty technology provider but focused on smaller DTC/ecommerce merchants rather than enterprise travel programs.
• Antavo: Cloud-based loyalty platform focused on retail and fashion brands. Comparable to Points' Everyday Earn & Burn offering in enabling loyalty programs for non-travel verticals, though without Points' deep airline/hotel relationships.
• Birdeye: Customer experience and loyalty platform serving multi-location businesses. Adjacent to Points' offering in that it powers customer engagement and loyalty for brands, but focuses on local businesses rather than global travel programs.

Direct peers

• IBS Software: Provides technology platforms for the travel and hospitality industry including loyalty management solutions. Comparable to Points in targeting airlines and hospitality loyalty programs with enterprise software.
• Aimia Inc. Formerly operated the Aeroplan program and now a private loyalty analytics and technology company. Comparable to Points in loyalty data analytics, program management, and travel loyalty expertise.
• Comarch: Global IT services company offering Comarch Loyalty Management platform for airlines, travel, and retail. Directly comparable as a B2B loyalty technology provider serving similar enterprise customers with similar solutions.
• LoyaltyOne (Partnerships): Operates the AIR MILES Reward Program and is a leading operator of coalition and enterprise loyalty programs in North America. Directly comparable to Points as a loyalty program operator and technology provider serving major brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pointsbiz
• Facebookfacebook.com/pointsfans
• LinkedInlinkedin.com/company/points
• Instagraminstagram.com/pointsloyalty

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Points International