Strasse Wheels

What Strasse Wheels does

Strasse Wheels (legal entity Strasse Forged LLC) is a custom forged aluminum aftermarket wheel manufacturer founded in 2007 and headquartered in Miami, Florida. The company designs and produces wheels for exotic, luxury, and high-performance vehicles, with featured builds spanning Ferrari, Lamborghini, McLaren, Porsche, Bentley, and Ford models. Its product range spans diameters from 18 to 26 inches across nine distinct series — Ultralight Carbon, Deep Concave FS (SV1), Track, Performance, Competition, Signature, Retro, Carbon Fiber Edition, and SC20 Classic — each addressing a different aesthetic or performance segment of the enthusiast market.

The company's core manufacturing technology centers on T6-6061 forged aircraft aluminum, a high-strength, low-weight alloy specification. Pricing ranges from approximately $1,875 to $2,750 per wheel depending on series and finish, implying a typical four-wheel set price in the $7,500-$11,000 range. The business model is primarily build-to-order: customers submit fitment specifications through a direct quote process and a 50% deposit is required prior to production, with a separate pre-built inventory channel offering faster fulfillment on selected configurations.

Distribution is operated through a global network of 255+ authorized dealers spanning North America, Europe (Poland, Austria, the UK, and the Netherlands), Asia (China, Thailand, Hong Kong), and Australia. Customer acquisition relies on this dealer footprint, direct quote inquiries through the company website, and content marketing across Instagram, Facebook, Twitter/X, a company blog, and email. Featured builds — including a Ferrari SF90, Porsche 992 GT3 RS, Lamborghini Aventador, Bentley Continental GT, and Ford GT — function as primary brand content targeted at enthusiast owners.

Name

Strasse Wheels

Legal name

Strasse Forged LLC

Website

https://strassewheels.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Strasse Wheels (Strasse Forged LLC) is a Miami-based custom forged aluminum wheel manufacturer founded in 2007, producing aftermarket wheels for exotic, luxury, and high-performance vehicles and selling globally through 255+ authorized dealers on a build-to-order basis.

Ownership category

akta.pro rank

Product category

Custom Forged Wheels

NAICS

Nonferrous Forging (332112), Forging and Stamping (33211), Other Aluminum Rolling, Drawing, and Extruding (331318)

SIC

Metal Forgings & Stampings (3460), Rolling Drawing & Extruding Of Nonferrous Metals (3350)

akta.pro primary industry

Wheels & Rims Manufacturing (Steel/Alloy) (IMACAIAJ)

akta.pro secondary industries

Aluminum Value-Added Components (Automotive, Aerospace, Packaging, Building Systems) (IMAKACAM), Aerospace Structural Metals & Alloys (Titanium, Aluminum, Nickel) (IMABANAL)

Keywords

• Forged aluminum wheels
• Custom forged wheels
• Performance wheels
• Luxury vehicle wheels
• Deep concave wheels

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Forged Wheel Sales: One-time custom wheel sales built to order. Each wheel is custom built-to-order to meet each vehicle's precise fitment specifications. 50% non-refundable production deposit required to begin manufacturing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Strasse Wheels designs, engineers, and manufactures custom forged aluminum wheels built-to-order for exotic, luxury, and performance vehicles. The company produces deep-dish, concave, and multi-piece wheels using T6-6061 aerospace-grade forged aluminum with optional carbon fiber elements, and sells them direct via its website and through a global dealer network of 255+ partners.

Product overview

Strasse Wheels is a custom forged aluminum wheel manufacturer founded in 2007, specializing in high-performance and luxury wheels for exotic, performance, and SUV applications. The company offers 1-piece, 2-piece, and 3-piece forged wheels across multiple product series including Ultralight Carbon Series, Deep Concave FS Series, Deep Concave Duoblock Series, Track Series, Performance Series, Competition Series, Signature Series, Retro Series, and Carbon Fiber Edition. All wheels are custom built-to-order using T6-6061 forged aircraft aluminum with aerospace-grade precise forgings. Available diameters range from 18" to 26", with extensive finish options and both hidden and visible hardware configurations. The company serves vehicles including Ferrari, Porsche, Lamborghini, McLaren, Bentley, Ford GT, Mercedes-Benz, and other high-performance marques.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Forged Aluminum Wheels (Built-to-Order) Made-to-order forged aluminum wheels designed and engineered for individual vehicle fitments. Buyers configure size, offset, finish, and brake clearance. Built per order using T6-6061 forged aluminum. Targeted at exotic, luxury, and high-performance vehicle owners who need specific fitments and aggressive styling.
• Pre-Built In-Stock Forged Wheel Inventory Pre-manufactured forged wheels available for immediate purchase through the company website and dealer network, offered in common sizes and finishes for customers who want faster delivery than a custom build.
• Deep Concave Forged Wheel Series Forged wheel series engineered with deep concave face profiles for an aggressive visual stance on high-end vehicles. Targeted at exotic and luxury vehicle owners seeking aggressive fitment and styling.
• Multi-Piece Forged Wheels Multi-piece forged wheels assembled from separate forged components, enabling deeper concavity, wider fitments, and customized finish combinations. Sold to luxury and performance vehicle owners who want bespoke appearance and aggressive specs.
• Carbon Fiber Forged Wheels Forged aluminum wheels incorporating carbon fiber elements to reduce weight and provide a high-end aesthetic. Sold to exotic and hyper-luxury vehicle owners who prioritize lightweight construction and premium materials.

Quantifiable outcome

• Wheels help reduce unsprung mass for improved handling and acceleration
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Vivid RacingcoreChannel Partner/ Reseller/ DistributorAuthorized dealer and featured build partner. Built the Liberty Walk Nissan GT-R Emerald Dragon project featuring SP5R Signature Series wheels. One of the prominent US-based performance wheel dealers representing Strasse Wheels.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• HRE Wheels: HRE is a leading US-based manufacturer of custom forged and carbon-fiber wheels for exotic, luxury, and high-performance vehicles, with a comparable multi-piece forged construction and build-to-order model. It is the closest direct competitor to Strasse in the premium aftermarket.
• Vossen Wheels: Vossen manufactures custom forged and hybrid-forged wheels for luxury and performance vehicles globally, with a strong dealer network and direct-to-consumer configurator. It directly competes with Strasse for exotic and luxury vehicle fitments.
• Forgeline Motorsports: Forgeline builds custom forged aluminum wheels targeted at track, motorsport, and high-performance street applications. Its build-to-order forged wheel program and racing pedigree are highly comparable to Strasse's Track, Competition, and Deep Concave series.
• ADV.1 Wheels: ADV.1 produces custom forged wheels for exotic and luxury vehicles with a similar configuration-led, build-to-order model and dealer/distributor sales motion. It competes head-to-head with Strasse on Ferrari, Lamborghini, and Porsche fitments.
• Brixton Forged: Brixton Forged designs and manufactures custom forged wheels for luxury, exotic, and SUV applications with a multi-piece construction approach. Its product positioning, target customer, and global dealer model are similar to Strasse's.
• Ferrada Wheels: Ferrada Wheels produces aftermarket concave and forged wheels for luxury and exotic vehicles, including direct competitors in the deep-concave styling category. It shares the same enthusiast customer base and dealer-led distribution model.
• Concavo Wheels: Concavo Wheels specializes in deep-concave aftermarket wheels for SUVs and luxury/exotic vehicles, with comparable stepped-lip and concave styling. It overlaps with Strasse's Deep Concave Duoblock and Signature Series offerings.

Broad incumbents

• BBS Wheels: BBS is a globally established forged wheel manufacturer with deep motorsport credibility and OEM-grade technology. It serves a broader performance market including factory and motorsport applications, making it a broader incumbent competitor to Strasse's premium aftermarket program.

Emerging players

• Dymag Group: Dymag is a specialist in carbon-fiber and hybrid carbon-forged wheel technology adopted by premium OEMs and luxury aftermarket buyers. It represents the emerging frontier of the carbon-barrel wheel category that Strasse's Ultralight Carbon Series competes in.
• Niche Wheels: Niche Wheels (formerly Niche Road Wheels) designs cast and forged wheels for luxury SUVs and exotic vehicles, with comparable deep-concave styling. It is a smaller emerging player competing in adjacent price points.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/strassewheels
• Facebookfacebook.com/StrasseWheels
• Instagraminstagram.com/strassewheels

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strasse Wheels