What Ember Technology does

Ember Technology Limited is a Scottish digital services company founded in 2016 and headquartered in Glenrothes, Fife. The firm delivers end-to-end digital transformation services — discovery and alpha, user research and design, software development, hosting and cloud infrastructure, data and AI, digital marketing, and managed services — primarily to UK public sector organizations (central government, local authorities, NHS trusts, transport partnerships, educational institutions) and selected enterprise clients in financial services and healthcare. Ember holds positions on five UK Government Commercial Agency frameworks (G-Cloud 14, DOS7, Technology Services 4, Transport Technology RM6347, and the AI Framework) and maintains ISO 9001, ISO 27001, ISO 14001, ISO 20000-1, and Cyber Essentials Plus certifications that underpin public sector procurement eligibility.

Beyond professional services, Ember operates a portfolio of proprietary platforms including the SMS SenderID Protection Registry (a world-first anti-smishing registry for the Mobile Ecosystem Forum protecting 130+ banks and agencies), the Fuse MaaS platform (Mobility as a Service for journey planning and booking), the Community Wellbeing Platform (used by Doncaster City Council), the Get Active Hub (employee wellbeing platform deployed at HSBC UK with 12,000+ members and 3.3M+ miles logged), and Predict Mobile (TensorFlow-based ML system optimizing corporate mobile contracts with 35% average savings). Technology stack spans Laravel/PHP, .NET/C#, AWS/Azure cloud, TensorFlow, Statamic CMS, and integrates Algolia, Karhoo, accessiBe, and Microsoft Clarity.

The business model combines fixed-price and time-and-materials professional services projects, managed services retainers, and software licensing/subscription revenue (particularly through G-Cloud). Ember's go-to-market is sales-led via government framework procurement for public sector clients and direct field sales for enterprise accounts. The company operates internationally via the SMS SenderID Registry (UK, Ireland, Spain, Singapore) and reported engagements in the Middle East (Saudi Arabia), while maintaining its primary operational base and approximately 11-50 employees in Scotland.

Name

Ember Technology

Legal name

Ember Technology Limited

Website

https://ember.ltd

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Ember Technology is a Scottish digital services firm founded in 2016 that delivers digital transformation, software development, and managed services to UK public sector organizations via five government framework agreements, alongside proprietary platforms including the SMS SenderID Protection Registry, Fuse MaaS, and employee wellbeing solutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Glenrothes

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Professional Services - Digital Transformation: Project-based professional services including discovery, user research, software development, hosting, and managed services. Revenue generated through fixed-price projects and time and materials engagements with public and private sector clients.
2. Managed Services: Ongoing managed services including platform management, support, maintenance, and cloud infrastructure services. Revenue generated through retainer contracts and annual service agreements.
3. Software Licensing (MaaS Platform): Licensing of proprietary platforms including MaaS solutions and transport information systems to public sector clients. Accessed through G-Cloud framework agreements.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Ember Technology is a Scottish digital services company that designs, builds, and manages mobile apps, web platforms, and SaaS solutions for UK public sector organizations and enterprise clients. It provides end-to-end digital services spanning discovery, user research, software development, cloud infrastructure hosting, data and AI, and ongoing managed services, alongside proprietary products such as the Fuse MaaS transport platform, Community Wellbeing Platform, and Intelligent Transport Systems.

Product overview

Ember Technology is a digital services company offering both professional services and proprietary technology products. Their product portfolio consists of three named offerings: Intelligent Transport Systems (MaaS platforms, journey planners, DRT systems, transport portals), Pre-Discovery Workshop (project scoping engagement), and Community Wellbeing Platform (health and wellbeing service integration). These products are complemented by eight core service lines: Discovery & Alpha, User Research & Design, Software Development, Hosting & Cloud Infrastructure, Data & AI, Digital Transformation, Digital Marketing, and Managed Services. The company primarily serves public sector organizations including UK government agencies, local authorities, NHS trusts, and educational institutions.

Differentiator

Problem solved

Functional benefit

Brands

• Hydrophis: Multi-agency collaboration tool for marine scientists, regulators and industry stakeholders to access, interrogate, and share underwater survey data, developed for Tritonia Scientific and Marine Scotland.
• Well Doncaster
• Get Active Hub
• SMS SenderID Protection Registry
• Fuse MaaS

Products and services

• Intelligent Transport Systems A suite of transport information systems including Mobility as a Service (MaaS) platforms, journey planning tools, Demand Responsive Transport (DRT) systems, public transport information portals, and operator management platforms, serving transport authorities and public sector clients.
• Pre-Discovery Workshop A structured workshop offering designed to help organizations scope and define digital projects before full engagement, providing early-stage assessment and project planning guidance for clients.
• Community Wellbeing Platform A digital platform for health and wellbeing initiatives that supports community services integration, service discovery, and connection between residents and local Voluntary, Community, Faith and Social (VCFS) organisations, used by local authorities.

Quantifiable outcome

• 35% average savings on corporate mobile contracts through Predict Mobile
• +5 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Fuse MobilitycoreStrategic or Co-development PartnerJoint venture partnership for Mobility as a Service (MaaS) platform development. Collaborated on projects including NHS Tayside journey planner and Loch Lomond National Park MaaS app. Fuse Mobility and Ember work together to deliver integrated transport solutions combining multiple transport modes.
• Tactran (Tayside & Central Scotland Transport Partnership)coreStrategic or Co-development PartnerRegional transport partnership collaboration for MaaS projects including Go NHS Tayside and Loch Lomond National Park journey planner. Tactran is part of the Tactran Enable project combining public transport, DRT, cycling, and active travel options.
• University of St AndrewssupportingStrategic or Co-development PartnerAcademic partnership for AI development on Predict Mobile project. Data analysts and AI specialists at the university helped develop predictive elements using TensorFlow Framework and created Selenium scripting for AI model training automation.
• Mobile Ecosystem Forum (MEF)coreStrategic or Co-development PartnerLong-term partnership to build and maintain the SMS SenderID Protection Registry - world's first Anti Smishing platform. Collaboration with MNOs (EE/BT, O2, Three, Vodafone), UK Finance, and National Cyber Security Centre. Registry expanded to UK, Ireland, Spain, and Singapore.
• AlgoliasupportingTechnology or IntegrationAI-based search technology integrated into Well Doncaster platform to help users find relevant health and wellbeing services. Algolia's search tools enable service favoriting and saving functionality.
• Scottish EnterprisecoreStrategic or Co-development PartnerMajor partnership for economic development digital platforms including GlobalScot (flagship international business collaboration network), Scotland Europa, and Scottish Clusters Platform. Multiple platform deliveries following Scottish Government Digital First standards.
• accessiBesupportingTechnology or IntegrationAI-powered web accessibility integration used across Ember projects to ensure WCAG 2.2 compliance. Dynamically adjusts web elements and functionalities to meet diverse user needs with disabilities. Provides continuous monitoring and real-time accessibility fixes.
• Microsoft ClaritysupportingTechnology or IntegrationAnalytics partner for website behavioral metrics, heatmaps, and session replay to improve service delivery and website optimization.
• Google AnalyticssupportingTechnology or IntegrationWebsite analytics partner to understand visitor interactions and improve website performance. Collects information on visitor numbers, page visits, and navigation patterns.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Capgemini (UK): Global consulting giant operating across the same UK public-sector procurement frameworks, offering digital transformation, cloud and AI services as part of a much larger portfolio.
• Sopra Steria: Large European IT services group with deep UK central government and NHS footprint — competes with Ember on the same G-Cloud / DOS frameworks but with much broader portfolio and scale.

Direct peers

• Netcall: UK software and services company focused on NHS, local government and public-sector digital services — comparable customer base and channel through Crown Commercial Service frameworks.
• ThoughtWorks: Global digital transformation consultancy offering custom software, design and platform engineering — same product-discovery-led delivery approach Ember uses for its UK public-sector clients.
• Valtech: Global digital experience and transformation agency with strong UK public-sector practice — comparable in digital platform build, data and managed service offerings.
• Methods Business and Digital Technology: UK digital, data and technology consultancy with a strong public-sector specialism (HMRC, DWP, MoD) — similar framework-led GTM and bespoke software delivery model to Ember.
• BJSS: UK enterprise technology and digital consultancy delivering cloud, data and software engineering to public and private sector — comparable end-to-end digital delivery capability.
• Equal Experts: UK-based custom software and digital services consultancy serving UK government and enterprise — strong overlap with Ember's discovery, build and managed services model.
• Kainos Group: UK-listed digital transformation company with a dedicated public sector and digital services practice serving UK government, NHS and enterprise clients. Closest publicly traded peer in size, geography and public-sector focus.
• AND Digital: UK-headquartered digital transformation consultancy delivering custom software and product engineering to enterprise and public sector clients — directly comparable GTM motion to Ember.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/embertechnology
• Facebookfacebook.com/emberltd
• LinkedInlinkedin.com/company/planys-cloud

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ember Technology