NR Communication
NR Communication is a Tours, France-based regional communication and advertising agency founded in 1998, serving 5,000+ SMB and enterprise clients across five Centre-Val de Loire and Poitou departments with print, digital, legal-notice, and real-estate media services, as a subsidiary of Groupe NRCO.
- Company typePrivate
- Founded1998
- HeadquartersTours, France
- Headcount101–250
- GTM typeB2B
- OfferingServices
What NR Communication does
NR Communication is a Tours-headquartered, France-based communication and advertising agency founded in 1998, operating as a wholly-owned subsidiary of Groupe NRCO (La Nouvelle République du Centre-Ouest), a diversified regional media conglomerate. The company serves over 5,000 active clients with a field-sales force of approximately 100 collaborators distributed across five regional offices in Tours, Poitiers, Niort, Châteauroux, and Blois, covering the Indre, Indre-et-Loire, Loir-et-Cher, Deux-Sèvres, and Vienne departments, with national reach delivered through a dedicated Conseil & Grands Comptes division.
The agency's offering is organized into ten service lines: advertising and media (regional press plus digital), digital campaign management (Google Ads, Facebook, Instagram, LinkedIn, SMS, email), graphic design, strategic consulting for key accounts, professional events, employment communication, real estate marketing, public procurement publication, legal notices and corporate formalities, and obituaries. Core technology includes the proprietary Pro-légales platform for national legal-notice publication, the DansNosVilles real estate magazine and digital platform (300+ pickup points), and integration with the parent's regional press titles La Nouvelle République (490,000 readers) and Centre Presse, plus the lanouvellerepublique.fr digital property (4.8 million monthly users). Multiple wholly-owned subsidiary platforms (Jurislégales, Actulégales, Pro-marchés publics, FranceMarches.com, Centremploi, Mon Assistant Recrutement, Dans nos coeurs, tmv) extend the service portfolio.
NR Communication operates a sales-led, services-based business model with quote-based, customized pricing and multi-year contracts. Revenue is generated through advertising sales (print and digital), professional services (consulting, creative, events), transaction fees (legal notices, public procurement, obituaries), and real-estate marketing. Customers span local SMBs (artisans, retailers, real estate agents) and large enterprises (UNICEM, Intermarché, Pompes Funèbres Intercommunales), with Pierre-Yves ETLIN serving as Président Directeur Général.
NR Communication firmographics
Firmographics- Name
- NR Communication
- Legal name
- NR COMMUNICATION
- Website
- https://nr-communication.fr
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- NR Communication is a Tours, France-based regional communication and advertising agency founded in 1998, serving 5,000+ SMB and enterprise clients across five Centre-Val de Loire and Poitou departments with print, digital, legal-notice, and real-estate media services, as a subsidiary of Groupe NRCO.
- Ownership category
- akta.pro rank
NR Communication industry classification
Industry- Product category
- Advertising & Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Digital PR & Social Media Communications (MPAAADAJ)
- akta.pro secondary industries
- Event PR & Communications Support (BPAFADAO), Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)
Keywords
Where NR Communication is headquartered
LocationHeadquarters
- HQ city
- Tours
- HQ country
- France
- HQ region
- Europe
Offices5 records
Markets served
NR Communication business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising & Media Sales: Core revenue stream from selling advertising space in regional press (PQR - presse quotidienne régionale) and digital channels (display, social media, search). Clients include local businesses, artisans, and national accounts.
- Communication Consulting Services: Strategic consulting and creative services including graphic design, event organization, employer branding, and multi-media communication campaigns.
- Legal Notices Publication: Revenue from publishing legal notices via the Pro-légales platform for businesses across France, including corporate formalities and statutory announcements.
- Real Estate Marketing: Magazine and digital platform services for real estate professionals featuring property listings through the DansNosVilles publications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom advertising campaigns - pricing varies by medium, duration, and reach |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
NR Communication product offering
Product offeringCore offering
NR Communication is a regional communication and advertising agency that advises and supports businesses, artisans, retailers, and institutions to enhance their visibility. The agency operates 10 complementary expertise areas: targeted advertising across regional press and digital channels, graphic design, strategic consulting for key accounts, event organization, recruitment communication, real estate marketing, public procurement notices, legal notices publication, and obituary services. Services are anchored to the regional press brands La Nouvelle République and Centre Presse, reaching 490,000 readers and 4.8 million monthly digital users.
Product overview
NR Communication is a regional communication and advertising agency operating as a service-based business rather than a software platform. The company offers a comprehensive portfolio of 10 complementary communication services organized around core expertise areas: Publicité & Médias (targeted advertising across regional press and digital channels), Digital (social media, search, SMS/email campaigns), Création Graphique (visual identity and print/web design), Conseil & Grands Comptes (strategic consulting for large accounts), Événements (professional event organization), Emploi (recruitment communication), Immobilier (real estate marketing), Marchés Publics (public procurement notices), Annonces Légales et Formalités (legal notices via Pro-légales platform), and Carnet (obituary services). The agency's offerings are anchored to regional media brands La Nouvelle République and Centre Presse, which provide advertising inventory and editorial distribution reaching 490,000 readers. Supplementary products include DansNosVilles real estate magazines, the Pro-légales digital platform for legal notices, the annual Coup de Pouce pour l'Emploi recruitment campaign, and the Guide Destination tourism supplement. The company operates from offices in Tours, Poitiers, Niort, Châteauroux, and Blois with over 100 collaborators serving 5,000+ active clients.
Differentiator
Problem solved
Functional benefit
Brands
- Pro-légales: Online platform for publishing legal notices (annonces légales) and managing corporate formalities throughout France.
- Pro-marchés publics
- DansNosVilles
- Coup de Pouce pour l'Emploi
- Guide Destination
Products and services
- Publicité & Médias (Advertising & Media) Targeted advertising campaigns across regional press (PQR, thematic supplements) and digital channels including social networks, display advertising, search engine marketing, and direct marketing to boost client visibility. For local businesses and large enterprises.
- Digital (Digital Services) Online presence development including social media advertising (Facebook, Instagram, LinkedIn), search engine advertising (Google Ads), SMS campaigns, and email marketing to generate traffic and leads. For businesses seeking digital visibility.
- Création Graphique (Graphic Design Studio) Visual identity design services including logo creation, graphic charters, and print or web communication materials to maximize memorability during advertising campaigns or events. For businesses and institutions.
- Conseil & Grands Comptes (Consulting & Key Accounts) Strategic advisory and customized media recommendations for large-scale projects, providing optimal visibility at local, regional, or national levels through dedicated key accounts division. For large enterprise clients.
- Événements (Events) Professional event organization in partnership with La Nouvelle République to strengthen regional decision-maker networks and local influence through exclusive business community events. For businesses and institutions.
- Emploi (Employment Communication) Talent attraction and employer brand promotion services including job posting distribution on specialized sites, social networks, and press, along with recruitment advisory tools. For employers and HR departments.
- Immobilier (Real Estate) Specialized real estate communication services for mandates and new construction programs, leveraging strategic distribution across offline and online media to reach qualified property-seekers. For real estate professionals.
- Marchés Publics (Public Procurement) Expertise in publication and dematerialization of public and private procurement notices, helping buyers secure procedures and enabling companies to monitor opportunities for strategic tender responses. For businesses and public entities.
- Annonces Légales et Formalités (Legal Notices & Formalities) National legal notice publication through Pro-légales platform and expert support for all legal and administrative formalities, simplifying corporate secretarial services. For companies needing statutory legal announcements.
- Carnet (Obituaries) Local obituary and tribute services distributing death notices through La Nouvelle République, Centre Presse, and national site dansnoscoeurs.fr to inform relatives and preserve family memory. For families and funeral service providers.
- Coup de Pouce pour l'Emploi (Annual Employment Campaign) Annual multi-platform employment support operation distributing job offers to 490,000 newspaper readers with digital relay reaching 4.8 million monthly users. For employers seeking talent and job seekers in Centre-Val de Loire and Poitou regions.
- DansNosVilles (Real Estate Magazines) Regional real estate magazines distributed in print and digital formats across Val de Loire, Poitou, and Anjou, with 300 proximity distribution points and online audience relay on DansNosVilles.fr. For real estate agencies and property developers.
Quantifiable outcome
- 300+ distribution points for DansNosVilles real estate magazines
- +2 more outcomes
Companies that use NR Communication
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
NR Communication technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
NR Communication partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, secondary and minor.
- La Nouvelle République du Centre-OuestcoreParent media group providing core press distribution infrastructure, editorial content, and brand affiliation. NR Communication operates as the advertising and communication subsidiary, leveraging La Nouvelle République's 490,000 readers and 4.8 million digital users.
- Centre PressecoreRegional press title operating within the Groupe La Nouvelle République ecosystem, providing additional distribution reach in specific territories.
- Pro-légalescoreOnline platform for legal notice publication developed by the group, enabling digital publishing of corporate legal announcements nationwide.
- DansNosVillescoreReal estate magazine and digital platform providing property listing services across Val de Loire, Poitou, and Anjou regions with 300+ distribution points.
- DivertosecondaryDistribution partner for print advertising materials including flyers and promotional inserts in the regional market.
- tmvsecondaryRegional media partner for cross-promotion and content distribution in the Tours metropolitan area.
- CentremploisecondaryEmployment platform partner for job posting distribution during recruitment campaigns including the annual Coup de Pouce pour l'Emploi operation.
- Mon Assistant RecrutementminorRecruitment assistance platform partner for employment-focused communication services.
- Dans nos cœursminorDeath notice and obituary platform integrated into the Carnet (obituary) service for broadcasting memorial announcements.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
NR Communication competitors and assessment
Company assessmentDirect peers
- Groupe EBRA: Leading French regional press publisher (Est Républicain, Le Bien Public, Dernières Nouvelles d'Alsace, etc.) with integrated advertising sales and digital services across eastern France. Operates a similar model to NR Communication/Groupe NRCO: regional newspaper portfolio plus advertising/communication agency offerings for local businesses.
- Solocal: French local digital advertising specialist (formerly PagesJaunes) providing digital visibility solutions to SMBs across France. Closely comparable to NR Communication's digital + print advertising proposition for local businesses, with similar client profile and self-service platforms for SMB visibility.
- Ekino: French digital agency (part of Havas network historically) specializing in digital transformation, web platforms, and creative campaigns for enterprise clients. Comparable to NR Communication's Digital and Création Graphique offerings, though focused on enterprise rather than regional SMB.
Broad incumbents
- Havas: Global French-headquartered advertising and communications group offering creative, media planning, PR, and digital services. Comparable to NR Communication's full-service agency model but operating at much larger scale across multiple geographies and verticals, with local agencies across France.
- Publicis Groupe: Global French advertising holding company with full-service capabilities (creative, media, digital, data) and deep French market presence. Represents the upper bound of the competitive landscape that NR Communication's Grands Comptes division must contend with for enterprise budgets.
- Dentsu: Global Japanese-headquartered advertising and communications group with significant French operations through Dentsu Creative and Carat. Competes with NR Communication for national enterprise media budgets and represents a benchmark for what scaled agency operations look like.
Regional players
- Prisma Media: Leading French multimedia group publishing magazines (Cuisine Actuelle, Capital, Télé-Loisirs, Femme Actuelle) and operating digital advertising platforms. Comparable to NR Communication as a French media/advertising ecosystem, though focused on national magazine press rather than regional dailies.
Emerging players
- Webedia: French digital media group and content marketing agency operating influential online properties (Allociné, Purepeople, 750g) and providing branded content, social media, and digital advertising services. Comparable in its digital communications agency proposition but contrasting with NR Communication's print-led model.
- 1000Mercis: French digital marketing and data platform providing programmatic, social, and addressable advertising solutions. Competes with NR Communication for digital advertising budgets and represents the data-driven, technology-forward segment of the French communications market.
Others
- JCDecaux: Global outdoor advertising company headquartered in France. Adjacent rather than directly competitive: while NR Communication focuses on regional press and digital, JCDecaux dominates out-of-home advertising, representing an alternative media channel for shared advertiser budgets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
NR Communication social profiles
Digital presenceNR Communication financial estimates
Financial estimateRevenue estimate
Valuation estimate
NR Communication leadership team
Management profileNumber of profiles
Profiles2 records
NR Communication subsidiaries and ownership
Company hierarchySubsidiaries10 records
NR Communication funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NR Communication M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NR Communication
What does NR Communication do?
NR Communication is a regional communication and advertising agency that advises and supports businesses, artisans, retailers, and institutions to enhance their visibility. The agency operates 10 complementary expertise areas: targeted advertising across regional press and digital channels, graphic design, strategic consulting for key accounts, event organization, recruitment communication, real estate marketing, public procurement notices, legal notices publication, and obituary services. Services are anchored to the regional press brands La Nouvelle République and Centre Presse, reaching 490,000 readers and 4.8 million monthly digital users.
Is NR Communication a public or private company?
NR Communication is a private company. It is classified as corporate owned and is currently operating.
When was NR Communication founded?
NR Communication was founded in 1998. It employs 101 to 250 people.
Where is NR Communication based?
NR Communication is headquartered in Tours, France, in the Europe region.
How does NR Communication make money?
Four revenue lines are on record. Advertising & Media Sales are the primary driver. The others are communication Consulting Services, legal Notices Publication and real Estate Marketing.
Who are NR Communication's main competitors?
Direct peers on record are Groupe EBRA, Solocal and Ekino. Broad incumbents are Havas, Publicis Groupe and Dentsu. Prisma Media is listed as a regional player. Emerging players are Webedia and 1000Mercis. JCDecaux is listed as an others.
Does NR Communication have an API?
No public API is recorded for NR Communication.
What industry is NR Communication in?
NR Communication's product category is Advertising & Marketing Services. Its primary akta.pro industry code is MPAAADAJ, Digital PR & Social Media Communications, with a secondary code of BPAFADAO, Event PR & Communications Support. Its NAICS code is 541810 and its SIC code is 2741.