Care of Sweden

What Care of Sweden does

Care of Sweden AB is a privately held Swedish medical device company, founded in 1999 by Magnus Högberg and headquartered in Tranemo, Sweden, specializing in the prevention and treatment of pressure ulcers/injuries. The company designs, develops, and manufactures a portfolio of support surfaces organized across three product families: the CuroCell® line of dynamic air mattress systems (including the AI-driven autonomous CuroCell IQ with proprietary Pulsating Mode™ and the 2023-launched CuroCell iA® using Gentle Alternating Low Pressure), the Optimal® line of preventive foam mattresses featuring the patented DuoCore® two-layer construction, and the Curera® line of seat cushions and positioning pillows. Manufacturing is carried out within the EU at the Tranemo headquarters and at a production facility in Liepāja, Latvia (first delivery 2024), under ISO 13485 and ISO 14001 certifications and EU MDR compliance.

The company's primary customers are healthcare providers — municipalities, county councils, and private institutions — serving elderly care, hospitals, and home healthcare. Revenue is generated primarily through quote-based hardware sales of medical device support surfaces, supplemented by rental and reconditioning services for air systems offered since 2005. Care of Sweden is present in over 35 countries via a network of 15+ named distribution partners (e.g., Juvo for AU/NZ, EGM for FR/LU, Mediq for NO, Kersten for NL) and now also operates direct sales in Sweden and Spain (the latter established in February 2025). Marketing is content- and evidence-led, centered on webinars, the Mattress Guide decision-support tool, an e-learning platform launched August 2025, and clinical publications including a Ghent University multicenter study validating Pulsating Mode™.

In January 2025 the company transformed from a medical technology company to a corporation as part of a new global expansion strategy, with founder Magnus Högberg returning as CEO in August 2024 to lead the next strategic period through 2030. Differentiation rests on proprietary technology (Pulsating Mode™, DuoCore®), clinically validated outcomes (Category III pressure ulcer healing in ~30 days versus an expected 127 days; zero new ulcers across 40 high-risk recipients), EU-based manufacturing, and content-driven clinician engagement — positioning the company against the backdrop of a projected 10 million global healthcare worker shortfall by 2030 and an aging-population demand curve.

Name

Care of Sweden

Legal name

Care of Sweden AB

Website

https://careofsweden.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Care of Sweden AB is a privately held Swedish medical device manufacturer (founded 1999) that designs and produces pressure ulcer prevention and treatment support surfaces — including AI-driven autonomous air mattresses, foam mattresses, cushions, and positioning pillows — sold to municipalities, hospitals, and private healthcare providers across 35+ countries via distribution partners and direct operations in Sweden and Spain.

Ownership category

akta.pro rank

Product category

Medical Support Surfaces — Pressure Ulcer Prevention Devices

NAICS

Medical Equipment and Supplies Manufacturing (3391)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Seating & Positioning Systems (Cushions, Backs, Pressure Relief) (HLAHAMAB)

Keywords

• Pressure ulcer prevention
• Medical support surfaces
• Air mattress systems
• Foam mattress healthcare
• Wound care equipment

Headquarters

HQ city

Tranemo

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Medical device support surfaces (mattresses, cushions, pillows): Sale of medical technology products — mattresses (air, foam, hybrid), seat cushions, and positioning pillows — used for prevention and treatment of pressure ulcers. Products sold to healthcare providers including municipalities, county councils, and private healthcare facilities. Pricing is quote-based.
2. Rental and reconditioning services: Since 2005, Care of Sweden has offered rental and reconditioning services for air systems, improving product accessibility and contributing to sustainable use through product life extension.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Care of Sweden designs, manufactures and sells medical device support surfaces for the prevention and treatment of pressure ulcers/injuries. The portfolio includes dynamic air mattress systems (CuroCell® series with Pulsating Mode™ and AI-driven autonomous operation), preventive and replacement foam mattresses (Optimal® line with DuoCore®), hybrid air/foam mattresses, seat cushions, and positioning pillows. Products are sold quote-based to healthcare providers and distributed through partner/reseller networks and direct sales.

Product overview

Care of Sweden offers a comprehensive portfolio of medical device solutions for pressure ulcer prevention and treatment, organized across three main product categories: mattresses (air, foam, and hybrid systems), seat cushions, and positioning pillows. The core product lines include the CuroCell® series of dynamic air mattress systems (CuroCell iA®, CuroCell IQ, CuroCell A4, CuroCell A4 Plus) featuring proprietary Pulsating Mode™ technology and autonomous AI-driven pressure adjustments, the Optimal® foam mattress line including the DuoCore®-powered Optimal 5zon®, and the Curera® positioning and seating product line. The CuroCell IQ represents the flagship autonomous solution that automatically adjusts pressure based on patient parameters. Products are designed for different risk levels from prevention through treatment of severe pressure injuries, with the Mattress Guide serving as a clinical decision support tool to guide product selection.

Differentiator

Problem solved

Functional benefit

Brands

• CuroCell: Air mattress system brand including CuroCell IQ, CuroCell A4, CuroCell iA, and related products
• Curera
• Optimal
• Pulsating Mode

Products and services

• CuroCell iA® Dynamic air mattress system featuring Gentle Alternating Low Pressure (GALP) technology for individualized pressure ulcer prevention and treatment, designed to operate with minimal caregiver intervention.
• CuroCell® IQ Flagship AI-driven air mattress system with Pulsating Mode™ that automatically adjusts inner air cell pressure to the resident's weight, length and movements, requiring no supplementary caregiver time.
• CuroCell® A4 Air mattress system with Pulsating Mode™ for clinical efficiency combined with a user-friendly interface, designed for pressure injury prevention and treatment.
• CuroCell® A4 Plus Heavy-duty air mattress system for individuals between 160 kg and 454 kg, featuring Pulsating Mode™ for clinical efficiency and user-friendly interface.
• CuroCell S.A.M. PRO Constant Low Pressure (CLP) overlay mattress for pressure redistribution and comfort in pressure ulcer prevention.
• CuroCell S.A.M. PRO CF16 Constant Low Pressure replacement mattress for pressure redistribution and comfort, designed to be used as a primary mattress.
• CuroCell IQ Cirrus Hybrid mattress combining dynamic movements with the comfort of foam, offering enhanced pressure redistribution through combined foam and air cell technology.
• CuroCell AREA Zone Combination mattress using foam and air cells to provide enhanced pressure redistribution, support, and comfort for at-risk patients.
• Optimal 5zon® Preventative foam mattress with patented DuoCore® two-layered design for enhanced pressure redistribution in pressure ulcer prevention.
• Optimal 5zon® Plus Reinforced two-layered DuoCore® mattress for users up to 300 kg, providing enhanced pressure redistribution for bariatric care.
• Optimal 5zon® BM Castellated overlay mattress for additional pressure relief and comfort on existing mattress surfaces.
• Optimal Cura Two-layered replacement mattress providing good comfort and pressure redistribution for pressure ulcer prevention.
• Optimal Care Replacement mattress with good comfort properties for pressure ulcer prevention in healthcare settings.
• PRIMA 12 Functional mattress replacement offering good comfort and durability for pressure ulcer prevention.
• PRIMA 6 Durable foam mattress designed to be placed underneath a mattress overlay for enhanced pressure relief.
• Curera® Consept EX Seat Cushion Comfortable seat cushion for pressure redistribution and comfort in wheelchair users.
• Curera® Consept Seat Cushion Comfortable seat cushion for pressure redistribution for wheelchair users.
• Curera® Consil Seat Cushion Pressure redistribution seat cushion designed for comfort and pressure relief in seated positions.
• Curera® Contur EX Seat Cushion Comfortable seat cushion for wheelchair users requiring pressure management.
• Curera® Contur Seat Cushion Comfortable seat cushion for pressure redistribution in wheelchair users.
• CuroCell S.A.C. Air seat cushion providing support and comfort for wheelchair users through dynamic air pressure technology.
• Rental and reconditioning services for air mattress systems Rental and reconditioning service for air mattress systems, improving product accessibility and supporting sustainable use through product life extension. Available since 2005.

Quantifiable outcome

• Category III pressure ulcers healed or improved within 30 days using Pulsating Mode™ (vs. expected healing time of 127 days)
• +5 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

17 partnerships are on record, tiered core and minor.

• JuvocoreChannel Partner/ Reseller/ DistributorJuvo is Care of Sweden's exclusive distribution partner for Australia and New Zealand. Juvo handles local quotations, orders, and customer relationships in these markets.
• SamplicoreChannel Partner/ Reseller/ DistributorSampli is Care of Sweden's distribution partner for Belgium. Handles local sales and customer support for Care of Sweden products in Belgium.
• StamedcoreChannel Partner/ Reseller/ DistributorStamed is Care of Sweden's distribution partner for Czech Republic. Handles local sales and customer support.
• WolturnuscoreChannel Partner/ Reseller/ DistributorWolturnus is Care of Sweden's distribution partner for Denmark. Handles local sales and customer support.
• Berner MedicalcoreChannel Partner/ Reseller/ DistributorBerner Medical is Care of Sweden's distribution partner for Finland. Handles local sales and customer support.
• EGM (Evrard Medicale)coreChannel Partner/ Reseller/ DistributorEGM is Care of Sweden's distribution partner for France and Luxembourg. Handles local sales and customer support.
• Goodwin HealthcarecoreChannel Partner/ Reseller/ DistributorGoodwin Healthcare is Care of Sweden's distribution partner for Hong Kong. Handles local sales and customer support.
• FastuscoreChannel Partner/ Reseller/ DistributorFastus is Care of Sweden's distribution partner for Iceland. Handles local sales and customer support.
• SlaugivitacoreChannel Partner/ Reseller/ DistributorSlaugivita is Care of Sweden's distribution partner for Lithuania and Latvia. Handles local sales and customer support in both markets.
• KerstencoreChannel Partner/ Reseller/ DistributorKersten is Care of Sweden's distribution partner for the Netherlands. Handles local sales and customer support.
• MediqcoreChannel Partner/ Reseller/ DistributorMediq is Care of Sweden's distribution partner for Norway. Handles local sales and customer support.
• ContourcoreChannel Partner/ Reseller/ DistributorContour is Care of Sweden's distribution partner for the Philippines. Handles local sales and customer support.
• EmpireumcoreChannel Partner/ Reseller/ DistributorEmpireum is Care of Sweden's distribution partner for Poland. Handles local sales and customer support.
• BMECcoreChannel Partner/ Reseller/ DistributorBMEC is Care of Sweden's distribution partner for Singapore and Malaysia. Handles local sales and customer support in both markets.
• HelpycoreChannel Partner/ Reseller/ DistributorHelpy is Care of Sweden's distribution partner for Slovenia. Handles local sales and customer support.
• Ghent University (Belgium)coreStrategic or Co-development PartnerCare of Sweden collaborated with researchers from Ghent University in Belgium to conduct an observational multicenter clinical study on the Pulsating Mode™ technology. The study involved 40 high-risk care recipients in 10 Belgian nursing homes and was published in the Journal of Wound, Ostomy and Continence Nursing (2021). This collaboration provides clinical validation for the company's flagship technology.
• Gamcup (non-profit)minorStrategic or Co-development PartnerCollaboration with non-profit organization Gamcup to donate mattresses to Tanka Tanka psychiatric hospital in Gambia, West Africa in 2021.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Stryker: Global medical-device major with significant presence in hospital beds, surfaces and MedSurg equipment. Comparable as a broad incumbent competing with Care of Sweden in pressure-injury prevention surfaces, but Stryker operates at vastly greater scale and across many other medtech categories.
• Smith+Nephew: Global medical-device company with a large Advanced Wound Management franchise adjacent to pressure-injury prevention. Comparable as a wound-care incumbent targeting the same clinical customers, though its pressure-surface offering is narrower than Care of Sweden's.
• Coloplast: Danish medtech specialist in ostomy, continence and wound care. Comparable as a Northern-European medtech company addressing the same clinical-decision-maker audience around pressure ulcers and chronic wounds, though its pressure-surface portfolio is limited.
• Hillrom (Baxter): Hillrom was acquired by Baxter in 2021 and is one of the largest global suppliers of hospital beds and support surfaces, including the P500 therapy surface line. Comparable because it competes head-to-head with Care of Sweden's CuroCell air systems in tenders, but operates at significantly larger scale across a broader medtech portfolio.

Regional players

• Mölnlycke Health Care: Swedish wound-care and pressure-injury prevention company with strong European presence and adjacent therapeutic categories. Comparable as a fellow Swedish-founded specialist in pressure-ulcer prevention selling to the same public-procurement customers, but Mölnlycke is substantially larger and more diversified.
• Paramount Bed: Japan-based manufacturer of hospital beds and pressure-redistribution mattresses, primarily serving the Japanese and APAC markets. Comparable as a specialist in medical support surfaces, but geographically focused on Asia where Care of Sweden relies on channel partners.

Direct peers

• Invacare: Global manufacturer of long-term care and homecare medical equipment including therapeutic support surfaces. Comparable as a direct competitor in pressure-redistribution mattresses and wheelchair cushions serving similar elderly and long-term care customers.
• Linet Group: Czech-headquartered manufacturer of hospital beds and pressure-redistribution mattresses, including the Elegana and Virtuoso lines. Directly comparable because it sells ICU and acute-care support surfaces to the same European public hospital customer base.
• Joerns Healthcare: US-based medical-device company focused on wound management, pressure injury prevention and DME rental, including the PrevaMatt and Dolphin surface lines. Directly comparable because it sells AI-enabled and rental-reconditioned support surfaces to the same long-term care customer segment.
• Arjo: Swedish-headquartered medtech company specializing in pressure injury prevention, hospital beds, patient lifts and DVT prophylaxis. Directly comparable because it sells overlapping therapeutic support surfaces and pressure-relieving mattresses to the same European municipality/council customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@careofsweden9980/featured
• Facebookfacebook.com/careofswedenglobal
• LinkedInse.linkedin.com/company/care-of-sweden-ab
• Instagraminstagram.com/careofsweden
• Xx.com/careofsweden

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Care of Sweden