What Kersten does

Kersten B.V. is a privately held Dutch B2B wholesaler of trendy home accessories, founded in 1969 as a family business in Nieuwegein, Netherlands, and now operated across three generations. The company sources, designs and distributes more than 9,000 SKUs spanning vases, planters, statues, mirrors, wall ornaments, photo frames, candleholders, tableware, lighting and home textiles, organized into 18 themed collections (e.g., Casa Corazón, Clover Club, Soft Luxury, The Comfort Club, Paris Mon Amour, Tavola Amore) refreshed on a twice-yearly cycle by an in-house trend and design team. Customer marketing is supported by a 1,200 m² physical showroom in Nieuwegein, a virtual showroom, and proprietary product photography and styling content provided to retailers for their online stores.

The underlying commercial platform is a B2B e-commerce webshop gated by registered business accounts with personalized pricing, supported by regional account managers covering the Netherlands, Belgium, Germany, Austria, Switzerland, France, Wallonia, Southern Europe, South America and Africa, and by a pre-order system that enables advance paid access to limited-stock items before official release. A separate cash & carry channel is operated through partner locations of TICA Trends & Trade (Venlo, Uithoorn) and Home & Living &Go (Brussels) to serve smaller-quantity buyers below the B2B minimum order thresholds.

The business model is one-time wholesale product sales to retailers, florists, franchisees, concept stores, garden centers and gift shops, with pricing tiered by geography (minimum orders ranging from €750 in the Benelux to €3,000 for rest-of-world, and DDP free-delivery thresholds varying by country). The company participates annually as an exhibitor at Ambiente (Frankfurt) and Maison&Objet (Paris), the two leading European home décor trade fairs, as its primary customer acquisition channel, and reports more than 10,000 customers across 80+ countries. The company is a member of Amfori BSCI and BEPI for supply chain social and environmental compliance, and operates a 4,000 m² solar installation at its Nieuwegein facility.

Name

Kersten

Legal name

J. Kersten B.V.

Website

https://kerstenbv.nl

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Kersten B.V. is a Dutch B2B wholesaler, founded in 1969, that designs and distributes 9,000+ trendy home décor SKUs across 18 themed collections to 10,000+ retailers, florists, franchisees and concept stores in 80+ countries, primarily through an account-based webshop, regional sales managers and trade show sales.

Ownership category

akta.pro rank

Product category

Home Décor Wholesale

NAICS

Furniture Merchant Wholesalers (42321)

SIC

Wholesale-Misc Durable Goods (5090)

akta.pro primary industry

Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail) (CRAEAEAD)

Keywords

• Home decor wholesale
• Decorative accessories
• Wholesale distribution
• Home textile products
• Seasonal decor collections

Headquarters

HQ city

Nieuwegein

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wholesale Product Sales: Primary revenue from selling home décor products in bulk quantities to retailers. Products sold through webshop and direct orders. Minimum order quantities apply. Pricing is account-based with personalized discounts.
2. Cash & Carry: Smaller quantity purchases available through TICA Cash & Carry partner locations for flexible purchasing without minimum order requirements.
3. Pre-Order Program: Advance ordering system where customers pay upfront for products before official release, enabling early access to limited-stock items.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Kersten B.V. is a Dutch B2B wholesaler of trendy home accessories and decorative products including vases, planters, statues, mirrors, photo frames, candleholders, tableware, lighting, and home textiles. The company supplies more than 9,000 SKUs organized into approximately 18 themed collections to retailers, florists, franchisees, and concept stores across 80+ countries through a B2B webshop, account-managed field sales, cash & carry partners, and trade show channels.

Product overview

Kersten is a B2B wholesale platform offering trendy home accessories and seasonal decorations exclusively to business customers. The portfolio includes core product categories such as Vases, Planters, Statues and Figures, Mirrors, Wall Ornaments, Photo Frames, Candleholders, Tableware, Lighting, and Home Textiles (Cushions, Carpets, Plaids). Products are organized into approximately 18 themed collections including Casa Corazón, Clover Club, Colors of Earth, Soft Luxury, Pure Icons, The Force of Nature, Soft Layers, Minerals, Cabana Club, The Comfort Club, Maison Cuisine, Paris Mon Amour, Tavola Amore, and seasonal Christmas collections. Sales channels include an online B2B webshop with minimum order requirements, a 1,200 m² physical showroom in Nieuwegein for appointments, virtual showroom tours, and TICA Cash & Carry retail partnerships for smaller quantities. Collections refresh twice yearly to align with seasonal trends.

Differentiator

Problem solved

Functional benefit

Products and services

• Vases
• Planters
• Statues and Figures
• Mirrors
• Wall Ornaments
• Photo Frames
• Candleholders
• Tableware
• Lighting
• Home Textile
• Christmas Collection
• Casa Corazón Collection
• Clover Club Collection
• Colors of Earth Collection
• Soft Luxury Collection
• The Comfort Club SS26 Collection
• Joie De Vivre Collection
• Ruby Pulse Collection
• TICA Cash & Carry Channel
• Virtual Showroom
• Pre-Order Program

Quantifiable outcome

• Fast delivery through extensive in-stock inventory
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, minor and major.

• TICA Trends & TradecoreChannel Partner/ Reseller/ DistributorTICA serves as Kersten's primary cash & carry channel partner, with physical locations in Venlo (Floralaan 31) and Uithoorn (Randweg 155). These locations allow retailers to purchase smaller quantities and take items immediately. TICA also offers order placement services for Kersten products.
• Home & Living &GominorChannel Partner/ Reseller/ DistributorCash & carry partner location at Atomiumsquare 1 in Brussels, Belgium (Stand 9). Enables Belgian retailers to access Kersten products in smaller quantities with immediate pickup options.
• Amfori BSCI (Business Social Compliance Initiative)coreOthersKersten is a member of Amfori BSCI and BEPI (Business Environmental Performance Initiative). The partnership establishes a shared Code of Conduct to improve conditions for workers in production countries, based on UN conventions about children and human rights. Annual supplier reviews ensure compliance.
• Messe Frankfurt (Ambiente)majorStrategic or Co-development PartnerAnnual participation as exhibitor at Ambiente trade fair in Frankfurt. Hall 3.0 Booth F11. Provides access to international B2B audience for home décor and presents collections including Maison Cuisine, Casa Corazón, Christmas, and Clover Club.
• Paris Nord Villepinte / Maison&ObjetmajorStrategic or Co-development PartnerExhibitor at Maison&Objet trade fair in Paris. Hall 6 Stand A37. The premier international decoration and lifestyle event attracting professionals from over 150 countries. Kersten presents collections and offers admission ticket assistance to customers.
• De WoonindustrieminorChannel Partner/ Reseller/ DistributorComplementary showroom partnership in Nieuwegein area. Retailers are encouraged to combine visits to De Woonindustrie (featuring hundreds of brands) with Kersten's specialized home décor collection for comprehensive product discovery.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Riviera Maison: Dutch home décor retailer and brand with its own store network plus B2B supply to other retailers; broader and more retail-anchored than Kersten but operates in the same wholesale home décor space with overlapping customer profiles.

Direct peers

• Broste Copenhagen: Danish wholesale distributor of home accessories, lighting and seasonal décor to retailers across Europe; comparable Scandinavian-design-led assortment, breadth of SKUs and B2B wholesale channel model.
• Light & Living: Dutch B2B wholesaler of decorative home accessories and lighting, supplying retailers across Europe with a broad assortment of vases, lighting and seasonal décor — directly comparable to Kersten's product mix, channel structure and customer base.
• Bloomingville: Danish B2B brand and wholesaler of home accessories, furniture and seasonal décor sold through concept stores and retailers worldwide; comparable trend-driven assortment and wholesale distribution model to Kersten.
• House Doctor: Danish home accessories brand distributed via B2B wholesale to retailers, florists and interior shops; comparable trend-led collections, similar buyer profiles and overlapping customer base with Kersten.
• Madam Stoltz: Danish B2B wholesaler of home decoration and lifestyle products distributed to retailers and concept stores globally; shares Kersten's European wholesale heritage, broad accessory assortment and design-led positioning.
• HK Living: Dutch home accessories brand sold B2B to retailers and concept stores globally; comparable trend-forward assortment, themed collections and European wholesale distribution footprint to Kersten.
• J-Line by Jolipa: Belgian B2B wholesaler of home decoration, gift and seasonal products serving retailers across Europe with a large SKU range and themed collections — closely mirrors Kersten's assortment-led B2B wholesale model.
• Present Time: Dutch designer and wholesaler of decorative home accessories distributed through gift and home retailers worldwide; highly comparable in geography, customer profile and product categories to Kersten.

Others

• TICA Trends & Trade: Dutch cash & carry marketplace for home and lifestyle brands with physical locations in the Netherlands and Belgium; functions as a channel partner for Kersten and comparable suppliers, and serves the same SMB retailer customer base through showroom-style pickup.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/kerstenbv
• Xx.com/BVKersten
• Facebookfacebook.com/KerstenBV
• LinkedInlinkedin.com/company/kerstenbv

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kersten