What Gotfriends does

Gotfriends is a privately held Israeli tech recruitment and placement firm, self-described as the largest high-tech staffing company in Israel, headquartered in Ramat Gan with 101-250 employees. Its core operation is a B2B placement service that connects Israeli tech professionals with employers across software development, cybersecurity, AI/ML, algorithms, QA, hardware, DevOps, BI/Big Data, product management, and senior-executive roles. The firm operates a no-placement-no-fee economic model for employers, generating revenue from placement fees, and serves both supply (job seekers, including a dedicated pipeline for IDF tech-unit alumni such as 8200 and Mamram graduates) and demand (Israeli tech employers, ranging from multinationals like Microsoft, Google, Amazon, and Meta to local leaders such as Mobileye, CyberArk, Check Point, Payoneer, Wix, JFrog, and Fiverr).

The company's product surface goes beyond a traditional recruiting desk. Its JobsLobby (לוח משרות) online job board aggregates listings across Israeli tech hubs (Tel Aviv, Ramat Gan, Herzliya, Netanya, Ra'anana, Haifa, Jerusalem, Beer Sheva, Rehovot, Yoqneam, Airport City, Petah Tikva). Complementary offerings include the Salary Tables (טבלאות שכר) compensation benchmarking tool, the Job Hunter Agent (צייד המשרות) which pairs recruiters proactively with candidates, the Friend Referral (חבר מביא חבר) referral program, and GotNext (ליווי מפוטרים), a specialized support service for laid-off tech professionals. Distribution is single-country (Israel), operating through a website-led, sales-led GTM motion that combines direct employer engagement, content marketing (career blog, salary guides), and thought leadership via annual hiring surveys of 500+ Israeli high-tech companies.

Operative evidence on financials, ownership structure, and AI/automation capability is thin: Gotfriends does not disclose revenue, has no recorded funding rounds or institutional investors, and provides no detail on proprietary technology beyond the recruitment platform and matching system. Pricing is quote-based and not publicly disclosed; contract structures for employer placements are described as multi-year but not detailed. The firm has no recorded M&A, partnerships, certifications, patents, or executive-team disclosures in the available sources.

Name

Gotfriends

Legal name

Gotfriends

Website

https://gotfriends.co.il

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Gotfriends is the largest Israel-focused tech recruitment and placement firm, running the JobsLobby job board and adjacent services to match Israeli tech professionals with employers across software, cybersecurity, AI, and senior leadership roles under a no-placement-no-fee model.

Ownership category

akta.pro rank

Product category

Tech Recruitment Services

NAICS

Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Professional & Technical Direct Hire (IT, Engineering, Finance, Healthcare) (BPACAFAC)

Keywords

• Tech recruitment services
• High-tech staffing
• Job placement agency
• Tech talent matching
• Career support services

Headquarters

HQ city

Ramat Gan

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Recruitment placement fees: Gotfriends earns revenue by placing candidates in tech positions at Israeli companies. They offer services to both employers seeking to hire and candidates seeking employment, operating on a no-placement-no-fee model for employers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Gotfriends is the largest high-tech placement company in Israel, operating as a recruitment agency that places candidates in software, AI, cybersecurity, algorithms, QA, DevOps, product, and executive roles at Israeli tech companies. Core offerings are anchored by the JobsLobby online job board, complemented by salary benchmarking tables, a personalized Job Hunter Agent matching service, an employee referral program, and a specialized GotNext career-support service for laid-off tech professionals. The company works on a no-placement-no-fee model with employers and pairs recruiters with candidates throughout the hiring process including interview preparation and salary negotiation.

Product overview

Gotfriends operates as a tech recruitment and placement agency in Israel, offering a comprehensive job marketplace through its JobsLobby platform. The company provides job listings across software development, AI, cybersecurity, algorithms, QA, and executive positions. Beyond the core job board, Gotfriends offers complementary services including salary benchmarking tools (Salary Tables), proactive job matching (Job Hunter Agent), employee referral programs (Friend Referral), and specialized career support for laid-off professionals (GotNext). The platform covers positions across major Israeli tech hubs including Tel Aviv, Herzliya, Ramat Gan, Netanya, and Ra'anana.

Differentiator

Problem solved

Functional benefit

Products and services

• JobsLobby Online job board platform connecting tech candidates with Israeli hi-tech companies across software development, AI, cybersecurity, algorithms, QA, DevOps, BI/Big Data, product, and executive positions, organized by role, technology, location, and IDF tech unit graduate status.
• High-Tech Salary Tables Salary comparison tables providing compensation benchmarks for various tech roles in Israel, used to support candidates in salary negotiations and employers in setting competitive offers.
• Job Hunter Agent Personalized job matching service in which Gotfriends recruiters proactively source suitable tech positions for candidates based on their profile, preferences, and career goals, accompanying them through the hiring journey.
• Friend Referral Employee referral program that enables current Gotfriends candidates to recommend other professionals for open tech positions, with referral incentives.
• GotNext - Laid-Off Support Specialized career transition support service for tech professionals who have been laid off, providing guidance and placement assistance to help them secure new roles.

Named customers12 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Team8: Israeli cybersecurity-focused venture builder that is also a significant Israeli tech employer (and thus a Gotfriends customer/peer on the demand side). Comparable as an Israeli tech ecosystem participant though operating as a company rather than recruiter.

Direct peers

• ETHOSIA: Israeli tech recruitment firm focused on placing software engineers, team leads, and technology professionals. Competes directly with Gotfriends for both candidates and Israeli tech employer clients.
• Nisha Group: Israeli high-tech recruitment agency specializing in software developers, QA, and engineering roles for Israeli tech companies. Direct competitor to Gotfriends in the Israeli tech placement market.
• Matrix IT (Matrix Global): One of Israel's largest IT staffing and outsourcing firms, placing developers, engineers, and tech professionals across the Israeli market. Directly comparable to Gotfriends in target customer (Israeli tech employers) and core service (tech talent placement).

Others

• Indeed: Global job search and recruitment platform competing for employer job-posting and candidate-search budgets that historically flowed to agencies like Gotfriends. Adjacent rather than direct competitor.

Broad incumbents

• Robert Half: Global staffing and recruitment firm with technology placement practice, including contract and permanent placement for IT professionals. Comparable business model and customer base though operating at much larger scale globally.
• Hilan Group: Israeli HR and outsourcing services company offering staffing, payroll, and recruitment solutions across multiple sectors including technology. Broader incumbent with overlapping tech recruitment services.
• LinkedIn (Talent Solutions): Dominant professional network and recruiting platform that competes with traditional agencies by enabling direct employer-to-candidate sourcing. Increasingly a substitute for Israeli tech recruiters as companies build in-house talent acquisition using LinkedIn Recruiter.
• Hays: Global recruitment firm with strong technology and cybersecurity practices, placing professionals across permanent and contract roles. Comparable in tech specialism though operating internationally rather than domestically focused.
• Experis Israel (ManpowerGroup): Israeli arm of ManpowerGroup's Experis IT staffing brand, providing technology talent placement across Israel. Broader incumbent with global parent resources, competing in overlapping tech recruitment segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gotfriends

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gotfriends