SouthCraft Builders
SouthCraft by Empire Homes is a Charlotte, NC-based residential homebuilder delivering single-family homes, townhomes, duets, and triplexes priced from $250K to $575K to attainable-homeownership buyers across ten greater-Charlotte communities, producing roughly 200 homes per year as a sub-brand of Empire Homes.
- Company typePrivate
- Founded-
- HeadquartersCharlotte, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What SouthCraft Builders does
SouthCraft by Empire Homes is a residential homebuilder headquartered in Charlotte, North Carolina, focused on the attainable homeownership segment of the greater Charlotte metropolitan area. The company designs, builds, and sells new-construction single-family homes, townhomes, duets, and triplex units across ten communities — seven currently active (Abershire, Kings View, Castleton Place, Gwynne Hill, Margaret Wallace, Windsford, Sally Lane) and three in development — with home prices ranging from approximately $250,000 to $574,990 and square footage spanning roughly 1,400 to 3,000+ sq. ft. SouthCraft operates two product pathways: Quick Delivery Homes (move-in-ready units with curated finishes, currently numbering ~20 available) and New Home Plans (to-be-built designs across a 27-floor-plan catalog). Production is anchored at roughly 200 homes per year, serving first-time buyers and move-up families seeking modern construction with transparent pricing.
The company's operating technology is conventional production homebuilding — efficient construction methods with designer-selected finishes procured in bulk to compress costs — augmented by the ERTH360 air quality system, which contributed to the 2025 NAHB Global Innovation Home of the Year award. There is no disclosed proprietary software platform, AI/ML system, or technical moat beyond construction execution and supply procurement; the IP signal is the registered SOUTHCRAFT® trademark and a 10-year structural warranty. Property listings are surfaced through a public website with price, sq ft, bed/bath, and community filters; Instagram, Facebook, and LinkedIn serve as marketing channels; preferred lender partnerships wrap the mortgage process.
SouthCraft is a direct-to-consumer builder that sells without real-estate-agent intermediaries via model home communities and its own e-commerce-style storefront. Revenue is generated through one-time home sales (home prices $250K-$575K) and supported by loan-program and buyer-incentive partnerships. The company was acquired by Empire Homes in February 2025 and rebranded as SouthCraft by Empire Homes in March 2026, becoming a distinct sub-brand within the Empire Homes portfolio, which itself sits under Willowdale Asset Management. Headcount sits in the 501-1,000 range; Matt Roesch serves as Division President.
SouthCraft Builders firmographics
Firmographics- Name
- SouthCraft Builders
- Legal name
- Empire Communities Corp.
- Website
- https://southcraftbuilders.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- SouthCraft by Empire Homes is a Charlotte, NC-based residential homebuilder delivering single-family homes, townhomes, duets, and triplexes priced from $250K to $575K to attainable-homeownership buyers across ten greater-Charlotte communities, producing roughly 200 homes per year as a sub-brand of Empire Homes.
- Ownership category
- akta.pro rank
SouthCraft Builders industry classification
Industry- Product category
- Residential Homebuilding
- NAICS
- New Housing For-Sale Builders (236117)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
- akta.pro secondary industry
- Residential Luxury / High-End Home Construction (IMAFABAJ)
Keywords
Where SouthCraft Builders is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SouthCraft Builders business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Home Sales: SouthCraft generates revenue through the sale of new single-family homes, townhomes, and multi-family residences (triplexes). The company builds both move-in-ready and to-be-built homes, selling directly to consumers with various price points ranging from approximately $250,000 to $575,000.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Affordable single-family homes starting from $250,000 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
SouthCraft Builders product offering
Product offeringCore offering
SouthCraft Builders (now SouthCraft by Empire Homes) designs, constructs, and sells new-construction residential homes—including single-family homes, townhomes, duets, and triplex units—across 10 communities in the greater Charlotte, NC metropolitan area. The company offers both move-in-ready (Quick Delivery) homes and to-be-built homes built from a library of 27 floor plans, with prices ranging from approximately $250,000 to $574,990. Homes come with designer-selected finishes, a streamlined buying process, and a 10-year structural warranty.
Product overview
SouthCraft by Empire Homes is a homebuilder offering new single-family homes, townhomes, duets, and triplex units in the Charlotte, North Carolina metropolitan area. The company operates as a distinct sub-brand within Empire Homes following its 2025 acquisition. SouthCraft provides two primary product pathways: Quick Delivery Homes (move-in-ready completed homes with curated finishes) and New Home Plans (to-be-built homes with 27 different floor plan options). The portfolio includes 10 distinct communities (Abershire, Kings View, Castleton Place, Dardan, Margaret Wallace, Windsford, Satori, Hickory Grove, Gwynne Hill, and Sally Lane) with home prices ranging from approximately $250,000 to $574,990 and square footage from 1,400 to 3,000+ sq. ft. The company targets the attainable homeownership segment with a streamlined buying process, designer-selected finishes, and a 10-year structural warranty.
Differentiator
Problem solved
Functional benefit
Products and services
- SouthCraft by Empire Homes Home Portfolio Core brand offering new single-family homes, townhomes, duets, and triplex residences for homebuyers in the greater Charlotte, NC area. Includes move-in-ready and to-be-built options priced from $250,000 to $574,990, targeting the attainable homeownership segment.
- Abershire Community Townhome community in Charlotte, North Carolina offering single-family and townhome product with prices starting from $294,990 and square footage ranging from 1,551 to 1,729 sq. ft.
- Kings View Community
Quantifiable outcome
- 10-year structural warranty on all homes
Companies that use SouthCraft Builders
Customer profileSegments1 record
Ideal customer profiles1 record
SouthCraft Builders technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SouthCraft Builders partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- Empire HomescoreEmpire Homes acquired SouthCraft Home Builders in February 2025, creating SouthCraft by Empire Homes as a distinct sub-brand within the Empire Homes portfolio. SouthCraft maintains operational independence while benefiting from Empire Homes' resources, 30+ years of experience, and broader portfolio alignment.
- Willowdale Asset ManagementcoreWillowdale Asset Management is the parent company of Empire Homes, making SouthCraft by Empire Homes an indirect subsidiary of Willowdale Asset Management. Willowdale positions itself as a premier owner and manager of leading real estate businesses.
- Preferred LenderssupportingSouthCraft works with a network of preferred lenders who help buyers navigate the mortgage process with confidence and clarity, from pre-approval to closing. These lender partnerships support the home buying process through specialized loan programs and buyer incentives.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
SouthCraft Builders competitors and assessment
Company assessmentDirect peers
- Century Communities: Top-10 US homebuilder with a stated focus on affordable and entry-level housing, active in the Charlotte market. Directly comparable in attainable buyer targeting, community-based development, and quick delivery inventory model.
- Beazer Homes: Southeast-focused homebuilder with operations in the Carolinas and a focus on entry-level and move-up buyers. Closely comparable in attainable price positioning, community development model, and regional concentration.
- Meritage Homes: Public homebuilder focused on entry-level and first move-up buyers with strong presence in the Carolinas. Closely comparable to SouthCraft in attainable price band positioning, energy-efficient home focus, and Charlotte/Carolinas market overlap.
- M/I Homes: Mid-Atlantic and Southeast-focused homebuilder with Charlotte operations and similar price band coverage. Comparable in single-family product, direct sales model, and Carolinas geographic exposure.
Broad incumbents
- D.R. Horton: The largest US homebuilder by volume, with deep Charlotte metro presence across entry-level, move-up, and luxury segments. Directly comparable to SouthCraft in affordable single-family product and community development model, but at vastly greater national scale.
- PulteGroup: Top-three US homebuilder with Centex, Pulte, and Del Webb brands covering first-time, move-up, and active adult segments. Operates in Charlotte and competes across the same price bands SouthCraft serves.
- Tri Pointe Homes: National homebuilder with regional brands including in the Carolinas market. Comparable in single-family community development and attainable/move-up buyer focus, though with broader geographic and segment diversification.
- Lennar Corporation: Top-three US homebuilder with significant Charlotte operations and a similar first-time/move-up buyer focus. Comparable in product mix, direct-to-consumer sales approach, and community-based development model.
Regional players
- True Homes: Charlotte-headquartered private homebuilder operating across the Carolinas with a focus on attainable single-family homes. Closely comparable to SouthCraft in geographic concentration, price band, and direct-to-buyer sales model.
- David Weekley Homes: Large private US homebuilder with Charlotte operations, offering semi-custom homes at similar price points. Comparable in Carolinas geography and single-family community development, though at a higher price band than SouthCraft's entry-level.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
SouthCraft Builders social profiles
Digital presenceSouthCraft Builders financial estimates
Financial estimateRevenue estimate
Valuation estimate
SouthCraft Builders leadership team
Management profileNumber of profiles
Profiles1 record
SouthCraft Builders funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SouthCraft Builders M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SouthCraft Builders
What does SouthCraft Builders do?
SouthCraft Builders (now SouthCraft by Empire Homes) designs, constructs, and sells new-construction residential homes—including single-family homes, townhomes, duets, and triplex units—across 10 communities in the greater Charlotte, NC metropolitan area. The company offers both move-in-ready (Quick Delivery) homes and to-be-built homes built from a library of 27 floor plans, with prices ranging from approximately $250,000 to $574,990. Homes come with designer-selected finishes, a streamlined buying process, and a 10-year structural warranty.
Is SouthCraft Builders a public or private company?
SouthCraft Builders is a private company. It is classified as corporate owned and is currently operating.
When was SouthCraft Builders founded?
SouthCraft Builders was founded in -1. It employs 501 to 1,000 people.
Where is SouthCraft Builders based?
SouthCraft Builders is headquartered in Charlotte, United States, in the North America region.
How does SouthCraft Builders make money?
One revenue line is on record: home Sales.
Who are SouthCraft Builders's main competitors?
Direct peers on record are Century Communities, Beazer Homes, Meritage Homes and M/I Homes. Broad incumbents are D.R. Horton, PulteGroup, Tri Pointe Homes and Lennar Corporation. Regional players are True Homes and David Weekley Homes.
Does SouthCraft Builders have an API?
No public API is recorded for SouthCraft Builders.
What industry is SouthCraft Builders in?
SouthCraft Builders's product category is Residential Homebuilding. Its primary akta.pro industry code is IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities), with a secondary code of IMAFABAJ, Residential Luxury / High-End Home Construction. Its NAICS code is 236117 and its SIC code is 1520.