Huntsville-Madison County Senior Center

What Huntsville-Madison County Senior Center does

Huntsville-Madison County Senior Center, operating as STUDIO 60 Senior Center, is a 501(c)(3) nonprofit community organization founded in 1974 in Huntsville, Alabama, through the merger of three local agencies. It serves adults aged 60 and older in Huntsville and Madison County, Alabama, with a comprehensive portfolio of programs including a 47,500 sq ft main facility on Drake Avenue, seven satellite nutrition centers across the county, an Adult Day Care program (operating since 1981), Meals on Wheels delivery (22 routes, 235 homebound seniors served monthly), Homemaker Services, fitness and wellness programs, creative arts, lifelong learning, recreation, travel, and the Retired Senior Volunteer Program (RSVP) clearinghouse. Membership is free for eligible seniors, with all core services provided at no charge; income is not a determining factor for participation.

The organization's business model is a hybrid donation-and-grant funded nonprofit. Revenue is derived from individual and corporate charitable contributions (donor tiers from $20 Member to $10,000 Premier Circle, facilitated through PayPal), government funding from the City of Huntsville, Madison County Commission, Alabama Department of Human Resources, TARCOG Area Agency on Aging (via Title III-B of the Older Americans Act), and the Alabama Department of Senior Services, plus the Combined Federal Campaign workplace giving program. Operations are supported by 500+ monthly volunteers (a cost structure unavailable to for-profit competitors), a 14-person paid management team, and an extensive network of healthcare, financial, and civic partners. The technology stack is intentionally minimal — PayPal, Constant Contact, Google Analytics, Google reCAPTCHA — with no proprietary systems, AI/ML capabilities, or software products.

STUDIO 60's go-to-market is community-led: it relies on word-of-mouth, a 47,500 sq ft physical presence, healthcare provider referrals, local media coverage, and a multi-channel engagement mix (website, Facebook, LinkedIn, YouTube, email newsletter, monthly printed SeniorLife Magazine) to drive awareness and enrollment. Distribution is a hybrid of walk-in community center, in-home delivery (Meals on Wheels), and satellite nutrition site visits across Madison County, with transportation provided for Adult Day Care clients within city limits.

Name

Huntsville-Madison County Senior Center

Legal name

Studio 60 Senior Center

Website

https://seniorview.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

STUDIO 60 is a 501(c)(3) nonprofit founded in 1974 that delivers free wellness, nutrition, adult day care, Meals on Wheels, fitness, arts, and education programs to adults 60+ in Huntsville and Madison County, Alabama, across a main facility and seven satellite sites, supported by donations, government grants, and 500+ monthly volunteers.

Ownership category

akta.pro rank

Product category

Senior Community Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Other Residential Care Facilities (623990), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Community-Based Senior Centers with Adult Day Services (HLADAIAJ)

akta.pro secondary industries

Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Community & Senior Center Lifelong Learning Programs (EDAAAMAB), Arts, Culture & Creative Learning for Seniors (Music, writing, crafts) (EDAAAMAI)

Keywords

• Senior center services
• Adult day care
• Meals on wheels
• Senior wellness programs
• Nonprofit community services

Headquarters

HQ city

Huntsville

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: STUDIO 60 is a 501(c)(3) nonprofit organization that relies on donations from individuals, corporations, churches, civic clubs, and government grants. Donor levels range from $20 (Member) to $10,000 (Premier Circle). Donations are tax-deductible.
2. Government Funding: Funding received from City of Huntsville, Madison County Commission, Alabama Department of Human Resources, TARCOG Area Agency on Aging, and Alabama Department of Senior Services. Homemaker Program funded by Title III-B of the Older Americans Act.
3. Income-Based Donations for Services: Meals on Wheels has no charge but suggests income-based donations. Courtyard Café suggests a donation to cover meal costs. Homemaker Services provided at no cost with donations encouraged.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

STUDIO 60 Senior Center is a 501(c)(3) nonprofit community center providing free programs and services to adults aged 60 and older in Huntsville and Madison County, Alabama. Core offerings include wellness and fitness programs, nutrition services (Meals on Wheels, Courtyard Café, and seven satellite nutrition centers), Center for Adult Day Care, Homemaker Services, health screenings, Medicare/SHIP insurance counseling, lifelong learning classes, creative arts, recreation, travel programs, and volunteer matching through the RSVP program.

Product overview

STUDIO 60 Senior Center operates as a single unified facility offering comprehensive services and programs for seniors ages 60 and above in Madison County, Alabama. The center provides in-home services (Meals on Wheels, Homemaker Services), health services (Health Screening, SHIP insurance counseling), adult day care, fitness programs (Fitness Studio, Group Fitness, Pickleball, Softball), arts and recreation (Visual & Performing Arts, Games), education (Language, Genealogy), travel programs, and volunteer opportunities (RSVP). Membership is free to eligible seniors. The center's 47,500-square-foot facility serves as the hub for these interconnected programs, with additional nutrition centers throughout the county.

Differentiator

Problem solved

Functional benefit

Products and services

• Meals on Wheels

Quantifiable outcome

• Meals on Wheels serves 235 homebound individuals monthly
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

21 partnerships are on record, tiered minor and core.

• Alliance Cancer CareminorStrategic or Co-development PartnerHealthcare partner featured in STUDIO 60's Our Partners section. Provides cancer care services to the community.
• SimtechminorStrategic or Co-development PartnerTechnology partner featured in STUDIO 60's Our Partners section. Website at simtechinc.com.
• Huntsville HospitalcoreStrategic or Co-development PartnerMajor healthcare provider partner. Major hospital system serving the Huntsville-Madison County area, providing medical services and referrals to seniors.
• Keel PointminorStrategic or Co-development PartnerFinancial services partner featured in Our Partners section. Website at keelpoint.com.
• Red Federal Credit Union (RFCU)minorStrategic or Co-development PartnerCredit union partner providing financial services to the community.
• Clearview CancerminorStrategic or Co-development PartnerCancer care provider partner featured in Our Partners section.
• Crestwood Medical CenterminorStrategic or Co-development PartnerMedical center partner providing healthcare services to the community.
• Secure BenefitsminorStrategic or Co-development PartnerBenefits services partner featured in Our Partners section.
• City of HuntsvillecoreOthersGovernment funding partner providing annual support to STUDIO 60 operations and programs.
• Madison County CommissioncoreOthersCounty government funding partner providing annual support to senior services.
• TARCOG Area Agency on AgingcoreStrategic or Co-development PartnerRegional aging and disability resource center providing funding and support. Funding source for Homemaker Program through Title III-B of Older Americans Act.
• Alabama Department of Senior ServicescoreOthersState government department providing annual support and funding for senior services.
• Alabama Department of Human ResourcescoreOthersState agency providing annual support and funding for senior services.
• Combined Federal CampaignminorOthersFederal employee workplace giving campaign allowing federal workers to donate to STUDIO 60.
• Huntsville-Madison County Chamber of CommerceminorStrategic or Co-development PartnerLocal chamber membership providing business networking and community visibility.
• Meals on Wheels AmericacoreStrategic or Co-development PartnerNational organization supporting local Meals on Wheels programs. Provides branding, resources, and advocacy for home-delivered meal services.
• North Alabama Master Gardener Horticulture Therapy ProgramminorStrategic or Co-development PartnerCommunity involvement partner for Adult Day Care program - provides horticulture therapy activities.
• Therapy Partners IncminorStrategic or Co-development PartnerTherapy services provider involved with Adult Day Care program.
• The Jammers MusiciansminorStrategic or Co-development PartnerMusical group providing entertainment and activities for Adult Day Care clients.
• UAH Nursing StudentsminorStrategic or Co-development PartnerUniversity of Alabama in Huntsville nursing program students providing community involvement in Adult Day Care.
• AARP FoundationcoreStrategic or Co-development PartnerNational nonprofit partnership providing Tax-Aide tax preparation services and Driver Safety Classes at STUDIO 60 location. Joint effort with IRS.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• National Council on Aging: National nonprofit advocating for and delivering programs serving older adults across the U.S., including community-based wellness, benefits access, and workforce programs. Directly comparable as a senior-services ecosystem leader with overlapping programmatic scope.
• AARP Foundation: National 501(c)(3) that operates Tax-Aide, Driver Safety, and food security programs for adults 50+ — already a partner of STUDIO 60. Operates a far broader portfolio but shares the same nonprofit senior-services mission and target demographic.
• Meals on Wheels America: National umbrella organization supporting the local Meals on Wheels affiliate network — of which STUDIO 60 is a member. Comparable as the systemic backbone for home-delivered senior nutrition across the country.
• Senior Corps (AmeriCorps): Federal program that administers the Retired Senior Volunteer Program (RSVP), Foster Grandparent Program, and Senior Companion Program. Comparable as the federal infrastructure behind STUDIO 60's RSVP volunteer matching function.
• Brookdale Senior Living: Largest U.S. operator of senior living communities offering wellness programming, life enrichment, and community engagement. Comparable as a senior-wellness brand but operates a for-profit residential model rather than community-center nonprofit.

Direct peers

• YMCA of the USA: Community-based nonprofit fitness and wellness operator with extensive senior programming (SilverSneakers, group exercise, lifelong learning). Closely comparable as a membership-driven community center serving adults with a free or low-cost access model.
• PACE Programs (National PACE Association): Programs of All-Inclusive Care for the Elderly deliver adult day health services, meals, transportation, and care coordination to nursing-home-eligible seniors. Comparable as a community-based senior services model combining Adult Day Care, nutrition, and wellness.
• Easterseals: National nonprofit providing community-based services for adults with disabilities and older adults, including adult day services, in-home support, and caregiver respite — overlapping substantially with STUDIO 60's Adult Day Care and Homemaker Services offerings.
• Oasis Institute: National nonprofit delivering lifelong learning, arts, and wellness programs for adults 50+ through a network of community-based centers. Highly comparable to STUDIO 60's education, arts, and lifelong learning programming.
• Jewish Community Center (JCC) Association: National network of community centers offering senior programming including fitness, arts, education, social activities, and meal services. Operates on a comparable membership-based community-center model serving older adults.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCsGNYCWJw9M8uZThzOE09wA
• Facebookfacebook.com/seniorcenterhsv
• LinkedInlinkedin.com/company/huntsville-madison-county-senior-center
• Xx.com/SeniorCenterHSV

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huntsville-Madison County Senior Center